• Journal of Digital Contents Society
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• v.18 no.3
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• pp.535-542
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• 2017

The ubiquitous computing made it happen to easily take cognizance of context, which includes user's location, status, behavior patterns and surrounding places. And it allows providing the catered service, designed to improve the quality and the interaction between the provider and its customers. The personalized recommendation service needs to obtain logical reasoning to interpret the context information based on user's interests. We researched a model that connects to the practical value to users for their daily life; information about restaurants, based on several mobile contexts that conveys the weather, time, day and location information. We also have made various approaches including the accurate rating data review, the equation of Naïve Bayes to infer user's behavior-patterns, and the recommendable places pre-selected by preference predictive algorithm. This paper joins a vibrant conversation to demonstrate the excellence of this approach that may prevail other previous rating method systems.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.271-282
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• 2014

Cloud computing technology will provide application that needs many resources and various services to customers without any restriction of time and place. So, many of companies are now adopting cloud computing technology to this business and this trend is now increasing. However, cloud technology adoption rate is low because of security, compatibility, loss of control, security, data protection, performance and uptime, to the risk of vendor lock-in Cloud computing services, and compatibility with existing systems and anxiety. Now, many people are interest on the migration of existing systems but there are many study on this issue. So, more of study on this issue should be needed. This paper will show you the method that how to adopt cloud computing to their business and also show you evolution of cloud computing for existing system.

• International Commerce and Information Review
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• v.14 no.4
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• pp.339-360
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• 2012

We have more risks in international trade market than in the domestic business market because economic activities are going on with business transactions in different countries. K-sure's Refund Guarantee System is the most important system for Korean Small and Middle Shipbuilding Industries' business, but Korean exporters of Shipbuilding Industries are more interested in export financing through K-sure rather than its financial supporting services. The export insurance becomes more important service for international trade business and it its count as the only one indirect way of supporting export business because export insurance is accepted internationally under the WTO system. Also, it is the only measure that can cover emergency risk, credit risk, exchange risk which cannot be covered by private insurance. As the major risk manager for Korean exporters, the K-sure needs to provide an integrated risk management service for customers. Korean exporters can take more challenges in ever competitive international trade market and we can witness promotion of export in the future which is essential to Korea's economic growth.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.401-408
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• 2018

In the past years, the influx of Korean tourists to international destinations has seen a significant rise, especially in non-Asian countries. However, Mexico is still far from a popular destination to the average Korean tourist. Using Keller's brand equity model, this paper researches Koreans' opinions and general brand image of Mexico in an attempt to identify both the positive and negative perceptions they have of this country. Keller's brand model analyses four different levels of engagement between the customers and the brand. We want to know the degree to which Koreans have been engaged in Mexico as a brand nation and as a tourist destination. Research findings through this study will reveal the needs and insights that offer opportunities relevant for the planning, creation, design and development of new approaches for Mexico's nation brand promotion.

• Journal of the Korea Safety Management & Science
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• v.13 no.2
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• pp.157-167
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• 2011

Currently, interest on physical distribution is increasing due to burden of oil cost increases as oil price rises day by day. As interest grows, there are number of studies have been conducting on saving the cost of distribution. On the other hand, number of study on service of distribution is insufficient. Actually, subject of service of physical distribution have been studied by number of survey organizations, research organizations and mass media. Although, configuration for each organization is different from each other and it is hard to measure objective satisfactory factor of customers. This means needs for constructing standardized measuring tool as well as research on measuring service quality of distribution is not active. Therefore, this research is to compare and analyze compatibility of service quality measuring using SERVQUAL and SERVPERF and trying to clarify differences affected by importance service quality by each level to actual service quality. Also, this research is to make basic and standardized measuring model to improve quality of physical distribution especially using analysis of service quality and customer satisfaction of pallet pool service which contributes rationalization of distribution and reduce the cost by standardizing specification and size of pallet, allowing sharing of pallet. To conduct this research, case study of a company A is used where it is in a pallet pool business. Using this example, the goal is to give help on pallet pool business a strategic exercise if the business by point out major factors that affect customer satisfaction by collecting customer assessment along with examination of SERVQUAL and SERVPERF in measuring service quality if pallet pool service.

• Journal of the Korea Safety Management & Science
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• v.20 no.1
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• pp.41-55
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• 2018

For several decades, attribute classification methods using the asymmetrical relationship between an attribute performance and the satisfaction of that attribute have been explored by numerous researchers. In particular, the Kano model, which classifies quality attributes into 5 elements using simple questionnaire and two-dimensional evaluation table, has gained popularity: Attractive, One-dimensional, Must-be, Indifferent, and Reverse quality. As Kano's model is well accepted, many literatures have introduced categorization methods using the Kano's evaluation table at attribute level. However, they applied different terminologies and classification criteria and this causes confusion and misunderstanding. Therefore, a criterion for quality classification at attribute level is necessary. This study is aimed to suggest a new attribute classification method that sub-categorizes quality attributes using 5-point ordinal point and Kano's two-dimensional evaluation table through an extensive literature review. For this, the current study examines the intrinsic and extrinsic problems of the well-recognized Kano model that have been used for measuring customer satisfaction of products and services. For empirical study, the author conducted a comparative study between the results of Kano's model and the proposed method for an e-learning case (33 attributes). Results show that the proposed method is better in terms of ease of use and understanding of kano's results and this result will contribute to the further development of the attractive quality theory that enables to understand both the customers explicit and implicit needs.

• Korean Journal of Construction Engineering and Management
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• v.14 no.3
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• pp.65-77
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• 2013

Apartment brand has been used as a new strategy in Korean housing market to fulfill customer's changing needs for buying houses. A number of construction companies have succeeded in brand awareness and image building, however, they still struggle to establish brand loyalty and manage brand equity elements in balance. The purpose of this study is to analyze the brand equity building process of apartment products in Korean housing market and determine causal relationships among variables to propose strategies for long-term prosperity of the construction companies. System Dynamics modeling method is applied to describe how variables affect and are linked to each other in terms of building equity and enhancing company profits from customers' brand awareness to brand loyalty. Based on the analysis model, strategies for construction companies depending on their market share were proposed and this may support the company to achieve financial success and competitiveness among its competitors in the fast-changing market.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2009.10a
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• pp.206-207
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• 2009

It is estimated that the potential of Chinese market is infinite. The success of Chinese economic reformation is generating the high economic growth in China. China is a rising logistics market as its growing throughput and port expansion but China's railway transportation system is not well-linked with ports. China built TCR(Trans-China Railway) which is across the Chinese territory and connected to as far as Europe. With this mode, it is possible to place more overseas freight and meet more customers' needs. Lian yun gang is a city on the East coast of China where the commencing station of TCR is located. This paper reviews the present conditions of Lianyungang and presents the development direction of the city to become a logistics point.

• The KIPS Transactions:PartD
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• v.9D no.4
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• pp.629-638
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• 2002

As the application area of software grows bigger and the importance of software quality increases, software quality evaluation method is also getting a lot of attention. To evaluate the software quality properly, we need an objective and concrete evaluation mechanism. In general, practitioners customize the international standards to their own needs for this purpose. Package software documents plat an important role in software quality evaluation because it provides the information that helps customers use the software effectively and conveniently. h great deal of efforts has been made in terms of international standards for documentation and documentation process. However, those international standards are too abstract to be applied directly to domestic software packages. In this paper, we developed a guidelines and checklists for writing and evaluating package software documents. Our research basically followed ISO 12119, ISO 9127 and some related research results. Also we proved the effectiveness of this research through actual tests with package softwares.

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.79-88
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• 2016

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.