• ETRI Journal
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• 제32권3호
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• pp.351-361
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• 2010

Multiple rotation-based transformation (MRBT) was introduced recently for mitigating the apriori-knowledge independent component analysis (AK-ICA) attack on rotation-based transformation (RBT), which is used for privacy-preserving data clustering. MRBT is shown to mitigate the AK-ICA attack but at the expense of data utility by not enabling conventional clustering. In this paper, we extend the MRBT scheme and introduce an augmented rotation-based transformation (ARBT) scheme that utilizes linearity of transformation and that both mitigates the AK-ICA attack and enables conventional clustering on data subsets transformed using the MRBT. In order to demonstrate the computational feasibility aspect of ARBT along with RBT and MRBT, we develop a toolkit and use it to empirically compare the different schemes of privacy-preserving data clustering based on data transformation in terms of their overhead and privacy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권7호
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• pp.3497-3515
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• 2018

Differential privacy has broadly applied to statistical analysis, and its mainly objective is to ensure the tradeoff between the utility of noise data and the privacy preserving of individual's sensitive information. However, an individual could not achieve expected data utility under differential privacy mechanisms, since the adding noise is random. To this end, we proposed an adaptive Gaussian mechanism based on expected data utility under conditional filtering noise. Firstly, this paper made conditional filtering for Gaussian mechanism noise. Secondly, we defined the expected data utility according to the absolute value of relative error. Finally, we presented an adaptive Gaussian mechanism by combining expected data utility with conditional filtering noise. Through comparative analysis, the adaptive Gaussian mechanism satisfies differential privacy and achieves expected data utility for giving any privacy budget. Furthermore, our scheme is easy extend to engineering implementation.

• Journal of Information Processing Systems
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• 제15권5호
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• pp.1036-1054
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• 2019

Recently, concomitant with a surge in numbers of Internet of Things (IoT) devices with various sensors, mobile crowdsensing (MCS) has provided a new business model for IoT. For example, a person can share road traffic pictures taken with their smartphone via a cloud computing system and the MCS data can provide benefits to other consumers. In this service model, to encourage people to actively engage in sensing activities and to voluntarily share their sensing data, providing appropriate incentives is very important. However, the sensing data from personal devices can be sensitive to privacy, and thus the privacy issue can suppress data sharing. Therefore, the development of an appropriate privacy protection system is essential for successful MCS. In this study, we address this problem due to the conflicting objectives of privacy preservation and incentive payment. We propose a privacy-preserving mechanism that protects identity and location privacy of sensing users through an on-demand incentive payment and group signatures methods. Subsequently, we apply the proposed mechanism to one example of MCS-an intelligent parking system-and demonstrate the feasibility and efficiency of our mechanism through emulation.

• 유통과학연구
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• 제22권6호
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• pp.95-106
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• 2024

Purpose: This study investigates the complex dynamics of consumer behavior in Vietnamese banking omnichannel environments, focusing on the roles of service consistency, service transparency, flow, perceived privacy risk, and loyalty intention. Research design, data and methodology: Using a sample of 422 Vietnamese bank customers, data analysis revealed significant relationships among the variables under investigation. Results: Firstly, service consistency was found to positively influence flow experiences and negatively impact perceived privacy risk, highlighting the importance of uniform service quality across channels in enhancing consumer engagement while mitigating privacy concerns. Similarly, service transparency was positively associated with flow experiences and negatively associated with perceived privacy risk, underscoring the importance of transparent information dissemination in fostering immersive consumer experiences while alleviating privacy apprehensions. Furthermore, both flow experiences and perceived privacy risk significantly influenced loyalty intentions, indicating the pivotal roles of engaging experiences and data security in driving consumer loyalty. Additionally, mediated relationships were observed, demonstrating the interplay between service consistency, service transparency, flow, perceived privacy risk, and loyalty intention in shaping consumer behavior in omnichannel contexts. Conclusions: These findings provide valuable insights for retailers and marketers seeking to optimize consumer experiences and cultivate loyalty in omnichannel environments by prioritizing consistency, transparency, and data privacy protection.

