• Title/Summary/Keyword: Customer decision process

Search Result 196, Processing Time 0.028 seconds

Fuzzy AHP Approach to TQM Strategy Evaluation

  • Tseng, Ming-Lang;Lin, Yuan-Hsu;Chiu, Anthony SF;Chen, Chia Yi
    • Industrial Engineering and Management Systems
    • /
    • v.7 no.1
    • /
    • pp.34-43
    • /
    • 2008
  • In recent years, many electronics producing firms have looked upon total quality management (TQM) strategy as a means by which they could maintain competitive advantage. This empirical research evaluates TQM strategic factors in order to determine the critical success factors in environmental uncertainty. Fuzzy analytic hierarchy process (FAHP) is the proposed research methodology to discuss and tackle the different decision criteria like effective leadership, people management, customer focus, strategic plan and process management, being involved in identifying the TQM strategic critical success factors with uncertainty. The result shows that effective leadership is the most critical success factor in TQM strategy.

Optimal Design of Batch-Storage Network (회분식 공정-저장조 그물망 구조의 최적설계)

  • 이경범;이의수
    • Journal of Institute of Control, Robotics and Systems
    • /
    • v.4 no.6
    • /
    • pp.802-810
    • /
    • 1998
  • The purpose of this study is to find the analytic solution of determining the optimal capacity of processes and storages to meet the product demand. Recent trend to reduce product delivery time and to provide high quality product to customer requires the increasing capacity of storage facilities. However, the cost of constructing and operating storage facilities is becoming substantial because of increasing land value, environmental and safety concern. Therefore, reasonable decision making about the capacity of processes and storages is important subject for industries. The industrial solution for this subject is to use the classical economic lot sizing method, EOQ(Economic Order Quantity) model, trimmed with practical experience but the unrealistic assumption of EOQ model is not suitable for the chemical plant design with highly interlinked processes and storages. This study, a first systematic attempt for this subject, clearly overcomes the limitation of classical lot sizing method. The superstructure of the plant consists of the network of serially and/or parallelly interlinked processes and storages. A novel production and inventory analysis method, PSW(Periodic Square Wave) model, is applied. The objective function of optimization is minimizing the total cost composed of setup and inventory holding cost. The advantage of PSW model comes from the fact that the model provide a set of simple analytic solution in spite of realistic description of material flow between process and storage. The resulting simple analytic solution can greatly enhance the proper and quick investment decision for the preliminary plant design confronting diverse economic situation.

  • PDF

A Study on the Optimal Order of Queueing System with three Stations (세개의 창구로 구성된 큐잉시스템의 최적순서에 관한 연구)

  • 조한벽;김재련
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.14 no.24
    • /
    • pp.149-154
    • /
    • 1991
  • The one of the important problems in the design of queueing systems is the decision of the order of service stations. The object of this problem is the decision of the order that minimizes the expected sojourn time per customer in the given arrival process and service time distributions. In this paper, the tandem queueing system in series is studied with the emphasis on the optimal order of the tandem queueing system which has three stations with single servers. In one system, customers arrive at the first station with Poisson process. This system is composed of service stations with a constant, a general distribution and a Exponential distribution is studied. To select the optimal order after the orders of each pair of two stations is decided, it is compared the two orders of system. With this results, total expected delay of the systems which has three stations is compared. The result is the best that service station with constant time is on the first place, then the service station with general distribution and the service station with Exponential distribution is followed. And the other system is consist of service stations with a constant and two probabilistic distributions. In this case, two probabilistic distributions has a non-overlapping feature. It is the optimal order that the service station with constant time is on the first place then the service station with longer service time and the service station with shorter service time is followed.

  • PDF

A Qualitative Research about the CRM Experiences of Apparel Brand Customers (의류브랜드 소비자의 고객관계관리 경험에 관한 탐색적 연구 - 남성복, 여성복, 캐주얼, 스포츠의류 소비자의 비교를 중심으로 -)

