• ETRI Journal
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• v.32 no.3
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• pp.351-361
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• 2010

Multiple rotation-based transformation (MRBT) was introduced recently for mitigating the apriori-knowledge independent component analysis (AK-ICA) attack on rotation-based transformation (RBT), which is used for privacy-preserving data clustering. MRBT is shown to mitigate the AK-ICA attack but at the expense of data utility by not enabling conventional clustering. In this paper, we extend the MRBT scheme and introduce an augmented rotation-based transformation (ARBT) scheme that utilizes linearity of transformation and that both mitigates the AK-ICA attack and enables conventional clustering on data subsets transformed using the MRBT. In order to demonstrate the computational feasibility aspect of ARBT along with RBT and MRBT, we develop a toolkit and use it to empirically compare the different schemes of privacy-preserving data clustering based on data transformation in terms of their overhead and privacy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.7
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• pp.3497-3515
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• 2018

Differential privacy has broadly applied to statistical analysis, and its mainly objective is to ensure the tradeoff between the utility of noise data and the privacy preserving of individual's sensitive information. However, an individual could not achieve expected data utility under differential privacy mechanisms, since the adding noise is random. To this end, we proposed an adaptive Gaussian mechanism based on expected data utility under conditional filtering noise. Firstly, this paper made conditional filtering for Gaussian mechanism noise. Secondly, we defined the expected data utility according to the absolute value of relative error. Finally, we presented an adaptive Gaussian mechanism by combining expected data utility with conditional filtering noise. Through comparative analysis, the adaptive Gaussian mechanism satisfies differential privacy and achieves expected data utility for giving any privacy budget. Furthermore, our scheme is easy extend to engineering implementation.

• Journal of Information Processing Systems
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• v.15 no.5
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• pp.1036-1054
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• 2019

Recently, concomitant with a surge in numbers of Internet of Things (IoT) devices with various sensors, mobile crowdsensing (MCS) has provided a new business model for IoT. For example, a person can share road traffic pictures taken with their smartphone via a cloud computing system and the MCS data can provide benefits to other consumers. In this service model, to encourage people to actively engage in sensing activities and to voluntarily share their sensing data, providing appropriate incentives is very important. However, the sensing data from personal devices can be sensitive to privacy, and thus the privacy issue can suppress data sharing. Therefore, the development of an appropriate privacy protection system is essential for successful MCS. In this study, we address this problem due to the conflicting objectives of privacy preservation and incentive payment. We propose a privacy-preserving mechanism that protects identity and location privacy of sensing users through an on-demand incentive payment and group signatures methods. Subsequently, we apply the proposed mechanism to one example of MCS-an intelligent parking system-and demonstrate the feasibility and efficiency of our mechanism through emulation.

• Journal of Distribution Science
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• v.22 no.6
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• pp.95-106
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• 2024

Purpose: This study investigates the complex dynamics of consumer behavior in Vietnamese banking omnichannel environments, focusing on the roles of service consistency, service transparency, flow, perceived privacy risk, and loyalty intention. Research design, data and methodology: Using a sample of 422 Vietnamese bank customers, data analysis revealed significant relationships among the variables under investigation. Results: Firstly, service consistency was found to positively influence flow experiences and negatively impact perceived privacy risk, highlighting the importance of uniform service quality across channels in enhancing consumer engagement while mitigating privacy concerns. Similarly, service transparency was positively associated with flow experiences and negatively associated with perceived privacy risk, underscoring the importance of transparent information dissemination in fostering immersive consumer experiences while alleviating privacy apprehensions. Furthermore, both flow experiences and perceived privacy risk significantly influenced loyalty intentions, indicating the pivotal roles of engaging experiences and data security in driving consumer loyalty. Additionally, mediated relationships were observed, demonstrating the interplay between service consistency, service transparency, flow, perceived privacy risk, and loyalty intention in shaping consumer behavior in omnichannel contexts. Conclusions: These findings provide valuable insights for retailers and marketers seeking to optimize consumer experiences and cultivate loyalty in omnichannel environments by prioritizing consistency, transparency, and data privacy protection.

• KIPS Transactions on Computer and Communication Systems
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• v.12 no.1
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• pp.17-24
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• 2023

Mobile apps frequently request permission to access sensitive data for user convenience. However, while using mobile applications, sensitive and personal data has been leaked even if users do not allow it. To deal with this problem, Google App Store has required developers to disclose how the mobile app handles user data in a privacy policy. However, users are not certain that the privacy policy describes all the app's behavior. They have no choice but to rely on the privacy policy to confirm how the app uses data. This study designed a system that checks the reliability of privacy policies by analyzing the privacy policy texts and mobile apps. First, the system extracts and analyzes the privacy policy texts to check which personal data the privacy policy discloses that the mobile apps can collect. After analyzing which data apps can access using android static analysis, we compare both results to analyze the reliability of privacy policies. For the experiment, we collected the APK files and metadata of about 13K android apps registered in the Google Play Store and preprocessed the apps by four conditions. According to the comparison between privacy policies and mobile app behavior, many apps can access more personal data than disclosed in the privacy policy.

