• Title/Summary/Keyword: Customer needs

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Goal model for the fractal-based SCM (프랙탈 기반 공급망 관리를 위한 골 모델)

  • O Seung-Jin;Cha Yeong-Pil;Jeong Mu-Yeong
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.05a
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    • pp.167-171
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    • 2006
  • It has been well known that customer' needs have much influence on the structure of supply chains. Uncertainty in customer demands forces companies' supply chains to be very flexible. When a company can not meet customers' changing needs, competitiveness in market places will be jeopardized. To survive in the competitive market places, structure of supply chains should be reconfigurable. In this paper, fractal concept is adopted to handle the reconfigurable issue. In a fractal-based SCM, structure of supply chains can be automatically reconfigured through the dynamic restructuring process with a fractal goal model. Goal in the system is divided into sub-goals, which are represented by a fractal goal model. The fractal goal model is a formal model which can be evaluated, changed, and scaled easily. Thus a well-designed fractal goal model is indispensable for a fractal-based SCM, and enhances the reconfigurability. Fractal structure for reconfigurable SCM is designed and presented. Fractal goal model is applied to SCM and an exemplary case is also briefly illustrated.

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A Proposal on the Application of creative problem solving using Kano model (Kano 분석 활용한 창조적 문제해결에 관한 방법제시)

  • Ku, Hee-Jin;Kim, Tai-Young;Jung, Yun-Jung;Hong, Seok-Su
    • Proceedings of the Safety Management and Science Conference
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    • 2007.11a
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    • pp.121-133
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    • 2007
  • This paper suggest the methods when we solve problems by TRIZ before grasp of customer needs by Kano model. Recently, many companies are very interested in TRIZ such as Six Sigma. Especially, the company commences to use TRIZ for solving a lot of problems in which occur by products and services. But It will be happen a lot of time and costs to solve all problems completely. Finally, This paper helps more effective problem definition to avail Kano model for reducing time and costs at solving problems by TRIZ.

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A Study on Scheduling by Customer Needs Group (고객 요구 집단에 의한 일정계획 수립에 관한 연구)

  • 양광모;박재현;강경식
    • Proceedings of the Safety Management and Science Conference
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    • 2002.11a
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    • pp.233-238
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    • 2002
  • The product process is sequence of all the required activities that a company must perform to develop, and manufacture a product. These activities include marketing, research, engineering design, quality assurance, manufacturing, and a whole chain of suppliers and vendors. The process also comprises all strategic planning, capital investments, management decisions, and tasks necessary to create a new product. manufacturing processes must be created so that the product can be produced in the product facility Purchasing new equipment and training workers may be required if new technology is to be used. Tools, fixtures, and the sequence of steps in the manufacturing processes must all be developed to allow rapid, high-quality, cost effective production. Also, it may be needed to be rearrange the production facility to adapt to the new manufacturing processes. Therefore, this study tries to proposed that Scheduling by customer needs group for minimizing the problem and reducing inventory, product development time, cycle time, and order lead time.

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Design of Vender Selecting System Application to Expert System (전문가 시스템을 응용한 외주 업체 선정 시스템 설계)

  • Kim, Young-Min
    • Journal of the Korea Safety Management & Science
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    • v.8 no.4
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    • pp.181-193
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    • 2006
  • The purpose of this thesis addresses a development of an expert system to support a decision making of the vender selection. The researches related to the vender selection problems have been studied and they provide 23 criteria to select proper venders. In this thesis, 8 criteria have been used to construct a knowledge base of the expert system. The system in this thesis consists of 6 steps in its procedure. Step 1 decides a specification that satisfies customer's needs and Step 2 chooses a part supplied by a vender. The type of an outside order is decided in Step 3 and some venders satisfying the customer's needs are selected in Step 4. Some of the venders chosen from step 4 which do not satisfy the fatal cirteria(that is Quality, Delivery, Price) can be deleted in Step 5. In the last step, 8 cirteria is used to select 3 venders according to their ranking. Consequently, this program provides for a man, who does not have the experiances, an efficient way to select appropriate venders in the vender selection problems.

The Effects of Local Financial Institution's Financial Items and Service Quality on Customer Satisfaction and Loyalty (지역 금융기관 상품 및 서비스품질 요인이 고객 만족과 고객 충성도에 미치는 영향)

  • Chun, Yeongae;Park, Jae Whan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.2
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    • pp.117-124
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    • 2017
  • In the face of current environment of changing markets and increasing competition, regional financial institutions are also attempting to meet the needs of customers using various methods such as offering new services that satisfy customer demands. This study seeks to determine for regional financial institutions which service products and quality factors affect customer satisfaction and loyalty, and compare service products and service quality sources with the goal of observing the comparative importance of each service factor. This sample is conducted by visiting customer survey from October 7th to October 30th, 2015 to Korea Credit Union Cooperative Association and Seoul Consumer Association. The sample is analyzed as follows. interest rate, deduction, insurance and welfare business had a significant effect on customer satisfaction level among the commodity factors of local financial institution, and accessibility, professionalism and empathy affect service satisfaction level. Second, customer satisfaction has a significant effect on customer loyalty. In addition to the interest rate and professionalism factors, it is analyzed that deductions, insurance and welfare projects and empathy are important factors in the local financial institutions contributing to the local economy while providing financial convenience to local residents. This study suggests key points that regional financial institutions can use to differentiate their image in the competitive financial markets.

