• Title/Summary/Keyword: Customer decision process

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Knowledge-based Decision Support System for Process Planning in the Electric Motor Manufacturing (전동기 제조업의 지식기반 공정계획 지원시스템에 관한 연구)

  • Song, Jung-Su;Kim, Jae-Gyun;Lee, Jae-Man
    • IE interfaces
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    • v.11 no.2
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    • pp.159-176
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    • 1998
  • In the motor manufacturing system with the properties of short delivery and order based production, the process plan is performed individually for each order by the expert of process plan after the completion of the detail design process to satisfy the specification to be required by customer. Also it is hard to establish the standard process plan in reality because part routings and operation times are varied for each order. Hence, the production planner has the problem that is hard to establish the production schedule releasing the job to the factory because there occurs the big difference between the real time to be completed the process plan and the time to be required by the production planner. In this paper, we study the decision supporting system for the process plan based on knowledge base concept. First, we represent the knowledge of process planner as a database model through the modified POI-Feature graph. Then we design and implement the decision supporting system imbedded in the heuristic algorithm in the client/server environment using the ORACLE relational database management system.

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Product Family Design based on Analytic Network Process (Analytic Network Process에 기초한 제품가족 디자인)

  • Kim, Tai-Oun
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.1-17
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    • 2011
  • In order to maintain customer satisfaction and to remain productive and efficient in today's global competition, mass customization is adopted in many leading companies. Mass customization through product family and product platform enables companies to develop new products with flexibility, efficiency and quick responsiveness. Thus, product family strategy based on product platform is well suited to realize the mass customization. Product family is defined as a group of related products that share common features, components, and subsystems; and satisfy a variety of market niches. The objective is to propose a product family design strategy that provides priority weights among product components by satisfying customer requirements. The decision making process for a new product development requires a multiple criteria decision making technique with feedback. An analytical network process is adopted for the decision making modeling and procedure. For the implementation, a netbook product known as a small PC which is appropriate for the product family model is adopted. According to the proposed architecture, the priority weight of each component for each product family is derived. The relationship between the customer requirement and product component is analyzed and evaluated using QFD model.

Development of the Performance Measurement Model of Electronic Medical Record System - Focused on Balanced Score Card - (균형성과표를 활용한 전자의무기록시스템의 성과측정 모형개발)

  • Lee, Kyung Hee;Kim, Young Hoon;Boo, Yoo Kyung
    • Korea Journal of Hospital Management
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    • v.21 no.4
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    • pp.1-12
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    • 2016
  • The purpose of this study are suggest to performance measurement model of Electronic Medical Record(EMR) and Key Performance Index(KPI). For data collection, 665 questionnaires were distributed to medical record administrators and insurance reviewers at 31 hospitals, and 580 questionnaires were collected(collection rate: 87.2%). Regarding methodology, Critical Success Factor(CSF) and index of the information system were derived based on previous studies, and these were set as performance measurement factors of EMR system. The performance measurement factors were constructed by perspective using BSC, and analysis on causal relationship between factors was conducted. A model of causal relationship was established, and performance measurement model of EMR system was proposed through model validation. Analysis on causal relationship between performance management factors revealed that utility cognition of the learning & growth perspective factor had causal relationship with job efficiency(${\beta}=0.20$) and decision support(${\beta}=0.66$) of the internal process perspective factors, and security had causal relationship with system satisfaction(${\beta}=0.31$) of the customer perspective factor. System quality had causal relationship with job efficiency(${\beta}=0.66$) and decision support(${\beta}=0.76$) of the internal process perspective factors, all of which were statistically significant(P<0.01). Job efficiency of the internal process perspective had causal relationship with system satisfaction(${\beta}=0.43$), and decision support had causal relationship with decision support satisfaction(${\beta}=0.91$) and job satisfaction (${\beta}=0.74$), all of which were statistically significant(P<0.01). System satisfaction of the customer perspective had causal relationship with job satisfaction(${\beta}=0.12$), job satisfaction had causal relationship with cost reduction(${\beta}=0.53$) of the financial perspective, and decision support satisfaction had causal relationship with productivity improvement(${\beta}=0.40$)of the financial perspective(P<0.01). Also, cost reduction of the financial perspective had causal relationship with productivity improvement(${\beta}=0.37$), all which were statistically significant(P<0.05). Suitability index verification of the performance measurement model whose causal relationship was found to be statistically significant revealed that $X^2/df=2.875$, RMR=0.036, GFI=0.831, AGFI=0.810, CFI=0.887, NFI=0.838, IFI=0.888, RMSEA=0.057, PNFI=0.781, and PCFI=0.827, all of which were in suitable levels. In conclusion, the performance measurement indices of EMR system include utility cognition, security, and system quality of the learning & growth perspective, decision support and job efficiency of the internal process perspective, system satisfaction, decision support satisfaction, and job satisfaction of the customer perspective, and productivity improvement and cost reduction of the financial perspective. In this study, it is expected that the performance measurement indices and model of EMR system which are suggested by the author, will be a measurement tool available for system performance measurement of EMR system in medical institutions.

