• 한국IT서비스학회지
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• 제8권1호
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• pp.29-45
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• 2009

In this research, a model to measure the correlation between the performance of customer contact center and the business performance is developed using the well-known model, the market damage model of TARP. Three hypotheses are suggested and verified using real customer profit data and customer access data of the Industrial bank of Korea. As a result of this research, we know that there is a positive relation between increase of business profit and contact experience of customers to customer contact center. Also, customer satisfaction level for customer contact center contact experience is positively correlated with increase of business profit of the company. However, we could not find a meaningful correlation result between number of contacts to customer contact center and the business profit. Although this study is based on a particular one company data, the analyzation framework can be applicable to other banking companies for showing relations between performance of customer contact center and business profit of the company.

• 산학경영연구
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• 제19권1호
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• pp.193-221
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• 2006

서비스전달과정에서 고객과 서비스제공자 사이의 인적 상호작용으로 정의되는 고객접촉은 다차원적 구조물로, 서비스품질에 강한 영향을 미치는 것으로 인식되고 있다. 고객접촉의 구성차원을 탐색하고, 이들이 서비스품질평가에 미치는 영향을 검증하기 위하여 강원도 설악권 호텔고객으로부터 설문조사를 통해 수집된 자료 분석결과는 다음과 같다. 첫째, 고객접촉은 고객과 서비스종업원 사이에 이루어진 접촉의 질적 측면을 반영하는 접촉근접성과 물리적인 커뮤니케이션의 지속정도에 관련되는 커뮤니케이션시간 등 두 차원적 구조물로 나타났다. 둘째, 선행연구결과에서와 같이 고객접촉은 전반적인 서비스품질에 긍정적인 영향을 미치는 것으로 확인되었다. 셋째, 고객접촉 구성차원은 독립적으로 또 동시에 네 차원으로 밝혀진 서비스품질 차원에 전반적으로 유의한 영향을 미치는 것으로 나타났다.

• Asia Marketing Journal
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• 제20권3호
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• pp.83-103
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• 2018

The purpose of this research is to investigate the effect of customer-contact employees support on service recovery efforts. Service companies should try to prevent the service failure situation from occurring, but it is realistic that the service failure occurs due to the characteristics of the service. Service recovery efforts of service providers are important because effective responses to service failures can enhance customer satisfaction despite service failures. Social support for customer-contact employees needs to improve service recovery efforts. Specifically, this study focuses on the mediation roles of job burnout and customer orientation in relationship between social support for customer-contact employees and service recovery efforts. Social exchange theory was used as the theoretical underpinning of the research model. Based on reciprocity principle, this paper suppose that support for customer-contact employees and service recovery effort are a kind of social exchange relationship. Social supports for customer-contact employees are categorized into internal and external organization. Internal organization is POS(perceived organizational support) and external organization is customer support. The research model was tested with the data gathered from the flight attendants whose emotional labor intensity was relatively high and the service failure frequently occurred. As a result of analysis, social supports for customer-contact employees classified into organizational support, supervisor support, and customer support are found to have differential impacts on job burnout and customer orientation. It has been found that job burnout of service providers is negatively affecting service recovery efforts. On the other hand, customer orientation of service providers has a positive influence on service recovery efforts. Based on the results of the analysis, we provide practical implications for effective service recovery efforts in service failure situations, and suggest the theoretical implications to explain the process of service recovery effort. Finally, limitations of the study and directions for future research are suggested.

• 한국의류학회지
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• 제28권8호
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• pp.1186-1195
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• 2004

The purposes of this study were to investigate the factors of CRM activity and the difference in CRM activities of department stores and to analyze the effect of CRM activities on customer satisfaction and loyalty. Investigators interviewed the buyers of three department stores in Daejeon area and surveyed 468 people aged over 20 who did shopping those stores. The data were analyzed with factorial analysis, multiple regression analysis, path analysis, ANOVA, Scheffe Test, etc., using the SPSS 10.0. The results of this study were: 1) Six factors were identified: ＇benefit ＆ information＇, ＇service＇, ＇customer invitation＇, ＇customer contact＇, ＇special management＇, and ＇purchase-related help＇; 2) CRM activities of three department stores were different, and department store buyers and customers were different in perception on CRM activities; and 3) Customer satisfaction was affected by the CRM factors like ＇service＇, ＇customer invitation＇, ＇purchase-related help＇, ＇benefit ＆ information＇, and ＇customer contact＇ Customer loyalty were affected directly by customer satisfaction, ＇benefit ＆ information＇ and ＇service＇, and indirectly by ＇customer invitation＇, ＇purchase-related help＇, ＇customer contact＇ through customer satisfaction.

• 한국컴퓨터정보학회논문지
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• 제12권2호
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• pp.265-279
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• 2007

본 연구는 배합사료업체와 고객기업(축산농가) 간의 거래관계에서 고객만족과 계속 재구매 의도(충성도)에 영향을 미치는 공급서비스 관행을 규명하였다. 공급서비스 관행들을 선행연구 고찰결과에 따라 기술적 품질의 공급서비스와 기능적 품질의 공급서비스로 분류하고 이들 각각이 고객만족과 계속 재구매 의도(충성도)에 어떠한 영향을 주는가를 실증분석을 하였다. 실증 분석한 결과 한국의 배합사료공급에 있어서 기술적 품질의 공급서비스는 고객충성도에 긍정적 영향을 주고 기능적 품질의 공급서비스는 고객만족과 고객충성도 모두에 긍정적 영향을 주는 것으로 나타났다.

