• 대한안전경영과학회지
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• 제4권4호
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• pp.119-128
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• 2002

In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. from this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

• 대한안전경영과학회지
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• 제12권2호
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• pp.139-146
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• 2010

The advent of Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wider range of time and space, at reduced cost and with the ability to customize and personalize customer offerings. However it may be difficult for companies to sustain a long-run survival in competition environment of e-business. The purpose in this study is to analyze the relationship among site loyalty characteristics, customer's repurchasing intention and switching intention of internet shopping mall. The results showed that reputation variables of internet shopping mall only affected significantly e-loyalty. And the relationship among e-brand loyalty, customer's repurchasing intention and switching intention was significantly supported.

• 유통과학연구
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• 제16권3호
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• pp.5-12
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• 2018

Purpose - The third place plays an important role in complex society. The more customers participate in the third place, the higher they have loyalty. It is necessary to identify the mediator between customer participation and loyalty. Thus, the purpose of the study is to analyze the relationship between customer participation and loyalty and a mediating role of psychological ownership. Research design, data, and methodology - A structural equation model representing the relationships between customer participation, psychological ownership, and customer loyalty was proposed and four hypotheses were tested using data collected from visitors of Starbucks as the third place. Results - Three hypotheses regarding relationships between customer participation, psychological ownership, and customer loyalty were supported at the significance level of 0.001. The hypothesis regarding a mediating role of psychological ownership between customer participation and customer loyalty was supported by Sobel test. Conclusions - Customer participation positively affects psychological ownership and customer loyalty. Psychological ownership positively affects customer loyalty. Psychological ownership plays a mediating role in the relationship between customer ownership and loyalty. This study contributes to finding the missing link between customer participation and customer loyalty. The research model can be applied to various retail services. Some implications for academics and practitioners were suggested.

• 품질경영학회지
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• 제40권4호
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• pp.543-558
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• 2012

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between port service quality, and customer satisfaction and performance in port industry. Methods: The collected data through the survey were analyzed using multi-regression analysis. The measurement tools used for this study were divided into three dimensions such as internal quality, interaction quality and environmental quality. Results: The results of this study are as follows; regarding the influence of pot service quality dimension on customer satisfaction, it was found that the effects of interaction quality and internal quality were significant and those of environmental quality was not significant on customer satisfaction. It was found that customer satisfaction made statistically significant influence on performance from the investigation of the causal effect relationship between customer satisfaction and performance. Conclusion: Incheon Port needs to act actively paying attention to port facilities, efficient operation, network, cargo recruitment activities, smooth communication and fast handling.

• 한국병원경영학회지
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• 제16권2호
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• pp.1-18
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• 2011

The research was to investigate the effect of quality cognition(usage, medical information, aesthetic, safety) of the web site of the facility on customer loyalty and moderating role of trust variable. The respondents was 201 patients and caregivers. Data were collected from March 1 to 31, 2010 at C university hospital in G city. In relationship between quality cognition of facility web site and customer loyalty, the results of quality cognition on customer loyalty showed 43.1% (F=36.912) in model 1, 46.3%(F=33.454) in model 2, and 46.8%(F=18.580) in model 3. In relationship between web site quality cognition and customer loyalty, moderate effect of trust was not considerable. As results, quality is the leading fact for customer loyalty more than trust. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information, usage and aesthetic.

• 한국병원경영학회지
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• 제4권1호
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• pp.171-189
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• 1999

This study aims to investigate the determinants of service quality and the relationships of service quality, customer satisfaction, word of mouth and subsequent purchase intention of medical service. SERVQUAL, an instrument developed by the marketing area, is offered as a possible measure of medical service quality. SERVQUAL measures service dimension of tangibles, reliability, responsiveness, assurance and empathy. The questionnaire method is used in this study. A survey is conducted on patients who are randomly selected. The questionnaire are sent to 300 patients and 208 are available. The objectives of this study were: 1) to find out the influence of determinants of service quality on medical service. 2) to investigate the relationship of medical service quality and customer satisfaction. 3) to analyze the relationship of customer satisfaction and favorable word of mouth, ubsequent purchase intention 4) to find out the gap perceived service quality between secondary and tertiary hospital. The results of this study are summarized as follows: 1) Reliability, responsiveness and assurance have a positive impact on the medical service quality. 2) Medical service quality has a positive impact on the customer satisfaction. 3) Customer satisfaction has a positive impact on the favorable word of mouth and subsequent purchase intention. 4) There is no gap between secondary and tertiary hospital of perceived service quality.

