• Title/Summary/Keyword: DECISION-MAKING PROCESS

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A Study on the Influencing Factors of Online Word-of-Mouth Adoption in the Mobile Applications Market (모바일 애플리케이션 마켓에서 온라인 구전 수용에 영향을 미치는 요인에 관한 연구)

  • Ha, Na-Yeun;Kim, Kyung-Kyu;Lee, Ho
    • Journal of Information Management
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    • v.43 no.1
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    • pp.109-134
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    • 2012
  • This study, focusing on process of online Word-of-Mouth(oWOM) adoption in applications market which is a major issue of recent mobile industry, tried to empirically analyze how main characteristics of oWOM affect trust and process of oWOM adoption. To do this, based on understanding about applications market and precedent studies on online communication and Elaboration Likelihood Model(ELM), I developed the research model and proposed seven hypotheses. The subjects were smart phone users who ever used review in mobile applications market. The study method was questionnaire survey. As a result, trust in review was suggested as prerequisite for consumers to accept on-line review in mobile applications market. And it was empirically proved that for the customers to feel trust, these are necessary - positive assessment on argument quality, vividness of delivered explanation, and neutrality of message. The theoretical implications of this study are that based on studies on oWOM, factors affecting trust in review were explored in the environment of mobile applications market with less judgement clues for decision making compared to other on-line media and then, these factors were conceptualized. From the practical view, this study suggested implication on what attributes companies or developers can strategically utilize while investigating prerequisites of oWOM adoption.

A Selection Model of Suitable Tendering System for Public Construction Projects (공공건설공사의 최적 입찰방식 선정모델)

  • Yu, Il-Han;Kim, Kyung-Rai
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.3
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    • pp.164-174
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    • 2008
  • It is crucial In decision making to select a project delivery system (PDS) adjusted accordingly to the project characteristics. Furthermore, selecting a tendering system is the kernel in the process of selecting PDS. In October 2007, the Ministry of Finance and the Economy of Korea launched two new project delivery systems, "Best Value Contract (Design-Bid-Build)" and "Bridging Contracts (Design-Build)" by revising enforcement ordinances of "Act on Contracts to Which the State is a Party" to provoke the tendering systems. In order to support the proposed purpose, this research developed a selection model for suitable tendering system, which helps a public owner select a tendering system appropriate to the project characteristics. First, the framework of the model was set throughout analyzing previous researches and interviewing relevant experts. Additionally, by analyzing the survey result from 265 experts engaged in architectural and civil engineering business, the relative weights of the selection factors and the effectiveness values of the alternatives were suggested as the quantitative evaluation references. Finally, the practical guideline was suggested to apply this model to three public projects scheduled to be delivered. The result of applying the model to three case projects showed that further researches were needed to make the selection process logical and to suggest the standard weights and effectiveness values according to project type.

The Conservation Treatment of the Bark of Wooden Sculpture (목제 조각품의 수피부 보존처리)

  • Kim, Young Mok;Han, Ye Bin;Shin, Jeong Ah;Cha, Sun Min;Kwon, Hee Hong
    • Journal of Conservation Science
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    • v.37 no.5
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    • pp.516-524
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    • 2021
  • The 'artist's intention' plays an important role in the conservation process of contemporary art. Accordingly, the information on artworks owned by the artist, their bereaved family members, and foundations that have decision-making power is important. The artist's interview is the kind of data that can clear 'artist's intentions' to ensure reliable conservation treatment can be carried out even after the artist's death. Therefore, this study attempted to use information from the artist's interview on the type of wood in the manufacture of the filler required for lifted and separated bark conditions in the conservation process of wooden artwork in the National Museum of Modern and Contemporary Art. While the conservation treatment resulted in the stable preservation of the bark of artwork, an analysis of the wood confirmed that the information in the artist's interview was not true. Consequently, we suggest that attention must be paid toward the information provided by artist, their bereaved families, etc. Based on the result of this study, this is also expected to help preserve upcoming artworks with similar bark conditions.

