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A Study on Level of Company-Consumer Identification on Company Rumor Impact and Effectiveness of Refutation countered the effect of the difference (기업-소비자 동일시 수준에 따른 기업루머에 대한 반박효과의 차이)

  • Choi, Tae-Ho;Hwang, Ji-MIn;Oh, Dae-Yang
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.261-286
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    • 2012
  • Rumors are widely prevalent in marketplace and It can be problematic and dangerous for the company's reputation and damages their image. Recently, many companies are given trouble by rumors. As getting invigorates the social media, there is high possibility to shape the vicious rumors without any confirmation whether information is true or not. It affects the companies' reputation and trust they have built for long time, also sales drop off. Despite numerous denials, the rumor persisted, keeping occur again and again all the times. Refutation purposes to decrease levels of belief in a rumor. First, establish Study 1 that a variation in identification influences the impact of a rumor on individuals' beliefs. Furthermore, we analyze the effectiveness of a refutation under varying degree of one's level of identification with the rumor object. According to research result, the response pattern of identification and disidentificaion consumers are very different. Disidentifiers, who engaged in systematic processing, believed the rumor less only when the refutation contained strong arguments. Identifiers, processing heuristically, remained unbelieving in the rumor. Study found that identification is an important moderator of consumer response to negative rumors. These defensive processes alleviate the bad influence of that information, and also can reduce the likelihood of attitude degradation.

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Anodic Stripping Voltammetric Determinations of Zinc, Cadmium, Lead and Copper in Freshwater and Sediment (담수 및 퇴적물에 함유된 아연, 카드뮴, 납 및 구리의 산화전극 벗김 전압전류법 정량)

  • Hahn, Young Hee;Yoo, Jeong Yeon
    • Journal of the Korean Chemical Society
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    • v.41 no.4
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    • pp.180-185
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    • 1997
  • Zinc, cadmium, lead and copper were simultaneously determined by depositing metals at - 1.200 V vs. a Ag/AgCl(sat. KCl) reference electrode for 150 seconds on a hanging mercury drop electrode(HMDE) or a thin mercury film electrode(TMFE), followed by scanning towards anodic direction using differential pulse voltammetric(DPASV) and square wave voltammetric(SWASV) techniques. The linear calibration curves were obtained for four metal ions simultaneously determined by DPASV with a HMDE in the concentration range between 20 and 100 ppb. However, the linear calibration plots were obtained only for $Cd^{2+}$ and $Pb^{2+}$ in the simultaneous determinations with a TMFE in the concentration range up to 100 ppb using DPASV and up to 10 ppb using SWASV. DPASV with a TMFE was about 15 times more sensitive than DPASV with a HMDE for simultaneous determinations of $Cd^{2+}$ and $Pb^{2+}$. SWASV was about 5 times more sensitive than DPASV at a TMFE. Concentrations of zinc in seven different sediment samples determined by DPASV with a HMDE and inductively coupled plasma-mass spectrometry were compared, resulting with an excellent correlation coefficient of 0.9993 and with no significant difference between two methods after t-test.

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Parity Specific Approach to the Plan of Having an Additional Child (기혼여성의 출산아수별 추가출산계획)

  • Kim, Cheong-Seok
    • Korea journal of population studies
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    • v.30 no.2
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    • pp.97-116
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    • 2007
  • As the fertility level in Korea continues to drop with detrimental implications for the society, it has regained much attention of academics and policy makers. This study, building on the previous research on fertility behavior, attempts to explore the plan of young married women to have an additional child. While such plan is not always put into practice, it is still closely related to fertility behavior. In addition, it can provide useful clues to understanding behavior in the future. Utilizing a recent nationwide survey on marriage and fertility, the study analyzes the plan of further birth among young married women according to the number of their children. The results show that the plan for first child is quite universal as no difference is found by their socioeconomic and demographic characteristics. However, having plan for second child differs by the work status of husbands, presence of mother of young married women, and the sex of first child. The effects of first two factors suggest that young married women take into consideration stability of home economics and availability of care sharing. As for the plan for the child, the present and ideal sex composition of children appear most important. The results indicate that the mechanism of fertility progression differs by the current number of children. Thus, consideration of such differential would help us deepen our understanding of fertility behaviors and need to reflect in the study. The study also argues that comprehensive and systematic qualitative research should be accompanied by to capture complexity of fertility decision making process.

