• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.241-248
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• 2021

The article reviews the social media as an Internet phenomenon, determines their place and level of popularity in the society, as a result of which the social networks are a resource with perspective pedagogical potential. The analysis of social media from the point of view of studying a foreign language and the possibility of their usage as a learning medium has been carried out. The most widespread and popular platforms have been considered and, based on their capabilities in teaching all types of speech activities, the "Instagram", "Twitter", and "Facebook" Internet resources have been selected as the subject of the research. The system of tasks of teaching all types of speech activities and showing the advantages of the "Instagram", "Twitter", and "Facebook" platforms has been proposed and briefly reviewed.

• International Journal of Advanced Culture Technology
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• v.9 no.1
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• pp.64-69
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• 2021

Brands have begun to act without giving in to the challenges facing our society. Just like the slogan in the novel "The Three Musketeers" by Alexandre Dumas proclaimed, "All for one, one for all!" in the age of transmedia the success of brand activism must reflect the same principle. Specifically, by embracing the big as well as the little stories of consumers scattered everywhere, each and every one should create a huge resonance. This means that brands should use the cultural lever of transmedia so that the various stories of consumers do not fade into oblivion and, furthermore, expand the brand's call to action. By analyzing brand activism cases in business, this study explores the effectiveness of brand activism for advertisers to develop a better understanding of brand communication strategy. Building on findings that show new young generation consumers to favor brands that respond to social, political, and environmental issues and conceptual implications of the snowball effect, this study emphasizes consumer participation in the brand story creation process and the need for brands to aim for high standards of professionalism and accountability, so that they can grow together with their consumers.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.595-604
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• 2021

For civil servants in the legal sector, the best performance that must be shown is not how they carry out activities following standard operational procedures but what is more important is how they show Organizational Citizenship Behavior (OCB) in daily activities. This study aims to examine what factors influence the formation of OCB civil servants in the legal sector in Indonesia. The study was conducted on 145 civil servant respondents who were involved in secretarial activities, each from the Judicial Commission Secretariat, the Attorney General's Office, the Ministry of Justice, the Supreme Court, the Police Headquarters, and the Constitutional Court. The research methodology used Partial Least Square (PLS) Version 3.0. The empirical findings of the research show that organizational culture has a significant influence in shaping transformational leadership that can build OCB among civil servants in Indonesia. This effect is much larger and more significant than the compensation system, which is widely believed to be the main factor in forming OCB, such as the results of previous studies. The results of this study imply that the formation of an organizational culture with values that can create high work productivity which has an impact on transformational leadership styles in building OCB.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.311-317
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• 2022

The research is devoted to the substantiation of the system approach to the involvement of digital marketing tools as a guarantee of international business development. It is proved that digital marketing, as a type of marketing based on the use of digital technologies allows to make a profit, to promote the brand, as well as goods and services in the market. The digital marketing toolkit system is a set of elements with existing relationships that ensure the effectiveness of the entire digital marketing, which in total is greater than its individual components. The implementation of a systems approach involves the implementation of the philosophy of digital marketing in general, its functions in the form of systems analysis, formation of strategic development goals and entry and promotion in the international market, preparation and implementation of tactical and strategic development plans.The use of such digital marketing tools as: content marketing, social media marketing, Email-marketing, targeted advertising, contextual advertising, media advertising, Search Engine Optimization, affiliate programs and the company's website is analyzed in detail.

• Genomics & Informatics
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• v.19 no.3
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• pp.24.1-24.7
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• 2021

Tracking the most recent advances in Coronavirus disease 2019 (COVID-19)-related research is essential, given the disease's novelty and its impact on society. However, with the publication pace speeding up, researchers and clinicians require automatic approaches to keep up with the incoming information regarding this disease. A solution to this problem requires the development of text mining pipelines; the efficiency of which strongly depends on the availability of curated corpora. However, there is a lack of COVID-19-related corpora, even more, if considering other languages besides English. This project's main contribution was the annotation of a multilingual parallel corpus and the generation of a recommendation dataset (EN-PT and EN-ES) regarding relevant entities, their relations, and recommendation, providing this resource to the community to improve the text mining research on COVID-19-related literature. This work was developed during the 7th Biomedical Linked Annotation Hackathon (BLAH7).

• Steel and Composite Structures
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• v.42 no.6
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• pp.747-764
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• 2022

The design codes and calculation methods related to soil-steel composite bridges and culverts only specify the minimum soil cover depth. This value is connected with the bridge span and shell height. In the case of static and dynamic loads (like passing vehicles), such approach seems to be quite reasonable. However, it is important to know how the soil cover depth affects the behaviour of soil-steel composite bridges under seismic excitation. This paper presents the results of a numerical study of soil-steel bridges with different soil cover depths (1.00, 2.00, 2.40, 3.00, 4.00, 5.00, 6.00 and 7.00 m) under seismic excitation. In addition, the same soil cover depths with different boundary conditions of the soil-steel bridge were analysed. The analysed bridge has two closed pipe-arches in its cross section. The load-carrying structure was constructed as two shells assembled from corrugated steel plate sheets, designed with a depth of 0.05 m, pitch of 0.15 m, and plate thickness of 0.003 m. The shell span is 4.40 m, and the shell height is 2.80 m. Numerical analysis was conducted using the DIANA programme based on the finite element method. A nonlinear model with El Centro records and the time history method was used to analyse the problem.

