• 제목/요약/키워드: Customer of port

검색결과 161건 처리시간 0.022초

SNS 기반 토털 해양관광 "플랫폼 컴퍼니" 구축에 관한 연구 (A study on the total marine tour "Platform Company" based on Social Network Service)

  • 이남규
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2011년도 추계학술대회
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    • pp.78-79
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    • 2011
  • 해양관광 수요가 지속적으로 증가할 것이 예상됨에 따라, 수요에 적극적으로 대응하고 고객요구에 최적화 및 차별화된 수요자 기반 컨텐츠 개발과 공급을 조정 통합하는 주체의 필요성이 높아지고 있다. 스마트폰과 인터넷으로 대표되는 SNS를 기반으로 고객의 정보를 수집하고, 고객이 요구하는 차별화된 컨텐츠를 공급함으로서 비용 및 만족도 모두를 충족시킬 수 있는 토털 해양관광 Platform 구축이 필요한 실정이다. 경영전문 토털 해양관광 "Platform Company" 설립을 통하여 부산에 산재하고 있는 다양하고 특색있는 어촌 해양 부존자원 활용의 극대화, 해양관광 고객수요 창조, 어촌경제의 안정적 고수익 기반마련과 고용창출 등 지역경제 활성화에 기여하고자 한다.

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동북아 중심항만 구축을 위한 컨테이너 터미널의 개발 및 운영전략 (Strategies for Container Terminal Development and Operation for the Hub port in Northeast Asia)

  • 이철영;양원
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 1998년도 추계학술대회논문집:21세기에 대비한 지능형 통합항만관리
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    • pp.271-285
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    • 1998
  • This paper aims to suggest the strategies for Korea port, especially Busan to develope into a viable transhipment center and/or Hub port as the articulation points between mainline and feeder nets. To tackle this goal, the authors clarify the requirements for Korea port which will be critical in determining its position as Hub through the careful analysis on competitiveness, environmental impact, port policy and capacity, transhipment traffic and inherent ablity to generate traffic. The results are summerized as follows. (1) Coping with increasing container volumes, new investment is sustainedly necessary to increase the capacity and inherent ability of container port and create economies of scale. Moreover, increasing port capacity will increase the potential for the Korea port's inclusion into mainline rather than feeder networks. (2) Considering an increasing awareness of need for customer-oriented option s and service quality rather than simply a reliance on infrastructure-led efficiency, privatization of one sort or another and corporation of port have been key strategies in achieving greater efficiency in Korea containerport.

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동북아 중심항만 구축을 위한 컨테이너 터미널의 개발 및 운영전략 (Strategies for Container Terminal Development and Operation for the Hub Port in Northeast Asia)

  • 이철영;최재수;박진수;채양범;신창훈
    • 한국항만학회지
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    • 제12권2호
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    • pp.161-176
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    • 1998
  • This paper aims to suggest the strategies for Korea port, especially Busan to develope into a viable transhipment center and/or Hub port as the articulation points between mainline and feeder nets. To tackle this goal, the authors clarify the requirements for Korea port which will be critical in determining its position as Hub trough the careful analysis on competitiveness, environmental impact, port policy and capacity, transhipment traffic and inherent ability to generate traffic. The results are summerized as follows. (1) Coping with increasing container volumes, new investment is sustainedly necessary to increase the capacity and inherent ability of container port and create economies of scale. Moreover, increasing port capacity will increase the potential for the Korea port's inclusion into mainline rather than feeder networks. (2) Considering an increasing awareness of need for customer-oriented operations and service quality rather than simply a reliance on infrastructure-led efficiency, privatization of one sort or another and corporation of port have been key strategies in achieving greater efficiency in Korea containerport.

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A Study on Port Alliance between Incheon Port and Major Ports in Northern China

  • Chung, Tae-Won
    • 한국항해항만학회지
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    • 제32권4호
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    • pp.287-294
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    • 2008
  • Recently, amount of cargoes from main ports in Northeast Asia have rapidly increased and as well surplus port development in same region corresponded with the boom in external trade that resulted from successful export-oriented economics strategy by China, Japan and South Korea. To cope with this business circumstances, a certain form of port alliance is desperately needed to provide a suitable service to customer and establish their countervailing power against the shipping alliance. Nevertheless, Incheon seaport has not made a definite port alliance system with main ports in Northern China yet. Thus, the purpose of this study is to identify the key success factors to form a port alliance through examining previous studies. We have benchmarked previous studies which are related to main ports in global region and the questionnaire on customers of ports. By studying this, we are able to suggest a few strategies for forming successful port alliance to enhance Incheon port's capabilities in the long term plan. As a policy proposal, this study suggests Incheon port and main ports in Northern China should construct a logistics infrastructure through mutual investment and provide an incentive system when the ocean carrier makes port call to both ports.

우리나라 항만개발정책방향에 관한 연구 (A Study on Ports Development Policies in Korea)

  • 김병윤
    • 한국항만경제학회지
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    • 제19권1호
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    • pp.207-221
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    • 2003
  • Now we are faced on the national policy to aim at the nationwide logistics center in North-East Asia. To come true, Korean ports developments policies are better off going towards integrated governmental supportive system build-up, activated infra-structures, back-yard developments, legal and institutional system, international co-ordination networks system, customer-oriented port management system like one-stop services, and multi-variate financing resources. Above all, Related governmental institutions strongly have self-confidences and devotional efforts to make them all implemented not losing own way.

