• 지능정보연구
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• 제12권4호
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• pp.1-14
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• 2006

본 연구는 상품추천을 위해 필요한 고객 선호도 추정모형(Customer Preference Estimation Model)을 제안하고, 이러한 선호도 추정결과에 따른 선호도 정보를 이용하여 궁극적으로 상품추천의 성과를 제고시키기 위한 방법을 제시하였다. 즉, 제품에 대한 고객 선호 영향요인들과 고객 선호도와의 관계를 모형화 함으로써 고객 선호도를 보다 더 정확히 추정할 수 있는 새로운 선호도 추정모형을 제안하였다. 이 제안모형은 선호도 영향요인들의 상대적인 가중치를 선호도 최적화 학습을 통해 도출함으로써, 보다 정확한 선호도 측정을 가능하게 해 준다. 한편, 이 모형의 타당성을 검증하기 위해서 본 연구에서는 가상서점 고객들을 대상으로 고객 선호도 정보를 수집한 후, 본 제안모형을 적용했을 때의 협업 필터링의 추천성과와 사전가중치 부여방식인 기존 선호도 계산식을 이용했을 경우의 추천성과를 비교 분석하였다. 이에 대한 실증분석 결과는 본 연구에서 제안한 선호도 추정모형을 적용했을 때의 협업 필터링의 성과가 기존 선호도 계산방식을 적용했을 때의 협업 필터링의 성과보다 더 우수한 것으로 나타났다.

• Asia Marketing Journal
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• 제16권2호
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• pp.15-38
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• 2014

This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

• Asia pacific journal of information systems
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• 제12권1호
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• pp.1-16
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• 2002

Most of searching systems used by shopping-mall provide too much information for user requirements or fail to provide appropriate items reflecting customer's preference. This paper aims to design and implement the product searching systems based on customer preference which will enable efficient product selection in the internet shopping-mall. The proposed system consists of user/provider interface, searching and model agent, data management system, and model management system. Especially, we construct the searching pattern database to support fast search using association mining method. And this system includes the customer-oriented decision model which shows the highly preferred products. Input weight value per attribute and preference level should be needed to compute priority grade of preference.

• 한국전자거래학회지
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• 제9권2호
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• pp.109-121
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• 2004

본 논문은 고객에 대한 정보를 세분화하고 분석한 후 새로운 개인화 정보를 생성하여 자동으로 각 개별고객에게 개인화된 정보를 자동으로 제공해 줄 수 있는 시스템을 제안한다. 제안하는 시스템은 고객의 이메일 오픈율과 마우스 이벤트 정보를 분석 및 계산하여 개별 고객의 관심 정보 및 선호 이메일 양식을 생성한다. 생성된 관심 정보와 선호 이메일 형식를 이용하여 개별 고객의 관심 정보를 고객이 선호하는 이메일 규격 및 형식에 맞게 에이전트를 통해 자동으로 재구성하여 고객에게 푸쉬해 준다. 설계하고 구현한 시스템은 실험을 통한 성능평가에서 높은 이메일 오픈율과 사용자 만족도를 보였다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2003년도 춘계종합학술대회논문집
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• pp.340-343
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• 2003

본 논문에서는 고객 선호도에 맞는 상품 및 서비스만 제공하여 불필요한 정보를 접하지 않게 하여 보다 효율적인 정보를 제공하는 시스템을 구축하고 실험을 통해서 CPU 평균 부하, EB 응답시간 면에서 기존 방법보다 우수한 것으로 검증하였다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2003년도 춘계종합학술대회논문집
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• pp.372-375
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• 2003

본 논문에서는 고객 선호도에 맞는 상품 및 서비스만 제공하여 불필요한 정보를 접하지 않게 하여 보다 효율적인 정보를 제공하는 시스템을 구축하고 실험을 통해서 CPU 평균 부하, EB 응답 시간면에서 기존 방법보다 우수한 것으로 검증하였다.

