• 농촌지도와개발
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• 제22권4호
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• pp.395-404
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• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• 한국농공학회논문집
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• 제54권6호
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• pp.1-8
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• 2012

To increase the synergies of rural experience tourism and overcome the limitations rural tourism are study. A basic cooperative model and theme model have been set up and comprehensive cooperative tourism model has been offered. In order to the development of model example, experience resources has been investigated and problems and features for 7 rural experience tourism villages of Cheongwon have been identified. The basic cooperative model has been selected main line and part hub type. The theme model has been separated nature experience, history and character experience, traditional culture and theme experience, agriculture and rural area experience. Based on this, The thematic cooperative tourism model and the comprehensive cooperative tourism model, its a schedule have been exemplified.

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.34-45
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• 2021

On February 18, 2019, the Chinese government officially released the Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area, which will lead the country in a new round of reform and opening-up. The Greater Bay Area will become a dynamic world-class city cluster, an international scientific and technological innovation center with global influence, an important support for the development of the "One Belt And One Road", a demonstration area for in-depth cooperation between the mainland and Hong Kong and Macao, and a high-quality living area for living, working and traveling. Non-Pearl River Delta(Non-PRD) cities in Guangdong Province are adjacent to the Guangdong-Hong Kong-Macao Greater Bay Area, so it is of practical significance to promote the high-quality development of urban tourism from an international perspective. Based on the panel data released in Guangdong Yearbook 2019, this paper uses the envelopment data analysis (DEA) method to explore ways to promote the high-quality tourism development of Non-PRD cities in Guangdong Province based on the perspective of international development.

• 한국조경학회지
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• 제31권5호
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• pp.108-118
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• 2003

There are plenty of ecological and traditional resources around Wandong and the Hwangryong-River district, and so the purpose of this development plan is to preserve ecological resources and traditional culture, and to utilize potential value of recreation in this site. Two major concepts are established in this plan one is “Green-Tourism”, the other is “Blue-Recreation”. In this development plan “Green-Tourism” means the effective tourism using ecological and traditional resources, while “Blue-Recreation” means the active tourism using waterfront and cultural facilities. The concept of “Green-Tourism” is applied to the Wangdong area, which is comprised of 6 theme zones. The concept of “Blue-Recreation” is applied to the Hwangryong-River area, which is composed of 4 theme zones. In total, 10 theme zones are planned according to characteristics found in the regional surroundings and cultural facilities of each zone.

• International Journal of Contents
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• 제16권2호
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• pp.92-101
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• 2020

Industrial integration is the innovative embodiment of regional economic theory. The promotion of industrial integration is conducive to improving the scale effect and spillover effect of the industry. Also, it has the power to radiate, drive, and lead the innovation and development of the whole industrial cluster. The purpose of this paper was to identify the most suitable development pattern of the ice-snow sports tourism industry in Zhangjiakou, one of the host cities of the 2022 Winter Olympics. This study combs the characteristics of the development of the ice-snow sports industry, and analyzes the current situation of the industry in Zhangjiakou based on the SWOT-AHP method. This paper argues that the integrated industry is the most suitable development pattern for the promotion of the ice-snow culture industry in Zhangjiakou. The following content will present effective countermeasures to accelerate the development of the ice-snow culture industry integration in Zhangjiakou from three aspects: industrial resource integration, industrial chain layout, and scientific and technological innovation. The IT live simulation technique facilitates identifying some vital elements during the data collection.

• 농촌계획
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• 제12권4호
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• pp.125-133
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• 2006

Recently, Environmentally friendliness and sustainability become the main concern of rural tourism. Green-tourism is the emerging and best alternative tourism development. This paper deals with the present state of experiencing villages for green-tourism in rural areas. Several internet portal sites for rural tourism were reviewed and analyzed. Totally, 863 village are designated for experiencing villages by several portal sites. There are 281 information oriented villages, 208 farm-stay villages, 122 green experiencing villages, 93 mountain villages, 93 fishing villages. Some villages were designated duplicately for each projects. In 'Green-tour' site, the distribution of experiencing villages by region were, 49 for Gangwon, 43 for Gyungbuk, 41 for Jeonnam, respectively. The types of experiencing villages were, green experiencing village, traditional theme village, mountain village, fishing village, information-oriented village, etc. Themes of experiencing activities were 6 types, experiencing agricultural life, fishing life, traditional foods, traditional culture, ecological nature, and health/leisure sports. The kinds of experiencing activities were abundant by agricultural life, traditional culture. Otherwise, fishing life experiencing activities were dull. Also, development of ecological nature experiencing programs are suggested.

• 한국콘텐츠학회논문지
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• 제8권8호
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• pp.206-212
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• 2008

관광콘텐츠는 관광활성화를 위한 중요한 요소임에도 불구하고, 주목받지 못하고 있어, 인삼을 활용한 문화관광콘텐츠 개발 전략을 살펴보았다. 콘텐츠 개발의 기본방향은 건강을 증진시킬 수 있다는 웰빙적인 요소와 고부가가치 상품개발이며, 개발전략은 대표적인 웰빙상품으로 스토리를 동반해야 하며, 상품을 위한 스토리가 아니라 다목적성의 성격을 띌 수 있는 콘텐츠를 개발해야 하며, 최종 상품형태를 고려하여, 실현가능한 콘텐츠를 개발해야 한다. 마지막으로 지역의 주민들에게 직접적인 이익 및 참여가 보장되어야 한다.

• 한국정보전자통신기술학회논문지
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• 제9권1호
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• pp.90-99
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• 2016

본 연구는 유교유산을 활용한 관광문화복지 구현에 대한 연구를 하고자 한다. 연구대상은 2014년 6월13일부터 11월7일까지 영월군의 향교, 서원, 누정을 대상으로 실태 및 면접조사를 실시하였다. 자료분석은 척도문항을 중심으로 현장조사, 건물소유자와 관리자의 심층면접을 실시하였으며, 과학적 탐구과정을 거쳐서 판단하고 분석하였다. 분석결과는 첫째, 역사적 배경은 문화재적 가치로 매우 귀중한 지역의 관광 및 문화복지 자산인 것으로 파악되었다. 둘째, 향교와 서원은 전통유교문화형식을 보이고 있으나, 누정건축에서는 보기 드문 특색을 나타내고 있어 특화된 사회적 관광자원화가 요구된다. 셋째, 유교유산에 대한 관광문화복지 자원화가 아직은 미흡한 실정으로 파악 되므로 이에 대한 마케팅강화와 프로그램의 개발과 운용이 절실하다. 본 연구의 시사점은 유교문화의 계승과 현대적 재해석이 필요하며, 이를 토대로 유교문화와 현대문화를 아우르는 디지털관광으로의 발상전환 그리고 지역과 상생하는 관광문화복지 정책의 연구가 이루어져야 할 것으로 사료된다.

• 한국항공운항학회지
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• 제17권4호
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• pp.76-84
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• 2009

This study analyzes the trends and features of Gangwon-do's aviaion and tourism industry using data published by the National Statistical Office. The categorization of tourism industry was based on the definition and category proposed by the OECD, WTO and Korea Culture Tourism Institution. Gangwon-do showed that the weight in wholesale, hotels, construction, restaurant and catering in the total number of tourism business, the number of workers, business sales and business operating profit exceed 85%. To improve the overall competitiveness of the tourism industry, it was suggested that Gangwon-do should work on the policy of expanding business in scale. This paper investigates also the role of aviation in the development of Gangwon-do's tourism industry.

• 대한지리학회:학술대회논문집
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• 대한지리학회 2005년도 춘계학술대회
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• pp.127-129
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• 2005