• 제목/요약/키워드: Customer partnership

검색결과 64건 처리시간 0.022초

공급사슬 파트너십에서 물류서비스 품질 요소의 중요도 지각 차이 비교 (Comparative Study on Perception Difference about Importance of Quality factors in Logistics Service in Supply Chain Partnership)

  • 박민숙
    • 경영과정보연구
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    • 제30권2호
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    • pp.113-131
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    • 2011
  • 본 연구는 경쟁심화와 고객서비스 욕구의 다양화로 인해 물류서비스 품질 및 공급사슬 관리에 관한 연구가 중요하게 부각되고 있는 시점에서 물류서비스 품질요소에 대한 공급사슬 파트너십의 구성원들의 지각 차이를 비교분석하였다. 이를위해 공급사슬 내에서 공급자와 수송업자, 구매자가 중요하게 판단하는 물류서비스 품질에 대한 인식을 측정하여 t-test를 실시하였다. 분석결과 공급사슬 내의공급자, 수송업자, 구매자가 중요하게 평가하는 물류서비스 품질 요소의 차이가 큰 것으로 나타났다. 또한 공급사슬 파트너십에서 시장지향성과 장기지향성이 높은 공급자와 낮은 공급자간에 중요도 차이 지각을 비교한 결과, 시장지향성과 장기지향성이 낮은 경우에는 대부분의 항목에서 집단 간의 차이를 보이고 있는 반면, 높은 경우에는 상호작용성에 대부분의 집단 간에 중요도 평가 차이가 없는 것으로 나타났다.

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온라인 종합쇼핑몰업체의 e-Business 활용방안 (A Study on the e-Business Utility of On-line Shopping Mall Firms)

  • 이우체
    • 통상정보연구
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    • 제5권2호
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    • pp.3-17
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    • 2003
  • This paper examined a e-Business utility of on-line shopping mall firms. Based on the literature review and cases study, the following results were found. First, in e-business policy, it was found that partnership between government and market are very important to e-business utility. Second, e-CRM of on-line shopping mall firms should be considered web site design based on commodity, cafe based on experience and information shares, and transaction confirm service. Third, B2C e-commerce model should be contained firm-specific force, customer oriented force, social force, and technology force.

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A Study on the Factors Associated with the Success of CRM in the Insurance Company

  • Kang, Jung-Chul
    • Journal of the Korean Data and Information Science Society
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    • 제15권1호
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    • pp.141-172
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    • 2004
  • This paper studied the theory and methodology of CRM for insurance business and perform empirical analysis to verify causes of success. It considered five factors as variables to explain success of CRM which are (1) Integration through the partnership among organization and members. (2) Utilization of customers' information. (3) Strategy through marketing channel and interaction with customers. (4) Investment and IT infrastructure to construct CRM system. (5) Interaction among organizations for CRM. The success is defined as four terms; effectiveness of organization, curtailment of cost, improvement of customer service and sale of insurance.

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전략적 품질경영시스템의 주요성공요인에 관한 연구 (A Study on the Critical Success Factors of Strategic Quality Management System)

  • 김정희;박재흥
    • 품질경영학회지
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    • 제23권3호
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    • pp.1-19
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    • 1995
  • This study sets a purpose to realize what top managements in companies think as critical success factors of QM, using CSF(Critical Success Factors) method. The methodology of this study consists of literature research and empirical analysis using data collected from interviewing and questionnaire. Medium and small sized manufacturing companies are the subject of this study. Following CSFs of QM are found. (1)Management philosophy of attaching great importance to customer and customer satisfaction. (2)Creation of atmosphere that attach great importance to technology. (3)Philosophy of honesty and faithfulness. (4)Positive thinking and creation of atmosphere that help with each other. (5)Rearmament of entrepreneur spirit. (6)Need on recognition of partnership between labor and management. (7)Participation and will of top management. (8)Principle of Participation of entire members. (9)Harmony of innovation and continuous improvement. (10)Establishment of overall quality-related system. A Recognition of need on ISO-9000 series.