Fermented ginseng extract, BST204, disturbs adipogenesis of mesenchymal stem cells through inhibition of S6 kinase 1 signaling

  • Yi, Sang Ah;Lee, Jieun;Park, Sun Kyu;Kim, Jeom Yong;Park, Jong Woo;Lee, Min Gyu;Nam, Ki Hong;Park, Jee Hun;Oh, Hwamok;Kim, Saetbyul;Han, Jihoon;Kim, Bo Kyung;Jo, Dong-Gyu;Han, Jeung-Whan
    • Journal of Ginseng Research
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    • v.44 no.1
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    • pp.58-66
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    • 2020
  • Background: The biological and pharmacological effects of BST204, a fermented ginseng extract, have been reported in various disease conditions. However, its molecular action in metabolic disease remains poorly understood. In this study, we identified the antiadipogenic activity of BST204 resulting from its inhibition of the S6 kinase 1 (S6K1) signaling pathway. Methods: The inhibitory effects of BST204 on S6K1 signaling were investigated by immunoblot, nuclear fractionation, immunoprecipitation analyses. The antiadipogenic effect of BST204 was evaluated by measuring mRNA levels of adipogenic genes and by chromatin immunoprecipitation and quantitative real-time polymerase chain reaction analysis. Results: Treatment with BST204 inhibited activation and nuclear translocation of S6K1, further decreasing the interaction between S6K1 and histone H2B in 10T1/2 mesenchymal stem cells. Subsequently, phosphorylation of H2B at serine 36 (H2BS36p) by S6K1 was reduced by BST204, inducing an increase in the mRNA expression of Wnt6, Wnt10a, and Wnt10b, which disturbed adipogenic differentiation and promoted myogenic and early osteogenic gene expression. Consistently, BST204 treatment during adipogenic commitment suppressed the expression of adipogenic marker genes and lipid drop formation. Conclusion: Our results indicate that BST204 blocks adipogenesis of mesenchymal stem cells through the inhibition of S6K1-mediated histone phosphorylation. This study suggests the potential therapeutic strategy using BST204 to combat obesity and musculoskeletal diseases.

A Study on Improvement of Recycling Process of Waste Fluorescent Lamps (폐형광등 재활용 공정의 개선 연구)

  • Lee, Gee Hun;Lee, Dong Hoon;Song, Young Jun;Kim, Chang Kwon
    • Resources Recycling
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    • v.29 no.3
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    • pp.61-74
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    • 2020
  • This study was conducted to improve the recycling process of waste fluorescent lamp, and investigate the possibility of using the waste fluorescent lamp glass as a raw material for glass beads, the leaching method of rare earth from the waste phosphor powder, and the possibility of solvent extraction of rare earth from the rare earth leaching solution. The waste phosphor contained 28.9% yttrium oxide, 3.46% cerium oxide, 1.95% europium oxide, 1.76% terbium oxide, and 1.43% lanthanum oxide. As a result of the trial production of glass beads using waste fluorescent lamp glass, it was judged that the production yield and quality were excellent, so that waste fluorescent lamp glass could be used as a raw material for glass beads. The soda roasted waste phosphor was leached in water and thereby the aqueous solution was blown with CO2 to drop the pH to about 7, Then, Al, Si and residual N2CO3 were dissolved, and NaAlCO3(OH)2 and SiO2 were precipitated in the aqueous solution. In the solvent extraction of cyanex272-hydrochloric acid, cyanex272-sulfuric acid, D2EHPA-hydrochloric acid, D2EHPA-sulfuric acid, Ionquest290-hydrochloric acid, Ionquest290-sulfuric acid, p507-hydrochloric acid using xylene as a diluent, the extraction yield of Y, Eu, Ce, La, and Tb are close to 100%. However, in this conditions, the difference in extraction yield for each element, that is, selectivity is 16% or less.