Technology Valuation Method Selection using Axiomatic Design (공리적 설계를 이용한 기술가치평가방법의 선정)

  • 문병근;조규갑
    • Proceedings of the Technology Innovation Conference
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    • 2003.02a
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    • pp.191-199
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    • 2003
  • It is critical to select an appropriate technology valuation method when the characteristics of a technology and valuation environment are variable. To ensure high quality decision making when selecting a technology valuation method, it is necessary to understand the principles of a good technology valuation method, and define and apply a decision making theory for selecting an optimal method. The authors propose that Axiomatic Design Principles can be applied as a decision making theory. In order to apply Axiomatic Design for this problem, this paper describes four domains(customer, functional, physical, and process domain) and four axioms(independence, information, cost, time axiom) for the decision making process for the optimal technology valuation method. The result of this study will contribute flexibility to the dynamic technology valuation process.

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Mutual Preferences based Design for Coordinated Production and Distribution on Supply Chain Network (Supply Chain Network 구성요소들의 양방향 선호도를 고려한 생산/분배 통합 모형)

  • Chung Buyng-Hee;Choi Jung-Il
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.734-741
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    • 2002
  • The importance of efficient Supply Chain Management is increasing in accordance with recent industrial environment, such as globalization of business, complexity and diversity of company's management structure, and variety of customer's demand. In a rapidly changed environment of business, quick and efficient decision making is the important matter to the survival of the company. The purpose of this study supports decision making for efficient supply chain management. In this study, we consider simultaneously and mutually reflecting the preference of each constituent (Supplier, Manufacturing plant, Distribution center, Customer) on supply chain network, and decide company's strategic choice and coordinated production/distribution models of company. The Analytical Hierarchy Process is used for decision making of qualitative and quantitative elements. We use the results of AHP as inputs and propose mathematical models thru Mixed Integer Programming.

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Fail Prediction of DRAM Module Outgoing Quality Assurance Inspection using Ensemble Learning Algorithm (앙상블 학습을 이용한 DRAM 모듈 출하 품질보증 검사 불량 예측)

  • Kim, Min-Seok;Baek, Jun-Geol
    • IE interfaces
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    • v.25 no.2
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    • pp.178-186
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    • 2012
  • The DRAM module is an important part of servers, workstations and personal computer. Its malfunction causes a lot of damage on customer system. Therefore, customers demand the highest quality products. The company applies DRAM module Outgoing Quality Assurance Inspection(OQA) to secures the highest quality. It is the key process to decides shipment of products through sample inspection method with customer oriented tests. High fraction of defectives entering to OQA causes inevitable high quality cost. This article proposes the application of ensemble learning to classify the lot status to minimize the ratio of wrong decision in OQA, observing a potential in reducing the wrong decision.

