• 유통과학연구
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• 제8권4호
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• pp.25-34
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• 2010

While jujubes are mainly sold in dried forms as wholesome foods, sacrificial food and so on, processed foods from jujube are neither highly recognized nor in high demand. Hence, this study has proposed ways to enhance the demand for jujube processed foods and will help prepare the ground for efficient marketing strategies, based on the survey result on the pattern in which customers in Korea purchase jujube-processed foods. The conclusion for this study has been derived by researching the relevant literature and analyzing the relevant company data and customer survey results. The study implies the following points regarding enhancing the demand for jujube-processed foods. First, long-term solutions are necessary. These may include establishing a technological system that can produce various foods processed from jujubes, and improving the customer accessibility in accordance with the changes in the retail environment. To implement these solutions, it is necessary to familiarize the customers with jujube-processed foods by securing a good sales network and through active promotion and advertising. Second, systematic marketing strategies are needed, which may be applied in developing the products as well as distribution and promotion methods and prices that correspond with the changes in the customer environment and the different tastes for various age, gender and residential area groups.

• Journal of Preventive Medicine and Public Health
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• 제36권2호
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• pp.108-116
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• 2003

Objective : To determine the relationships between customer's attitude, the subjective norm and the intention to use hospital-based health promotion services. Methods : This study was based on the theory of reasoned action, suggested by Fishbein and Ajzen. The subjects of this study were 501 residents of Seoul, Bun-dang, Il-san and Pyung-chon city, under 65 years, who were stratified by sex and age. A covariance structural analysis was used to identify the structural relationships between attitude towards health promotion programs or services, their subjective norm and their intention to use the aforementioned services. Results : The subjective norm for using the health promotion programs or services provided by hospitals was a significant predictor of the intention to use, but the attitude towards the services was not significant Conclusions : Our results suggest that a customer's reference group affects their use of the hospital-based health promotion services. Because the subjects of this study were restricted to specific urban areas, there are limitations to generalizing the study results. Despite the limitations of these results, they can serve as baseline information for the understanding of consumers behavior toward hospital-based health promotion services.

• 복식문화연구
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• 제7권1호
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• pp.1-12
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• 1999

Analysis of Customer Characteristics on Environment-Friendly Clothing Products The purpose of this study is to analyze the characteristics of the environment-friendly customers in Korean fashion market. The study is analyzed through questionary paper to the domestic female group of more than or equal to age of twenty living in Seoul. The collected questionary paper is analyzed with SPSS/PC/sub +/ program and the method of statistical analysis used for this study is frequency analysis, factor analysis, cluster analysis, t-test, and crosstab analysis. The result of analysis of the characteristics of the environment -friendly customers involves the following: Firstly, there were no significant difference in the demographic characteristics between the environment-friendly customer group and non-environment-friendly customers group. Secondly, environment-friendly customers had more environmental programs, had seen and heard more environmental program through current news from TV, newspapers, and magazines, and had more interest in recycling or separated collecting of garbage, and been doing better recycling or separated collecting. These serial processes of research, have the meaning in confirming that segmented market for environment-friendly customers exists in the domestic fashion market, and these will not only set up the basis of research on the market of environment-friendly fashion product but also be able to contribute to propose future direction of research.

• 한국의류학회지
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• 제31권3호
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• pp.387-397
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• 2007

Due to the recent trend of relationship marketing and characteristics of the apparel retail industry that relys heavily on employees' performance, internal marketing toward the employees gives a critical influence on firms' overall performance. This study is aiming at the factors of internal marketing and relationship management that enhance positive attitude toward change. A survey questionnaire was developed and about two hundreds department store sales staffs working for apparel brands participated in the empirical study. Factor analysis ensured the existence of five aspects of internal marketing: educational training, internal communication, power endorsement, management capability and incentive system. Results indicated that age, marital status, years of employment, position rank, and salary types of salespersons had significant influence on internal marketing factors. Incentive system had significant influence on internal customer relationship management. Internal customer relationship management had significant impact on employees' attitude toward change. Educational training had significant influence on employees' perceived importance of change. Educational training, power endorsement and incentive system affected employees' perceived outcome of change.

