• Proceedings of the Korean Operations and Management Science Society Conference
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.75-80
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• 2004

The study analyzes about brand image's effect and change when customers purchase product. Purpose of this study suggests how to influence that brand image come up to product purchase to cosmetic customer . Consumers compare with product and trademark when they select product. Consumers evaluate dissatisfaction and satisfaction about goods that they choose through comparison and analysis. Find the factor that decides consumer's choice. Give weight by the scores of each factor's relative importance. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis .

• Journal of Korean Society of Industrial and Systems Engineering
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• 제25권1호
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• pp.63-70
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• 2002

The purpose of this paper is to investigate the customer's requirements for shoe products using the survey method, to analyze customers' needs, and to supply information to make the shoe that they want. For this work, we made 38 survey items for the degree of shoe satisfaction, for foot care and shoe control, for shoe characteristics, and for shoe purchase in future. For the purchase of shoe products in future, customers in their twenties gave the highest score for shoe design among price, design, size, fashion, fitness, color, brand, so forth. However, respondents in their forties selected the degree of fitness instead of shoe design. In the question for the buying price of shoe products in future, all customers wanted shoe products between 30,000 won md 50,000 won.

• Proceedings of the ESK Conference
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• 대한인간공학회 1997년도 춘계학술대회논문집
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• pp.196-199
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• 1997

This paper describes the implementation process of Virtual Modeling system for a customer-oriented product. The human sense is measured and analyzed by physical design factors and can be applied also for the product design. The first step implementing virtual modeling is to make a human sensibility("Kansei") database. Human sensibility database is constructed with the relational data of Kansei words and design factors. The next step is extraction the design information from the human sensibility database by fuzzy inference algorithm. This design information is used for the input data for the graphic database. Virtual implementation software compounds 3D shape of product. The final product can be modified according to the customer's requirement.quirement.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 1996년도 한국자동제어학술회의논문집(국내학술편); 포항공과대학교, 포항; 24-26 Oct. 1996
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• pp.1068-1071
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• 1996

Good shape on flat rolled product is necessary to meet today's customer quality requirement. To meet the increasing demand in quality of strip shape from downstream customers, POSCO has replaced the Automatic Shape Control(ASC) system with the existing one that had used noncontact type measuring system at No.2 Cold Rolling Mill, Pohang works in October, 1995. The strip shape is influenced by the profile, roll crown, bending control, skew control system, as well as work roll cooling system. We have used ASC to adjust those factors in Cold Rolling Mill that could get a satisfactory result, almost less than .+-.5 1-unit deviation from the target shape. However, the downstream customer(i.e. Continuos Annealing Line) wants a good shape not only at the moment of exit of roll bite, but after rolling without tension. In this investigation, the difference will be discussed and how deal with this problem.

• Proceedings of the KIEE Conference
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• 대한전기학회 2002년도 추계학술대회 논문집 전력기술부문
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• pp.384-386
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• 2002

As restructuring in power industry has introduced competitive markets, a new method on demand side management has been developed. Many programs using the method were developed with providing several choices for customer. Nowadays the programs are called demand response as the load management is done by customer's responding to the market price signal. It was proven that the method was effective for demand control with the active consumer's attending for the program. This paper analyses the perspective and the requirement for designing the demand response system.

• Proceedings of the Korean Society for Quality Management Conference
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.278-283
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• 2004

CTQ's choice is an important process for quality improvement. It is difficult to get customer satisfaction if CTQ is not chosen properly in view of improvement effort. However, case study or research about the supporting method for CTQ choice is not yet fully accomplished. In this paper, we propose an effective method for CTQ choice considering customer requirement through QFD as well as safety by using AHP which is one of strategic decision-making techniques for product safety. Also we show an empirical study on its application to the auto test robot system of mobile phone development.

• Journal of the Korea Safety Management & Science
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• 제6권3호
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• pp.275-285
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• 2004

This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.

• Journal of the Korea Safety Management & Science
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• 제13권3호
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• pp.97-105
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• 2011

In order to determine home delivery service routes, conditions specified for each parcel such as customer-assigned delivery times and parcel contents should be considered, so the conventional route search algorithms have some limits to be applied for home delivery services. In this study, a multi-purpose route searching algorithm is suggested in order to deal with every requirement of deliveries that vary in delivery distances, contents and appointed times. A simulation study to verify the performances of the system with example data of Seoul and Kyungki provinces shows that it significantly improves the customer satisfaction and the productivity of delivery businesses.

• Journal of Korean Society for Quality Management
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• 제46권3호
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• pp.717-738
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• 2018

Purpose: This study aims to analyze why surveys of a single set of customer requirement result in different Kano analyses depending on the survey questionnaire designs. Methods: This study singled out 14 common features from four different questionnaires of two studies of Smart Car features and analyzed them using the Kano model. Several methods and devices were used: Group Comparison and Timko Index were applied; Kano Distribution Index, Timko Dispersion and Kano Conformity were newly introduced for the quantitative analysis; Correlations between Timko indices from different Kano questionnaires were conducted; Heuristic Splitting technic for reinforcing attribute categorization is introduced. Results: Correlation Coefficient proved strong positive relations among the three questionnaires, whose agreement degree of the resulting Kano attributes showed less than 10% when Indifferent was ignored. Heuristic Splitting on Timko charts enhanced the degree of the resulting Kano attributes up to 80%. Conclusion: Among the questionnaires the representation of customer requirements tends to move by parallel shifts on the Timko chart maintaining their relative locations. Heuristic Splitting suggests a rational solution to the interpretation of those inexplicable attribute categories resulting from traditional Kano methods.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 한국정밀공학회 2005년도 춘계학술대회 논문집
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• pp.127-132
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• 2005

Despite all efforts, many product development projects fail and lead to an introduction of products that do not meet customers' expectations. In general, designers usually relies upon their past experiences of similar products as a source of design knowledge when they work on a new design project. Designers need a set of practical step-by-step tools and methods which ensure a understanding of customers' needs and requirements, as well as a past design experience knowledge. In this paper we propose a design initial value module for an excavator that proposes a key initial design parameter value in an early design stage to improve a design process on Customer Requirements. It makes possible to support designers more effectively, objectively, and easily. Also it can propose better products in terms of a customer satisfaction.