• Title/Summary/Keyword: Customer Acquisition

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Comparison of college students' behavior toward nutrition information communication between Korea and the US

  • Kim, Chang-Sik;Bosselman, Robert;Choi, Hyung-Min;Lee, Keum Sil;Kim, Eojina;Moon, Hyeyoung;Jang, Yoon Jung;Ham, Sunny
    • Nutrition Research and Practice
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    • v.14 no.4
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    • pp.401-411
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    • 2020
  • BACKGROUND/OBJECTIVES: The expansion of menu labeling to restaurants has created a need to study customers' behavior toward nutrition information. Therefore, the purpose of this research was to compare college students' behavior toward nutrition information communication between Korea and the US. This study consisted of three objectives: 1) to compare the frequency of usage as well as degree of trust regarding smartphone-based communication channels in the acquisition of nutrition information among college students between Korea and the US, 2) to compare knowledge-sharing behavior related to nutrition information among college students between Korea and the US, and 3) to identify the role of country in the process of knowledge-sharing behavior. SUBJECTS/METHODS: A survey was distributed via the web to college students in Korea and the US. Data were collected in the 2nd week of March 2017. Completed responses were collected from 423 Koreans and 280 Americans. Differences between Koreans and Americans were evaluated for statistical significance using a t-test. In order to verify the effects of knowledge self-efficacy and transactive memory capability on knowledge-sharing behavior related to nutrition information, a regression analysis was performed. RESULTS: Significant differences were found in the frequency of usage as well as degree of trust in communication channels related to nutrition information between Korean and American college students. While knowledge self-efficacy and tractive memory capability had positive effects on knowledge-sharing behavior related to nutrition information, country had a significant effect on the process. CONCLUSIONS: This study is the first to compare customer behavior toward nutrition information acquisition and sharing between Korea and the US. Comparative research on nutrition information revealed differences among the different countries. Therefore, this study contributes to the body of knowledge on the nutrition information research, in particular, by providing a comparison study between countries.

A Study on the Core Competency of Specialized Company for Semiconductor Design of Korea (한국반도체 설계전문기업의 핵심경쟁력 역량에 관한 연구)

  • Gulnur, Shatekova;Lee, Jae-Ha
    • Journal of Convergence for Information Technology
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    • v.9 no.12
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    • pp.30-38
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    • 2019
  • The purpose of this study is to analyze the level of competitiveness of semiconductor design firms of Korea. The categories of competitiveness are divided into product development, accumulated technology, market-related competencies, human resources, and management system. The sample of 73 semiconductor design companies were used, and the analysis data were gathered by parallel with the questionnaire and the surveyor visited. For respondents, importance of competitiveness factor was prioritized using nominal scale and the competitiveness of each item is expressed based on 100 points. It was confirmed that there was a difference between the order of importance and the actual level of core competence. The ranking of the importance of core competencies is in the order of product development, technical capability, market-related competencies, human resources, and management system. However, in terms of actual competitiveness in each category, human resources were the best, followed by the management level. The product development and technology competencies were in order. The market-related competitiveness was found to be the most urgently raised. In order to increase the market related competitiveness, a new customer base must be developed and the information acquisition capability of the customer, and the ability to analyze their data needs to be improved.

Hand Biometric Information Recognition System of Mobile Phone Image for Mobile Security (모바일 보안을 위한 모바일 폰 영상의 손 생체 정보 인식 시스템)

  • Hong, Kyungho;Jung, Eunhwa
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.319-326
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    • 2014
  • According to the increasing mobile security users who have experienced authentication failure by forgetting passwords, user names, or a response to a knowledge-based question have preference for biological information such as hand geometry, fingerprints, voice in personal identification and authentication. Therefore biometric verification of personal identification and authentication for mobile security provides assurance to both the customer and the seller in the internet. Our study focuses on human hand biometric information recognition system for personal identification and personal Authentication, including its shape, palm features and the lengths and widths of the fingers taken from mobile phone photographs such as iPhone4 and galaxy s2. Our hand biometric information recognition system consists of six steps processing: image acquisition, preprocessing, removing noises, extracting standard hand feature extraction, individual feature pattern extraction, hand biometric information recognition for personal identification and authentication from input images. The validity of the proposed system from mobile phone image is demonstrated through 93.5% of the sucessful recognition rate for 250 experimental data of hand shape images and palm information images from 50 subjects.