Comparison of 3D Scanned Anthropometric Data between Korean and American Adults by using Ratios and Indices (지수치를 활용한 한국과 매국 성인 3차원 인체치수 비교)

  • Yi, Kyong-Hwa;Istook, Cynthia
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.6
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    • pp.959-967
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    • 2008
  • The body measurement ratios and indices used in this study are all 3D female measurement data of the two countries were obtained from Size Korea Project and SizeUSA Project. The purpose of the study is to compare and analyze body measurement data between two countries. The results of this research are helpful for the clothing manufacturer and company to trade with America. The samples were 1,988 Korean and 6,306 American females. Thirty-five body measurement ratios and indices were chosen as the principal measurements in making garments. The conclusion of this research was as follow; First, U.S. females have measurements that exceed Korean women, except for crotch length total and shoulder slope. Second, the correlation coefficients of height and weight are relatively higher than other measurements in the two countries' body measurements. Finally, American women's height ratios are significantly bigger than Korean women's in most height ratios. On the other hand, Korean are significantly bigger than American in weight ratios. The drop values of Korean females are also smaller than those of American. It was recognized that American women are much bigger, wider and more obese than Korean according to the results by utilizing the girth ratios. BMI, Rohrer and Vervaeck index.

Hydrologic Characterization through Ground Water Monitoring in a Coastal Aquifer (해안 대수층에서 지하수 장기 모니터링을 통한 수리 특성 조사)

  • Shim, Byoung-Ohan;Lee, Chol-Woo
    • Economic and Environmental Geology
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    • v.44 no.3
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    • pp.239-246
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    • 2011
  • Groundwater in small islands is used as main water resource but the overuse of groundwater may cause seawater intrusion and temperature decrease in geothermal wells. This study aimed to characterize the hydrogeology of Maeum-ri area in Seokmo Island of Ganghwagun using long-term monitoring at groundwater wells and geothermal wells. In the monitoring period seasonal water level change, consistent drop or increase of water levels are not detected. The groundwater temperature about 10m below ground surface shows year cycle variation having two to five months difference with ambient temperature cycle. The storativity was calculated by tidal method. The storativity estimated by adapting tidal efficiency factor showed some larger values than that by using tidal time lag. The result suggested that the tidal method assuming several assumptions on aquifer condition may produce broad ranges but the calculated ranges at this application are reasonable. The similar shape of groundwater level change and tidal effects was observed at several wells clustered east-south-east direction which may implicate the distribution of vertical fracture system strongly related with groundwater flow channels. The applied methodology and study results will bc valuable to evaluate optimal pumping rate for the preservation of groundwater resources, and to manage geothermal development.

Development of Semi-basement Type Greenhouse Model for Energy Saving

  • Kim, Seoung Hee;Joen, Jong Gil;Kwon, Jin Kyeong;Kim, Hyung Kweon
    • Journal of Biosystems Engineering
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    • v.41 no.4
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    • pp.328-336
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    • 2016
  • Purpose: The heat culture areas of greenhouses have been continuously increasing. In the face of international oil price fluctuations, development of energy saving technologies is becoming essential. To save energy, auxiliary heat source and thermal insulation technologies are being developed, but they lack cost-efficiency. The present study was conducted to save energy by developing a conceptually new semi-basement type greenhouse. Methods: A semi-basement type greenhouse, was designed and constructed in the form of a three quarter greenhouse as a basic structure, which is an advantageous structure to inflow sunlight. To evaluate the performance of the developed greenhouse, a similar structured general greenhouse was installed as a control plot, and heating tests were conducted under the same crop growth conditions. Results: Although shadows appeared during the winter in the semi-basement type greenhouse due to the underground drop, the results of crop growth tests indicated that there were no differences in crop growth and development between the semi-basement type greenhouse and the control greenhouse, indicating that the shadows did not affect the crop up to the height of the crop growing point. The amount of fuel used for heating from January to March was almost the same between the two greenhouses for tests. The heating load coefficients of the experimental greenhouses were calculated as $3.1kcal/m^2{\cdot}^{\circ}C{\cdot}h$ for the semi-basement type greenhouse and $2.9kcal/m^2{\cdot}^{\circ}C{\cdot}h$ for the control greenhouse. Since the value is lower than the double layer PE (polyethylene) film greenhouse value of $3.5kcal/m^2{\cdot}^{\circ}C{\cdot}h$ from a previous study, Tthe semi-basement type greenhouse seemed to have energy saving effects. Conclusions: The semi-basement type greenhouse could be operated with the same fuel consumption as general greenhouses, even though its underground portion resulted in a larger volume, indicating positive effects on energy saving and space utilization. It was identified that the heat losses could be reduced by installing a thermal curtain of multi-layered materials for heat insulation inside the greenhouse for the cultivation of horticultural products by installing thermal curtain of multi-layered materials for heat insulation inside the greenhouse, it was identified that the heat losses could be reduced.