• 품질경영학회지
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• 제49권4호
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• pp.609-622
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• 2021

Purpose: In recent years, several new attempts have been made to offer products and services based on servitization and customization for comparative advantage and customer satisfaction. Apparently, these attempts are empowered by new digital technologies. Therefore, this study aims to present new business cases with features of digital transformation era in Korea on the perspective of new quality dimensions. Methods: The study approaches the subject by presenting a number of recent business cases in multiple fields in Korea. All cases are analyzed and compared with "10 Quality Dimensions" and several related implications such as servitization, customization, digitalization and differentiated value. Results: The results of this study are as follows; the common core quality dimensions of case are customization, aesthetic and convenience. Furthermore, the critical role of technology is deduced as the core quality dimensions are built on new digital technologies. Lastly, businesses in the age of digital transformation must focus on the core performance of their products and services for customer satisfaction while delivering new core quality dimensions. Conclusion: Recent digital technologies are capable to realize servitization and empower companies to provide differentiated and customized products, services, and experience to their customers. However, it is significant to retain other factors for customer satisfactions rather than customization.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.75-91
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• 2022

This study assesses the Internet banking adoption tendency by existing bank customers of Bangladesh. Currently, almost all the leading banks in the country have implemented Internet banking platforms. However, the active user count remains relatively low and there hasn't been any conclusive research on the drivers and inhibitors of Internet banking. This study evaluates the reasons and quantitatively establishes the factors leading to the adoption and usage continuance of internet banking by existing bank customers. Responses from 460 bank account holders were collected via online questionnaires using a purposive sampling approach, and a core conceptual framework based on Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) was used. The study concluded that internet banking adoption is significantly impacted by the ease of use, customer service, and technology familiarity. Similarly, customer satisfaction is affected by the perceived value and the perceived risk. Through regression analysis, it was found that usage continuance is 89% explained by adoption and customer satisfaction. Multi-group moderation showed significant impact by groups divided based on usage frequency, income level, and age. Perceived risk weakened the impact of perceived value and technology familiarity on usage adoption. Additionally, perceived risk reduced the impact of consumer satisfaction and usage continuance.

• 디지털산업정보학회논문지
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• 제19권1호
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• pp.57-76
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• 2023

This study analyzes the factors and effects on the users' intention to switch from contact center-oriented to AI chatbot-oriented customer services by combining Push-Pull-Mooring Model and provides insights for companies considering the adoption of AI chatbots. To test the model, we surveyed users with experience using chatbots at least once across different age groups. Finally, we analyzed 176 cases for the analysis using IBM SPSS Statistics and SmartPLS 4.0. The results of hypotheses testing rejected the hypotheses for variables of inconsistent quality and low availability of push factors and low switching cost of mooring factor while accepting the hypotheses for the tardy response of push factors and all pull factors. Therefore, these findings provide important implications for researchers and practitioners who wish to conduct research or adopt AI chatbots. In conclusion, users do not feel inconvenienced by the contact center-oriented service but also perceive high trust and convenience with AI chatbot-oriented service. However, despite low switching costs, users consider chatbots a complementary tool rather than an alternative. So, companies adopting AI chatbots should consider what features the users expect from AI chatbots and facilitate these features when implementing AI chatbots.

• 한국항공운항학회지
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• 제25권4호
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• pp.91-100
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• 2017

Movements using aircraft are continuously increasing. This is because options for airlines, including eight national airlines, are becoming more diverse. In particular, FSC and LCC provide different services and prices, so it is not easy to choose, but it is analyzed that safety is the most important factor when selecting airlines in 2013 and 2017(all age groups are the same). There was a difference between 2013 and 2017 for each age group. In particular, the importance of price factors is high in 2017 compared to 2013, and other items in the 40s and 50s are also significantly changed.

• 한국조리학회지
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• 제14권4호
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• pp.203-216
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• 2008

The purpose of this study is to investigate the preference of Korean traditional food and kimchi among different age groups in order to find a way to increase kimchi consumption. For this study, data from 15 male respondents(5.2%) and 271 female respondents(94.8%) was used. Age distribution of total respondents were in their 20's(21.8%), 30's(32.7%), 40's(32.7%) and 50's(11.6%), which showed the rate of 40's was very high. Most of the groups showed similar rates over the question on "have to eat kimchi" and "don't need to eat kimchi", but the elders' preference was high while the youngers' was relatively low. Therefore, the preference of kimchi has a small gap between the age groups, but all of them like kimchi in general.

• 대한안전경영과학회지
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• 제13권2호
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• pp.169-177
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• 2011

In this paper, the author devised new decision recommendation ordering method of items attributed by age to improve accuracy of recommender system. In conventional recommendation system, recommendation order is decided by high order of preference prediction. However, in this paper, recommendation accuracy is improved by decision recommendation order method that reflect age attribute of target customer and neighborhood in preference prediction. By applying decision recommendation order method to recommender system, recommendation accuracy is improved more than conventional ordering method of recommendation.