• Title/Summary/Keyword: Customized strategy

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Korean V-Commerce 2.0 Content and MCN Connected Strategy (국내 V커머스 2.0 콘텐츠와 MCN 연계 전략)

  • Jung, Won-sik
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.599-606
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    • 2017
  • 'Video Commerce' has grown significantly, and is in the era of so-called V-commerce 2.0. Based on this background, this study focused on the link and the possibility of creating synergy between V-commerce 2.0 content and MCN, and examined the linkage strategy considering its characteristics. In conclusion, first, V-Commerce has evolved into the age of 2.0, centered on the characteristics of content that are oriented towards fun and sympathy, beyond the 1.0 era. Second, V-commerce 2.0 content has the characteristic of replacing the sharing and recommendation based on the nature of SNS networks as promotion and purchase enhancement. Therefore, competitiveness as 'content' is relatively important before 'commerce'. Third, V-commerce 2.0 and MCN industry have a strong connection with each other in terms of securing core competitiveness and creating a new profit model. In order to create the synergy between V-Commerce 2.0 and MCN, we proposed the use of big data to reinforce V-Commerce 2.0 customized content competitiveness, building of storytelling marketing and branding, and enhancement of live performance and interactive communication.

Exploring the Dilemma and Improvement Strategies for the Integrated Management of Extracurricular Education Programs at Duksung Women's University

  • Kim, Young-Jun;Kwon, Ryang-Hee
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.8-15
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    • 2021
  • This study was conducted with the purpose of exploring the dilemma and improvement strategies for the integrated management of extracurricular education programs at Duksung Women's University. The research method was finally composed of a procedure with a meeting of experts based on the procedure of collecting and analyzing the previous research literature. As for the contents of the study, the dilemma of the integrated management of the extracurricular education program at Duksung Women's University was presented first. Examples of dilemmas include difficulties in organizing and operating programs from the perspective of a roadmap customized for each grade level, difficulties in establishing a foundation for balanced mapping of core competencies and cultivating programs, difficulties in managing the performance of regular program monitoring and feedback improvement, and activating the linkage system between subjects and extracurricular education programs difficulties and difficulties in establishing a support system for the operation of the extracurricular education integrated management system were reflected. In addition, a strategy to complement and improve this dilemma was presented in a linkage. As a result of the study, the integrated management dilemma of Duksung Women's University's extracurricular education programs needs to be resolved in the long term through formal infrastructure such as external expert advice and expert exchange, and the development and use of related manuals should be considered aspects were analyzed. In addition, the content of this study was analyzed not only in the educational case of Duksung Women's University, but also in that it deals with cases that can be usefully referenced in most universities that develop and operate extracurricular education programs. Finally, this study presents an evidence-based practices that can be referenced in promoting the integrated management of extracurricular education programs in university sites, and the position and identity of extracurricular education throughout the university curriculum. It is judged that the significance and expected effect of the study can be obtained in that it provides an opportunity to improve from the management point of view.

Personalized Search Technique using Users' Personal Profiles (사용자 개인 프로파일을 이용한 개인화 검색 기법)

  • Yoon, Sung-Hee
    • The Journal of the Korea institute of electronic communication sciences
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    • v.14 no.3
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    • pp.587-594
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    • 2019
  • This paper proposes a personalized web search technique that produces ranked results reflecting user's query intents and individual interests. The performance of personalized search relies on an effective users' profiling strategy to accurately capture their interests and preferences. User profile is a data set of words and customized weights based on recent user queries and the topic words of web documents from their click history. Personal profile is used to expand a user query to the personalized query before the web search. To determine the exact meaning of ambiguous queries and topic words, this strategy uses WordNet to calculate semantic similarities to words in the user personal profile. Experimental results with query expansion and re-ranking modules installed on general search systems shows enhanced performance with this personalized search technique in terms of precision and recall.

