• Title/Summary/Keyword: Customer Acquisition

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A Study on the Requirement Verification in the Weapon System R&D (무기체계 연구개발 요구사항 검증에 관한 연구)

  • Kwon, Yong Soo;Kim, Kyoung Jin;Lee, Kyoung Haing
    • Journal of the Korean Society of Systems Engineering
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    • v.3 no.1
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    • pp.33-40
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    • 2007
  • The requirement verification is the integral part of the weapon system R&D to reduce cost and schedule. And, a systems engineering is an interdisciplinary engineering management process that evolves and verifies an integrated, life-cycle balanced set of system solutions that satisfy customer needs. Therefore, this study analyzes the national defense need and acquisition management process, investigates the systems engineering verification activity. Through the requirement verification example in terms of technical evaluation this study presented the requirement verification approach in the weapon system R&D.

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A Study on e-Logistics Integration Scheme Using A Strategy of Technical Acquisition (기술획득 전략에 따른 e-로지스틱스 통합화 방안 사례연구)

  • 김종기;서장훈;박명규
    • Journal of the Korea Safety Management & Science
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    • v.5 no.4
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    • pp.117-130
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    • 2003
  • This paper examines to focus on General Strategy of e-logistics activity for SCM(Supply Chain Management) Build-up, especially the field service logistics Integration. And this research analyzes the case study(Business of Strategy Group Unit) Survey) involving effective logistics management that leads customer satisfaction, seeking to find out the key elements of competitive policy. Because problems arise from the differences between their goals and structures, which cause each sied to feel vulneralbe to opportunism or shirking of responsibilities by the other. The goal of a logistics system is to ensure that every family planning client always receives the contraceptives partner wants, and that they are in good condition and have not expired. In order to select, procure, and distribute the right quantities of the right contraceptives, managers of the logistics system must keep informed of the rates of use of each contraceptive and of the quantity of available supplies. As a result, We propose that a firm's e-logistics strategy is an important locus innovation and a crucial source of value creation for the firm its suppliers, partners, and customers.

Study on Application Method of QFD in the Test Evaluation Phase in Connection with Se Process (SE 프로세스와 연계한 시험평가 단계의 QFD 적용방안 연구)

  • Park, Jong Wan;Lee, Jae Woo
    • Journal of the Korean Society of Systems Engineering
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    • v.14 no.2
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    • pp.1-7
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    • 2018
  • The research and development stage can improve the goal level of the project through systematic operation and management of systems engineering. The test evaluation tasks in the R&D process have a lot of connections with the system engineering in terms of requirement management, and the methodology for deriving the requirements when establishing the test evaluation items has been consistently required. In this paper, we propose the process of effectively establishing and using QFD (Quality Function Deployment), a tool to manage customer requirement, and drawing up HOQ (House of Quality) in the search and exploratory development stage of the self - propelled mortar project.

Suggestions for effective policy improvement through analysis of government policies and certification acquisition cases related to international certification of railway domain products. (철도제품 국제인증관련 정부 정책 및 인증획득 사례 분석을 통한 실효적 정책 개선안에 관한 제언)

  • Choi, Yo Chul
    • Journal of the Korean Society of Systems Engineering
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    • v.17 no.2
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    • pp.106-113
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    • 2021
  • Today, the market and customer requirements for safety-related products in the Railway industry are continuously increasing, and companies that supply these products continue to make related efforts. However, the international standard requirements for making safety-related products are high, so small and medium-sized business companies are having difficulty developing them due to problems in time and cost to achieve them. This study examined government-centered international certificate policies and cases and suggested improvement measures based on the research results. In addition to supporting international certification costs, the government needs to expand technical consulting and expert training for them to solve problems in obtaining an international certificate.

A Case Study of a Acquisition & Appraisal Policy of Business Archives - With a focus on Meritz - (기업사료의 수집·평가방안 연구 - 메리츠화재의 사례를 중심으로 -)

  • Kim, Hwa Kyoung
    • The Korean Journal of Archival Studies
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    • no.15
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    • pp.219-262
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    • 2007
  • Business organization have developed in close association with the society afterward. Moreover, under capitalism business archives, though they are created in private sector, have started to have public characteristics and be used in public domain beyond internal use in business organization. Records and Archives management at a corporate level increasingly become indispensible. Business organization can use archive management to improve job efficiency and customer service and to facilitate legal matters, marketing, advertising, property management, personnel management and publicity. Additionally, They can secure corporate identity and social reliability as well as transparency in management. This is turn helps secure corporate competitiveness to play as a medium for creating new profit, which will enhance corporate brands. The records and Archives management, which recently kicks off among business organization, are to collect scattered archives and seek systemic management through archives management systems. This study present ways to collect archives scattered before archives management systems were adopted according to archives management. As a prior investigation, the scope and characteristics of business archives are defined. Visit to business organization to collect data and interview with officials responsible were carried out as a preliminary investigation to conduce acquisition policy. Based on the results of the investigation, acquisition policy of Meritz was conducted. into internal and external collection activities, event collection activities. Value appraisal and display appraisal of archives were established as a appraisal policy for efficient management and utilization of collected business archives. This study takes the case of Metitz Fire & Marine Insurance Co, Ltd (Meritz) as a example to present ways to manage business archives specifically.

