• Title/Summary/Keyword: Customer Age

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An Exploratory Study on Capacity Sizing Method for Information System: Focus on H/W Sizing in Pubic Sector (정보시스템 용량산정방식에 관한 탐색적 연구: 공공부문 H/W 규모산정을 중심으로)

  • Ra, Jong-Hei;Choi, Kwang-Don
    • Journal of Information Technology Services
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    • v.3 no.2
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    • pp.9-23
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    • 2004
  • Interest about Information infrastructure construction is enlarged socially according to arrival of information age, and various information systems are constructed for efficient business processing, customer service in public sector. According to subjective method for performance improvement for information system of public sector and engine that propel information system construction because it is no definite hardware sizing guidelines for information system caterer, is calculating resource volume of information system. It is situation that problem of excess of scale or reduce sizing is happening and is causing various kind of problems that is waste of information budget and service decline thereby. In this research, we proposed hardware sizing framework for information system that is applied to pubic sector.

e-CRM and Digitization of Word of Mouth

  • Kim, Eun-Jin;Lee, Byung-Tae
    • Management Science and Financial Engineering
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    • v.11 no.3
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    • pp.47-60
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    • 2005
  • Well-known e-CRM strategy is to focus on profitable customers and pay less attention to unprofitable ones. Moreover, some researchers recommend not serving unprofitable ones any more. However, it often neglects customers indirect value. Deselecting unprofitable customers can raise the issue of bad word-of-mouth publicity especially in the age of the Internet. Some studies pointed out that a customers decision to buy a product or service is often strongly influenced by others. In this paper, we consider customers' word-of-mouth effect on quality learning of inexperienced customers. We show that firms implementing e-CRM must take the effect into the consideration when deselecting unprofitable customers.

Family Restaurant Customers' Attitude toward Yield Management Strategies (패밀리 레스토랑의 Yield Management 전략에 대한 고객의 태도)

  • Park, Hee-Kyung;Sohn, De-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.20 no.2
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    • pp.243-252
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    • 2005
  • This study identified how family restaurant customers' attitude toward yield management strategies, which include reservation, time, menu, and service factors. Generally, yield management explains how price and dining duration maximize the revenue of family restaurants. There are three ways to improve family restaurant yield; improving table turns, upgrading seat occupancy, increasing price per customer. The 45 items of yield management strategies are developed by literature reviews, web sites analysis, and interviews with family restaurant employers. Factor analysis and reliability analysis from present study found out 11 important factors, which represent the study's dependent variables. Regression analysis may be helpful to test whether demographic and socio-economic factors have relationships with family restaurant customers' attitude toward yield management strategies. As a regression result, gender, family size, age in demographic factors and education and occupation in socio-economic factors have relationships with family restaurant customers' attitude toward yield management strategies significantly.

The roles of electronic marketplace for buyer-supplier relationship: collaborative system architecture

  • Han, Seong-Yoon
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.12a
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    • pp.381-387
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    • 2005
  • As the most widely used media of BtoB e-business, the e-Marketplace (EM) can play an important role in the age of c-commerce (collaborative commerce). In supply chain management (SCM) area, the relationship-based collaboration among partners has shown great efficiency. Although the collaboration is important in both areas of EM and SCM there has been a critical difference in the selection of trade partners between them. In this paper, the EM's collaborative stages for integration with its customer system are reviewed and a system architecture is proposed for EM's electronic functional role within the perspective of collaborative commerce and buyer-supplier relationship. The relationship-based BtoB commerce through EM is reviewed to explain that it can be more beneficial than the commerce based on the price competitive selection of trade partners. With the proposed system architecture, an EM can be the functional medium for the collaborative IOIS system architecture.

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Demographic Characteristics, Consumer Values and Personalization Strategies of Apparel Brands (인구통계적 특성, 소비자 가치와 의류브랜드 개인화 전략)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.9 no.3
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    • pp.303-311
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    • 2007
  • The apparel market is extremely competitive and thus apparel manufacturers should try to maximize consumer satisfaction with cost-efficient but consumer-oriented strategies. Personalized strategies considering each consumer's characteristics have to be developed. The purpose of this study is to investigate the effects of consumers' characteristics on personalization strategies of apparel brands. Investigating personalization based on consumers' values and demographic characteristics will allow apparel manufacturers to attract target consumers. A survey method was used for the empirical study. Questionnaires from 420 respondents were analyzed using factor analysis, cluster, t-test, and ANOVA. The results indicated a significant influence of consumer values on customer service-related aspects of personalization. Female consumers demanded product- and information-oriented factors of personalization. Age, residential area, and clothing expense also had significant influence on the need for personalization of apparel shopping.

