• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.109-118
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• 2020

In this study, the selection attributes of contemporary dance audience were constructed based on prior study and the selection attributes of contemporary dance performance were identified through EFA(Exploratory Factor Analysis). Therefore, Six attributes were derived: physical evidence, tickets, people, information, product, and reputation. Based on these attributes, the selected attributes were identified through 'ETPB(Extended Theory of Planned Behavior)' to see if they affect ticket purchase behavior. In result, Among the selection attributes of contemporary dance performances, three attributes of reputation, people and product influenced the audience's attitude, while only product and human attributes influenced the purchase intention of tickets. Among the variables of ETPB to enhance the ability to purchase intention of tickets, audience attitude, perceive behavior control, and prior knowledge have had a positive effect on purchase intention of tickets, except for subjective norm. Therefore, it is meaningful that this study presented and verified empirically the attributes of select centered on visitors, which can improve the intention of purchasing tickets for contemporary dance performances.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.147-155
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• 2012

This study is to analyze the difference of the post-viewing emotion and behavior of the audience at a dance performance by general characteristics of the audience. To attain the goal of the study described above paragraphs, the audience of dance performance located in Seoul and Kyoungki-Do was set as a collected group. Then, using the convenience sampling method, finally drew out and analyzed 280 people in total. statistic analysis techniques were used SPSS 18.0 program. Based on the statistical methods above, we had the result of data analysis as follows; First, among the general characteristics(job, viewing frequency, dance experience, and genre), had significantly effect on the post-viewing emotion(positive emotion, satisfaction) Second, among the general characteristics(job, viewing frequency, dance experience, and genre), all the factors had significantly effect on post-viewing behaviors(researching, respectating intention).

• Journal of Industrial Convergence
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• v.18 no.4
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• pp.1-8
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• 2020

The case of Dance Chang-jak-san-shil, a dance performance support project linked to digital media, was analyzed from the perspective of liveness. The purpose was to examine the limitations of the liveness and to suggest ways to overcome them. The research case was focused on the factors of the time and space and audience (the sharing of field and acceptance experience) of the creative production room that supports works based on the creativity of dance performances. As a result, active SNS for accessibility of performing arts, expansion of access to art through the use of teaching media of art education through archiving, multi-dimensional access and provision for inducing audience participation and creative appreciation in one-way digital media transmission, provision of copyright protection devices, and audience to enter offline. As a long-term strategy for the future of the performing arts field, I would like to present the need for a change in the communication with the audience and experimental works that combine art and technology.

• Trans-
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• v.7
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• pp.1-17
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• 2019

In this study, it is recognized that the new social media has a great social impact and influence, and contemporary dance works that attempted to combine dance and media based on 'interview' are able to bring the value of dance art in a unique way. Currently, many art groups and choreographers are gradually awakening to the audience's thoughts by carefully studying new choreography techniques and forms in order to reach the audience effectively. These changes are meaningful and valuable as contents that will lead to diversification according to technological progress, industrialization of the 21st century, development of dance audience, expansion of stage, and enjoyment of dance arts. Therefore, it will be an inquiry study which analyzes through the literature and images of domestic and foreign dance works using interviews as a material, and finally examines what kind of choreography is used as the interview material in dance works and suggests its effectiveness.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.259-260
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• 2019

이 연구는 텍스트마이닝 및 사회연결망 분석을 통하여 지금까지 축적된 연구주제의 핵심어와 네트워크 지식구조를 확인하여 무용경영 연구의 흐름과 동향을 분석하는데 목적이 있다. 무용경영 연구동향에 관한 텍스트마이닝 분석 결과, 전반적으로 무용경영 연구에서 가장 높은 빈도를 나타낸 특정 토픽으로는 'Performing arts', 'Entrepreneurship', 'Dance', 'Audience development', 'Dance management' 등이 도출되었다. 사회연결망 분석을 실시한 결과, 'Entrepreneurship', 'Dance Marketing', 'Marketing'에서 노드간의 연결성이 높은 것으로 나타났다. 또한 국외에서는 꾸준히 관객개발(audience development)과 공연마케팅(performing arts marketing)이 주요 쟁점으로 다루어져 왔다. 이와 같은 연구동향 및 지식구조 분석을 토대로 이 연구는 보다 확장된 무용경영 연구의 관점을 제안하였다.