• 유통과학연구
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• 제20권10호
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• pp.93-103
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• 2022

Purpose: This study aims to determine the relationship between disruptive factors and customer satisfaction at chain stores. Survey-based questionnaires were designed in the distribution technique to measure the findings in this study. Research design, data, and methodology: In terms of the sampling technique, the researchers adopted the simple random sampling technique with a total of 200 sample sizes. For the statistical method, the researchers applied multiple linear regression analysis to determine the potential factors that affect customer satisfaction at chain stores. The analysis of this study measured how product quality, pricing policies of chain stores, design and layout, responsiveness, and location of chain stores impart their roles in customer satisfaction. Results: This study found a significant relationship between the product quality and location of chain stores on customer satisfaction. In addition, the responsiveness, pricing policy, and physical design of chain stores impart an insignificant role in customer satisfaction. However, it is proven that the location of chain stores and product quality positively impact customer satisfaction. Conclusions: The study is geographically limited to the region of Karachi, Pakistan. Therefore, the findings may differ in the context of study implications in the other areas.

• 한국병원경영학회지
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• 제21권4호
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• pp.23-44
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• 2016

We conducted this research for the purpose of examining the effects of organizational culture on service quality and customer satisfaction in the military hospital organizations in Korea. The research samples were collected from employees in 12 military hospitals belonged to the Armed Forces Command. For the analysis we used SPSS 18.0 and AMOS 20.0 program for conducting reliability tests, confirmatory factor analysis, and structural equation model analysis in order to find the relationship between the variables analyzed. The result of this study shows that the military hospitals in Korea have strong relationship-oriented culture, but weak hierarchy-oriented culture. Among the three groups of military hospitals, innovation-oriented culture and relationship-oriented culture were the strongest in the executive agency hospital group, task-oriented culture was the strongest in the group of the he frontline hospitals and hierarchy-oriented culture was the strongest in the group of the rear area hospitals. It was found that the executive agency hospitals have the strongest service quality and customer satisfaction among the hospital groups analyzed. This research also found that relationship-oriented culture and innovation-oriented culture have a direct positive(+) effect on service quality; hierarchy oriented culture has a direct negative(-) effect on service quality; task oriented culture has a direct positive(+) effect on customer satisfaction, and service quality mediated between organizational culture and customer satisfaction. The findings from this study suggests that implementing the dynamic strategies for organizational culture with focus on service qualities is needed given that customer satisfaction in the military hospitals is highly affected by service quality.

• 마케팅과학연구
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• 제18권4호
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• pp.119-155
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• 2008