Design of Convergence Platform for companion animal Personalized Services (반려동물 개인화서비스를 위한 융합 플랫폼 설계)

  • Kim, Sam-Taek
    • Journal of the Korea Convergence Society
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    • v.7 no.6
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    • pp.29-34
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    • 2016
  • Nowadays, real-time devices that provide health care for a companion animal is being developed by IoT technology and its demand such as smart puppy tag is increasing. However, it is difficult for IoT devices of companion animals to process complex nature due to miniaturized hardware and constructive nature. There is a clear limit to custom advanced features like health care implementation. This paper designs an integrated platform with statistical analysis which makes it possible to customized services such as feed production, pharmaceutical production, and health care for each companion animal. Middleware that collects sensor information, customer's spending pattern and information from Social Network Service is also designed by making use of IoT devices which companion animals wear. Furthermore, the paper designed data analyzer which analyzes and refines data from collected information that can be applied to personalized services.

A Study on the Value Evaluation of e-Trade Platform Services using IPA(Importance Performance Analysis) (IPA를 활용한 전자무역 시스템의 서비스 가치평가에 관한 연구)

  • Lee, Sang-Jin;Shin, Seung-Man
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.59-83
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    • 2010
  • The purposes of the study is to evaluate the discrepancy between user's expectation and satisfaction degree in the service of uTradeHub. In this regard, this study infers general solutions in order to induce the intersection area using IPA technique. Then this paper will present directions to improve the service of uTradeHub. In terms of methodology, this article disclosed that IPA model approach is greatly useful to evaluate user's attribute. First, variables like the link of different works(f1), trust of system(f4), information connection(f7) are located on the first quadrant. This means that importance and satisfaction are all high variables for user. So, this is very important variables that need continuous administration in order to maintain present state. Second, variables such as the speed of information acquisition(f2), improvement of use(f3), stability of system(f5) are located on the second quadrant. This means that user's importance is high but user's satisfaction is low. Therefore, this area needs an active improvement strategy and quick maintenance for e-Trade application. Third, variables like the appropriateness of information usage fees(f8), easy subscription(f9), customer support service(f10) are located on the third quadrant. Because these variables are all low for user's importance and satisfaction, we have to arrange strong and radical remedy for e-Trade service. Finally, variables like information offer(f6) are located on the fourth quadrant. This means that user's satisfaction is high but user's importance is low. The research result suggests that e-Trade service development would be re-organised as much as user feels the importance of process innovation.

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Collaboration Framework based on Social Semantic Web for Cloud Systems (클라우드 시스템에서 소셜 시멘틱 웹 기반 협력 프레임 워크)

  • Mateo, Romeo Mark A.;Yang, Hyun-Ho;Lee, Jae-Wan
    • Journal of Internet Computing and Services
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    • v.13 no.1
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    • pp.65-74
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    • 2012
  • Cloud services are used for improving business. Moreover, customer relationship management(CRM) approaches use social networking as tools to enhance services to customers. However, most cloud systems do not support the semantic structures, and because of this, vital information from social network sites is still hard to process and use for business strategy. This paper proposes a collaboration framework based on social semantic web for cloud system. The proposed framework consists of components to support social semantic web to provide an efficient collaboration system for cloud consumers and service providers. The knowledge acquisition module extracts rules from data gathered by social agents and these rules are used for collaboration and business strategy. This paper showed the implementations of processing of social network site data in the proposed semantic model and pattern extraction which was used for the virtual grouping of cloud service providers for efficient collaboration.

Finding Critical Success Factors for Spatial Data Industry by Comparing Strategies of Digital Earth Enterprises (디지털어스 기업들의 전략 비교를 통한 공간정보산업 핵심성공요인의 발견)

  • Kim, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.318-329
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    • 2013
  • Spatial information has influenced government policy formation, business strategy implementation, and our everyday life enormously. Digital earth enterprises providing global spatial data services emerge as spatial data industry grows rapidly. So it is highly desirable to grasp recent trends in the industry and find critical success factors (CSFs) for the digital earth firms. The purpose of this study is to compare strategies of digital earth enterprises and find CSFs for them. In addition, strategy analysis framework elaborations, systematic analysis of spatial data industry and market segmentation based on value chain are also performed to trace and cope with the volatile industry environment. Derived CSFs are as follows. First, acquisition of differentiated high quality spatial data is needed. Second, customer oriented convergent contents should be developed. Third, advanced platform functionalities must be provided to consumers. Finally, construction of efficient and effective global value chain is desirable.