• 정보처리학회논문지:컴퓨터 및 통신 시스템
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• 제12권1호
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• pp.17-24
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• 2023

모바일 앱은 사용자의 편의를 위해 개인정보에 접근할 수 있는 권한을 자주 요청한다. 하지만 이에 따라 모바일 앱을 이용하는 동안 허용되지 않은 개인정보가 유출되는 문제가 많이 발생했다. 이러한 문제를 해결하기 위해 구글 앱스토어에 등록된 앱은 개인정보 처리방침에 사용자의 개인정보를 앱에서 어떻게 활용하는지 명시하도록 했다. 하지만 앱이 수행하는 개인정보 수집 및 처리 과정이 개인정보 처리방침에 정확히 공개되어 있는지 확인하기 어려우며, 모바일 앱 사용자가 앱이 접근할 수 있는 개인정보에 대해 알기 위해서는 개인정보 처리방침에 의존해야만 한다. 본 연구에서는 개인정보 처리방침과 모바일 앱을 분석하여 개인정보 처리방침의 신뢰성을 확인하는 시스템을 제시한다. 먼저 개인정보 처리방침의 텍스트를 추출 및 분석하여 모바일 앱이 어떤 개인정보를 이용할 수 있다고 공개하는지 확인한다. 이후 안드로이드 정적 분석을 통해 앱이 접근할 수 있는 개인정보 분류를 확인하고, 두 결과를 비교하여 개인정보 처리방침을 신뢰할 수 있는지 분석한다. 실험을 위해 구글 앱스토어에 등록된 약 13,000개 안드로이드 앱의 패키지 파일과 부가정보를 수집한 뒤 분석할 수 있는 앱을 선정하기 위해 4가지 조건에 따라 전처리를 진행했다. 선정한 앱을 대상으로 텍스트 분석과 모바일 앱 분석을 진행하고, 이를 비교하여 모바일 앱은 개인정보 처리방침에 공개한 것보다 더욱 많은 개인정보에 접근할 수 있음을 증명한다.

• 지능정보연구
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• 제19권1호
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• pp.125-139
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• 2013

최근 주목 받기 시작한 빅데이터 기술은 대량의 개인 정보에 대한 접근, 수집, 저장을 용이하게 할 뿐만 아니라 개인의 원하지 않는 민감한 정보까지 분석할 수 있게 한다. 이러한 기술이나 서비스를 이용하는 사람들은 어느 정도의 프라이버시 염려를 가지고 있으며, 이것은 해당 기술의 사용을 저해하는 요인으로 작용할 수 있다. 대표적 예로 소셜 네트워크 서비스의 경우, 다양한 이점이 존재하는 서비스이지만, 사용자들은 자신이 올린 수많은 개인 정보로 인해 오히려 프라이버시 침해 위험에 노출될 수 있다. 온라인 상에서 자신이 생성하거나 공개한 정보일 경우에도 이러한 정보가 의도하지 않은 방향으로 활용되거나 제3자를 의해 악용되면서 프라이버시 문제를 일으킬 수 있다. 따라서 본 연구는 사용자들이 이러한 환경에서 인지할 수 있는 개인정보의 과잉이 프라이버시 위험과 염려에 어떠한 영향을 주는지를 살펴보고, 사용자 저항과 어떠한 관계가 있는지 분석한다. 데이터 분석을 위해 설문과 구조방정식 방법론을 활용했다. 연구결과는 소셜 네트워크 상의 개인정보 과잉 현상은 사용자들의 프라이버시 위험 인식에 영향을 주어 개인의 프라이버시 염려 수준을 증가 시키는 요인으로 작용할 수 있음을 보여준다.

