• 복식문화학회:학술대회논문집
• /
• 복식문화학회 2004년도 International Conference
• /
• pp.39-43
• /
• 2004

• 복식문화학회:학술대회논문집
• /
• 복식문화학회 2004년도 International Conference
• /
• pp.60-62
• /
• 2004

• 복식문화학회:학술대회논문집
• /
• 복식문화학회 2001년도 제17회 정기총회 및 춘계학술발표회
• /
• pp.51-52
• /
• 2001

• 한국복식학회:학술대회논문집
• /
• 한국복식학회 2004년도 International Costume Conference in Association with ICOM 2004 SEOUL
• /
• pp.148-149
• /
• 2004

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 2003년도 봄 학술발표대회논문집
• /
• pp.56-57
• /
• 2003

• Journal of Sport and Applied Science
• /
• 제4권4호
• /
• pp.7-17
• /
• 2020

Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.

• 대한지리학회지
• /
• 제41권1호
• /
• pp.39-57
• /
• 2006

장소마케팅 전략은 도시문화의 발전이냐 혹은 파괴냐를 둘러싼 다양한 의미와 담론 및 실천들이 끊임없이 생성되고, 서로 부딪히며, 교섭하는 문화정치의 장이 될 수 있다. 따라서 장소마케팅 전략이 지니는 문화적 함의에 대한 명확한 이론적 이해가 필요하다. 그런 의미에서 이 논문은 장소마케팅 전략이 도시문화발전 전략으로서 자리매김하는데 필요한 개념과 방법론을 제시하고자 한다. 먼저 공간의 문화정치학과 장소마케팅에 대한 문화정치적 관점을 살펴보았다. 다음으로 도시문화발전 전략으로서 장소마케팅의 문화적 의의를 도출하고, 장소마케팅 전략의 개념과 특성을 문화적인 관점에서 재구성하였다. 마지막으로 장소마케팅 전략 수립의 과정을 장소 전략과 마케팅 전략의 차원에서 정립하고, 마케팅믹스 요소(O_IPTCR)와 문화정치적 요소(SAUNE 요소)를 도출하여 장소마케팅 전략 수립의 방법론을 체계화하였다.

• 한국실내디자인학회논문집
• /
• 제19권5호
• /
• pp.95-104
• /
• 2010

One of 21st century's main paradigms is a 'Culture', and people started to express their 'cultural desires and demands' regarding public environments. Accordingly central and local governments are paying attention to these demands from their citizens and trying to establish the policies to meet these needs. This research is done to suggest the strategy programming model to support the executions of culture-centered public designs which are based on the local resources and identities. The entire research contains three sub-topics. First topic is setting the prototype phases of strategy programming. Second topic is analyzing the associated indices for each prototype phase. Third topic is suggesting Matrix Model in which the prototype phases and their associated indices are linked. Among three topics, this paper deals with the first one - the prototype phases of strategy programming. It studies this subject in relation with Place Marketing which emphasizes the local resources and identities. The prototype phases are comprised of 3 steps for Place Strategy and 4 steps for Marketing Strategy. Place Strategy should be considered prior to Marketing Strategy because in culture-centered public design, locality has priority over other concerns. The phases for Place Strategy includes 'Resource_analyzing of local resources', 'Mission_setting a purpose', and 'Targeting_segmenting target groups'. The phases for Marketing Strategy involves 'Organization_instituting the main body and/or partnership', 'Image Positioning_setting an unique local image', 'Point_realizing the product', and 'Channel_deciding the sales promotion tools'.

• 한국의류학회지
• /
• 제32권4호
• /
• pp.542-552
• /
• 2008

The purposes of this study were to investigate the effects of organizational culture of textile companies on innovation capacity and business performance and to confirm the moderating effect of company size on these relationships. Survey data collected from 147 practitioners in the textile companies were analyzed by descriptive statistics, t-tests, and multiple causal modeling using AMOS 6.0. In the model test result, all the hypothesized paths were significant in spite of low goodness of fit. Also, although difference was found in company innovativeness, no difference was indicated in innovation capacity and business performance according to company size. In addition, the smaller companies, the stronger effect of company innovativeness on innovation capacity that affected business performance. On the contrary, the larger companies, the stronger effect of participative decision making on innovation capacity that did not affect business performance. Study results may provide useful implications for practitioners who are interested in developing organizational culture appropriate for company size.

• 복식문화연구
• /
• 제29권5호
• /
• pp.706-718
• /
• 2021

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.