A Visual Programming Environment on Tablet PCs to Control Industrial Robots (산업용 로봇 제어를 위한 태블릿 PC 기반의 비주얼 프로그래밍 연구)

  • Park, Eun Ji;Seo, Kyeong Eun;Park, Tae Gon;Sun, Duk Han;Cho, Hyeonjoong
    • KIPS Transactions on Software and Data Engineering
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    • v.5 no.2
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    • pp.107-116
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    • 2016
  • Industrial robots have been usually controlled using text-based programming languages provided by each manufacturer with its button-based TP(Teaching Pendent) terminal. Unfortunately, when we consider that people who manipulate TPs in manufacturing sites are mostly unskilled with no background knowledge about computer programming, these text-based programming languages using button-based interaction on manufacturing sites are too difficult for them to learn and use. In order to overcome the weaknesses of the text-based programming language, we propose a visual programming language that can be easily used on gesture-enabled devices. Especially, in our visual programming environment, each command is represented as a block and robots are controlled by stacking those blocks using drag-and-drop gestures, which is easily learnable even by beginners. In this paper, we utilize a widely-spread device, Tablet PC as the gesture-enabled TP. Considering that Tablet PC has limited display space in contrast to PC environments, we designed different kinds of sets of command blocks and conducted user tests. Based on the experiment results, we propose an effective set of command blocks for Tablet PC environment.

Design of Synchronous 256-bit OTP Memory (동기식 256-bit OTP 메모리 설계)

  • Li, Long-Zhen;Kim, Tae-Hoon;Shim, Oe-Yong;Park, Mu-Hun;Ha, Pan-Bong;Kim, Young-Hee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.12 no.7
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    • pp.1227-1234
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    • 2008
  • In this paper is designed a 256-bit synchronous OTP(one-time programmable) memory required in application fields such as automobile appliance power ICs, display ICs, and CMOS image sensors. A 256-bit synchronous memory cell consists of NMOS capacitor as antifuse and access transistor without a high-voltage blocking transistor. A gate bias voltage circuit for the additional blocking transistor is removed since logic supply voltage VDD(=1.5V) and external program voltage VPPE(=5.5V) are used instead of conventional three supply voltages. And loading current of cell to be programmed increases according to RON(on resistance) of the antifuse and process variation in case of the voltage driving without current constraint in programming. Therefore, there is a problem that program voltage can be increased relatively due to resistive voltage drop on supply voltage VPP. And so loading current can be made to flow constantly by using the current driving method instead of the voltage driving counterpart in programming. Therefore, program voltage VPP can be lowered from 5.9V to 5.5V when measurement is done on the manufactured wafer. And the sens amplifier circuit is simplified by using the sens amplifier of clocked inverter type instead of the conventional current sent amplifier. The synchronous OTP of 256 bits is designed with Magnachip $0.13{\mu}m$ CMOS process. The layout area if $298.4{\times}314{\mu}m2$.