• Journal of Intelligence and Information Systems
• /
• v.12 no.4
• /
• pp.1-14
• /
• 2006

This study proposed a customer preference estimation model for production recommendation and a method to enhance the performance of product recommendation using the estimated customer preference information. That is, we suggested customer preference estimation model to estimate exactly customer's product preference with his behavior. This model shows the relationship of customer's behaviors with his preferences. The proposed estimation model is optimized by learning the relative weights of customer's behavior variables to have an effect on his preference and enables to estimate exactly his preference. To validate our proposed models, we collected virtual book store data and then made a comparative analysis of our proposed models and a benchmark model in terms of performance results of collaborative filtering for product recommendation. The benchmark model means a prior preference weighting model. The results of our empirical analysis showed that our proposed model performed better results than the benchmark model.

• Asia Marketing Journal
• /
• v.16 no.2
• /
• pp.15-38
• /
• 2014

This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

• Asia pacific journal of information systems
• /
• v.12 no.1
• /
• pp.1-16
• /
• 2002

Most of searching systems used by shopping-mall provide too much information for user requirements or fail to provide appropriate items reflecting customer's preference. This paper aims to design and implement the product searching systems based on customer preference which will enable efficient product selection in the internet shopping-mall. The proposed system consists of user/provider interface, searching and model agent, data management system, and model management system. Especially, we construct the searching pattern database to support fast search using association mining method. And this system includes the customer-oriented decision model which shows the highly preferred products. Input weight value per attribute and preference level should be needed to compute priority grade of preference.

• The Journal of Society for e-Business Studies
• /
• v.9 no.2
• /
• pp.109-121
• /
• 2004

In this paper, we propose a system that generates a new customizing information for customer with classification and analysis in detail and provides customized information to individual customers automatically. A proposed system generate preference information and preference e-mail format as analysis and calculate that e-mail open rate and mouse event information. Using generated interesting information and preference e-mail format, individual customer's interest information according to e-mail standard and format that customer prefers through agent automatically recompose and push to customer. From experiment, the designed and implemented system showed high e-mail open ratio and user's satisfaction in performance assessment.

• Proceedings of the Korea Contents Association Conference
• /
• 2003.05a
• /
• pp.340-343
• /
• 2003

To effectively adopt individual customer's preference and actively adapt change of business situation, suppose an architecture of the system which include information categorization using user's preference. In the experimental results, it is found that information providing system implemented by this idea is more flexible than existing systems in extension of usage of information and goes beyond the traditional models.

• Proceedings of the Korea Contents Association Conference
• /
• 2003.05a
• /
• pp.372-375
• /
• 2003

To effectively adopt individual customer's preference and actively adapt change of business situation, suppose an architecture of the system which include information categorization using user's preference. In the experimental results, it is found that information providing system implemented by this idea is more flexible than existing systems in extension of usage of information and goes beyond the traditional models.

• Culinary science and hospitality research
• /
• v.13 no.4
• /
• pp.80-91
• /
• 2007

The purpose of the study is to investigate how customer reward programs that are provided strategically to develop customer favors are assessed by customers, if they affect customer loyalty and what effect using membership card(how many possess and use it) takes. The findings from the study can be summarized as follows. Firstly, customer loyalty showed high when shared value and convenient value are felt for preference and referring effect and when shared value and allied value were felt for revisit. Secondly, when the number of cards in possession was a lot, high customer loyalty existed. Thirdly, when the number of cards in use was a lot, the customer loyalty was high. The customer's awareness of values, e.g. economic, shared, use, convenience and allied values, put a very meaningful positive effect on loyalty, i.e. preference, referring effect and revisit. The more the number of food service provider's' membership cards in use and in possession was, the higher customer loyalty was. This implies that continued development of business partners and quality control are critical for various benefits and shared value of the customer reward pro-grams and service upgrade.

• Korea Journal of Hospital Management
• /
• v.13 no.1
• /
• pp.65-83
• /
• 2008

Although a variety of customer relationship management (CRM) activities have been provided by many hospitals in Korea, there lacks empirical evidence on the effect of CRM. The present study was conducted to examine the effect of CRM in terms of the customer response to CRM in a woman's hospital setting. A total of 380 patients receiving inpatient or outpatient care from woman's hospital between October 25 and November 4, 2005 were surveyed for the degree of their experience of and preference for CRM activities of the hospital by 5-point Likert-type scale. Patients were also asked about the level of customer loyalty to the hospital. Eighteen CRM activities offered by the hospital was classified into 4 types of CRM strategies according to Berry and Parasuranman: price, social, structural, and relationship recovery strategy. There's a significant positive correlation between the degree of experience of CRM and preference for CRM(r=0.49, p<0.001). Regression analysis results showed the significant positive relationship between the degree of experience of CRM and customer loyalty(${\beta}$=0.448, p<0.05). Among the 4 CRM strategies, only social(${\beta}$=0.127, p<0.05) and structural strategy(${\beta}$=0.266, p<0.05) showed signifiant positive relationship with customer loyalty. Overall, the favorable customer response to CRM in terms of preference for CRM and customer loyalty indicates that there's a positive effect of CRM on the continuity of the relationship between patients and health care providers.

• Journal of the Korea Computer Industry Society
• /
• v.9 no.4
• /
• pp.171-176
• /
• 2008

Most booking techniques make a reservation without customer's preference on internet. These techniques have booking problems not to improve customer's preference in the service industry. We have tried to apply object-based scheduling technique to performing art reservation. For customer's satisfaction, we have considered customer's preferences in the reservation scheduling. The scheduling technique for performing art reservation proposed in this thesis is based on object-oriented concepts. To consider the over all satisfaction, the events of every object are alloted to the sitting plan board along its priority. To minimize backtracking or not to fail the allotment of events, we have scheduled to rise customer's preference in the scheduling.

• The Korean Journal of Food And Nutrition
• /
• v.31 no.1
• /
• pp.173-184
• /
• 2018

This research was conducted to examine coffee shop customers' preference and satisfaction by different types of promotion. Research samples ware adults with experience of any form of coffee shop promotion (n=209). Descriptive statistics, Chi-square, t-test and one-way ANOVA were used to analyze the relations among variables. Results showed that 'free coupon' was the most preferred ones. SNS was the most frequently used search method for coffee shop coupon promotion information. The most preferred event promotion was 'freebies', and preference levels were significantly different by age and employment status. 'Barista experience' was ranked highest in preference among cultural experience events. Drinking coffee was the most important purpose of visiting coffee shops, especially among unemployed, twenties, and women respondents. Coupon was evaluated the highest in usefulness and satisfaction among the three promotion methods. Event and cultural experience were preferred more by respondents in their twenties than those in their thirties. Results indicated that all promotion strategies are effective for increasing customer satisfaction and for inducing revisit. Findings also showed that preference for promotion was affected by customer characteristics such as age and gender. Therefore, coffee shops should consider using the most effective and attractive promotion strategy for their target market, while maintaining a consistent service quality level to fulfill customer expectation.