• 제목/요약/키워드: Customer Path

검색결과 231건 처리시간 0.022초

한국 근대백화점 실내공간의 표현 특성에 관한 연구 (Study on Interior Characteristics of Modern Department Stores in Korea)

  • 오인욱
    • 한국실내디자인학회논문집
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    • 제16권2호
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    • pp.13-23
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    • 2007
  • This paper has focused on comprehending the interior designs and characteristics of modern department stores in Korea by looking into the birth and changes of those built under the Japanese Forced Occupation Period. The first modem department stores including Mitsukoshi, Georgia and Hwashin Department Stores began to appear in Korea under the Japanese Colonial Rule. They considered a variety of architectural elements like construction planning, shop arrangement, path of customer movement and interior design. The interior of modem department stores aimed to pursue the so-called modernization movement, but failed to fully contain the unique characteristics of the times in that particular period. Modem department stores took on new western styles prevailed in Korea and were characterized by the eclecticism in which various architectural forms exist together. In other words, their interiors implied a sign of the times in the confusing and corrupt world then. Especially those modern department stores were designed, repaired and extended by foreign designers who were ignorant of the history of Korean architecture. What is worse, their further remodelling practices made big mistakes by considering only functional and economical aspects and giving a back seat to the architectural and historical value of existing modern department stores. Therefore, we should make more efforts to study and conserve the fundamentals of modem architectures like modem department stores in order to have better understanding of the aesthetic value of indoor space and facilitating smooth communication between past and present.

디지털 콘텐츠 유통 인프라 개발을 위한 로드맵 (A Roadmap for Developing Digital Content Distribution Infrastructure)

  • 이상원;박승범;임규건;백승익
    • 한국IT서비스학회지
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    • 제8권4호
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    • pp.75-86
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    • 2009
  • Unlike physical products, the distribution of digital content has involved many participants in all distribution phases from providers to consumers. The longer the distribution channel for services is, or the more participants that take part in it, the more the added value of the content increases. Consequently, the customer usefulness has been maximized. In order to enhance the values of digital content, it is utterly urgent to implement a service infrastructure that could be shared by all participants along the distribution path. Digital content is distributed from a creator to a final user through complex value chain stages. All the participants along the value chain exchange information about copyrights, marketing, and contents themselves, through the distribution channel. Recently, the more the distributed Information Technology environment has been widely used, the more the necessity of an identifier for digital content has been increased. In this paper, we examine the current status of the Korean distribution market of digital content, identify necessary distribution services of digital content, and establish a systematic roadmap to implement these services.

Ray distance를 이용한 3차원 형상의 유사성 판단 (Similarity Measurement of 3D Shapes Using Ray Distances)

  • 정지훈;황태진;오헌영;이건우
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2003년도 춘계학술대회 논문집
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    • pp.70-73
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    • 2003
  • Custom-tailored products are meant by the products having various sizes and shapes to meet the customer's different tastes or needs. Thus fabrication of custom-tailored products inherently involves inefficiency. To minimize this inefficiency, a new paradigm is proposed in this work. In this paradigm. different paris are grouped together according to their sizes and shapes. Then, representative shape of each group is derived and it will be used as the work-piece from which the parts in the group are machined. Once a new product is ordered, the optimal work-piece is selected through making similarity comparisons of new product and each representative shape. Then an effective NC tool-path is generated to machine only the different portions between the work-piece and the ordered product. The efficient machining conditions are also derived from this shape difference. By machining only the different portions between the work-piece and the ordered product, it saves time. Similarity comparison starts with the determination of the closest pose between two shapes in consideration. The closest pose is derived by comparing the ray distances while one shape is virtually rotated with respect to the other. Shape similarity value and overall similarity value calculated from ray distances are used for grouping. A prototype system based on the proposed methodology has been implemented and applied to the grouping and machining of the shoe lasts of various shapes and sizes.