최근 많은 기업들이 치열한 경쟁에서 생존하기 위해 개별 고객들에게 초점을 맞춘 전사적이고 체계적인 고객관계관리에 전력을 기울이고 있다. 수익성 높은 대부분 기업들의 성공비결은 복합적이겠지만, 고객지향적 사고에의 신속한 적응이 중요한 부분을 차지하고 있다. 고객관계관리 기법 및 운용철학은 고객을 올바르게 이해하는데서 그치지 않고 고객행동을 사전적으로 예측하여 고객요구에 부응한 제품과 서비스를 제공하는 것만이 치열한 경쟁환경에서 생존함과 동시에 거듭된 성장을 이루는 유일한 해결책임을 강조한다. 고객관계관리는 데이터베이스마케팅과 같은 조직내 실무자 중심의 관점과 접근이 아니라 최고경영자의 마케팅 관점의 경영철학 구현을 통한 전사적이고 조직적인 참여가 이루어져야 한다. 그럼에도 불구하고 많은 기업들이 고객관계관리 기법을 도입하고 구축하는 과정에서 이러한 점을 간과해 왔으며 그 결과, 고객관계관리를 통해 수익성을 높인 기업이 있는 반면에 고객관계관리에 엄청난 비용만을 투입하고 별다른 성과를 거두지 못한 기업들도 다수이다. 본 연구는 CRM구축 및 실행과정에서의 성공요인을 기존 연구와 달리 마케팅적 관점에서 발견해 내고 있다. 시장지향성과 고객지향성이라는 마케팅 철학에서부터 고객정 보지향성과 핵심고객지향이라는 실무적 개념까지 포함해서 마케팅적인 관점에서의 성공적 CRM구축을 위한 선행요인을 발견하고, 이러한 요인들이 마케팅관점의 관계품질과 실무적인 CRM성과에 어떤 영향을 미치는지를 분석함과 동시에 관계품질과 CRM성과 간의 관계의 강도까지 실증적으로 분석해 보았다. 경험적 분석 결과 본 연구에서 구축한 마케팅관점의 CRM선행요인들 중에서 일부 요인을 제외하고는 대체적으로 관계품질 및 CRM성과를 높이는데 상당한 기여를 하고 있음이 확인되었으며, 영향관계의 정도에는 어느 정도 차이가 있음이 확인되었다. 또한 관계품질과 CRM성과 및 세부적 개념구성요인들 간에 매우 높은 정(+)의 관계가 존재함을 확인했다. 이는 CRM의 최종 성과를 달성하기 위해서 CRM구축 및 실행이후에 고객만족과 고객신뢰라는 개념적 연결고리를 강화함과 동시에 이러한 관계품질이 고객유지와 고객점유 정도의 향상으로 이어지도록 하는 창조적 전술개발이 요구됨을 의미한다. CRM을 구축 및 실행하는 대부분의 기업들이 조급하게 재무적인 성과를 기대하는 경향이 있는데, CRM은 마케팅철학을 포함하는 장기적인 경영활동임을 주지해야 한다. 기존의 많은 연구들이 취하고 있는 연구맥락에 근거해서 기술적인 시스템만을 갖추었다고 하여 단기적인 성과를 바라는 것은 오히려 비용의 낭비만을 초래 할 수 있음에 주목해야 한다. 본 연구결과를 바탕으로 CRM의 성공적 구축을 통해 관계품질을 강화하는 것에 대한 전략적 통찰을 제공함과 동시에 실질적인 CRM성과를 달성하기 위한 마케팅 관점의 연결구조를 어떻게 효율적으로 강화할 수 있을 것인가에 대한 학술적이고 실무적인 시사점을 도출했다.

• 정보처리학회논문지D
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• 제9D권4호
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• pp.733-744
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• 2002

본 연구는 전통적인 관계마케팅의 기본모형을 보완하여 e-비지니스에 적용 할 수 있는 실행모형을 제시하였다. 인터넷 쇼핑몰을 중심으로 한 고객관계의 특성 및 영향 요인에 대한 실증분석을 하였다. 본 연구에서는 관계형성의 영향요인으로 커뮤니케이션 이론을 적용하였다. 통제 가능한 요인인 커뮤니케이션 특성이 e-비지니스에서 관계의 신뢰와 몰입을 중심으로 장기지향성에 미치는 영향정도를 파악하고자 하였다. 분석 결과 인터넷 쇼핑몰이 제공하는 정보의 질이 좋을수록 고객의 신뢰에 유의한 영향을 미치며 고객에 대한 쇼핑몰의 반응이 좋을수록 고객의 관계몰입에 유의한 영향을 미치는 것으로 나타났다. 또한 고객의 신뢰가 높을수록 관계몰입에 유의한 영향을 미치며 고객의 신뢰와 관계몰입이 높을수록 각각 장기지향성에 유의한 영향을 미치는 것으로 나타났다.