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우리나라 항만개발정책방향에 관한 연구 (A Study on Ports Development Policies in Korea)

  • 김병윤
    • 한국항만경제학회:학술대회논문집
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    • 한국항만경제학회 2003년도 정기학술대회지
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    • pp.343-357
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    • 2003
  • Now we are faced on the national policy to aim at the nationwide logistics center in North-East Asia. To come true, Korean ports developments policies are better off going towards integrated governmental supportive system build-up, activated infra-structures, back-yard developments, legal and institutional system, international co-ordination networks system, customer-oriented port management system like one-stop services, and multi-variate financing resources. Above all, Related governmental institutions strongly have self-confidences and devotional efforts to make them all implemented not losing own way.

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항만 서비스품질 지각에 관한 연구 - 컨테이너항만의 SERVQUAL 적용을 중심으로 - (An Empirical Study on the Perception of Port Service Quality - Primarily on SERVQUAL Model In Container Terminal -)

  • 신한원;김성국;최영로
    • 한국항만학회지
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    • 제15권1호
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    • pp.1-18
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    • 2001
  • The purpose of this study is to explore the nature of the relationship between several factors representing perceived port service quality and the adaptability to the marketing strategy of container terminal. An empirical study was carried out to examine not only the determinants of port service quality using PZB's SERVQUAL model but also its implications to the service marketing strategy. The data investigating the determinants of port service quality were collected from 136 managers from shipping companies by the use of questionnaire method. Factor analysis and t-test were carried out to analyze the data. The results of this study were as follows ; First, Shipping companies perceive the port service quality on two the dimensions of personnel and material aspects. Second, Shipping companies put more emphasis on the reliance of port service quality even though the port authority offers good facilities and materials as parts of port shipping quality. Third, There is a significant relationship between the purchase intention and the customer satisfaction. These findings help not only to formulate service marketing strategy based on service quality but also to be a concept tool to enhance port service quality.

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지역항만 발전을 위한 항만운영기관의 역할에 관한 연구 (A Study on the role of port operation organizations for the development of a region port)

  • 권세민;박지영;정현재;왕영;여기태
    • 한국항해항만학회지
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    • 제35권5호
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    • pp.439-444
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    • 2011
  • 본 연구는 지역항만 발전을 위한 항만운영기관의 역할과 관련하여 항만공사(PA)가 운영 중인 부산 인천 울산항을 중심으로 중요 역할을 도출하고 각 부분별 세 항만의 운영 효율 우선순위를 정하는 연구이다. 연구 방법론으로 요인분석 및 Fuzzy분석을 사용하였고, 선행연구를 통해 항만공사 및 지방해양항만청의 중요역할을 총 13가지의 하위평가요인으로 선정하였다. 또한, 요인분석을 통해 항만안전 및 정보관리를 포함한 총 4가지 상위평가요인으로 그룹핑 하였고, Fuzzy분석을 통해 각 항목의 중요도를 선정한 결과 항만마케팅이 가장 중요한 요인으로 선정되었다. 각 상위평가요인 및 측정변수에 따른 부산 인천 울산항만 운영기관 순위를 정한 결과, 부산항만운영기관이 1위를 차지하였고, 인천항만운영기관은 2위, 울산항만운영기관이 3위를 차지하였다. 결론적으로, 각 항목별 항만의 순위 점검을 통해 부족한 부분을 우선적으로 보완해 나간다면 향후 각 지역별 항만의 발전계획에 중요한 지표로 사용될 수 있을 것이라 판단된다.

항만운송시스템의 분석에 관한 연구 (An Analysis of the Port Transportation System)

  • 이철영;문성혁
    • 한국항해학회지
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    • 제7권1호
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    • pp.1-32
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    • 1983
  • The delay due to congestion has recently attracted widespread attention with the analysis of over-all operation at the port. But, the complexity of the situation is evident in view of the large number of factors which impinge on the considerable end. Queueing theory is applicable to a large scale transportation system which is associated with arrivals of vessels in a large port. The attempt of this paper is to make an extensive analysis of the port transport system and its economic implications from the viewpoint that port is one of the physical distribution facilities and a kind of queueing system which includes ships and cargoes as port customer. By analyzing the real data on the Port of Pusan, it is known that this port can be represented as a set of multi-channel with identical setof Poisson arrival and Erlang service time, and also it is confirmed that the following formula is suitable to calculate the mean delay in this port, namely, $W_4={\frac{\rho}{\lambda(1-\rho)} {\frac{e_N(\rho{\cdot}N)}{D_{N-1}(\rho{\cdot}N)}$ where, ${\lambda}$: mean arrival rate $\mu$: mean servicing rate; N: number of servicing channel; ${\rho}$: utillization rate (${\lambda}/N{\mu}$) $e_N$: the Poisson function Coming to grips with the essentials of the cost of delay due to congestion, a simple ship journey cost model is adopted and the operating profit sensitivity to variation in port time is examined, and for purpose of a future development for port princing service the marginal cost is approximately calculated on the basis of queueing theory.

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Simulation Study for Performance Measures of Resources in a Port Container Terminal

  • Choi, Yong-Seok
    • 한국항해항만학회지
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    • 제28권7호
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    • pp.587-591
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    • 2004
  • In order to measure the performance of resources in a port container terminal, we conducted a state transition network simulation to model various equipment processes. The processes that container cranes and transfer cranes perform are idle, wait, move, and work. Vehicles perform idle, wait, empty travel, and full travel. Because cranes, vehicles, and vessels are movable entities and all equipment is classified as either a customer or server, we separated the various stages of the process based upon the state transition network To validate the simulation results, a real system was used to illustrate the use of various measurements using the state transition network.