• 한국콘텐츠학회논문지
• /
• 제11권12호
• /
• pp.386-394
• /
• 2011

최근의 고객만족도 조사에서는 만족응답으로의 쏠림현상이 발생함으로써 만족고객의 비율이 높아져 고객만족 개선안 도출이 어려워지고 있다. 게다가 이로 인한 데이터 분석의 구조적 한계로 인해 고객만족도 조사의 실제 적용을 효과성이 감소하고 있다. 이러한 문제점을 해결하기 위해서는 만족고객을 재분류하여 보다 전략적인 의미를 도출하고 만족 고객의 불만족 요인을 찾아내기 위한 연구가 필요하다. 본 연구에서 는 Latent Class Analysis(LCA)를 이용하여 만족 고객의 세분화에 초점을 두어 수행되었다. 초고속인터넷 서비스의 만족고객만을 대상으로 LCA를 적용한 결과 3개의 집단으로 세분화된 결과를 얻었으며 각 집단별 만족요인과 불만족 요인을 분석하여 궁극적으로 고객만족경영을 달성할 수 있는 시사점을 도출하였다. 연구결과는 고객만족도 조사가 다양하고 입체적으로 분석되어 고객만족조사의 활성화는 물론, 고객 만족경영 향상을 위한 유용한 방법으로 활용되리라 기대한다.

• 한국콘텐츠학회논문지
• /
• 제11권7호
• /
• pp.345-353
• /
• 2011

본 논문은 고객만족도 조사가 지니고 있는 현실적인 문제점의 개선 방법에 관한 탐색적 연구다. 고객만족도 수준이 높아질수록 만족고객의 비율이 높아지는 것은 당연한 현상이라 할 수 있는데, 실제 조사 측면에서는 만족응답으로의 쏠림현상이 두드러져, 데이터 분석의 구조적 한계와 함께 고객만족 개선안 도출의 유용성이 낮아지고 있다. 이러한 문제점을 해결하기 위해서는 만족고객을 재분류하여 보다 전략적인 의미를 도출하고 만족 고객의 불만족 요인을 찾아내기 위한 연구가 필요하다. 본 연구에서는 세부속성의 복합 점수를 이용한 만족고객의 재분류 방법을 제안하였는데, 제안 모델의 사례 연구결과 기존의 1차원 모형으로 전체 지수산출위주의 분석결과 보다는 개선된 결과를 얻을 수 있었다. 제안 연구결과는 향후 고객만족도 조사가 다양하고 입체적으로 분석되어 고객만족조사의 활성화는 물론, 고객만족경영 향상을 위한 유용한 자료로 활용되리라 기대한다.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제15권2호
• /
• pp.123-150
• /
• 2004

The purpose of this study is to prove that the approprlate fit between service failure and recovery strategy can effciently maximize customer satisfaction and behavioral intention, by using prepared scenario through comprehensive approach concerning how the expectation level about service recovery has influences on perceived fairness, satisfaction and behavioral intention of servlce recovery based upon size in case of service failure. This study has been conducted by way of selection of filling-up type questionnaires for customers themselves who have experience in service failure out of customers who can easily visit family and hotel restaurants, that is, domestic restaurants in Seoul area, June ~ August 2004, by setting factorial design of 2(control, severeness) ${\times}$ 3(distributive fairness, procedural fairness, mutual relational fairness) ${\times}$ 2(customer satisfaction, customer behavior). The survey was performed on the customers who visited common restaurants, family restaurants, hotel restaurants, etc. mainly in Seoul, and total 600 sheets of questionnaires were distributed and 496 sheets of them were returned(82.67% of return ratio).