• 한국의류학회지
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• 제31권7호
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• pp.1107-1118
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• 2007

Relationship marketing research has traditionally focused on the relationship among customer satisfaction, trust, and customer commitment, while assuming that the causal relationship of customer $satisfaction{\rightarrow}trust{\rightarrow}commitment$ is well understand. However, recently many scholars argue that customer satisfaction, trust, commitment can not explain long-term orientation fully, and suggest the need for more extensive researches investigating the determinants of long-term relational retention. The purpose of this study was to explained the relationship development process through the mediation effect of contact intensity and relationship termination cost between customer satisfaction and trust, and between trust and commitment, and an analysis the causal relationship among these variables. The results were as follows. First, the customer satisfaction had both direct and indirect effects on trust mediated by contact intensity. Second, the trust had both direct and indirect effects on commitment mediated by relationship termination cost. Third, the commitment influenced long-term orientation. Finally, the empirical results confirmed that the model add to the concept of mediation with contact intensity and relationship termination cost plays a strong, central role in explaining relationship development process between customer and fashion retail stores.

• 서비스연구
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• 제7권1호
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• pp.53-64
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• 2017

최근 점점 높아지는 고객의 욕구를 충족시키고 그에 따른 고객만족도의 향상을 위하여 고객접점 직원들에 대한 서비스 교육훈련의 필요성이 증대되고 있다. 이러한 서비스 교육훈련은 고객만족도 향상을 위해서 뿐만 아니라 고객을 응대하는 접점직원들의 고객응대에 대한 서비스 역량을 향상시켜 주기 때문이다. 본 연구에서는 서울메트로 고객접점 파트에서 근무하는 2013년부터 2016년 상반기 사이에 입사한 신입 역무원들을 대상으로 설문조사를 실시하여 이들이 신입사원 양성교육을 통한 서비스교육훈련을 받은 후 현장에 배치되었을 시 고객접점에서 고객을 응대하고 서비스를 제공 하는데 있어 직무에 대한 만족도 및 조직에 대한 충성도에 어떠한 영향을 미치는지에 대한 실증적 연구를 진행하여 보다 나은 교육프로그램으로 개선점을 찾고 사업 전반에 걸친 서비스교육훈련의 중요성에 대한 인식을 일깨우려한다.

• 지식경영연구
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• 제20권3호
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• pp.17-38
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• 2019

Rrecently, companies have made great efforts to satisfy various needs and heightened expectations of customers, and the importance of customer center as customer contact department for customer relationship management is increasing. In the knowledge ecosystem, corporate customer centers are emerging as a new alternative to acquiring corporate competitiveness by increasing sales and increasing market share by improving marketing support activities and customer relationship management at customer contact points. As a result, the interest in the customer center has increased rapidly because it provides the opportunity to contact with the customer. In addition, in the era of the fourth industrial revolution, the customer center, which is a collection of information and communication technologies, has a big databased voice recognition technology to elaborate customer service, thereby enhancing customer satisfaction and contributing to marketing through continuous interaction with customers. Of course, we have the opportunity to transform into the frontline business intelligence front for customer knowledge. This study is a comparative case study on how the customer center of K Life Insurance that takes the lead in the customer center industry has successfully renewed and established their key information systems to improve customer services and reinforce marketing support competencies. Based on the above, this study will present factors affecting successful implementation and settlement of the customer service information systems of customer centers by independently analyzing two individual cases.

• Asia pacific journal of information systems
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• 제15권4호
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• pp.61-87
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• 2005

This paper has two primary objectives: (1) to propose a comprehensive theoretical model that incorporates valuable insights from two complementary streams of research, and (2) to empirically test the model that explain the task-media fit and satisfaction of customer contact center users. The comprehensive model was tested using LISREL analysis on the sample of 232 users who have experience with the customer contact center. The model was supported in customer contact center context, accounting for 29% of the variance in the task-media fit, 53% of the variance in the perceived ease of use, 61% of the variance in the perceived usefulness, and 52% of the variance in the user satisfaction. The results showed that the task-media fit, the perceived ease of use, and the perceived usefulness play a significant role in influencing the user satisfaction of the customer contact center. In addition, task analyzability, media richness, media interactivity, and self-efficacy were found to influence the task-media fit. The paper concludes with discussions and implications for researchers and practitioners.

• 대한영양사협회학술지
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• 제21권1호
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• pp.72-82
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• 2015

The purpose of this study was to provide preliminary data for competitive dominance in an institutional foodservice environment. Data were collected from 85 experts and practitioners on customer-oriented service contact elements and contact fields in the foodservice industry. PASW Statistics ver.18 and MS Excel were used for data analysis. From the pilot study, 67 service contact-elements were derived. Contribution rate analysis and frequency analysis in each contact field were performed in order to categorize four factors, including environment-oriented contact, product-oriented contact, service-oriented contact, and image-oriented contact fields. Thirty three contact elements were derived, and environment-oriented contact consisted of eight contact-elements (cleanliness of restaurant/kitchen, etc.), product-oriented contact consisted of twelve contact-elements (food taste, etc.), service-oriented contact consisted of seven contact-elements (service quality, etc.), and image-oriented contact consisted of six contact-elements (image/reputation, etc.). The results of study will be useful to develop an effective marketing program for competitive dominance in an competitive foodservice industry environment.