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A Study on the effect of product recommendation system on customer satisfaction: focused on the online shopping mall

  • CHO, Ba-Da;POTLURI, Rajasekhara Mouly;YOUN, Myoung-Kil
    • The Journal of Industrial Distribution & Business
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    • v.11 no.2
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    • pp.17-23
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    • 2020
  • Purpose: The purpose of this study is to understand the effect of the unique product recommendation system on customer satisfaction. Research design, data and methodology: The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. Results: The result implies that the characteristics of the product recommendation system should be more secure and developed. Conclusions: The aspects of the product recommendation system were selected as factors of price fairness, accuracy, and quality through previous studies, and the empirical analysis of the effect of the characteristics of the product recommendation system on customer satisfaction was summarized as follows. Among the attributes of the product recommendation system, the attributes of price fairness, accuracy, and quality affect customer satisfaction. Among them, the beta value of quality was the highest, and the effect of quality was the largest among the three factors. Based on the results of the study, the implications for the characteristics of the product recommendation system are summarized as follows. The aspects of the product recommendation system have a positive effect on customer satisfaction, so it is necessary to fill the needs of consumers based on the survey focused on quality

Structural Equation Model for Customer Satisfaction Index for Ubiquitous Home Network System (유비쿼터스 홈 네트워크 주거환경 만족도 증진을 위한 구조방정식 모형 연구)

  • Chun, Soo-Bong;Woo, Nam-Min;Yi, Jae-In;Sohn, So-Young
    • Journal of Korean Society for Quality Management
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    • v.35 no.4
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    • pp.26-37
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    • 2007
  • The demand of ubiquitous home network system is rapidly increasing in Korea as each construction enterprise makes a huge effort to introduce it to apartment complex. However, the design of home network system is rather technology oriented than the customer focused. Lack of knowledge about customer needs is an obstacle in spreading the ubiquitous home network system to the market regardless of technology development. In this paper, we propose a HCSI(customer satisfaction index for home network system) using an SEM(structural equation model) where structural relationship among several factors influential on users' satisfaction is considered. This model enables to calculate the satisfaction index for target customer group so that one can provide necessary feedback information for improvement of the home network system used for each group.

The effects of Sharing Bicycle Service Quality on Creating Shared Value and Use Intention in China (공유경제에서 서비스품질이 공유가치창출 및 지속이용의도에 미치는 영향에 관한 연구: 중국공유자전거를 중심으로)

  • Lee, Eunji;Cho, Chulho
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.523-538
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    • 2018
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

A case study on the development process of new desk (학생용 책상 신제품 개발 프로세스 사례 연구)

  • Park, Roh-Gook;Lee, Woo-Chun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.4
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    • pp.95-111
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    • 2010
  • The development of competitive new product is essential in competitiveness power of modern enterprises. The enterprises need to develop new products for its continuous growth. In this paper, a new product development process which reflect voice of customer in design of the product is suggested. Delighters in Kano's quality model are applied in primary design step. In the main design step, we analyze that whether Kano's primary satisfiers satisfy the customer needs which was found using Timko's customer satisfaction coefficient. It is shown that Kano's delighters and Timko's customer satisfaction coefficient are very effective in new product development.

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Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products

  • KHOA, Bui Thanh;NGUYEN, Truong Duy;NGUYEN, Van Thanh-Truong
    • Journal of Distribution Science
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    • v.18 no.2
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    • pp.17-28
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    • 2020
  • Purpose: Human life is increasingly improved, so human needs are also growing more and more. One of the increasingly demanding industries is the fashion market. Fashion is an industry that produces essential items for human life, so manufacturers always need to know how to improve the relationship with customers, and make them repurchase. The study aims to discover the relationship between the factors that create a relationship with customers and the repurchase intention of designed fashion products. Research design, data, and methodology: The mix research method is applied to achieve research objectives. The qualitative research via the in-depth interview with 11 experts, and the quantitative research via the survey with 467 respondents was done in Ho Chi Minh city, the most developed city in Vietnam. Results: The research results point out that the fashion designer reputation, social media marketing, and the fashion store atmosphere have the positive impact on the relationship between the customer and fashion store, as well as the intention to repurchase of designed fashion products. In particular, customer relationship also affects the repurchase intention of designed fashion products positively. Conclusions: The study also proposed some managerial implications to develop a relationship with the customer and repurchase behavior of the customer in the fashion industry.