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Post Catch-Up Innovation and Development of Creative Talent in Korea: Limitations and Challenges

  • Seong, Jieun;Kim, Wangdong
    • STI Policy Review
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    • 제1권3호
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    • pp.39-51
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    • 2010
  • Korea faces challenges from the recent development catch-up countries and the absence of catch up incentives. For Korea to solve the issue of post catch-up problems and create a new development path based on creative innovation, there is an urgent need to secure a system design capability for the production of creative knowledge and talent that can create a competitive society. However, the conservative inclination and a lack of a customer-oriented attitude of Korean universities and professors leads to a standardization of talent and a passive restructuring of the curriculum by universities instead of a direct correspondence with the demands of companies and society. The compatibility of Korean university education with the demands of society remains the lowest in the world and creative education in Korea faces a difficult situation. The world is transforming from a knowledge-based economy to a creativity-based economy and a competitive society will led by creativity, not by knowledge. The success of a country in nurturing creative talent will determine its future national competitiveness. For Korea to be become a global leader in the new era of creativity, it needs to make proactive preparations. It is imperative for Korea to transform the educational system from the previous cramming system to a creativity-nurturing system.

Development of Evaluation Metrics for Pedestrian Flow Optimization in a Complex Service Environment Based on Behavior Observation Method

  • Bahn, Sang-Woo;Lee, Chai-Woo;Kwon, Sang-Hyun;Yun, Myung-Hwan
    • 대한인간공학회지
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    • 제29권4호
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    • pp.647-654
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    • 2010
  • In a service environment, the spatial layout is an important factor that has a great impact on customers' behavioral characteristics including wayfinding and purchasing. Previous studies have shown a gap between marketing, focusing solely on profitability and satisfaction, and architecture, looking only into efficiency of pedestrian flow. To balance such disparity, this study suggests an integrated approach for assessing behavioral patterns in complex service environments. With the objective that complex service environments should aim to increase its profitability and efficiency while guaranteeing customer satisfaction, quantitative metrics was developed for evaluation. The metrics was defined to use data from behavior observation including path tracking, population counting, and gaze analysis, while previous studies have relied on abstract survey methods that were prone to sampling errors and loss of data. For validation of the metrics in a real world setting, a case study was conducted at 4 train stations in Korea. In the case study, experiments were conducted to gather the required data in all 4 train stations, while their physical layouts were also analyzed. With the results from the case study, comparative evaluation of the 4 train stations in terms of behavioral efficiency was possible, together with a discussion on the effect of their physical settings.

소비 가치, 미용 점포 서비스 품질, 소비자 만족이 점포 충성도에 미치는 영향 (Effects of Consumption Values, Service Quality, and Consumer Satisfaction on Store Loyalty for Beauty Consumers)

  • 박옥경;박은주
    • 복식문화연구
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    • 제16권6호
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    • pp.1008-1018
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    • 2008
  • The purpose of this study was to examine the effects of consumption value, service quality, and customer satisfaction on store loyalty of beauty consumers. Using a questionnaire developed from previous studies, data were collected from 319 females at beauty stores located in Busan. They were analyzed by factor analysis, cluster analysis, ANOVA, and path analysis using SPSS 14.0 Program. Results showed that beauty consumers were classified into three groups by their consumption values; Subjective group, Practical group, and Epistemic group. There were a little differences among three consumer groups in the influence of perceived service qualities on consumer satisfaction. They suggest that the more satisfied with store services, consumers were the greater loyalty of beauty stores. Additionally, satisfaction of beauty consumers was a very important variable to develop the store loyalty. These findings would provide retailers and marketers related to beauty stores the informations encouraging consumer satisfactions and developing strategies of beauty stores.