  • Ko, Eun-Ju;Lee, Joo-Yun;Yun, Hye-Lim
    • Journal of the Korean Home Economics Association
    • /
    • v.44 no.5 s.219
    • /
    • pp.21-33
    • /
    • 2006
  • The purpose of this study were 1) to analyze customer relationship management(CRM) based on the online customer experiences by product types (i.e., men's, women's, casual, sports wear), 2) to analyze CRM based on the off-line customer experiences by product type, and 3) to examine customer purchase behavior of fashion products and internet usage behavior by product types. Survey and 1:1 interview were conducted from January 13th to May 16th, 2005. Six consumers from each brand (i.e., 3 loyal customers and 3 general customers) in a total of 24 customers were selected from each product type. For the data analysis, content analysis and descriptive statistics (i.e. frequency) were used. Among the key study findings first, as a result of the on-line CRM experience, the customers of men's wear preferred receiving customized information through e-mail or SMS service. The customers of sports wear preferred receiving a different level of information and participating in customized product service. Second, as a result of the off-line CRM experience, the customers of men's wear need to be encouraged to join a membership at a sales encounter and the customers of women's wear preferred receiving quick information of new products and participating in a design development planning of the merchandising process. Third, the purchasing behavior of the customers of women's wear are influenced mostly by the salesperson and the store atmosphere when they purchase clothes and the customers of men's wear are price-sensitive. The results of this study can be used when fashion brands perform strategic planning and decision making on CRM.

Research on the decision factor in customer loyalty in securities companies : Focusing on reliability and customer satisfaction's moderating effects (증권회사의 지속적 사용의도 결정요인에 관한 연구 : 신뢰도 및 고객 만족도의 조절효과를 중심으로)

  • Lee, Han-Woo;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.3
    • /
    • pp.1832-1843
    • /
    • 2015
  • Recently, since the "Capital Market Consolidation Act" has been effective in 2009, the competition among the securities companies in Korean security market has been fierce. Thus, securities business lately are needed by the market environmental requirements rapidly changed for various strategies. The purpose of this study was to identify the effect of corporate attribute, employee attribute, financial product attribute securities on customer satisfaction, trust with the firm, and usage intention. As the subjects I selected the customer of securities in Seoul in 2014 and conducted survey with questionnaires. Among total 400, I chose 378 as the valid sample by convenience sampling. For the data process, I used SPSS 20.0 I verified the perspective hypotheses after testing reliability and validity of fit by the data process. The results are as following. First, it was shown that the sub-factors of corporate attribute, employee attribute, financial product attribute in securities as ethics, innovation, size, kind, professionalism, ethics, profitability and diversity had significant effect on usage intention. Second, the study confirms that reliability and satisfaction influences customer loyalty as moderate variable. The industrial and academic significance of this study is that it may serve as a useful base date to understand customer behavior and draw new strategies in a financial management environment.

Multiagent Enabled Modeling and Implementation of SCM (멀티에이전트 기반 SCM 모델링 및 구현)

  • Kim Tae Woon;Yang Seong Min;Seo Dae Hee
    • The Journal of Information Systems
    • /
    • v.12 no.2
    • /
    • pp.57-72
    • /
    • 2003
  • The purpose of this paper is to propose the modeling of multiagent based SCM and implement the prototype in the Internet environment. SCM process follows the supply chain operations reference (SCOR) model which has been suggested by Supply Chain Counsil. SCOR model has been positioned to become the industry standard for describing and improving operational process in SCM. Five basic processes, plan, source, matte, deliver and return are defined in the SCOR model, through which a company establishes its supply chain competitive objectives. A supply chain is a world wide network of suppliers, factories, warehouses, distribution centers and retailers through which raw materials are acquired, transformed or manufactured and delivered to customers by autonomous or semiautonomous process. With the pressure from the higher standard of customer compliance, a frequent model change, product complexity and globalization, the combination of supply chain process with an advanced infrastructure in terms of multiagent systems have been highly required. Since SCM is fundamentally concerned with coherence among multiple decision makers, a multiagent framework based on explicit communication between constituent agents such as suppliers, manufacturers, and distributors is a natural choice. Multiagent framework is defined to perform different activities within a supply chain. Dynamic and changing functions of supply chain can be dealt with multi-agent by cooperating with other agents. In the areas of inventory management, remote diagnostics, communications with field workers, order fulfillment including tracking and monitoring, stock visibility, real-time shop floor data collection, asset tracking and warehousing, customer-centric supply chain can be applied and implemented utilizing multiagent. In this paper, for the order processing event between the buyer and seller relationship, multiagent were defined corresponding to the SCOR process. A prototype system was developed and implemented on the actual TCP/IP environment for the purchase order processing event. The implementation result assures that multiagent based SCM enhances the speed, visibility, proactiveness and responsiveness of activities in the supply chain.