• Journal of Intelligence and Information Systems
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• v.19 no.1
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• pp.125-139
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• 2013

Big data refers to the data that cannot be processes with conventional contemporary data technologies. As smart devices and social network services produces vast amount of data, big data attracts much attention from researchers. There are strong demands form governments and industries for bib data as it can create new values by drawing business insights from data. Since various new technologies to process big data introduced, academic communities also show much interest to the big data domain. A notable advance related to the big data technology has been in various fields. Big data technology makes it possible to access, collect, and save individual's personal data. These technologies enable the analysis of huge amounts of data with lower cost and less time, which is impossible to achieve with traditional methods. It even detects personal information that people do not want to open. Therefore, people using information technology such as the Internet or online services have some level of privacy concerns, and such feelings can hinder continued use of information systems. For example, SNS offers various benefits, but users are sometimes highly exposed to privacy intrusions because they write too much personal information on it. Even though users post their personal information on the Internet by themselves, the data sometimes is not under control of the users. Once the private data is posed on the Internet, it can be transferred to anywhere by a few clicks, and can be abused to create fake identity. In this way, privacy intrusion happens. This study aims to investigate how perceived personal information overload in SNS affects user's risk perception and information privacy concerns. Also, it examines the relationship between the concerns and user resistance behavior. A survey approach and structural equation modeling method are employed for data collection and analysis. This study contributes meaningful insights for academic researchers and policy makers who are planning to develop guidelines for privacy protection. The study shows that information overload on the social network services can bring the significant increase of users' perceived level of privacy risks. In turn, the perceived privacy risks leads to the increased level of privacy concerns. IF privacy concerns increase, it can affect users to from a negative or resistant attitude toward system use. The resistance attitude may lead users to discontinue the use of social network services. Furthermore, information overload is mediated by perceived risks to affect privacy concerns rather than has direct influence on perceived risk. It implies that resistance to the system use can be diminished by reducing perceived risks of users. Given that users' resistant behavior become salient when they have high privacy concerns, the measures to alleviate users' privacy concerns should be conceived. This study makes academic contribution of integrating traditional information overload theory and user resistance theory to investigate perceived privacy concerns in current IS contexts. There is little big data research which examined the technology with empirical and behavioral approach, as the research topic has just emerged. It also makes practical contributions. Information overload connects to the increased level of perceived privacy risks, and discontinued use of the information system. To keep users from departing the system, organizations should develop a system in which private data is controlled and managed with ease. This study suggests that actions to lower the level of perceived risks and privacy concerns should be taken for information systems continuance.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.143-153
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• 2013

Big data is expected to bring forth enormous public good as well as economic opportunity. However there is ongoing concern about privacy not only from public authorities but also from private enterprises. Big data is suspected to aggravate the existing privacy battle ground by introducing new types of privacy risks such as privacy risk of behavioral pattern. On the other hand, big data is asserted to become a new way to by-pass tradition behavioral tracking such as cookies, DPIs, finger printing${\cdots}$ and etc. For it is not based on a targeted person. This paper is to find out if big data could contribute to catching out behavioral patterns of consumers without threatening or damaging their privacy. The difference between traditional behavioral tracking and big data analysis from the perspective of privacy will be discerned.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.1
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• pp.147-169
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• 2024

In pace with the development of network technology at lightning speed, social networks have been extensively applied in our lives. However, as social networks retain a large number of users' sensitive information, the openness of this information makes social networks vulnerable to attacks by malicious attackers. To preserve the link privacy of individuals in social networks, an uncertain graph method based on node random response is devised, which satisfies differential privacy while maintaining expected data utility. In this method, to achieve privacy preserving, the random response is applied on nodes to achieve edge modification on an original graph and node differential privacy is introduced to inject uncertainty on the edges. Simultaneously, to keep data utility, a divide and conquer strategy is adopted to decompose the original graph into many sub-graphs and each sub-graph is dealt with separately. In particular, only some larger sub-graphs selected by the exponent mechanism are modified, which further reduces the perturbation to the original graph. The presented method is proven to satisfy differential privacy. The performances of experiments demonstrate that this uncertain graph method can effectively provide a strict privacy guarantee and maintain data utility.

• International Commerce and Information Review
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• v.1 no.2
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• pp.249-271
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• 1999

This article deals with concept and theory of privacy and personal data on the basis of understanding of this matter, Especially concerns the infringement and protection of privacy and personal data that is violated by new media and electronic commercial transaction through case study and research of literature. The article seek to find out the resolution of legal problems on the protection of privacy and personal data. The resolution is in other words, that privacy and personal data protection law shall be established as a part of efforts to protect personal data and to activate electronic commercial transactions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.11
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• pp.3182-3203
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• 2023

With the growing adoption of cloud-based technologies, maintaining the privacy and security of cloud data has become a pressing issue. Privacy-preserving encryption schemes are a promising approach for achieving cloud data security, but they require careful design and implementation to be effective. The integrated approach to cloud data security that we suggest in this work uses CogniGate: the orchestrated permissions protocol, index trees, blockchain key management, and unique Opacus encryption. Opacus encryption is a novel homomorphic encryption scheme that enables computation on encrypted data, making it a powerful tool for cloud data security. CogniGate Protocol enables more flexibility and control over access to cloud data by allowing for fine-grained limitations on access depending on user parameters. Index trees provide an efficient data structure for storing and retrieving encrypted data, while blockchain key management ensures the secure and decentralized storage of encryption keys. Performance evaluation focuses on key aspects, including computation cost for the data owner, computation cost for data sharers, the average time cost of index construction, query consumption for data providers, and time cost in key generation. The results highlight that the integrated approach safeguards cloud data while preserving privacy, maintaining usability, and demonstrating high performance. In addition, we explore the role of differential privacy in our integrated approach, showing how it can be used to further enhance privacy protection without compromising performance. We also discuss the key management challenges associated with our approach and propose a novel blockchain-based key management system that leverages smart contracts and consensus mechanisms to ensure the secure and decentralized storage of encryption keys.