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품질경영시스템이 흡수역량을 매개로 중소벤처 제조기업의 기업성과에 미치는 영향에 관한 실증연구 (The Impact of Performance by the QMS through the Mediation of Absorptive Capacity in Manufacturing Company)

  • 진성한;이철규;유왕진
    • 품질경영학회지
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    • 제41권1호
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    • pp.15-38
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    • 2013
  • Purpose: This study is to search for the core factors of improving business performance of small and medium venture manufacturing company and to do an in-depth analysis of the relations with management performance through systematic approach and to provide implications of importance of the management for the improvement factors for the domestic small and medium venture manufacturing company. Methods: The data have been analyzed via the regression and path analysis using AMOS. Results: this study is absorptive capacity affects the business performance of manufacturing companies. absorptive capacity has the role of the parameters of the Quality Management System and business performance. Conclusion: This study suggests how to run absorptive capacity according to type of management performance, and how to enhance Quality Management System to efficiently promote absorptive capacity in order to grow of management performance. also, this study shows a way to enlarge the valuation standard for management and customer performance reflecting the growth potential of an enterprise in circumstance where the valuation standard focuses on financial performance.

패션 판매공간의 VMD 구성요인이 브랜드 선호도와 재구매의도에 미치는 영향 - 국내 글로벌 SPA브랜드 중심으로 - (The Influences on Consumers' Brand Preference and Repurchase Intention Through Strategic Visual Merchandising of Fashion Retail Store - Focusing on Global SPA Brands in Korea -)

  • 이미숙;한혜련
    • 한국실내디자인학회논문집
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    • 제23권4호
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    • pp.120-128
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    • 2014
  • Due to prolonged recession and limited spending of the consumers, domestic fashion brands are putting their efforts in pursuing competitiveness in order to survive in an intense competition, and because of this reason, VMD is being considered significant as a strategy for store environment improvement. An empirical research regarding analysis for systematic strategic VMD configuration factors of fashion retail store and relationship of repurchase intention that have effects on increase in sales was conducted. Thus, this study considers importance and spatial interrelation of VMD configuration factors of fashion retail store through theoretical consideration, and based on this, VMD configuration factors were restructured into reconcilability, attractiveness and epidemicity. An empirical validation through theoretical hypotheses and survey for relationships among VMD configuration factors, brand preference and repurchase intention was conducted. As a result of path analysis, VMD configuration factors reconcilability, attractiveness and epidemicity have effects on repurchase intention, and it was analyzed that epidemicity has the biggest effect on consumers. Also, it was found that brand preference has effects on repurchase intention and through this, as favorability and customer satisfaction for brand has effects on repurchase intention, it is judged that creating a strong brand image and brand image building is important the most for improving brand preference.

농촌관광에 있어서 관광동기와 만족이 충성도에 미치는 구조관계 분석: 성별의 조절효과 (Structural Relationships among Rural Tourism Motivation, Satisfaction, and Loyalty Including the Moderating Effects of Gender)

  • 박덕병;김경희
    • 한국지역사회생활과학회지
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    • 제22권2호
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    • pp.283-298
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    • 2011
  • Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

고령화 사회에서 클라우드 서비스 기반 로봇산업 비즈니스 모델의 설계 및 평가를 위한 프레임워크 (A Framework for Design and Evaluation of Robot Industry Business Model based on Cloud Services in an Aging Society)

  • 전한구;서광규
    • 디지털융복합연구
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    • 제11권1호
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    • pp.441-446
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    • 2013
  • 로봇 분야는 새로운 IT의 융합 가능성이 가장 큰 산업으로 주목받고 있으며, 최근 새로운 통신 기술과 클라우드 등이 등장하면서 융합로봇 서비스에 변화가 있을 것으로 전망되고 있다. 본 논문에서는 고령화 사회에서 클라우드 및 로봇산업의 환경, 클라우드 기반 로봇산업 서비스 제공가치와 특징, 시장에서의 고객 니즈 및 가치사슬의 분석을 통하여 클라우드 서비스 기반의 로봇산업 분야의 새로운 비즈니스 모델을 위한 설계 프레임워크를 제안하고, 또한 가치 및 고객만족도 등을 통해 제안된 비즈니스 모델의 평가를 위한 프레임워크를 설계한다. 본 연구는 클라우드 및 로봇 서비스 제공 기업들이 새로운 서비스 모델 개발 및 마케팅 전략 수립에 있어 의미 있는 도움을 줄 것으로 기대한다.