The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
권호 표지
DOI QR코드

DOI QR Code

The Effect of Dessert Cafe's Servicescape on CustomerEngagement through Big Data Analysis

빅데이터 분석을 통한 디저트 카페의 서비스스케이프가 고객인게이지먼트에 미치는 영향

  • 노다영 (광운대학교 스마트융합대학원 관광외식산업학) ;
  • 류기환 (광운대학교 스마트융합대학원 관광외식산업학)
  • Received : 2023.06.25
  • Accepted : 2023.07.10
  • Published : 2023.07.31
Download PDF
⟨ Previous Next ⟩

Abstract

As of 2022, dessert cafe trends are changing faster, customers' needs are becoming more demanding, and Koreans' consumption tendencies are changing rapidly, so this study investigates servicescape and customer engagement factors for dessert cafes through big data to identify servicescape and customer engagement factors.

2022년도 현재 디저트 카페 트렌드는 더 빠르게 변화하고 고객의 니즈는 점점 더 까다로워지고 있으며 한국인의 소비성향은 빠르게 변화하여고객의 눈높이를 맞추고 고객에게 더 나은 서비스를 제공하는 물리적 환경을 개선하려는 꾸준한 노력이 필요하므로 본 연구는 디저트 카페에 대한 서비스스케이프, 고객인게이지먼트 요인을 선행연구들을 바탕으로 빅데이터를 통해 디저트 카페 정보에 대한 키워드를 조사하여 서비스스케이프 요인, 고객인게이지먼트의 관계성을 규명한다.

Keywords

Acknowledgement

이 논문은 2022년도 교내학술연구비 지원에 의해 연구되었음

References

  1. Baker, J.(1986), The service challenge: Integrating for competitive advantage. Chicago: American Marketing Association.
  2. Hee-young Kim, Sun-mi Jung, Woo-suk Kim, Gi-hwan Ryu, Hyeon-kon Son, "Study on Implementation of Restaurant Recommendation System based on Deep Learning-based Consumer Data", The Journal of the Convergence on Culture Technology, Vol.7, No.2, pp.437-442, 2021. Doi : http://doi.org/10.22716/sckt.2020.8.2.011
  3. Ki-Hwan Ryu, Su-Hyun Youn, Seok-Jae Moon., "A Study on the Recommendation of Tourism using Topic Map According to Personality Types based on MBTI and Big Five Models", The Society of Convergence Knowledge Transactions, Vol.8, No. 2, pp21-32, 2020. Doi : http://doi.org/10.22716/sckt.2020.8.2.011
  4. Seok-Hun Yun, Tae-Gyeong Lee, Seok-Jae Moon, Ki-Hwan Ryu, "A Study on the Recommendation Tourism Area in North Korea by Attracive Attributes of Tourist Destination using SNS Big Data". The Society of Convergence Knowledge Transactions, Vol.8, No.1, pp71-81, 2020. Doi : http://doi.org/10.22716/sckt.2020.8.2.008
  5. S.O. Kim, S.Y. Lee, H.J. Lee, H.C. Lee, "A study of development for movie recommendation system algorithm using filtering", Journal of the Korean Data and Information Science Society, Vol. 24, No. .4, pp. 803-813, 2013. DOI: 10.7465/jkdi.2013.24.4.803
  6. H.K. Son, "A study on implementation model of personalized tourism service platform utilizing advanced ICT technology", Kwangwoon University of Master's thesis, 2020.
  7. T.G Lee, S.J. Moon, G.H. Ryu, "Recommended Chocolate Applications Based On The Propensity To Consume Dining outside Using Big Data On Social Networks", The International Journal of Advanced Culture Technology, Vol.8, No.3, pp. 325, 2020. DOI: 10.17703/IJACT.2020.8.3.325