• 한국조리학회지
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• 제13권4호
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• pp.80-91
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• 2007

The purpose of the study is to investigate how customer reward programs that are provided strategically to develop customer favors are assessed by customers, if they affect customer loyalty and what effect using membership card(how many possess and use it) takes. The findings from the study can be summarized as follows. Firstly, customer loyalty showed high when shared value and convenient value are felt for preference and referring effect and when shared value and allied value were felt for revisit. Secondly, when the number of cards in possession was a lot, high customer loyalty existed. Thirdly, when the number of cards in use was a lot, the customer loyalty was high. The customer's awareness of values, e.g. economic, shared, use, convenience and allied values, put a very meaningful positive effect on loyalty, i.e. preference, referring effect and revisit. The more the number of food service provider's' membership cards in use and in possession was, the higher customer loyalty was. This implies that continued development of business partners and quality control are critical for various benefits and shared value of the customer reward pro-grams and service upgrade.

• 한국병원경영학회지
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• 제13권1호
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• pp.65-83
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• 2008

Although a variety of customer relationship management (CRM) activities have been provided by many hospitals in Korea, there lacks empirical evidence on the effect of CRM. The present study was conducted to examine the effect of CRM in terms of the customer response to CRM in a woman's hospital setting. A total of 380 patients receiving inpatient or outpatient care from woman's hospital between October 25 and November 4, 2005 were surveyed for the degree of their experience of and preference for CRM activities of the hospital by 5-point Likert-type scale. Patients were also asked about the level of customer loyalty to the hospital. Eighteen CRM activities offered by the hospital was classified into 4 types of CRM strategies according to Berry and Parasuranman: price, social, structural, and relationship recovery strategy. There's a significant positive correlation between the degree of experience of CRM and preference for CRM(r=0.49, p<0.001). Regression analysis results showed the significant positive relationship between the degree of experience of CRM and customer loyalty(${\beta}$=0.448, p<0.05). Among the 4 CRM strategies, only social(${\beta}$=0.127, p<0.05) and structural strategy(${\beta}$=0.266, p<0.05) showed signifiant positive relationship with customer loyalty. Overall, the favorable customer response to CRM in terms of preference for CRM and customer loyalty indicates that there's a positive effect of CRM on the continuity of the relationship between patients and health care providers.

• 한국컴퓨터산업학회논문지
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• 제9권4호
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• pp.171-176
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• 2008

인터넷상에서 고객들이 공연을 예약할 때에 대다수 예약 기법들은 고객들의 선호도를 고려하지 않고 예약이 이루어진다. 이러한 예약 기법들은 서비스 산업에서 중요한 고객들의 만족도를 향상시키기 어려운 문제점이 있다. 본 논문에서는 객체기반 스케줄링 기법을 공연예술 예약 문제에 적용하여 공연예술 예약 시에 일어날 수 있는 문제점을 해결하고자 하였다. 객체기반 공연예술 예약 스케줄링 기법은 객체지향개념을 기반으로 각 객체들이 가지고 있는 사건들을 주어진 제약들에 만족하도록 목표인 좌석배치도에 배정하는 기법이다. 각 객체들은 전체적인 만족도를 고려하면서 그 객체들의 우선순위에 따라서 자원을 배정하고, 자원에 대한 객체의 선호도 차이를 가질 수 있게 하였다. 클래스에 따라서 우선순위를 가진 객체들은 제약을 만족하면서 최선의 슬롯을 선택하여 사건을 배정한다. 사건의 배정이 실패하거나 백크래킹을 최소화하도록 전체 객체들의 만족도를 높이는 방향으로 스케줄링을 시행한다.

• 한국식품영양학회지
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• 제31권1호
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• pp.173-184
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• 2018

This research was conducted to examine coffee shop customers' preference and satisfaction by different types of promotion. Research samples ware adults with experience of any form of coffee shop promotion (n=209). Descriptive statistics, Chi-square, t-test and one-way ANOVA were used to analyze the relations among variables. Results showed that 'free coupon' was the most preferred ones. SNS was the most frequently used search method for coffee shop coupon promotion information. The most preferred event promotion was 'freebies', and preference levels were significantly different by age and employment status. 'Barista experience' was ranked highest in preference among cultural experience events. Drinking coffee was the most important purpose of visiting coffee shops, especially among unemployed, twenties, and women respondents. Coupon was evaluated the highest in usefulness and satisfaction among the three promotion methods. Event and cultural experience were preferred more by respondents in their twenties than those in their thirties. Results indicated that all promotion strategies are effective for increasing customer satisfaction and for inducing revisit. Findings also showed that preference for promotion was affected by customer characteristics such as age and gender. Therefore, coffee shops should consider using the most effective and attractive promotion strategy for their target market, while maintaining a consistent service quality level to fulfill customer expectation.