Development of Smart Factory Diagnostic Model Reflecting Manufacturing Characteristics and Customized Application of Small and Medium Enterprises (제조업 특성을 반영한 스마트공장 진단모델 개발 및 중소기업 맞춤형 적용사례)

  • Kim, Hyun-Deuk;Kim, Dong-Min;Lee, Kyung-Geun;Yoon, Je-Whan;Youm, Sekyoung
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.25-38
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    • 2019
  • This study is to develop a diagnostic model for the effective introduction of smart factories in the manufacturing industry, to diagnose SMEs that have difficulties in building their own smart factory compared to large enterprise, to identify the current level and to present directions for implementation. IT, AT, and OT experts diagnosed 18 SMEs using the "Smart Factory Capacity Diagnosis Tool" developed for smart factory level assessment of companies. They analyzed the results and assessed the level by smart factory diagnosis categories. Companies' smart factory diagnostic mean score is 322 out of 1000 points, between 1 level (check) and 2 level (monitoring). According to diagnosis category, Factory Field Basic, R&D, Production/Logistics/Quality Control, Supply Chain Management and Reference Information Standardization are high but Strategy, Facility Automation, Equipment Control, Data/Information System and Effect Analysis are low. There was little difference in smart factory level depending on whether IT system was built or not. Also, Companies with large sales amount were not necessarily advantageous to smart factories. This study will help SMEs who are interested in smart factory. In order to build smart factory, it is necessary to analyze the market trends, SW/ICT and establish a smart factory strategy suitable for the company considering the characteristics of industry and business environment.

The Relationship between Collegiate Athletes' Communication and Problem-Solving Capacity: The Mediating Effect of Cognitive Emotion Regulation Strategy (대학 운동선수들의 의사소통과 문제해결능력의 관계: 인지적 정서조절전략의 매개효과)

  • Choi, Youngjun
    • 한국체육학회지인문사회과학편
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    • v.58 no.3
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    • pp.67-78
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    • 2019
  • The purpose of this study was to examine the mediating effects of adaptive-maladaptive cognitive emotion regulation strategies in relationship between communication competence and problem-solving capacity. Subjects were 189 male collegiate athletes. The results were as follows: Their communication competence had a positive influence on their problem-solving capacity, and their adaptive emotion regulation strategies had a partial mediating effect on the relationship between communication competence and problem-solving capacity. But the maladaptive emotion regulation strategy did not have a statistically significant relationship with communication competence or problem-solving capacity. This result suggests that the communication competence and customized adaptive emotion regulation strategies are necessary to improve the problem-solving capacity of collegiate athletes.

A Study on the Establishment of Cooperative Network to Promote for Regional New Deal Project of SMEs (중소기업의 지역뉴딜 활성화를 위한 협력 네트워크 구축방안)

  • Kim, Eun-Ok;Hwang, Hwi-Ung;Cho, Han-jin;Choi, Ho-sung
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.76-83
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    • 2021
  • According to the rise of the 4th Industrial Revolution, the need for innovation networks through cooperation between participants is increasing to respond to rapidly changing technologies and corporate environments. Especially, cooperation is essential to solve and innovate problems faced SMEs lacking human and material resources. We conducted a study to revitalize the regional cooperation network by analyzing the current status and problems of the existing SME support network. As a result, We derived a strategy to create a foundation for a regional cooperation network through reorganization of existing cooperation networks, the establishment of customized policies for SMEs, and linkage of support projects. And we derived a strategy for establishing a specialized network for regional innovation as a result of research through Establishing a network for regional bases, strategies for fostering companies by growth stage, and utilizing local data. We expect that it will help establish a policy to support SMEs by preparing an organic cooperation system between local businesses and local networks.

Factors Related to Diabetic Patients' Quality of Life: The 8th Korean National Health and Nutrition Examination (1st Year, 2019) (당뇨 환자의 삶의 질 관련 요인: 제 8기 1차년도(2019년) 국민건강영양조사)

  • Woo, Sang Jun;Kim, Eun A
    • The Journal of Korean Society for School & Community Health Education
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    • v.23 no.2
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    • pp.51-64
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    • 2022
  • Objectives: This study aims to examine diabetic patients' quality of life by using the data of the 8th Korea National Health and Nutrition Examination Survey (1st year, 2019), identify the factors related to this, and utilize the results as basic data for intervention that can improve diabetic patients' quality of life. Methods: For the research subjects, this study extracted 624 patients who were diagnosed with Diabetes by a doctor from the total sample of 8,110 participants of the 8th Korea National Health and Nutrition Examination Survey. The SPSS(version25.0) program was used for the analysis of the collected data. Then, this study used a backward elimination multiple regression analysis method that applied complex sample, to examine the factors related with the finally estimated quality of life. Results: The results of this study revealed that diabetic patients' quality of life was related with gender, age, occupation, restriction of activity, subjected health status. The final model explained 35.7% of the variance (Wald F=28.210, p<.001). Conclusions: In order to improve the quality of life of diabetic patients, it would be desirable to provide differentiated management by developing a customized intervention strategy that takes into account gender, age, and occupation. When managing diabetic patients, the state, local governments, and hospitals should include content that prevents and copes with restrictions on activities that may occur due to disease. In addition, it is required to prepare a strategy to induce positive perception of the subject's own health status.

