• Title/Summary/Keyword: Customer Learning Process

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Case Study on Dynamics of RDA PLA Model with Agri-SMEs (농업인 참여식 실천학습모델 개발과 성과분석 -농촌진흥청 강소농 사업을 중심으로-)

  • Kim, Sa Gyun;Lee, Mi Hwa;Park, Heun Dong
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.3
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    • pp.551-579
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    • 2012
  • This case study aims to explore how RDA PLA model affects the agri-SMEs' empowerment. As an agri-business management renovation program from main workshop it was conducted on March to December 2011 with agri-SMEs and extension officials nationwide by RDA. Especially, as a packaged action learning process in the model used participatory action research. This study collected data with participants observation, interviews, situational analysis and systematic review of discourse in qualitative method. For the validity and identifying empirical results, this study used statistic analysis as a mixed method. Further including various pedagogic methods and business coaching skills, this model was conducted from workshop in RDA, in turn, on-farm business coaching as follow-up, CoPs' activities, and local ATCs extension services by each actors. The dynamic process and effects of each process led some change for farmers' innovative knowledge, skills, attitude, practice and aspiration on their farm business. RDA PLA model development based on the previous practices and research, which provided a configurated picture in the holistic action learning process. In statistic research, this study focused on 279 farmers as respondents who had participated in the program. It shows that their income and benefits increased from their renovative practices on farm business. Following the sampling group, it was surveyed by four indicators - products, customer, quality and cost. The level of contribution of education on economic impact 15% is quoted from previous paper. Even in some limitations of public sector, RDA PLA model actively suggests the paradigm shift of agricultural HRD and development of alternative extension-service system.

Development of Management Performance Index Building BSC System for Hotels (BSC 시스템 구축을 위한 호텔기업의 성과지표 개발)

  • Chung, Tae-Woong
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.234-241
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    • 2008
  • The feature of the hotel business as a labor intensive industry and its heavy dependence on man power is relatively bigger than other industries. the important factors influencing the customer`s decision making are tangible facilities and intangible service qualities. however, the changes in economic situation are also seriously influencing them. So hotels are started to find other IT(information technology) systems. BSC which has been recognized as one of barometers to establish management performance is one of them. The purpose of this study was to develop KPI(key performance indicator) by using the BSC(Balanced Scorecard) for evaluating hotel management performance. This thesis presents customer performance, inner process performance, learning and growing performance as non-financial factors and tries to examine the cause and effect in the hotel industry. Hotels have to know nonfinancial performance which has positively relate to financial performance. To introduce BSC system is not to lead increasing income and bettermenting service quality, satisfacting customer needa for hotels, But to lead developing value enhancement to hotel enterprises and present process.

Developing APC for Weighting Quality Attributes (품질 속성의 가중치 선정을 위한 APC에 관한 연구)

  • Song, Hae Geun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.36 no.3
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    • pp.8-16
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    • 2013
  • Determining relative importance among many quality attributes under financial constraints is an important task. The weighted value of an attribute particularly in QFD, will influence on engineering characteristics and this will eventually influence the whole manufacturing process such as parts deployment, process planning, and production planning. Several scholars have suggested weighting formulas using CSC (Customer Satisfaction Coefficient) in the Kano model. However, previous research shows that the validity of the CSC approaches has not been proved systematically. The aim of the present study is to address drawbacks of CSC and to develop APC (Average Potential Coefficient), a new approach for weighting of quality attributes. For this, the current study investigated 33 quality attributes of e-learning and conducted a survey of 375 university students for the results of APC, the Kano model, and the direct importance of the quality attributes. The results show that the proposed APC is better than other approaches based on the correlation analysis with the results of direct importance. An analysis of e-leaning's quality perceptions using the Kano model and suggestions for improving e-learning's service quality are also included in this study.