• 품질경영학회지
• /
• 제49권4호
• /
• pp.595-607
• /
• 2021

Purpose: This study introduces a systematic framework to evaluate service satisfaction of cosmetic brands through online review analysis utilizing Text-Mining technique. Methods: The framework assumes that the service satisfaction is evaluated by positive comments from online reviews. That is, the service satisfaction of a cosmetic brand is evaluated higher as more positive opinions are commented in the online reviews. This study focuses on two approaches. First, it collects online review comments from the top 50 global cosmetic brands and evaluates customer service satisfaction for each cosmetic brands by applying Sentimental Analysis and Latent Dirichlet Allocation. Second, it analyzes the determinants that induce or influence service satisfaction and suggests the guidelines for cosmetic brands with low satisfaction to improve their service satisfaction. Results: For the satisfaction evaluation, online review data were extracted from the top 50 global cosmetic brands in the world based on 2018 sales announced by Brand Finance in the UK. As a result of the satisfaction analysis, it was found that overall there were more positive opinions than negative opinions and the averages for polarity, subjectivity, positive ratio, and negative ratio were calculated as 0.50, 0.76, 0.57, and 0.19, respectively. Polarity, subjectivity and positive ratio showed the opposite pattern to negative ratio, and although there was a slight difference in fluctuation range and ranking between them, the patterns are almost same. Conclusion: The usefulness of the proposed framework was verified through case study. Although some studies have suggested a method to analyze online reviews, they didn't deal with the satisfaction evaluation among competitors and cause analysis. This study is different from previous studies in that it evaluates service satisfaction from a relative point of view among cosmetic brands and analyze determinants.

• 산업경영시스템학회지
• /
• 제36권1호
• /
• pp.96-102
• /
• 2013

This paper makes a detailed comparison between two metrics designed for measuring customer's satisfaction in the retail industry. The first metric, which is called the customer service level, has not been widely used due to the intrinsic requirement on the parameter assumption(s) of the demand distribution. Unlike the customer service level metric the in stock ratio metric does not require any requirements on the demand distribution. And the in stock ratio metric is also very easy to understand the meaning. To develop the detailed planning activities for business with the in stock ratio metric on hand one should collect some information as following : 1) POS (Point of sales) data, 2) Inventory Data 3) Inventory Trend.

• 정보관리학회지
• /
• 제20권2호
• /
• pp.263-283
• /
• 2003

본 연구에서는 이용자를 고객의 개념으로 이해하고 고객가치와 고객만족간의 관련성에 기초한 고객중심의 인터넷 컨텐츠 서비스에 관해 조사하였다. 그 결과 효율적인 인터넷 컨텐츠 서비스를 위한 고객가치 창출 핵심요인인 품질, 서비스, 비용은 컨텐츠 사이트 재방문 및 구매의도에 중요한 영향을 미치는 것으로 나타났다. 특히, 컨텐츠 서비스면에서 불만대응시간 및 고객지원체제에 대한 만족도 조사결과 다른 품질이나 비용에 비해 만족도가 낮은 것으로 나타나 이에 대한 개선이 필요한 것으로 나타났다. 따라서 학술정보기관에서도 이용자 서비스 연구를 고객가치수준에서 연구해야 할 것으로 보인다.

• 산업경영시스템학회지
• /
• 제37권1호
• /
• pp.68-78
• /
• 2014

Recently, companies are trying to gain a competitive advantage in the market to meet the voice of customer. For this purpose, QFD has been used as product development technology in many areas to include the customer' requirements. Also, Kano model has been used to understand the customer' requirements for an effective way. Therefore integration of Kano model and QFD can more efficiently reflect the customer' requirements when designing a new service. This paper proposes PI index by taking into account the current satisfaction position of our company and competitors while IR (Improvement Ratio) value was set uniformity. This study suggests a more accurate index to predict potential improvements and calculates the final importance or priority. Through case studies targeted at elevator maintenance companies, we can have a general idea how much to improve in the near future and estimate the final importance of customer requirements.