• Computers and Concrete
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• v.28 no.5
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• pp.497-506
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• 2021

Steel-concrete composite structures and precast concrete elements have a common prefabrication process and allow fast construction. The use of hollow-core slabs associated with composite floors can be advantageous. However, there are few studies on the subject, impeding the application of such systems. In this paper, a numerical model representing the considered system using the FE (finite element)-based software DIANA is developed. The results of an experimental test were also presented in Souza (2016) and were used to validate the model. Comparisons between the numerical and test results were performed in terms of the load versus displacement, load versus slip, and load versus strain curves, showing satisfactory agreement. In addition, a wide parametric study was performed, evaluating the influence of several parameters on the behaviour of the composite system: The strength of the steel beam, thickness of the web, thickness and width of the bottom flange of the steel beam and concrete cover thickness on top of the beam. The results indicated a great influence of the steel strength and the thickness of the bottom flange of the steel beam on the capacity of the composite floor. The remaining parameters had limited influences on the results.

• ALGAE
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• v.37 no.1
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• pp.63-74
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• 2022

Perennial stipitate kelps are globally distributed and individual species can inhabit broad latitudinal ranges, expressing notably longevous persistence. Despite the foundational role kelps provide to their communities, little is known about the variability in persistence of the stipitate kelps at local spatial scales. We studied the population persistence of Eisenia arborea, a heat- and wave force-tolerant perennial stipitate kelp with a distributional range extending from British Columbia to south of the range limit of all other northeast Pacific kelps, in Baja California Sur, Mexico. Persistence characteristics for E. arborea among sites were compared and used to test the hypothesis that stand persistence varied at local spatial scales around Isla Natividad, a Pacific island off the Baja California peninsula with documented spatiotemporal environmental heterogeneity. Collected individuals around the island were "aged" using the previously validated age estimation technique of counting annual cortical dark rings. After detecting no significant differences among sites in the covariation between estimated ages for collected individuals and stipe length, we utilized in-situ population-level stipe length measurements to more rapidly predict age structures within six stands around the island. Predicted age structures, and associated stand densities, revealed persistence characteristics and density varied at local scales and a strong positive relationship existed between stand density and stand mean and maximum ages. We speculate that stands responded differently to deterministic influences (e.g., the 2014-2016 marine heatwave and / or competition with Macrocystis) resulting in heterogenous local persistence of this foundation species.

• International Journal of Computer Science & Network Security
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• v.22 no.11
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• pp.199-203
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• 2022

The article aims at studying the institution of human rights and civil freedoms with due regard to the anthropological approach in the theory of law. To the greatest extent, the provisions of non-classical legal science are confirmed in the Anglo-Saxon legal family, which endows the judge with law-making functions. In this regard, the role of a person in the legal sphere is increasing. The main research method was deduction used to study the anthropological approach to the institution of human rights and freedoms. The article also utilizes the inductive method, the method of systematic scientific analysis, comparative legal and historical methods. To solve the task set, the authors considered the legal foundations and features of human rights and freedoms in the modern world. The article proves that the classical legal discourse, represented by various types of interpretation, reduces the rule of law to the analysis of its logical structure and does not answer the questions posed. It is concluded that the prerequisite for the anthropological approach in the theory of law is the use of human-like concepts in modern legislation (guilt, justice, peculiar ferocity, child abuse, willful evasion, conscientiousness).

• International journal of advanced smart convergence
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• v.12 no.3
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• pp.175-185
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• 2023

As the era of ChatGPT and generative AI technologies unfolds, the marketing industry stands on the precipice of a paradigm shift. Innovations such as GPT-4, DALL-E 2, and Mid-journey Stable Diffusion possess the capacity to dramatically transform the methods by which advertisers reach and engage with customers. The potential applications of these advanced tools herald a new age for the marketing and advertising sectors, offering unprecedented opportunities for growth and optimization. Nevertheless, the rapid adoption of generative AI within these industries presents a unique set of challenges, particularly for organizations that lack the necessary technological infrastructure and human capital to effectively leverage these innovations. As a result, a competitive crisis may emerge, exacerbating existing disparities between well-equipped enterprises and their less technologically adept counterparts. In this article, we undertake a comprehensive exploration of the implications of generative AI for the future of marketing, examining both its potential benefits and drawbacks. We consider the possible impact of these developments on the advertising and marketing industries at large, as well as the ways in which professionals operating within these fields may need to adapt to remain competitive in an increasingly AI-driven landscape. By providing a holistic overview of the challenges and opportunities associated with generative AI, this study aims to elucidate the complex dynamics at play in the ongoing evolution of the marketing and advertising sectors.