• 디지털융복합연구
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• 제11권11호
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• pp.143-153
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• 2013

빅데이터는 막대한 경제적 기회뿐만 아니라 공적 가치를 낳을 것으로 예상된다. 하지만 공공기관은 물론 민간기업의 빅데이터 사용은 프라이버시 침해에 대한 우려를 지속적으로 제기하고 있다. 행위패턴의 프라이버시 등 기존에는 없었던 새로운 위험을 유발함으로써 빅데이터는 프라이버시에 대한 기존 논의의 틀을 와해시킬 우려가 크다는 것이다. 반면, 빅데이터는 쿠키 등 행위추적에 근거한 개인정보의 부작용을 불식시키는 대안으로 인식되기도 한다. 본 논문은 빅데이터가 행위정보를 기반으로 하는 개인정보와는 어떻게 다른지를 밝히는데 초점을 둔다. 나아가, 개인정보로부터 파행되는 기존의 프라이버시 문제를 해결하기 위해 빅데이터에 대한 정책이 어떠한 대안을 가질 수 있는지도 제시할 것이다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제18권1호
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• pp.147-169
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• 2024

In pace with the development of network technology at lightning speed, social networks have been extensively applied in our lives. However, as social networks retain a large number of users' sensitive information, the openness of this information makes social networks vulnerable to attacks by malicious attackers. To preserve the link privacy of individuals in social networks, an uncertain graph method based on node random response is devised, which satisfies differential privacy while maintaining expected data utility. In this method, to achieve privacy preserving, the random response is applied on nodes to achieve edge modification on an original graph and node differential privacy is introduced to inject uncertainty on the edges. Simultaneously, to keep data utility, a divide and conquer strategy is adopted to decompose the original graph into many sub-graphs and each sub-graph is dealt with separately. In particular, only some larger sub-graphs selected by the exponent mechanism are modified, which further reduces the perturbation to the original graph. The presented method is proven to satisfy differential privacy. The performances of experiments demonstrate that this uncertain graph method can effectively provide a strict privacy guarantee and maintain data utility.

• 통상정보연구
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• 제1권2호
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• pp.249-271
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• 1999

This article deals with concept and theory of privacy and personal data on the basis of understanding of this matter, Especially concerns the infringement and protection of privacy and personal data that is violated by new media and electronic commercial transaction through case study and research of literature. The article seek to find out the resolution of legal problems on the protection of privacy and personal data. The resolution is in other words, that privacy and personal data protection law shall be established as a part of efforts to protect personal data and to activate electronic commercial transactions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권11호
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• pp.3182-3203
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• 2023

With the growing adoption of cloud-based technologies, maintaining the privacy and security of cloud data has become a pressing issue. Privacy-preserving encryption schemes are a promising approach for achieving cloud data security, but they require careful design and implementation to be effective. The integrated approach to cloud data security that we suggest in this work uses CogniGate: the orchestrated permissions protocol, index trees, blockchain key management, and unique Opacus encryption. Opacus encryption is a novel homomorphic encryption scheme that enables computation on encrypted data, making it a powerful tool for cloud data security. CogniGate Protocol enables more flexibility and control over access to cloud data by allowing for fine-grained limitations on access depending on user parameters. Index trees provide an efficient data structure for storing and retrieving encrypted data, while blockchain key management ensures the secure and decentralized storage of encryption keys. Performance evaluation focuses on key aspects, including computation cost for the data owner, computation cost for data sharers, the average time cost of index construction, query consumption for data providers, and time cost in key generation. The results highlight that the integrated approach safeguards cloud data while preserving privacy, maintaining usability, and demonstrating high performance. In addition, we explore the role of differential privacy in our integrated approach, showing how it can be used to further enhance privacy protection without compromising performance. We also discuss the key management challenges associated with our approach and propose a novel blockchain-based key management system that leverages smart contracts and consensus mechanisms to ensure the secure and decentralized storage of encryption keys.