• Trans-
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• v.11
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• pp.97-116
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• 2021

This study aims to suggest an environment in which audience can play the role of micro-influencers after exploring the factors of satisfaction focusing on audiences who attended the Seoul Dance Film Festival(SeDaFF). In order to meet the research goal, among the audiences who attended SeDaFF, articles mentioning this festival on their SNS were collected and this data was analyzed using the LDA topic model. As a result, the most important satisfaction factor when visiting a dance film festival was the program. It might seem cliché to discuss the importance of programs at film festivals, but through the examination, this study made the case that if the satisfaction factor is met, it is still possible to influence the behavioral intentions and reinforcing the role of a micro-influencer even in a genre with a strong artistic nature and a limit to audience development. Furthermore, this study was intended to contribute to broadening the scope of research on the audience.

• Trans-
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• v.5
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• pp.29-48
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• 2018

This study examines the popularization strategy of domestic dance field through media platform and examines it based on the interaction of cultural participants. What does popularization of dance ultimately mean? What are the characteristics of media-based popularization strategies? Can all of these attempts be understood as popularization strategy with same attributes? The purpose of this study is to examine the characteristics of broadcasting media, which are used as the main medium of dance popularization strategy, and the online platform that recently attracts attention, and to focus on the communication process of cultural participants related to each media. Through this approach, media based activities turns out to be Mass Culture, controlled by businessman, capital, making it impossible for the creator to communicate directly with the audience, and producing the cultural products planned by the businessman. On the other hand, an online community platform is classified as Popular Culture since it allows creator to communicate and interact with audience without the direct involvement of the businessman and guarantees the rights of creation. Thereby it function as appropriate media platform and expand the discourse on popularization of dance in Korea.

• Trans-
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• v.1
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• pp.45-66
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• 2016

The study uses the image technique of the movie (analysis) since there are limited analyses and data of the dance film's (cinematic) grammar. The films are limited to the Wim Vandekeybus's Blush. From the analysis of the one film, films are directed using basic movie grammars. Although the films are of the same genre, it differs from the method of using image techniques as well as the director's personal art preference. The cinematic grammars enhance the effect of the movement and it emphasizes the objectives to deliver the audience true meaning of the films. Dance film is not a simple word combination of dance and film to record new type of art; dance is used for the movie's artistic and aesthetic enhancement. To find out dance is the language and important expressive tool of the dance film, at the same time cinematic grammar enhances effect of dance and objective of the film, the study uses image technique analysis. These are the results of dance film analysis by using image techniques. Firstly, Dance film can transcend time and space. Secondly, The creative director could emphasize some part that the audience should focus on to clearly deliver the intention of the choreographer. Lastly, To popularize the dance genre. If the dance film produces with more diversified stories than the resent, it will be a part of a cultural industry and could create profits. Dance film might lose the sense of realism, which is the main characteristic of the stage art; however it could feel the beauty of the film through the mise en scene.

• CELLMED
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• v.12 no.2
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• pp.8.1-8.2
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• 2022

The Yangbanchum was reconstructed based on mask play that had been handed down in Goseong, Gyeongsangnam-do, Korea. Talnori, called Goseong Ogwangdae, is a Korean folk cultural heritage designated as National Important Intangible Cultural Property No. 57. This mask play provides catharsis to the audience by unraveling the hypocrisy and lies of the aristocrats through satire and humor. Our performance team, the ensemble Better Than Medicine (eBTM) used a large fan (Boochae)to create a performance that blew away anxiety and pain. Watching this performance, the performer and the audience feel the consensus of sharing emotions and send strong bonds and support to each other. This study provides that Yangbanchum dance promotes the mental health by feeling emotional sharing through vicarious satisfaction and mirror effect.

• Trans-
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• v.8
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• pp.79-93
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• 2020

The main purpose of this article is to discuss the impact of "Dance Smash" TV show on Chinese dance, which uses the combination of dance and new media technology as the core content of the program. "Dance Smash", as a dance communication TV program for the public, first considers the entertainment attributes of variety shows. Spread the dance art on the basis of meeting the public's aesthetic needs, thereby expanding the popular living space of dance art. The use of 'moment of the storm' has let the general audience of non-dance majors feel the technical charm of dances, thus playing a healthy promotion role. However, whether "Bullet Time", a type of dance program that has had a successful case in the West, can also have a positive impact on the mass communication of dance in the localization of China, this is what questions and seeks of this article.