• 한국컴퓨터정보학회논문지
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• 제25권3호
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• pp.207-218
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• 2020

최근 온라인 리뷰의 증가와 분석 기술의 발달로 인해 온라인 리뷰 분석에 대한 관심과 수요가 지속적으로 증가하고 있다. 하지만 리뷰 분석을 다룬 기존의 연구는 동일한 어휘라도 각 어휘에 담긴 감정은 리뷰어에 따라 서로 다를 수 있다는 점을 반영하지 못했다는 한계를 갖는다. 따라서 본 연구에서는 고객의 등급에 따라 고객군을 분류하고, 각 고객군별로 리뷰 분석을 수행하여 그 차이를 분석한 결과를 제시하였다. 의류 전문 쇼핑몰인 'M'사의 리뷰에 대한 분석을 수행한 결과, 쇼핑몰 사용도가 높은 고객의 경우 가격적인 요소가, 쇼핑몰 사용도가 낮은 고객의 경우 쇼핑몰에 소개된 내용과 실제 제품의 일치 정도가 제품의 긍/부정 평가에 크게 영향을 미치는 것으로 파악되었다. 제안 방법론은 고객군별로 제품 평가에 중요하게 영향을 미치는 요소를 식별함으로써, 차별화된 마케팅 전략을 수립하는 데에 효과적으로 활용될 수 있을 것으로 기대한다.

• 경영정보학연구
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• 제11권2호
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• pp.209-231
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• 2009

최근, 제조기업들의 일반적인 추세는 제품들이 보다 더 고객화 되어가고 있으며, 제품수영주기가 짧아지고 있다는 것이다. 이러한 제조기업들에 있어서, 고객들은 종종 자신들이 주문한 제품의 제조과정 동안에 자신들의 요구사항들을 지속적으로 반영하기를 원하며, 또한 자신들의 요구사항들이 충족된 제품을 인도받기를 원한다. 이러한 기업 환경을 고객지향 수주생산 환경이라고 한다. 본 논문에서는 고객지향 수주생산 환경에 적합한 제품정보 통합시스템 (PDIS: Product Data Integration System) 구축을 위한 정보시스템 개발 방법론을 정립하고, 또한 정립된 방법론을 이용하여 대표적인 고객지향산 제품인 'H'중공업의 선박엔진 제품을 대상으로 PDIS 구축 사례를 제시하였다. 현재 구축된 PDIS는 현업에서 성공적으로 운영되고 있다. 그 결과, 납기시간이 단축되고, 고객과의 관계가 향상되었으며, 그리고 제품수명주기 동안 기업 내 부서간의 업무 협력이 향상되었다.

• 통상정보연구
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• 제12권2호
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• pp.357-381
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• 2010

The purpose of this paper is to investigate the effects of consumer's preferences for foreign products and extrinsic cues such as brand, country of origin, and corporate reputation on the consumer's evaluation which includes the construct of perceived quality, and loyalty. In addition, this paper is aimed to provide Korean firms insights in strategic approaches about foreign consumers behavior. A conceptual model is developed and empirically tested against a sample of university students in Korea, who have buying experience of products from multinational firms. 290 samples were used for this analysis. Results of multiple regression analysis using SPSS 18.0 show that consumer's preferences for foreign products, brand awareness, and corporate reputation have a significant effect on the perceived quality of the product from multinational firms. The most important factor to influence the perceived quality was found to be a corporate reputation. But country of origin had not significant effect. Also it is found that both product and product related service quality are positive and statistically significant in explaining the customer's loyalty. Implications for increasing perceived quality and customer's loyalty for Korean products in the global market are discussed.

• 융합경영연구
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• 제10권6호
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• pp.47-57
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• 2022

Purpose: This study explored the relationship between product characteristics and customer purchase intention in cross-border online shopping. Research design, data, and methodology: Through literature review, the research model of product characteristics and consumers' purchase intention is constructed, and trust is taken as a medium variable. Based on the survey data of Chinese consumers, empirical analysis and hypothesis verification are conducted. This study used SPSS version 21 to confirm the reliability and validity of the research model. To confirm the media effect of the model in this study, the Sobel Test was used. Results: The results of hypothesis identification of this research model showed that 8 of the 11 hypotheses were adopted and 3 were rejected. Results confirmed the relationship between product characteristics (specification, diversity, reputation, novelty, quality) and customer purchase intention. Conclusions: The result from this study had particular theoretical significance for improving the research on cross-border online shopping systems to improve the safety and satisfaction of customers in cross-border online shopping.

• Journal of information and communication convergence engineering
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• 제18권1호
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• pp.55-60
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• 2020

As personalized customer services create a society that emphasizes the personality of an individual, the number of product reviews and quantity of user data generated by users on the internet in mobile shopping apps and sites are increasing. Such product review data are classified as unstructured data. Unstructured data have the potential to be transformed into information that companies and users can employ, using appropriate processing and analyses. However, existing systems do not reflect the detailed information they collect, such as user characteristics, purchase preference, or purchase priority while analyzing review data. Thus, it is challenging to provide customized recommendations for various users. Therefore, in this study, we have developed a product recommendation system that takes into account the user's priority, which they select, when searching for and purchasing a product. The recommendation system then displays the results to the user by processing and analyzing their preferences. Since the user's preference is considered, the user can obtain results that are more relevant.