A Study on Analysis and user-friendly Improvement Plan for Urban Planning Information System (수요자 중심의 도시계획정보체계 개선방안)

  • Lee, Se-won;Kang, Ji-Hun;Kim, Heung-Cheol
    • Journal of Cadastre & Land InformatiX
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    • v.48 no.2
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    • pp.153-170
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    • 2018
  • The purpose of this study is to diagnose problems by analyzing the status of system and user in order to activate the Urban Planning Information System(UPIS). The UPIS has been distributed to all local governments through pilot and expansion projects since 2003 to utilize spatial information in urban planning and administration. The original purpose was to use GIS to support planning and to support scientific decision making, but now the main task is to designate and manage zoning districts related to land use. Therefore, the UPIS is responsible for the production (preparation procedure) and management of the local district information for use in the Korea land use information system, which is an upper concept defined by the law, but it is evaluated that its identity is ambiguous and utilization rate is low. This study is conducted to investigate the four aspects (business process, database, system, citizen service) of UPIS, and suggest concrete improvement measures. To summarize, each individual system exists in the Korea land use information system, but they all share similar data and have a linked work flow. Therefore, we suggested that the DB current plan should be established to improve the reliability of data and to redefine the business process around the UPIS.

Design of Immersive Walking Interaction Using Deep Learning for Virtual Reality Experience Environment of Visually Impaired People (시각 장애인 가상현실 체험 환경을 위한 딥러닝을 활용한 몰입형 보행 상호작용 설계)

  • Oh, Jiseok;Bong, Changyun;Kim, Jinmo
    • Journal of the Korea Computer Graphics Society
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    • v.25 no.3
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    • pp.11-20
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    • 2019
  • In this study, a novel virtual reality (VR) experience environment is proposed for enabling walking adaptation of visually impaired people. The core of proposed VR environment is based on immersive walking interactions and deep learning based braille blocks recognition. To provide a realistic walking experience from the perspective of visually impaired people, a tracker-based walking process is designed for determining the walking state by detecting marching in place, and a controller-based VR white cane is developed that serves as the walking assistance tool for visually impaired people. Additionally, a learning model is developed for conducting comprehensive decision-making by recognizing and responding to braille blocks situated on roads that are followed during the course of directions provided by the VR white cane. Based on the same, a VR application comprising an outdoor urban environment is designed for analyzing the VR walking environment experience. An experimental survey and performance analysis were also conducted for the participants. Obtained results corroborate that the proposed VR walking environment provides a presence of high-level walking experience from the perspective of visually impaired people. Furthermore, the results verify that the proposed learning algorithm and process can recognize braille blocks situated on sidewalks and roadways with high accuracy.

Panamax Second-hand Vessel Valuation Model (파나막스 중고선가치 추정모델 연구)

  • Lim, Sang-Seop;Lee, Ki-Hwan;Yang, Huck-Jun;Yun, Hee-Sung
    • Journal of Navigation and Port Research
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    • v.43 no.1
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    • pp.72-78
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    • 2019
  • The second-hand ship market provides immediate access to the freight market for shipping investors. When introducing second-hand vessels, the precise estimate of the price is crucial to the decision-making process because it directly affects the burden of capital cost to investors in the future. Previous studies on the second-hand market have mainly focused on the market efficiency. The number of papers on the estimation of second-hand vessel values is very limited. This study proposes an artificial neural network model that has not been attempted in previous studies. Six factors, freight, new-building price, orderbook, scrap price, age and vessel size, that affect the second-hand ship price were identified through literature review. The employed data is 366 real trading records of Panamax second-hand vessels reported to Clarkson between January 2016 and December 2018. Statistical filtering was carried out through correlation analysis and stepwise regression analysis, and three parameters, which are freight, age and size, were selected. Ten-fold cross validation was used to estimate the hyper-parameters of the artificial neural network model. The result of this study confirmed that the performance of the artificial neural network model is better than that of simple stepwise regression analysis. The application of the statistical verification process and artificial neural network model differentiates this paper from others. In addition, it is expected that a scientific model that satisfies both statistical rationality and accuracy of the results will make a contribution to real-life practices.

