• Journal of Distribution Science
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• v.15 no.6
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• pp.57-64
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• 2017

Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.3
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• pp.290-294
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• 2018

Modern warfare exhibit a NCW (Network Centric Warfare) aspect through quick situation awareness and Command and Control. And Tactical messages operate on various tactical data links (TDLs). For monitoring TDL messages processed by data link processor(DLP), message analysers are generally developed as a component during system development. In addition, in order to forward TDL messages processed by DLP to the message anayzer, the interface messages between DLP and message analysers should be defined interface control document(ICD). We propose the methods using UDP or TCP packets provided by TDL layers that are delivered to DLP without communicating directly with DLP. Depending on TDL message standards and Interface Control Documents(ICDs), we design the message analyzer which communicates with data link processor using internal messages. Using known header field information from the TDL application standard such as JREAP-C, we can quickly filter candidate packets against collected packets and use the full data size information contained in the headers to verify the completed message. Because the methods proposed in this paper do not communicate directly with DLP, the methods proposed in this paper are enable to analyze the TDL application messages such as JREAP-C or Link-K without constraints in existing methods that should be reflected in the system configuration and ICD.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37 no.4B
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• pp.278-287
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• 2012

In this paper, we propose an allocation scheme for variable message packings to increase efficiency of military operation using Link-16 which is well-known for tactical data link by delivering imagery information rapidly. We propose a variable message packing scheme using COC waveform to support variable data rate under some coverage limitation. Variety of message packing makes Link-16 vary transmission rate appropriately for tactical environment. We also propose a allocation scheme to assign message packing to time slot properly. Finally we verify the performance and superiority of proposed ideas by simulations.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.9
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• pp.3421-3443
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• 2021

A data hiding method based on integer factorization via e-books in the EPUB format with XHTML and CSS files for copyright protection is proposed. Firstly, a fixed number m of leading bits in a message are transformed into an integer which is then factorized to yield k results. One of the k factorizations is chosen according to the decimal value of a number n of the subsequent message bits with n being decided as the binary logarithm of k. Next, the chosen factorization, denoted as a × b, is utilized to create a combined use of the

and elements in the XHTML files to embed the m + n message bits by including into the two elements a class selector named according to the value of a as well as a text segment with b characters. The class selector is created by the use of a CSS pseudo-element. The resulting web pages are of no visual difference from the original, achieving a steganographic effect. The security of the embedded message is also considered by randomizing the message bits before they are embedded. Good experimental results and comparisons with exiting methods show the feasibility of the proposed method for copyright protection of e-books.

• Journal of Software Engineering Society
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• v.26 no.1
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• pp.1-16
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• 2013

Variable length information message is a communication protocol standard in order for computer network systems to provide efficient delivery of information. The variable length information messages were developed for varying and controlling details of information in accordance with message receiver's required information level or information access level. In the previous studies, data compressing techniques have been in use for information message optimization technologies in order to reduce physical sizes of information messages. In optimization technologies for information messages, accuracy of information is considered as the most important factor; therefore, only non-loss compression techniques are applied to the optimization technologies. However, the non-loss compression based information message optimization methods are not efficient in data compression, and these are limited to efficient delivery of information in wireless network environments that have constraint bandwidth. In this paper, we attempt to optimize information in the variable length information messages at message fields in order to reduce physical sizes of messages more efficiently. To demonstrate the efficiency of our approach, we conduct optimization experiments for variable length information messages.

• Journal of Fashion Business
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• v.25 no.5
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• pp.149-162
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• 2021

Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) × 2 (message sidedness: two-sided message vs one-sided message) × 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer's information source and the consumer's regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer's attitude towards advertisements.

• The Journal of Information Systems
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• v.31 no.4
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• pp.189-207
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• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• Journal of the Korean Data and Information Science Society
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• v.21 no.4
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• pp.783-793
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• 2010

Several multi-hop applications developed for vehicular ad hoc networks use broadcast as a means to either discover nearby neighbors or propagate useful traffic information to other vehicles located within a certain geographical area. However, the conventional broadcast mechanism may lead to the so-called broadcast storm problem, a scenario in which there is a high level of contention and collisions at the link layer due to an excessive number of broadcast packets. We present a fuzzy alert message dissemination algorithm to improve performance for road safety alert application in Vehicular Ad-hoc Network (VANET). In the proposed algorithm, when a vehicle receives an alert message for the first time, the vehicle rebroadcasts the alert message according to the fuzzy control rules for rebroadcast degree, where the rebroadcast degree depends on the current traffic density of the road and the distance between source vehicle and destination vehicle. Also, the proposed algorithm is the hybrid algorithm that uses broadcast protocol together with token protocol according to traffic density. The performance of the proposed algorithm is evaluated through simulation and compared with that of other alert message dissemination algorithms.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.5
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• pp.73-79
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• 2011

With increasing use of smartphone, users require a new message service to prevent security attack and provide integrated messages. Since smartphone uses data services such as 3G cell network and WiFi, it can provide reliable message transfer through various security policies. In addition, it can transfer various data collected using built-in camera and GPS. This paper proposes a smart message service platform which can provide security services such as authentication, confidentiality and integrity as well as transfer the integrated message including location, picture and text. To verity the functionality of the platform, this paper implements an iPhone app and message transfer server, and then shows the implementation results.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.5B
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• pp.520-530
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• 2004

A multidatabase system (MDBS) is designed to provide universal access to distributed data across multiple autonomous, heterogeneous local database systems (LDBSs). In this paper, we propose a global concurrency control (GCC) algorithm in MDBS. The proposed GCC algorithm adopts the idea of message ordering in group communication messaging system. A necessary condition of GCC algorithm is that global transactions are serialized in the same order at all LDBSs that they execute. n all operations of a transaction are bundled in a single message and the message arrives at LDBSs in the same order using message ordering property, each LDBS can perform subtransactions in the same order. As a result, message ordering allows to determine easily the relative serialization order of global transactions, and then it can support a local autonomy without any information about the serialization order of transactions executing locally.