An Exploratory Study on the Components of Digital Entrepreneurship (디지털 기업가정신의 구성요인에 관한 탐색적 연구)

  • Byun, Chung Gyu;Park, Jong Bok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.2
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    • pp.141-151
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    • 2022
  • This exploratory study was conducted to derive the components of digital entrepreneurship by targeting the experts related to Information and Communication Technology (ICT). Through the review of previous studies and Delphi analysis, the major components of digital entrepreneurship were derived into the 'digital entrepreneurial orientation area' and the 'digital technology competency area'. The components of digital entrepreneurship are innovativeness, proactiveness, risk-taking, desire for achievement, ability to identify digital business opportunities, digital technology utilization capability, digital operation process establishment capability, digital technology development capability, digital technology acceptance, information exchange, and cooperation network establishment, digital-based customer acquisition and management was presented. The importance and execution of success factors were measured through IPA analysis. The first quadrant(keep up the good work) includes proactiveness, ability to identify digital business opportunities, and ability to establish digital business processes. The second quadrant(concentrate here) includes innovativeness, digital technology development capability, and digital technology acceptance. The third quadrant(low priority) includes risk-taking, desire for achievement, digital technology utilization capacity, and digital-based customer acquisition and management. The fourth quadrant(possible overkill) includes information exchange and cooperation network establishment. This study is meaningful in that it presents the concept and components of digital entrepreneurship for digital entrepreneurs that can be applied in Korea.

Analysis on the Success Factors of e-CRM using Analytical Hierarchy Process (AHP) (분석적 계층 프로세스(AHP) 기법을 이용한 e-CRM의 성공요인 분석)

  • Shin, Dong-Hyuk;Kim, Seong-Jin;Ahn, Hyun-Chul
    • CRM연구
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    • v.4 no.1
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    • pp.19-34
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    • 2011
  • Recently, companies have interests in the adoption and diffusion of customer relationship management(CRM). And, as information and communication technologies and Internet technologies proliferate, they also have interests in e-CRM, which implements CRMusing online communication channels. Until now, many researchers have tried to identify the success factors of CRM and evaluate their relative importance. However, only a few studies have dealt with the success factors of e-CRM. For this reason, we aim at identifying and evaluating the success factors of e-CRM in order to provide the companies with the guideline for preparing the implementation of e-CRM. Our study adopts analytical hierarchy process(AHP) as a tool for evaluating these factors because it has been widely applied and validated for a long time. Whereas prior studies have analyzed the success factors from the organizational and technological perspective, our study analyzes them from the functional perspective. As a result, we found that the companies should manage all the CRM components including analytic-operational-collaborative CRM in good balance. Also, we found that the sufficient support from CEO, the acquisition of good quality customer data, and theonline processing capability for responding customers' requests effectively are important for the success of e-CRM.

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Brand Image and VMD Strategy of Sports Stores in Korea (2017년 이후 스포츠매장의 브랜드이미지와 VMD 전략)

  • Seo, Jung-Hwa;Kim, Hwa-Kyung;Kim, Jong-Jin;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.15 no.11
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    • pp.83-93
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    • 2017
  • Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

Industry in a Networked World: Globalization and Localization of Industry" (네트워크세계의 산업: 산업의 세계화와 국지화)

  • 박삼옥
    • Journal of the Korean Geographical Society
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    • v.37 no.2
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    • pp.111-130
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    • 2002
  • Major purposes of this stud? are to analyze Korean firms'innovation networks and sources of knowledge for innovation and to understand their spatial dimensions. In the innovation networks, parent firms are most important for subcontracting firms, while suppliers, customers and competitors are relatively important for independent firms. However, in the future innovation networks, it is expected that government-sponsored research institutions and university wilt become more important on the one hand, networks with foreign firms will become more important on the other hand. Regarding the process of innovation, distance does not matter for the acquisition of codified knowledge. Spatial proximity is, however, critical for the acquisition of tacit knowledge because discussions and researches in a research division within a firm, personal networks of CEO and workers who are responsible for innovation activity, and inter-firm relations with suppliers and customer in a region are regarded important as sources of tacit knowledge. Overall, the innovation networks are different between the Capital Region and non-Capital Region as well as between the industrial complex and non-industrial complex, suggesting that different regional innovation strategies and policies should be established and implemented by considering such regional specificities. Finally, based on the results of this study several policy implications are suggested.

An Acquisition Policy Study by the Use Survey of a Public Library: Focused on the Analysis of Circulation Records of the H-public Library Users in 2007 (이용조사를 통한 공공도서관의 수서정책에 관한 연구 - H도서관 이용자의 2007년 대출기록을 중심으로 -)

  • Yoo, Kyeong-Jong;Park, Il-Jong
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.2
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    • pp.371-392
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    • 2008
  • The books and circulation-related data in the Online Public Access Catalog System of the H-Public library were collected and analyzed in this paper. The methods which may be applied to the Customer Relationship Management in a public library based on the results were also suggested here. Collected data were 57,927 bibliographic data of books, 11,871 patron data and 27,145 circulation records. The type of collections. circulation frequencies, total number of circulated books, publication year, and use factor as relation factor from the analyzed data of circulation records were extracted. They were also analyzed, and verified by various statistical methods such as correlation coefficient, non-parametric method, etc.