The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases (소비자의 특성이 공유가치창출 제품 구매에 미치는 영향 : 화장품 구매의사결정에 미치는 사회심리학적 변인과 가치일치성을 중심으로)

  • Kang, Yoon Ji;Yoo, Gilsang;Park, Sunkyung
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.21-32
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    • 2021
  • This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

A Study on Deducation of Standard API Sharing Data Elements for Policy Study Information Sharing (정책연구정보 공유를 위한 표준 API 공유 데이터 요소 도출에 관한 연구)

  • Park, Yang-Ha
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.1
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    • pp.391-413
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    • 2021
  • Policy study information is the essential source of information in every step of decision making process to plan, execute and assess the national operation policy. The policy study subject of a national policy research center from study design the performance assessment on its practical effect is managed via thorough process to secure its effectiveness and efficiency. However, the directly exposed information to the practical user or the public who are in need of actual policy study information is the resource published in a form of policy study report, the final result. NKIS operated by the National Research Council for Economics, Humanities and Social Sciences under the Office for Government Policy Coordination, Prime Minister's Secretariat is a public information offering service that conduct integrated management on study reports from cooperative study among institutes along with policy outcome from 27 national policy research centers. This study aims to introduce the current status of operation and information management of NKIS, apprehend the management characteristics of policy study information resources of national policy research center, and deduce remarks that need to be considered for API with external service for the derivation of standardized sharing data element.

Establishment of WBS·CBS-based Construction Information Classification System for Efficient Construction Cost Analysis and Prediction of High-tech Facilities (하이테크 공장의 효율적 건설 사업비 분석 및 예측을 위한 WBS·CBS 기반 건설정보 분류체계 구축)

  • Choi, Seong Hoon;Kim, Jinchul;Kwon, Soonwook
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.356-366
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    • 2021
  • The high-tech industry, a leader in the national economy, has a larger investment cost compared to general buildings, a shorter construction period, and requires continuous investment. Therefore, accurate construction cost prediction and quick decision-making are important factors for efficient cost and process management. Overseas, the construction information classification system has been standardized since 1980 and has been continuously developed, improving construction productivity by systematically collecting and utilizing project life cycle information. At domestic construction sites, attempts have been made to standardize the classification system of construction information, but it is difficult to achieve continuous standardization and systematization due to the absence of a standardization body and differences in cost and process management methods for each construction company. Particular, in the case of the high-tech industry, the standardization and systematization level of the construction information classification system for high-tech facility construction is very low due to problems such as large scale, numerous types of work, complex construction and security. Therefore, the purpose of this study is to construct a construction information classification system suitable for high-tech facility construction through collection, classification, and analysis of related project data constructed in Korea. Based on the WBS (Work Breakdown Structure) and CBS (Cost Breakdown Structure) classified and analyzed through this study, a code system through hierarchical classification was proposed, and the cost model of buildings by linking WBS and CBS was three-dimensionalized and the utilized method was presented. Through this, an information classification system based on inter-relationships can be developed beyond the one-way tree structure, which is a general construction information classification system, and effects such as shortening of construction period and cost reduction will be maximized.

A Study on the Performance Degradation Pattern of Caisson-type Quay Wall Port Facilities (케이슨식 안벽 항만시설의 성능저하패턴 연구)

  • Na, Yong Hyoun;Park, Mi Yeon;Jang, Shinwoo
    • Journal of the Society of Disaster Information
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    • v.18 no.1
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    • pp.146-153
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    • 2022
  • Purpose: In the case of domestic port facilities, port structures that have been in use for a long time have many problems in terms of safety performance and functionality due to the enlargement of ships, increased frequency of use, and the effects of natural disasters due to climate change. A big data analysis method was studied to develop an approximate model that can predict the aging pattern of a port facility based on the maintenance history data of the port facility. Method: In this study, member-level maintenance history data for caisson-type quay walls were collected, defined as big data, and based on the data, a predictive approximation model was derived to estimate the aging pattern and deterioration of the facility at the project level. A state-based aging pattern prediction model generated through Gaussian process (GP) and linear interpolation (SLPT) techniques was proposed, and models suitable for big data utilization were compared and proposed through validation. Result: As a result of examining the suitability of the proposed method, the SLPT method has RMSE of 0.9215 and 0.0648, and the predictive model applied with the SLPT method is considered suitable. Conclusion: Through this study, it is expected that the study of predicting performance degradation of big data-based facilities will become an important system in decision-making regarding maintenance.