Analysis on the Composite Relationships among Perspectives in the Balanced Scorecard -Focused on Small and Midium-Sized Manufacturing Firms in China- (균형성과표(BSC) 각 관점간의 복합된 관련성이 기업성과에 미치는 영향 -중국 중소기업을 대상으로-)

  • Lee, Chan-ho
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.145-151
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    • 2015
  • In this study, we analyze using a structural equation model if an appropriate composite relations among the perspectives(Learning & Growth, Internal Business Process, Customer, Financial perspective) of the balanced scorecard are formed to achieve the ultimate goal in Chinese SMEs. In this study, we find that Learning & Growth perspective is related positively to Financial perspective directly and indirectly via Internal Business Process and also find that for success the careful management is required for Learning & Growth and Internal Business Process perspective. The results of this study will provide information about where the need to emphasis on management to improve the financial performance in Chinese SMEs.

A Comparative Analysis of Ensemble Learning-Based Classification Models for Explainable Term Deposit Subscription Forecasting (설명 가능한 정기예금 가입 여부 예측을 위한 앙상블 학습 기반 분류 모델들의 비교 분석)

  • Shin, Zian;Moon, Jihoon;Rho, Seungmin
    • The Journal of Society for e-Business Studies
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    • v.26 no.3
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    • pp.97-117
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    • 2021
  • Predicting term deposit subscriptions is one of representative financial marketing in banks, and banks can build a prediction model using various customer information. In order to improve the classification accuracy for term deposit subscriptions, many studies have been conducted based on machine learning techniques. However, even if these models can achieve satisfactory performance, utilizing them is not an easy task in the industry when their decision-making process is not adequately explained. To address this issue, this paper proposes an explainable scheme for term deposit subscription forecasting. For this, we first construct several classification models using decision tree-based ensemble learning methods, which yield excellent performance in tabular data, such as random forest, gradient boosting machine (GBM), extreme gradient boosting (XGB), and light gradient boosting machine (LightGBM). We then analyze their classification performance in depth through 10-fold cross-validation. After that, we provide the rationale for interpreting the influence of customer information and the decision-making process by applying Shapley additive explanation (SHAP), an explainable artificial intelligence technique, to the best classification model. To verify the practicality and validity of our scheme, experiments were conducted with the bank marketing dataset provided by Kaggle; we applied the SHAP to the GBM and LightGBM models, respectively, according to different dataset configurations and then performed their analysis and visualization for explainable term deposit subscriptions.

A Case Study on the Performance Evaluation of a Not-for-Profit Organization by the Balanced Scorecard Perspectives: Focused on the Korea Shipping Association

  • Pai, Hoo-Seok;Shin, Yong-John
    • Journal of Navigation and Port Research
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    • v.35 no.2
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    • pp.179-185
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    • 2011
  • This paper aims to examine the use of the Balanced Scorecard in a not-for-profit organization (the Korea Shipping Association). The KSA has begun using the Balanced Scorecard paradigm in its strategic planning process. In this paper an overview is presented of the basic concepts of the Balanced Scorecard including the financial perspective, customer perspective, internal process perspective, and learning and growth perspective. The accounting system and its pros and cons of the KSA are then surveyed in terms of its performance evaluation. The application of the Balanced Scorecard approach to the KSA is discussed in detail. Implications in using the Balanced Scorecard are discussed. Finally, conclusions regarding the use of the Balanced Scorecard in a not-for-profit organization are presented. Through this paper, the comprehensive understanding of the performance evaluation for not-for-profit organizations as the KSA would be promoted.