  • PDF

A case study on algorithm development and software materialization for logistics optimization (기업 물류망 최적 설계 및 운영을 위한 알고리즘 설계 및 소프트웨어 구현 사례)

  • Han, Jae-Hyun;Kim, Jang-Yeop;Kim, Ji-Hyun;Jeong, Suk-Jae
    • Journal of the Korea Safety Management & Science
    • /
    • v.14 no.4
    • /
    • pp.153-168
    • /
    • 2012
  • It has been recognized as an important issue to design optimally a firm's logistics network for minimizing logistics cost and maximizing customer service. It is, however, not easy to get an optimal solution by analyzing trade-off of cost factors, dynamic and interdependent characteristics in the logistics network decision making. Although there has been some developments in a system which helps decision making for logistics analysis, it is true that there is no system for enterprise-wise's on-site support and methodical logistics decision. Specially, E-biz process along with information technology has been made dramatic advance in a various industries, there has been much need for practical education closely resembles on-site work. The software developed by this study materializes efficient algorithm suggested by recent studies in key topics of logistics such as location and allocation problem, traveling salesman problem, and vehicle routing problem and transportation and distribution problem. It also supports executing a variety of experimental design and analysis in a way of the most user friendly based on Java. In the near future, we expect that it can be extended to integrated supply chain solution by adding decision making in production in addition to a decision in logistics.

How Through-Process Optimization (TPO) Assists to Meet Product Quality

  • Klaus Jax;Yuyou Zhai;Wolfgang Oberaigner
    • Corrosion Science and Technology
    • /
    • v.23 no.2
    • /
    • pp.131-138
    • /
    • 2024
  • This paper introduces Primetals Technologies' Through-Process Optimization (TPO) Services and Through-Process Quality Control (TPQC) System, which integrate domain knowledge, software, and automation expertise to assist steel producers in achieving operational excellence. TPQC collects high-resolution process and product data from the entire production route, providing visualizations and facilitating quality assurance. It also enables the application of artificial intelligence techniques to optimize processes, accelerate steel grade development, and enhance product quality. The main objective of TPO is to grow and digitize operational know-how, increase profitability, and better meet customer needs. The paper describes the contribution of these systems to achieving operational excellence, with a focus on quality assurance. Transparent and traceable production data is used for manual and automatic quality evaluation, resulting in product quality status and guiding the product disposition process. Deviation management is supported by rule-based and AI-based assistants, along with monitoring, alarming, and reporting functions ensuring early recognition of deviations. Embedded root cause proposals and their corrective and compensatory actions facilitate decision support to maintain product quality. Quality indicators and predictive quality models further enhance the efficiency of the quality assurance process. Utilizing the quality assurance software package, TPQC acts as a "one-truth" platform for product quality key players.

Development of Management Performance Index Building BSC System for Hotels (BSC 시스템 구축을 위한 호텔기업의 성과지표 개발)

  • Chung, Tae-Woong
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.9
    • /
    • pp.234-241
    • /
    • 2008
  • The feature of the hotel business as a labor intensive industry and its heavy dependence on man power is relatively bigger than other industries. the important factors influencing the customer`s decision making are tangible facilities and intangible service qualities. however, the changes in economic situation are also seriously influencing them. So hotels are started to find other IT(information technology) systems. BSC which has been recognized as one of barometers to establish management performance is one of them. The purpose of this study was to develop KPI(key performance indicator) by using the BSC(Balanced Scorecard) for evaluating hotel management performance. This thesis presents customer performance, inner process performance, learning and growing performance as non-financial factors and tries to examine the cause and effect in the hotel industry. Hotels have to know nonfinancial performance which has positively relate to financial performance. To introduce BSC system is not to lead increasing income and bettermenting service quality, satisfacting customer needa for hotels, But to lead developing value enhancement to hotel enterprises and present process.

The Impact of Customer Experience on Customer Attitudes and Product Re-purchase Intentions - Focusing on Start-up Firms - (고객경험이 고객태도와 제품 재 구매 의도에 미치는 영향 - 창업기업 중심으로 -)

  • Joo, Cheol-Keun;Lim, Wang-Kyu
    • Journal of Digital Convergence
    • /
    • v.15 no.6
    • /
    • pp.121-132
    • /
    • 2017
  • In this study, there is a purpose of research to secure competitiveness through the effective utilization of intangible corporate resources of founded enterprises. For this research, we conducted a survey on the way the customers who used the products of the BI center and founders less than 7 years evaluated the founded company. Schmitt's empirical element was examined as a theoretical background, and it was examined whether these empirical factors and attitudes acted as a preprocess in the decision-making process as a repurchase intention. The Result of research is as follows. First, It clearly indicated that customer experience and search experience affected the degree of re-purchase. Second, customer's experience (use experience, search experience, contact experience) were grasped with significant influence on customer's attitude. Third, we discovered that customer's attitude had mediated between customer's experience (use experience, search experience) and re-purchase. This research suggests that if we manage empirical factors well, we can increase the degree of re-purchase and cope appropriately with the limitations of small and medium enterprises.