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제지산업 수급 전망 및 물류 공동화 방안에 관한 사례 연구 (A study on the forecast of Paper Industry and Logistic Innovation Activity)

  • 최춘호;최종수;김하곤;김부열;유강철;강경식
    • 대한안전경영과학회지
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    • 제12권3호
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    • pp.183-188
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    • 2010
  • The recent market trend of demand and supply of domestic paper industry expected confusion in near future due to massive imports of low cost product because of suddenly emerging of China's mass productive equipment and capacity. Related domestic industry is deploying joint co-coperative partnership and logistic service, joint operations of transportation and distribution center and innovation activity for customer satisfaction. This paper tries to present a solution through analysis of related paper industry a case study.

Analysis of Revenue-Sharing Contracts for Service Facilities

  • Yeh, Ruey Huei;Lin, Yi-Fang
    • Industrial Engineering and Management Systems
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    • 제8권4호
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    • pp.221-227
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    • 2009
  • There are customer services jointly provided by two facilities so that each customer will complete the course made up of both facilities' sub-services. The two facilities are assumed invested respectively by an infrastructure owner and one subordinate facility owner, whose partnership is built on their capital investments. This paper presents a mathematical model of Stackelberg competition between the two facility owners to derive their optimal Nash equilibrium. In this study, each facility owner's profit is consisted of fixed revenue fractions of sold services, operating costs (including depreciation cost) and maintenance costs of her facility. The maintenance costs of one facility are incurred both by failures and deterioration due to usage. Moreover, for both facilities, failures are rectified immediately by minimal repairs and preventive maintenance is carried out at a fixed time epoch. Additional assumptions are also employed to develop the model such as customer arrivals are manipulated to follow a Poisson process, and each facility's lifetime is independently Weibull-distributed. The Stackelberg game proceeds as follows. At the first stage of decision making process, the infrastructure owner (acting as a leader) decides the allocation of revenue shares based on her self-interest. After observing the allocation of revenue shares, the subordinate facility owner determines her own optimal price of services. This paper investigates actions and reactions of the two partners in the system. Then analytical conditions are proposed to achieve a unique optimal Nash equilibrium. Finally, some suggestions for further research are discussed.

제조업체-협력업체간의 효율적 공급사슬 관리를 위한 평가기준 선정에 관한 연구 (Identification of Managerial Criteria for Efficient Coordination between a Manufacturer and Suppliers in Supply Chains)

  • 이언경;김승권;하성도;이교원
    • 산업공학
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    • 제13권3호
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    • pp.296-305
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    • 2000
  • In supply chains, coordination between a manufacturer and suppliers is regarded as the most important issue when partnership of organizations is considered. Since the suppliers are external to the manufacturer and poor coordination between them results in excessive delays and ultimately leads to poor customer service, manufacturers need a new methodology to select suppliers and to manage and enhance the partnership between manufacturer and suppliers. We suggest a methodology that extends knowledge obtained from the supplier selection process to the supplier management process. We reserved a word, the supplier selection and management system (SSMS) for this methodology. In this paper, we explain how the SSMS is applied to a real supply chain. The methodology identifies the managerial criteria using information derived from supplier selection process and makes use of them in the supplier management process. These managerial criteria include key criteria that are major criteria required by the manufacturer for the best quality of parts from suppliers according to the character of each part, and weak criteria that show the shortcomings of selected suppliers as compared with alternative suppliers with regard to each criterion. The effectiveness of supplier management with managerial criteria was verified by a t-test and a correlation analysis with data collected and hypothesized from a Korean air-conditioner manufacturer.

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QR 전략이 성과에 미치는 영향 - QR 기술과 파이프라인 전략과의 관계를 중심으로 (The Effects of QR Strategy on Performance : Focused on the Relationship of Information Technology and Pipeline Strategy)

  • 유동근;임종달;이용기
    • 한국유통학회지:유통연구
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    • 제3권1호
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    • pp.71-98
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    • 1998
  • This study aimed to investigate how such retailers as department stores, large discount stores, book wholesalers, and clothing wholesalers used information technology for the QR strategy and whether the QR strategy had an effect on performance with a focus on the pipeline strategy. For this purpose, the QR strategy was divided into transaction efficiency, supplier partnership, and customer detail strategy. The differences in performance and information technology were analyzed according to the fit of the pipeline strategy, such as internal focus, supplier focus, and customer focus, the business strategy which were used by the retailers. And, an attempt was made to investigate whether performance was raised according to the level of adopting information technology. The results can be summarized as allows. First, the adaptive level of information technology had an effect on performance. But, seeing that the explanatory power of the regression analysis on the effect of the adaptive level of information technology on performance was shown to be very weak, it is judged that the level of QR information technology in the responding firms was very low compared to that of foreign firms. Second, information technology used by the retailers included universal product code, bar coding, customer database, and information utilities. It was shown that the group of firms seeking the transaction efficiency QR strategy and the internal focus pipeline strategy had the higher level of information technology than the retailers seeking other customer detail QR strategy and the customer focus pipeline strategy and the retailers with inconsistent strategy. This indicates that the firm seeking to raise its internal efficiency has a high level of using information technology. At the end of the paper, managerial implication and future research directions were discussed.

