Culinary science and hospitality research (한국조리학회지)
- Volume 14 Issue 4
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- Pages.203-216
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- 2008
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
The Effects of Kimchi Product Selection Attribute on Customer Satisfaction and Repurchase Intent
김치 제품 선택 속성이 고객 만족과 재구매 의도에 미치는 영향
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Cho, Yong-Bum
(Dept. of Food Service & Restaurant Management, Dong-eui University)
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조용범
(동의대학교 외식산업경영학과)
- Published : 2008.12.30
Abstract
The purpose of this study is to investigate the preference of Korean traditional food and kimchi among different age groups in order to find a way to increase kimchi consumption. For this study, data from 15 male respondents(5.2%) and 271 female respondents(94.8%) was used. Age distribution of total respondents were in their 20's(21.8%), 30's(32.7%), 40's(32.7%) and 50's(11.6%), which showed the rate of 40's was very high. Most of the groups showed similar rates over the question on "have to eat kimchi" and "don't need to eat kimchi", but the elders' preference was high while the youngers' was relatively low. Therefore, the preference of kimchi has a small gap between the age groups, but all of them like kimchi in general.