A Study on the Evaluation of Optimal Program Applicability for Face Recognition Using Machine Learning (기계학습을 이용한 얼굴 인식을 위한 최적 프로그램 적용성 평가에 대한 연구)

  • Kim, Min-Ho;Jo, Ki-Yong;You, Hee-Won;Lee, Jung-Yeal;Baek, Un-Bae
    • Korean Journal of Artificial Intelligence
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    • v.5 no.1
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    • pp.10-17
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    • 2017
  • This study is the first attempt to raise face recognition ability through machine learning algorithm and apply to CRM's information gathering, analysis and application. In other words, through face recognition of VIP customer in distribution field, we can proceed more prompt and subdivided customized services. The interest in machine learning, which is used to implement artificial intelligence, has increased, and it has become an age to automate it by using machine learning beyond the way that a person directly models an object recognition process. Among them, Deep Learning is evaluated as an advanced technology that shows amazing performance in various fields, and is applied to various fields of image recognition. Face recognition, which is widely used in real life, has been developed to recognize criminals' faces and catch criminals. In this study, two image analysis models, TF-SLIM and Inception-V3, which are likely to be used for criminal face recognition, were selected, analyzed, and implemented. As an evaluation criterion, the image recognition model was evaluated based on the accuracy of the face recognition program which is already being commercialized. In this experiment, it was evaluated that the recognition accuracy was good when the accuracy of the image classification was more than 90%. A limit of our study which is a way to raise face recognition is left as a further research subjects.

Research on Customer Survey for Clothing DIY Packages (의류 DIY 패키지의 소비자 현황조사 연구)

  • Eunhye Lee
    • Journal of Fashion Business
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    • v.27 no.2
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    • pp.108-123
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    • 2023
  • Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

An Automatic Setting Method of Data Constraints for Cleansing Data Errors between Business Services (비즈니스 서비스간의 오류 정제를 위한 데이터 제약조건 자동 설정 기법)

  • Lee, Jung-Won
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.3
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    • pp.161-171
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    • 2009
  • In this paper, we propose an automatic method for setting data constraints of a data cleansing service, which is for managing the quality of data exchanged between composite services based on SOA(Service-Oriented Architecture) and enables to minimize human intervention during the process. Because it is impossible to deal with all kinds of real-world data, we focus on business data (i.e. costumer order, order processing) which are frequently used in services such as CRM(Customer Relationship Management) and ERP(Enterprise Resource Planning). We first generate an extended-element vector by extending semantics of data exchanged between composite services and then build a rule-based system for setting data constraints automatically using the decision tree learning algorithm. We applied this rule-based system into the data cleansing service and showed the automation rate over 41% by learning data from multiple registered services in the field of business.

Study on Upcycling Product Design Process using Recycled Textiles - Focusing on the Design Results of PBL(Problem Based Learning) Process- (재활용 텍스타일을 활용한 업사이클링 상품디자인 프로세스 연구 -문제중심학습(PBL) 과정의 디자인 결과물을 중심으로-)

  • Song, HaYoung
    • Journal of Fashion Business
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    • v.25 no.5
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    • pp.131-148
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    • 2021
  • Upcycling is a sustainable way to recycle waste resources and solve the global problem of environmental pollution. Upcycling is now attracting attention as fiberization and the disposal of waste clothing have become a serious issue. However, the customer's willingness to purchase upcycled products should be increased by propagating that the product value of a reborn commodity is of high value; these products are meant for new purposes and prepared with recycled materials. In this study, we created 11 designer items by applying an eco-friendly concept in the design process of upcycled textiles and products. From 2020 to 2021, a PBL(Problem Based Learning) curriculum was taught in design planning classes. The final 11 design items were derived after developing an eco-friendly product design for upcycled textiles. These final items were as follows: 5 fashion bags, 3 dog products, 1 clothing, 1 fashion accessory, and 1 sanitary mask design. In order to develop only one aesthetic design idea for upcycling, we considered the following features: user-centered convenience, functionality, and practicality. Then, tie-dye, drawing, patchwork, and embroidery were used to create innovative design items. The product design of recycled materials is based on high functionality, waterproofing, and the use of organic natural materials. The results of this study indicate that the creative product design of upcycling has contributed to a sustainable and eco-friendly environment. Related research studies must be conducted for innovating the continuous design process of the future.