A Study on the Dissemination Structure of Unfilled Positions in Universities Across the Country using Big Data: Using Panel and Tobit Regression Model (빅 데이터를 활용한 대학의 지역·권역별 학과의 미충원 파급구조 연구: 패널회귀모형과 토빗회귀모형의 응용을 중심으로)

  • Dong Woo Chae;Kun Oh Jung
    • Journal of Information Technology Applications and Management
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    • v.30 no.1
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    • pp.33-52
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    • 2023
  • This study observes the difference in the actual regional ripple effect of the decrease in admission resources due to the decrease in school age population, which has been weak in empirical studies, and how much the decrease in competition rate by department nationwide provides a significant shock to the decrease in enrollment rate in the population unit. An empirical quantitative analysis was attempted. As a result of applying the panel-tobit regression model, a clear gap was confirmed in the decrease in the registration rate due to the decrease in the competition rate both nationally and in the provinces, and in particular, a highly significant relationship was derived with the decrease in the recruitment rate. In particular, the sensitivity of the risk of unrecruitment due to a decrease in competition rate was the highest in the Jeolla region (0.499), followed by the Gangwon region (0.475) and the Gyeongsang region (0.471), and the metropolitan region (0.158) was confirmed to be the most stable. This suggests that the gap in insufficient funding has gradually widened by region over the past 10 years, and that the shock wave becomes more pronounced in the provinces farther away from the metropolitan area. Based on this study, if we deviate from the standardized application of university development policies for the metropolitan area and regional universities, and present a customized higher education strategy for each region, it will be an opportunity to prevent local extinction due to a decrease in the school-age population and achieve coexistence with higher education institutions and regions at the same time.

Which is the More Important Factor for Users' Adopting the Serious Games for Health? Effectiveness or Safety (건강 기능성 게임의 확산을 위한 유통 전략 연구: 유효성과 안전성에 대한 사용자 인식을 중심으로)

  • Yong-Young Kim
    • Journal of Industrial Convergence
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    • v.21 no.9
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    • pp.23-32
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    • 2023
  • Interest in Serious Games for Healthcare (SGHs) that can improve health through games is increasing. Digital Therapeutics (DTx) is a treatment that must be approved for effectiveness and safety, so it should follow the traditional drug distribution method, but SGHs are wellness products that are more flexible in terms of adoption and diffusion than DTx. SGHs are effective because it can provide customized services through continuous monitoring and feedback. When SGHs are applied to cognitive impairment treatment or behavioral correction, malfunctions and side effects are minor. This study developed research model based on the Valence Framework, gathered data from 142 undergraduates, and demonstrated that only the perceived benefits have a statistically significant positive (+) effect on SGHs acceptance intentions. Based on these results, this study suggests that SGHs companies should promote benefits in accepting SGHs for general users and they need for a distribution and analytics platform strategy based on a data-driven approach.

Analysis of the Causes of Israel's Failure to Deter war and Implications for Korea's Security Strategy (이스라엘의 전쟁억제 실패원인과 한국의 안보전략적 함의)

  • Il Soo Bae;Hee Tae Jeong
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.31-35
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    • 2024
  • On October 7, 2023, Hamas launched a large-scale surprise attack against Israel and war broke out. On this day, in addition to supplying rockets, they directly invaded Israeli territory in multiple areas using parariders and motorcycles. Considering the security situation on the Korean Peninsula, it is meaningful to consider why Israel allowed Hamas to attack and why it failed to deter the war in advance. Deterrence can only be successful if it is supported by capability, will, communication, and credibility. Although the capability and will were sufficient, and the communication through punitive deterrence had been sufficiently communicated, the failure to deter this war was problematic in terms of credibility. In order to increase deterrence against North Korea's threat, we need to improve customized extended deterrence, convey the will of both Korea and the United States to deter, and increase credibility in deterrence capabilities and execution ability.