Application of Concurrent Engineering for Conceptual design of a Future Main Battle Tank (차세대 주력전차의 개념설계를 위한 동시공학의 적용)

  • 김진우;소한균
    • Journal of the Korea Institute of Military Science and Technology
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    • v.2 no.1
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    • pp.38-60
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    • 1999
  • The main objective of this study is systemization of the technique of ROC quantification and optimization of baseline design by applying CE principle to the acquisition process of a weapon system. QFD and TOA techniques can be employed to a good working example of the conceptual design of a future main battle tank. In this paper, Product Planning Phase, the first phase of four QFD phases, is deployed in terms of eight steps including customer requirements and final product control characteristics. TOA is carried out considering only combat weight. In order to perform combat weight analysis and performance TOA, Preliminary Configuration Synthesis Methodology is used. Preliminary Configuration Synthesis Methodology employs the method of least squares and described linear equations of weight interrelation equation for each component of tank. As a result of QFD based upon the ROC, it was cleared that armor piercing power, main armament, type of ammunition, cruising range, combat weight, armor protection, power loading, threat detection and cost are primary factors influencing design and that combat weight is the most dominant one. The results of TOA based on the combat weight constraint show that 5100 lb reduction was required to satisfy the ROC. The baseline design of a future main battle tank is illustrated with assumption that all phases of QFD are employed to development and production process of subsystems, components, and parts of main battle tank. TOA is applied in iterative process between initial baseline design and ROC. The detailed design of each component is illustrated for a future main battle tank.

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A Study on Software Dev. Project Management System Acquisition and Implementing on project site (SW개발 프로젝트 관리시스템 도입 및 적용사례에 대한 연구)

  • Jeon, Hyeong-Kweon;Park, Koo-Rack;Jung, Jin-Young
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.5
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    • pp.91-98
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    • 2015
  • In this paper, we introduce PMS's main function and main effect which implemented medium and large scale software development project site, and we propose importance and improvement nacessity of PMS implementation. PMS's main functions are developed based on best practices which CMMI model and PMBOK. Also, each PMS has specialized unique function according to it's target industry area or related I.T solutions which has infra dependency. The effectiveness of PMS implementation on project site is seperated two types, one is qualitative effect, the other quantitative effect. Representative qualitative effects are improvement of enterprise's image and competency. Also representative quantitative effect is reduction of project management cost as a financial effect. As far as project size is increase, PMS's needs and necessariness will be increase, so we need to improve PMS;s function according to project management's global trend and software customer's requisition.

A Study on the Influence of Customer Mileage Utilization Characteristics of a Service Company on Brand Attitude, Brand Loyalty, and Reuse Intention - Focused on the Substitute Operator (서비스기업의 고객 마일리지이용특성이 브랜드태도, 브랜드충성도, 재이용의도에 미치는 영향 연구 -대리운전 이용자를 중심으로)

  • An, Se-Hong
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.202-216
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    • 2020
  • In this study, we studied the utility and value of the mileage program as a strategy to strengthen the relationship with customers in the surrogate operation industry. To this end, we conducted a survey of 1,000 customers who used the service more than once, mainly from D company, which has operated the agency operation business for more than 20 years, and analyzed 309 sincerely respondents. Five characteristics of mileage use (emotional benefits, ease of use, economic usefulness, effort to acquire, variety of benefits). Two parameters (brand attitude, brand loyalty) were set, and the dependent variable was set for reuse. As a result of hypothesis test, emotional benefit, convenience of use, and economic usefulness were significant in terms of brand attitude and brand loyalty, and acquisition effort and benefit diversity did not show significant results. The results of this study showed that the surrogate operation industry should strive to strengthen the emotional benefits, convenience of use, and economic usefulness to customers in order to strengthen the relationship with the customers.