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비즈니스 제휴 단계별 역량이 성과에 미치는 영향에 관한 실증연구 - 다중집단분석에 의한 기업가정신과 파트너십의 조절효과를 중심으로 - (Empirical Study on the Effects of Business Alliance capabilities needed for each stage of alliance lifecycle on Performance - Focused on the Moderating Effect of Partnership & Entrepreneurship Using Multi-Group Analysis -)

  • 이인수;노재확;유연우
    • 통상정보연구
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    • 제16권3호
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    • pp.431-463
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    • 2014
  • 본 연구는 제휴생애주기에 따른 비즈니스 제휴단계별 역량이 제휴 성과에 미치는 영향과 다중집단분석을 통해 파트너십과 기업가정신의 조절효과를 분석하였다. 검증결과 제휴단계별 역량 중 탐색역량과 운영역량이 제휴 성과인 고객 및 학습 성과에 긍정적인 영향을 주는 것으로 나타났으며 계약역량과 종료역량은 성과에 미치는 영향이 없었다. 또한 다중집단분석에 의해 파트너십이 평균이상인 집단과 평균 미만인 집단으로 구분하여 조절효과를 분석한 결과 파트너십은 전체 경로에 미치는 영향에는 조절하는 효과가 없었으나 운영역량이 고객 및 학습 성과에 미치는 영향에는 체계적으로 증가시키는 것으로 나타났다. 또한 기업가정신이 제휴 성과에 미치는 영향에 대하여 조절효과를 분석한 결과 기업가정신은 1차적으로 전체 경로에 영향을 미치는 것으로 나타났고 2차적으로 세부 경로에 있어 운영역량이 성과에 미치는 영향에 조절 효과가 큰 것으로 나타났다. 또한 기업가정신이 낮은 집단이 높은 집단에 비해 운영역량에 더욱 집중하여 학습 성과를 높이려는 경향을 나타내는 것으로 나타났다. 종합해보면 제휴단계별 역량 중 파트너 탐색과 제휴 운영역량이 성과에 미치는 영향이 가장 크기 때문에 실무적으로 이에 대한 역량 함양이 필요한 것으로 나타났고 운영역량이 성과에 미치는 영향에 대하여 파트너십과 기업가정신이 조절하는 효과가 있음을 볼 때 제휴 운영 시 높은 파트너십과 기업가정신이 필요한 것으로 나타났다.

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An Exploratory Study on the Balanced Scorecard Model of Social Enterprise

  • Lee, Yoeng-Taak;Moon, Jae-Young
    • International Journal of Quality Innovation
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    • 제9권2호
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    • pp.11-30
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    • 2008
  • The purpose of this study is to develop BSC model of social enterprise. Performance analysis tool of BSC have been brought over from the business world, designed and created from the perspectives of profit-based businesses. The BSC is a strategic performance measurement and management tool designed for the private sector acting as a communication/information and learning system, to measure 'where we are now' and 'where to aim for next'. It prescribes a plan for translating 'vision' and 'strategy' into concrete action across four perspectives at different stages, depending on the business. These perspectives are 'financial', 'customer', 'internal processes' and 'learning and growth', each of which is connected by cause-and-effect relationships that reflect the firm's strategy. Social aims of social enterprise are to accomplish desired outcomes which are to employ vulnerable people and to provide social services. The measurement factors of financial perspective are stable funding, efficiency of budgeting, stakeholders' financial supports, and trade profit. The measurement factors of customer perspective are government, social service users, employees, local communities, sup plier, social activity company, and partnership with external organizations. The measurement factors of internal process perspective are organizational culture, organizational structure/management, internal/external communication, quality of products and services, information sharing. The measurement factors of learning and growth perspective are training and development, management participation, knowledge sharing, leadership of CEO and manager, and learning culture.