• Journal of the Korean Data and Information Science Society
• /
• 제26권4호
• /
• pp.985-995
• /
• 2015

Add-on selling can provide new chances to increase sellers' profits and meet customers' needs. Although prior studies have advocated add-on selling for its business value, there is an argument that add-on selling can cause customer repulsion. Therefore, we need to understand customer purchasing pattern related to add-on selling in order to promote it and to mitigate the customer repulsion. To that end, we applied data mining techniques to the 24,925 transactions of data from an online open market in Korea. We then conducted feature selection to investigate the most influential factors that can explain the characteristics of add-on selling transactions using a classification model. We also identified association rules among add-on selling and promotions. Finally, based on the findings in our experiments, we proposed add-on selling strategies for the target online market.

• 한국산학기술학회논문지
• /
• 제4권2호
• /
• pp.81-86
• /
• 2003

한국인의 발 형태 또는 치수를 측정하거나 비교한 연구는 과거에도 이루어진 바가 있다 그러나 측정 후 제화를 만들면서 제화를 고부가로 만들기 위한 제화에 대한 고객의 요구사항이나 불만, 가격 대, 색깔 등을 조사하는 연구는 거의 전무한 실정이다. 본 연구는 기초 기반기술의 핵심이 되는 족형 개발기술의 선결과제로써, 한국인들이 원하는 구두에 대한 요구조사 분석을 통하여 소비자가 느끼는 구두의 문제점 원하는 사항 등을 파악하여, 이를 족형의 설계에 반영함으로 구두 산업의 생산성 향상을 통한, 고부가 가치산업으로의 방향을 제시하는데 목적이 있다.

• 한국조리학회지
• /
• 제8권3호
• /
• pp.73-89
• /
• 2002

The purpose of this thesis is to find the effect of family restaurant quality on the customer satisfaction level. As these days well development industrial society, not only service business but also most of business area needs to high quality service. According to taking this importance into account, this researcher performed the literature on the service quality and the degree of satisfaction level through a theoretical consideration. In addition, an empirical survey was performed with the subjects of customer in family restaurant in Korea. The collected material through SPSS10.0 was analyzed by statistical methods such as frequency analysis, Cronbach's a, and regression analysis.

• 제어로봇시스템학회논문지
• /
• 제13권3호
• /
• pp.256-262
• /
• 2007

In mass customization, the focus is variety and customization through flexibility and quick responsiveness. Mass customizers seek to provide personalized, custom-designed products at low prices to give customers exactly what they want and to provide sufficient variety in products and services. The idea of the product family is the most adequate approach to realize mass customization. An understanding of customer needs using functional decomposition becomes necessary to enhance the performance of the product family. This paper focuses on functional architecture modeling based on customer need regarding sub-functions for the product family. A quantitative functional model captures product functionality and customer need. Based on customer need ratings and sub-function, a product-function matrix was created. Additionally, a product-product matrix was generated to provide a similarity index among product families. A case study for implementing the functional architecture modeling was performed on the single use cameras.

• 품질경영학회지
• /
• 제45권3호
• /
• pp.483-501
• /
• 2017

Purpose: Recognizing the limitations of the previous researches that measured the quality of airline service quality only with partial evaluation items of cabin service quality. the purpose of this study is to standardize and develop assessment of the airline cabin service quality with considering the characteristics of cabin service and customer needs. Methods: The proposed method of this paper was the empirical items of airline cabin service quality was derived through reviewing and comparing the previous researches, industrial indicators like Skytrax and KS-SQI and NCS. Results: The result of this research proposed CSQ (Cabin SERVQUAL) which could consist of seven dimensions, separated by five direct customer satisfaction factors and two indirect factors required for providing customer service. Conclusion: The developed CSQ can be used for airline service quality measurement which will achieve establishing a strategy to improve customer satisfaction and satisfaction of Airline's employee.

• 품질경영학회지
• /
• 제43권4호
• /
• pp.489-498
• /
• 2015

Purpose: This paper proposes S-NS diagram. S-NS diagram helps us find core factors which improve customer satisfaction. Methods: S-NS diagram draws a scatter diagram based on marks obtained from surveys consisting of several questions on satisfaction and non-satisfaction at the same time. S-NS diagram is divided into the 4 regions. We focused on region B which is High satisfaction and high non-satisfaction shown in S-NS diagram. Region B is the areas for needs to improve. Results: S-NS diagram can find few important factors which affect customer satisfaction. We improve Lecture Satisfaction using S-NS Diagram. Conclusion: S-NS diagram has been proven to be an effective method for improving customer satisfaction with a lecture satisfaction improvement example. We know S-NS diagram can use many fields including manufacture and service areas.

• 대한안전경영과학회지
• /
• 제4권4호
• /
• pp.119-128
• /
• 2002

In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. from this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

• 한국IT서비스학회지
• /
• 제7권1호
• /
• pp.45-62
• /
• 2008

This review examines the rapid growth of qualitative and quantitative of telecommunication industry for past couple of years from customer's viewpoint. Most of the telecommunication products were positioned in the market by the businesses and government's support, but the entity of telecommunication products were never interpreted from the user's viewpoint. Even though, various kinds of telecommunication services have been actively discussed by businesses, government, and IT professionals, it has not been sufficiently discussed by the marketing academia where they need to focus a lot on customer's utility. For the purpose of providing an insight of the telecommunication service marketing strategy, this study looked over old and new directions of growth, failure and evolution of services by focusing on two main pillar of communication business, which is high-speed internet and mobile phone service. Additionally, the research explains and mentions the limit and trend of the telecommunication service marketing, and the future research task that needs to be solved.

• 문화기술의 융합
• /
• 제9권4호
• /
• pp.693-697
• /
• 2023

2022년도 현재 디저트 카페 트렌드는 더 빠르게 변화하고 고객의 니즈는 점점 더 까다로워지고 있으며 한국인의 소비성향은 빠르게 변화하여고객의 눈높이를 맞추고 고객에게 더 나은 서비스를 제공하는 물리적 환경을 개선하려는 꾸준한 노력이 필요하므로 본 연구는 디저트 카페에 대한 서비스스케이프, 고객인게이지먼트 요인을 선행연구들을 바탕으로 빅데이터를 통해 디저트 카페 정보에 대한 키워드를 조사하여 서비스스케이프 요인, 고객인게이지먼트의 관계성을 규명한다.

• 경영과학
• /
• 제28권3호
• /
• pp.143-159
• /
• 2011

Recently, the level of uncertainty in R&D investment for an enterprise has increased due to technological development and industrial changes. Accordingly it is necessary for an enterprise to forecast the future or foresight the future technologies. But, the fact that the methodology used in predicting future technology is suitable for large project makes enterprise difficult to forecast the future technologies or trends. Thus, this study seeks for available methodology for future technology foresight from enterprise standpoint. The methodology proposed in this research is based on the scenario model, especially focused on the customer needs and future society change.