• Korean Management Science Review
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• v.19 no.2
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• pp.75-89
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• 2002

According to the fast-paced environment of information technology and improving customer services, the design activities of logistics systems improve customer centric services and delivery performance implementing e-logistics system. The fundamental design issues that arise in the delivery system planning are optimizing the system with minimum cost and maximum throughput and service level. This study is concerned with the integrated model development of delivery system with customer responsive service level for DCM, Demand Chain Management. We used a two-step approach for this study. First, we formulated the supply. center facility planning using stochastic set-covering problem and assigned the customers to the supply center using clustering algorithm. Second, we developed vehicle delivery planning for a supply center based on GIS, GIS-VRP. Also we developed a GUI-type computer program for proposed method for supply center problem using GIS and Geo-DataBase of Busan area. The computational results showed that the proposed method was very effective on a set of test problems.

• Journal of Intelligence and Information Systems
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• v.9 no.1
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• pp.109-123
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• 2003

The relationship between suppliers and customers is treated importantly not only in the traditional business-to-business (BtoB) commerce but also in today's Internet environments. On the one hand, most of Internet-based BtoB commerce services like customer-centric e-procurement, supplier-centric e-sales or intermediary-centric e-marketplace focus mainly on the selection of partners according to bidding, auction, etc. This point may result in the problem of overlooking the relationships between suppliers and customers. To overcome this problem in this paper, an intelligent agents-based supply chain operation architecture is proposed and appraised considering the relationship and its adaptation.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.247-249
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• 2010

This study focused on hospital quality of service to the customer service center into contact with the contents of the results were comprehensive evaluation. In this study, a variable that is committed, the hospital service quality and customer satisfaction, and relationships about reuse of the hospital, the hospital's strategic management could be because of the foundation. The study quality of hospital services and patient satisfaction, and reuse of the impact of the relationship between the quality of service in the hospital, the customet satisfaction, very significant according to the reuse of. A customer-centric future, these results provide guidelines for hospital management can be applied to further strengthen competitiveness are expected.

• Asia Marketing Journal
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• v.15 no.1
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• Proceedings of the Korean Association for Survey Research Conference
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• 2000.11a
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• pp.129-140
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• 2000

인터넷 사용자가 과연 어떤 사이트를 주로 이용하고 그 이용 시간은 어떠한 수준인지를 확인하고 더 나아가서 각 사이트 이용자들은 어떠한 특성을 나타내고 있는지를 알아보는 인터넷사용자측정(Audience-centric Measurement)의 중요성은 인터넷 조사의 기반이 되는 데이터를 제공한다는 점뿐 아니라 최근 활발히 연구되고 있는 데이터마이닝(Data Mining)과 그것을 바탕으로 하는 CRM(Customer Relationship Management)의 기초자료로서 그 중요성이 날로 커지고 있다. 본 연구는 기존의 인터넷사용자측정 조사의 국내외 연구 동향과 그 차이점을 살펴보고, 국내의 기존조사가 가지고 있는 문제점, 특히 조사의 표집틀의 왜곡과 관련된 문제점을 분석하고 이를 해결하기 위한 실천적, 이론적 대안을 제시하고 있다.

• Journal of Intelligence and Information Systems
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• v.13 no.4
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• pp.45-63
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• 2007

Recently as ubiquitous environment comes to the fore, information density is raised and enterprise is being able to capture and utilize customer-related information at the same time when the customer purchases a product. In this environment, a need for the recommender systems which can deliver proper information to the customer at the right time and right situation is highly increased. Therefore, the research on recommender systems continued actively in a variety of fields. Until now, most of recommender systems deal with item recommendation. However, in the market in ubiquitous environment where the same item can be purchased at several stores, it is highly desirable to recommend store to the customer based on his/her contextual situation and preference such as store location, store atmosphere, product quality and price, etc. In this line of research, we proposed the store recommender system using customer's contextual situation and preference in the market in ubiquitous environment. This system is based on collaborative filtering and Apriori algorithms. It will be able to provide customer-centric service to the customer, enhance shopping experiences and contribute in revitalizing market in the long term.

• International Journal of Internet, Broadcasting and Communication
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• v.9 no.2
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• pp.48-57
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• 2017

In the last few years, banks have experienced more challenging market than any other times. They need to find new ways to reconnect with their customers and rebuild their trust. But in the race to the future some banks are taking clear lead. Research works show that while high perform leading banks are different, they also share some common characteristics and principles that have allowed them to move ahead to profitable growth. Cost cutting is no longer enough to succeed in tomorrow's world. Instead, the IT function needs to work shoulder-to-shoulder with the business to support the growth agenda. Therefore "C" level's attention is moving from cost reduction towards customer experience, speeding to market for new offerings, analytics and distribution channel enhancements, taking advantage of several levers that will shape the technology agenda for the high performing organization. Next generation of digital core-banking solutions will improve pre-existing capabilities, introduce new innovations and drive qualities such as flexibility and scalability to support time to market.

• Journal of Korean Society for Quality Management
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• v.44 no.3
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• pp.661-676
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• 2016

Purpose: This study proposes to derive the quality characteristics recognized by the consumer for the smart car. The study contributes to the policy of the country automotive industry. This study confirms the impact on the customer satisfaction from the quality attribute. This study provides the information necessary for the establishment and management strategies of the Korean auto industry. Methods: This study was conducted adequate theoretical research on the subject first. Kano presents a model for the kind of smart car technology. Set the operational definitions for measuring and developing the questionnaire. Subjected to statistical analysis using the collected data, and carry out analysis Kano. It interprets the results of the study on the basis of the data obtained through the analysis. Results: Directly related to safety smart car technology improves customer satisfaction. Conclusion: The quality characteristics are required for user-centric Smart car.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.4
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• pp.99-114
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• 2012

Mutual savings banks have today met many difficulties because of various reasons. To overcome these difficulties, they have to change to be more customer centric and to adopt customer satisfaction management so that they can satisfy customers asking for diversified and professional service. This study aims to investigate the relationship between various dimensions of service quality and service performance such as customer satisfaction, customer trust, and repurchase intension. This study categorized service quality as interaction quality, outcome quality, and physical environment quality. Moreover, this study examined whether interest sensitivity and bank reputation had the moderating effects between service quality and service performance. The study results may provide practitioners and researchers in financial industry with some implications and guidelines for mutual savings banks' competitiveness.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.344-351
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• 2010

Recently the demand for hospital care, while gradually increasing to expand the variety of new and carries on with the competition is faced. The quality of hospital services in this reality retain the right to survival and development of the hospital, the hospital, as well as the capabilities of the original competitive assessment is a key factor. Therefore, this study focused on hospital quality of service to the customer service center into contact with the contents of the results were comprehensive evaluation. In this study, a variable that is committed, the hospital service quality and customer satisfaction, and relationships about reuse of the hospital, the hospital's strategic management could be because of the foundation. The study quality of hospital services and customer satisfaction, and reuse of the impact of the relationship between the quality of service in the hospital, the patient happy, very significant according to the reuse of. A customer-centric future, these results provide guidelines for hospital management can be applied to further strengthen competitiveness are expected.