• Asia Marketing Journal
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• 제10권2호
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• pp.125-151
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• 2008

기업과 소비자 간의 온라인 커뮤니케이션 활성화로 인하여 기업과 소비자 모두 제품에 대한 경험과 지식을 공유하는 온라인 고객 리뷰에 많은 관심을 기울이고 있다. 본 연구에서는 내용 분석법을 통해 온라인 소비자 리뷰들을 맥락단위로 분류하고 분류항목을 도출함으로써 채널(자사홈페이지/쇼핑몰), 제품속성(탐색재/경험재), 가격(고가/저가)에 따른 차이 분석을 시행하였다. 분류 항목의 도출은 ACSI 모델의 구성 항목들을 근간으로 실제 리뷰의 반복적 분류를 통해 이루어졌으며 총 3단계로 나누어졌다. 1단계에서는 일단 제품과 서비스로 분류하고, 2단계에서는 제품에 대해서 기능, 디자인, 가격, 구매동기, 제안/사용팁, 그리고 추천/재구매를, 그리고 서비스에 대해서 AS/업그레이드, 배송/기타제조사와 유통사 등 총 8개 분류 항목을 도출하였으며, 3단계에서는 실제 제품 리뷰 내용을 바탕으로 2단계 분류 항목의 세부항목으로 작성되었다. 분류 항목별 차이 분석 결과, 총 8개의 분류 항목에서 모두 유의한 차이점을 보였는데, 특히 채널별 차이를 보기 위해 분석한 홈페이지와 쇼핑몰에서의 리뷰 내용이 가장 두드러진 차이를 보이고 있었다. 한편, 쇼핑몰의 특성을 나타내는 가격과 배송/기타 서비스 항목을 제외하고는 맥락단위의 개수가 홈페이지에서 더 많이 나타남으로써 기업 홈페이지 상의 소비자 리뷰가 쇼핑몰 상의 소비자 리뷰보다 더욱 상세하다는 것을 알 수 있었다. 제품에 대한 만족도 역시 홈페이지의 리뷰에서 더 큰 것으로 나타났으며, 탐색재와 경험재로 나누어 보았을 때 디자인, 구매동기, 추천/재구매, AS/업그레이드 서비스, 그리고 배송/기타 서비스 항목에서 서로간의 차이가 있었으나, 전반적인 만족도의 차이는 없었다. 또한, 가격별로 보았을 때는 디자인, 가격, AS/업그레이드 서비스에서 고가와 저가의 차이를 볼 수 있었으나 전반적인 만족도의 차이는 없었다.

• 한국정보시스템학회지:정보시스템연구
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• 제20권2호
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• pp.21-36
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• 2011

The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, discussion groups, and blogs. This paper focuses on online customer reviews of products. It makes some contributions. Especially it proposes minimalism and chunking framework for analyzing and comparing consumer opinions of competing products. Users are able to clearly see the strengths and weaknesses of each product in the minds of consumers in terms of various product features. This comparison is useful to both potential customers and product manufacturers. For a product manufacturer, the comparison enables it to easily gather marketing intelligence and product benchmarking information. In this paper, we only focus on mining opinion/product features that the reviewers have commented on. Five types of online review presentations are presented to mine such features. Our experimental results show that these techniques are useful to identify customers' opinions and trends.

• 통상정보연구
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• 제12권1호
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• pp.353-373
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• 2010

This paper researched on countries effect of country-of origin product of the Korea customer. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, EU, and Chile in Korea market. That is to say, this study is reviewing on country image subject including country of origin. According to WTO rule, The rules of origin should be administered in a consistent, uniform, impartial and reasonable manner. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 250 customer in Korea market, and 220 usable responses were obtained. The 213 samples are analyzed with the countries origin effect. Multiple regression results show that the U.S.A and Japan product are positively affected by the purchase effectiveness of Korea customer's. However, The EU, China and Chile products do not affect effectiveness in Korea market. This article contributes to a understanding of effects of country-or-origin. When the nation image has been made, marketing approaches considering both image of country of manufacture origin and motivational focus can be utilized simultaneously.

• 경영과학
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• 제17권2호
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• pp.125-134
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• 2000

Keeping the promised delivery date for a customer order is crucial for a company to promote customer satisfaction and generate further businesses. For this, a company should be able to quote the delivery date that can be achieved with the capacity available on the shop floor. In a dynamic make-to-order manufacturing environment, the problem of determining a delivery date for an incoming order with consideration of resource capacity, workload, and finished-product inventory can hardly be solved by an analytical solution procedure. This paper considers a situation in which a delivery date for a customer order is determined based on a job schedule, and presents the SimTriD algorithm that provides the best scheduling for determining a delivery date of customer order through the job schedule that efficiently utilizes manufacturing resources with consideration of interacting factors such as resource utilization, finished-product inventory, and due date.

• 품질경영학회지
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• 제40권1호
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• pp.1-14
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• 2012

This study investigates the impact of supplier involvement, customer involvement, and employee training on product quality and organizational performance. Based on literature review, this study develops hypotheses and tests them by employing a structural equations model. Using survey data of 193 firms from 22 manufacturing industries, this study empirically shows that the activities for supply chain quality management (SCQM) enhance the quality and organizational performance. Specifically, quality leadership is revealed to be an antecedent of other SCQM activities. The most contributable finding is, while the supplier involvement and employee training directly enhance the organizational performance, customer involvement indirectly improves it via quality performance.