A Study on Customer Segmentation of the Home Study Company using Decision Tree (의사결정나무를 이용한 방문학습지사의 고객세분화에 관한 연구)

  • Seo Kwang-Kyu;Oh Yeun-Joo;Han Young-Kyu;Shim Hyun-Jeong
    • Proceedings of the KAIS Fall Conference
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    • 2004.11a
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    • pp.316-319
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    • 2004
  • Due to keen competition among companies, companies have segmented customers and they are trying to offer specially targeted customer by means of the distinguished method. In accordance, data mining techniques are noted as the effective method that extracts useful information. This paper explores customer segmentation of the home study company using data mining. The purposes of this paper are especially competitor chum in the recent home study market, to understand the characteristics of the customer group who are expected chum in case competing companies do aggressive sales promotion. In addition, this paper aims to find the influential factors of their breakaway, and to prepare practical marketing strategy to keep the existing customers. The study of chum in the home study market is conducted and the model using decision tree to predict and select valuable customer. Finally, this paper presents how the results can be incorporated and measured as a part of an overall marketing campaign process.

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The Development of a Consulting Assisting System for Interior Design (인테리어 디자인을 위한 相談 補助 시스템의 開發)

  • 최진원;이현수
    • Journal of the Korean housing association
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    • v.9 no.2
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    • pp.51-56
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    • 1998
  • With the improved quality of life standards interior design is recently gaining more concerns than ever before. This requires more well organized and standardized business and marketing in the field. Consequently, a few interior design firms concern about computerizing their marketing process to do this. This paper focuses on developing a computerized consulting system assisting interior design. For this a standardized consulting process is developed. The process includes the input of customer's information, surveying customer's preferences on interior design styles, estimation and budget adjustment, suggesting packages and interior items, and printing consulting results. The system developed is valuable in three different viewpoints: First, from the customer's view it can be a decision-making tool. Second, from the consultant's point of view it is a front-end marking tool. Third, it is an information collector from the viewpoint of an interior design firm.

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Customer Buying Process Based B2C Differentiation Strategy Analysis (고객 구매 프로세스 기반 B2C 차별화 전략 분석)

  • Gu, Ja-Heon;Park, U-Seong;Han, Hyeon-Su
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2007.11a
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    • pp.488-492
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    • 2007
  • In this study, we investigated how to distinguish customer delivered value to re-purchasing in fierce B2C industry. To identify key managerial variables that could distinctively impact re-purchasing, we first identified customer value proposition as per the customer buying decision process. Next, core value propositions of choice efficiency and competitive price are defined to determine vendor satisfaction during the searching stage and purchasing stage. The trust level is also introduced in the sense of reflecting confirmation to guarantee after purchase security. Then, significant managerial variables to impact on core value propositions are extracted. The resulting structural model illustrated that search convenience and quality assurance affect the choice efficiency, and re-purchase intention is strongly explained by both the vendor satisfaction and trust level. The empirical testing results also support that transaction cost reduction is key determinant of shopping at the Internet shopping mall. Furthermore, trust level should be combined to induce re-purchasing in addition to transaction cost savings.

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Using an Evaluative Criteria Software of Optimal Solutions for Enterprise Products' Sale

  • Liao, Shih Chung;Lin, Bing Yi
    • Journal of Distribution Science
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    • v.13 no.4
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    • pp.9-19
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    • 2015
  • Purpose - This study focuses on the use of evaluative criteria software for imprecise market information, and product mapping relationships between design parameters and customer requirements. Research design, data, and methodology - This study involved using the product predicted value method, synthesizing design alternatives through a morphological analysis and plan, realizing the synthesis in multi-criteria decision-making (MCDM), and using its searching software capacity to obtain optimal solutions. Results - The establishment of product designs conforms to the customer demand, and promotes the optimization of several designs. In this study, the construction level analytic method and the simple multi attribute comment, or the quantity analytic method are used. Conclusions - This study provides a solution for enterprise products' multi-goals decision-making, because the product design lacks determinism, complexity, risk, conflict, and so on. In addition, the changeable factor renders the entire decision-making process more difficult. It uses Fuzzy deduction and the correlation technology for appraising the feasible method and multi-goals decision-making, to solve situations of the products' multi-goals and limited resources, and assigns resources for the best product design.