• 한국문헌정보학회지
• /
• 제42권1호
• /
• pp.295-311
• /
• 2008

이 연구의 목적은 국립중앙도서관의 서비스 수준이 이용고객에 대한 만족도와 방문회수에 미치는 영향을 밝히는 것이다. 그리고 최근 고객들의 만족도 향상뿐만 아니라 시설의 가동률을 높이고 사회적 일자리를 창출하는 효과를 거둔 성공사례로 인식되고 있는 국립중앙도서관의 연장개관의 효과를 검증하기 위하여 시간대별 인과관계를 구조방정식 모형의 추정으로 검토하였다. 연구결과에 따르면 국립중앙도서관 서비스의 특수성으로 인하여 서비스 수준이 고객의 만족감은 높일지라도 방문회수를 직접적으로 증가시키지 않는 것으로 판명되었다. 그러나 서비스 품질이 높다고 인식하는 이용자는 만족감도 높은 것으로 밝혀졌다.

• 대한지역사회영양학회지
• /
• 제10권6호
• /
• pp.905-919
• /
• 2005

This study raised the necessity of developing performance indicators for measuring the management efficiency and effectiveness of school food service, and as a means of helping its implementation, a balanced score card (BSC) approach developed by Norton and Kaplan was adopted. This study established BSC in seven phases through literature: Phase 1 Defining a school food service and the scope of working activities, Phase 2 Establishing the vision of a school food service, Phase 3 Setting strategic goals, Phase 4 Identifying critical success factors (CSFs), Phase 5 Developing Key Performance Indicators (KPIs), Phase 6 Extracting cause and effect relationship, and Phase 7 Completing a preliminary BSC. The preliminary BSC was fumed into a survey, which was administered to food service related people working at the Office of Education and School Food Service including 16 offices,209 dietitians, 48 school administrators both from self-operated and contract-managed, and 9 experts in areas related to school food service. They were asked questions about strategies from 4 different perspectives,12 CSFs, 39 KPls, and the cause and effect relationships among them. As a result, among the CSFs based on 4 different perspectives, all factors other than ' zero sum on profit/loss ' from the financial perspective turned out to be valid. In terms of KPIs, manufacturing cost percentages, casualty loss count/reduction rates, school foodervice participation rates, and sales goal achievement rates were found to be valid from the financial perspective, while student satisfaction index, faculty satisfaction index, leftover ratio, nutrition educational performance count, index of evaluating nutrition education, customer claim count/reduction rate, handling customer claim count/reduction rate, and parent satisfaction index were found to be valid from the customers' perspective. Besides, nutritional requirement sufficient ratio, nutritional management score, food poisoning outbreak count, employee safety accident count, sanitary inspection assessment index, meals per labor hour (productivity index), computerization ratio, operational management index, and purchase management assessment index were also found to be valid from the perspective of internal business processes. From the perspective of innovation and learning, employee turnover ratio/rate of absenteeism, annual education and training count, employee satisfaction index, human resource management assessment index, annual menu-related customer feedback, food service information index for employees and parents/schools were also found to be valid. The significance of this study is to present indices for measuring overall performance of school lunch food service operations without putting any limitation on types of school food service management, and to help correctly assess the contribution of the current types of school food service management to schools and students. (Korean J Community Nutrition 10(6) : $905\∼919$, 2005)

• 문화기술의 융합
• /
• 제2권4호
• /
• pp.61-64
• /
• 2016

스마트폰 보급이 증가함에 따라 기존의 쇼핑몰 역시 모바일 시장에 적극적으로 가세하며 모바일 쇼핑 시장의 경쟁을 더욱 더 가속하고 있다. 이는 모바일 쇼핑시장이 더 이상 무시할 수 없는 거대한 시장으로 성장 중이라는 것의 반증이라고도 볼 수 있다. 본 논문에서는 모바일 시장의 증가와 모바일 시장에서 가장 높은 비율을 차지하는 의류에 관한 모바일 쇼핑몰 어플리케이션이다. 본 연구는 좀 더 세세한 고객 정보를 토대로 고객만족도를 높이며, 부차적으로는 반품률을 낮춰 기업과 고객 모두의 만족도를 높이는 것을 목표로 한다.