A Study on Improving the Production and Shipment Using MES System (MES 시스템을 이용한 생산 및 출하 신뢰성 향상에 관한 연구)

  • Cho, Joong-Hyun;Bae, Byeong-Gon;Kang, Kyung-Sik
    • Proceedings of the Safety Management and Science Conference
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    • 2007.04a
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    • pp.73-80
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    • 2007
  • Recently, the strategy of the age of limitless competition for existence of manufacturing company appears for the enhancement of productivity through the automatic system, the reduction for the cost for standardization and the decision making process for the information system. Especially the critical success factors in manufacturing company can be summarized for the establishment of production visibility through the production management, material & work-in-process management, the establish of the flexible manufacturing system for the changed order priority and the establish of the quality system for improvement of product and process quality. The existing production management systems supply only simple information about production results on real time, can delay quick decision making. And it can prevent acquiring the information about various customer needs and the communication problems with other systems. In this paper, it will show MES system, a solution for the problems of existing production management systems. And through a case study of D company, it will reveal improvement effect on shipment error using MES system and economic analysis for MES itself.

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Enhancing Collaboration in Textile e-Marketplace Supply Chains

  • Hwang, Ha-Jin
    • The Journal of Information Systems
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    • v.14 no.3
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    • pp.31-36
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    • 2005
  • Firms seldom survive and prosper solely through their individual efforts. Each firm's performance depends upon the activities and performance of others and hence upon the nature and quality of the direct and indirect relationships a firm develops with its counterparts. Textile companies have tried to improve their organizational competitiveness in order to survive in the digital age global market. The challenge in textile supply chain management is the development of collaboration network which accommodates diverse concerns of various participants while explicitly recognizing interdependencies and promoting effective relationship management. Major contents of the study are as follows. First, ideal collaboration network model from the supply chain of the textile industry is suggested. Second, utilizing the collaboration model, A framework for textile e-marketplaces supply chians is designed to improve customer services and delivery time, to promote information sharing, and shorten product life cycle time. The framework suggested is expected to promote corporate innovation and information sharing, generate infrastructure which provides appropriate communication and operations capabilities for the textile companies.

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A Fundamental Study on the Planning of Elderly Housing Environment - Focused on a preference of middle-aged people for elderly housing

  • Shin, Hwa-Kyoung;Lee, Joon-min
    • Journal of the Korean housing association
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    • v.10 no.3
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    • pp.153-164
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    • 1999
  • The purpose of this study is to investigate preferences of middle-aged people for elderly housing in order to properly plan elderly housing; 1 ) To analyze the middle-aged peoples' preferences for elderly housing in each situation based on the following 4 categories; elderly couple/healthy, elderly couple/unhealthy, elderly living alone/healthy, elderly living alone/unhealthy. 2) To clarify the differences in preferences for elderly housing according to the subjects' backgrounds in each case. This research intends to understand the form of elderly housing and desire for the environment of subjects, middle-age, who will be old aged, and the change of preference to characteristics for elderly housing according to the change of situation. The data were collected through structured questionnaires. The subject were 298 middle-aged, 40-50's who will be experiencing aging, major customer of elderly housing in the future.

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A Study on Lifestyle and Store Choice Factors for Elderly Women Consumer - Focus on Clothing Products - (여성 노년층 소비자의 라이프스타일과 점포선택요인에 관한 연구 - 의류제품을 중심으로 -)

  • Kim, Sook-Eung;Kim, Gyo-Bun
    • Journal of Industrial Convergence
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    • v.9 no.1
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    • pp.15-31
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    • 2011
  • Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is analyze the basic data useful to get the public attention concerning the development of the market for elderly by looking into the types of lifestyle and the store choice factors which may influence the elderly women consumer. This survey was performed on individuals of age 50 and older women. the types of lifestyle for elderly women consumer were classified into 3 types; self-oriented. traditional, family oriented, family oriented. Each group showed different store choice factors that affect purchase of clothing; ease of returning product, discount for best customer, delivery service, convenience in-store and parking, all fashion item, store ambience and interior decoration were significant difference. The result of the study will be very useful in establishing the relevant elderly marketing strategies and in providing the business opportunities of the market for elderly consumers.

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Development Plan Belt Tourism Resource of Kyeonggi Ceramics for Customer Satisfaction (경기도자기 산업의 고객만족을 위한 관광벨트 상품 개발)

  • Yang, Kwang Mo;Jun, Hyun Jong;Kang, Kyong Sik
    • Journal of Industrial Convergence
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    • v.2 no.1
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    • pp.121-137
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    • 2004
  • Is entering in age that brand becomes consumer's goods purchase standard as income level is improved, dying injunction brand is trend that governing power in the world market is expanded as international economy does single market. Situation to develop Kyonggi Province area to universal tourist attraction area keeping in step with national large size event holding such as sun of Korean visit with opening a port of the In-chon International airport, the world ceramics Expo, World Cup was made up. Growth possibility is big to culture tourism resources and representative tourist resort of the Korea that use view of nature photon circle properly such as ceramics that target area possesses. Area development plan through growth possibility should be arranged to international ceramics production complex and distribution complex. Therefore, plan analyzing future district theme establishment and strength in priority via past and present of target area.

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