• 가정과삶의질연구
• /
• 제27권4호
• /
• pp.189-201
• /
• 2009

This study is to solve following problems by a family leisure as the problem of a single person in seclusion type, teenager-children being addicted to game, the disconnection of culture inheritance among inter-generation, the elder being isolated from leisure, the increase of the children using a key to go into home alone, the problem of a gender discrimination. This study defines the policy for a family leisure as "policy that ultimately creates the happiness of family, prevents the family problem and deals with it, through the leisure activities that are suitable to family life cycle". It also considers some other important properties(equality, gender and family life cycle, space) besides the constitution and function of family leisure. To create the happiness of family, the direction of the policy for a family leisure heads toward the positive function such as unification, creativity, and psychological stability of family members. At this point, the object of the policy for a family leisure is a unit of the family and it focuses on the level of interaction and positive function development between family members, being beyond the concept of family activity. Therefore, the policy that is to vitalize a family leisure must contain the interaction and positive function between the family members. Hereupon, to vitalize a family leisure, this study leads above-mentioned subjects based on programming, running leisure facility, information system, experts, social awareness, and supporting to the various family. Specialty, the process of leading these subjects is connected to the suggestion of the concrete program and then, is to result in supporting the program development for the essential leisure policy.

• 한국의류산업학회지
• /
• 제12권2호
• /
• pp.156-161
• /
• 2010

To improve the standard of living of its citizens, local festivals is located in one axis of the new culture. These symptoms shows that there is increasing awareness of traditional culture such as Hanryu. The purpose of this study is to develope the presentative Dress of Andong International Maskdance Festival to stimulate curiosity and participate easily. 24 villages in Andong were present to represent appropriate Dress of Maskdance Festival which have been announced through the fashion show. The characteristics of the maskdance dress which presented in this study has the purpose of making the specialties of each village to tourism resources. Characteristics of the maskdance dress which designed to blend on the mask was as following. (1) Maskdance dress should shown well and must have strong durability of strenuous exercise in maskdance (2) Maskdance dress should be able to get the sympathy of the spectators. (3) Maskdance dress should be sympathetic as modern costumes. (4) Aesthetics as custumes and requirements as product must be met. (5) Acceptance of Andong region's traditional beauty is required. (6) Maskdance dress is likely to require long-term use. (7) Maskdance dress must be able to accommodate a variety of body conditions. Through customer satisfaction survey of 158 spectators and 48 members of fashion show, the relevance of masks and costumes, aesthetic and motility of costumes, commercialization potential, especially costume' motility and functional fitness of clothing sizes was highly evaluated. So maskdance dress or stage costumes as long-term development is likely to be considered. And continued research is needed.

• 디자인학연구
• /
• 제16권4호
• /
• pp.129-140
• /
• 2003

문화콘텐츠산업(음악, 출판, 모바일, 영화, 비디오, 만화, 애니메이션, 캐릭터, 게임, 방송 등)에 대한 중요성이 강조되면서 캐릭터 분야에서도 기존의 디자인 적인 관점에서만 바라보던 차원을 넘어서 하나의 독립된 브랜드로 그 가치가 인정되고 있으며, 나아가 21세기 문화산업을 주도할 산업의 주체로 주목받고 있다. 지방자치단체 캐릭터는 지역의 상징적 요소의 역할, 관광 및 홍보의 역할, 수익사업으로의 전개 등을 통하여 지역이미지의 구축은 물론 지역경제를 활성화하는데 도움을 주는 역할을 한다. 그러나, 아직까지의 지방자치단체 캐릭터의 활용은 지역을 홍보하는 정도의 매우 제한적인 초기단계에 머물러 있는 상황이다. 이에, 본 연구에서는 국내 지방자치단체의 캐릭터 개발현황을 경기지역을 중심으로 파악$.$분석하고, 일본 지방자치단체의 캐릭터 개발 사례와 비교 분석하며, 장기적 안목에서의 캐릭터를 활용할 수 있는 전략에 대해서 제안하고자 한다. 이를 통해 지방자치단체 및 정부기관 관련 캐릭터 개발을 위한 자료로 활용될 수 있기를 기대한다.

• 정보학연구
• /
• 제3권4호
• /
• pp.107-128
• /
• 2000

세계각국은 컨벤션산업을 21세기 성장을 주도하는 전략산업으로 집중 육성하고 있다. 그러나 우리 나라의 컨벤션 산업은 대형 컨벤션센터의 부재, 국제회의 전문인력의 부족, 국제회의 관련 업의 수도권집중, 항공노선의 부족, 관련업계와의 공조체제 부족, 국제회의정보 부족 등 많은 현안 문제가 있을 뿐 아니라 국제회의 전용시설이 전혀 없는 게 현실이다. 따라서 국가의 이미지 제고, 국제 교역 활성화, 지역개발촉진, 고용기회확대, 세수증대라는 광범위한 파급효과를 가져오는 컨벤션 산업의 육성을 위하여 국내 컨벤션 산업의 실태를 분석하고 그 문제점을 파악하여 개선방안을 제시하는데 목적을 둔다.

• 패션비즈니스
• /
• 제17권3호
• /
• pp.58-73
• /
• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• International Journal of Advanced Culture Technology
• /
• 제9권3호
• /
• pp.174-180
• /
• 2021

The necessity of this study is as follows. A decrease in the number of newborns, an increase in the youth unemployment rate, and a decrease in the employment rate are having a fatal impact on universities. To help increase the employment rate of universities, we intend to utilize Big Data of university public information. Big data refers to the process of collecting and analyzing data, and includes all business processes of finding data, reprocessing information in an easy-to-understand manner, and selling information to people and institutions. Big data technology can be divided into technologies for storing, refining, analyzing, and predicting big data. The purpose of this study is to find the vision and special department of a university with a high employment rate by using big data technology. As a result of the study, big data was collected from 227 universities on www.academyinfo.go.kr site, We selected 130 meaningful universities and selected 25 universities with high employment rates and 25 universities with low employment rates. In conclusion, the university with a high employment rate can first be said to have a student-centered vision and university specialization. The reason is that, for universities with a high employment rate, the vision was to foster talents and specialize, whereas for universities with a low employment rate, regional bases took precedence. Second, universities with a high employment rate have a high interest in specialized departments. This is because, as a result of checking the presence or absence of a characterization plan, universities with a high employment rate were twice as high (21/7). Third, universities with high employment rates promote social needs and characterization. This is because the characteristic departments of universities with high employment rates are in the order of future technology and nursing and health, while universities with low employment rates promoted school-centered specialization in future technology and culture, tourism and art. In summary, universities with high employment rates showed high interest in student-centered vision and development of special departments for social needs.

• International Journal of Internet, Broadcasting and Communication
• /
• 제15권2호
• /
• pp.268-272
• /
• 2023

With the development of SNS, companies and individuals are actively marketing through social media to develop their own products. It is also important to post posts promoting on simple SNS or to show a lot of exposure using algorithms, but customers upload reviews or proof shots of the product on their own, naturally increasing the exposure of the product and increasing the purchasing power of potential customers. As the number of products that users want to purchase through SNS is increasing, they want to access and purchase not only tangible products such as goods and food, but also intangible services through SNS. In this paper, we would like to study exhibitions that have both tangible and intangible characteristics. SNS accounts that mainly introduce these products by searching for reviews have been created while spending leisure time such as exhibitions and fairs, reducing the hassle of searching for personal interests on search engines, and providing prices and reviews from the exhibition's schedule, lowering entry barriers and increasing purchasing power. Using this point, many exhibitions not only display works, but also open various experience centers, and create a photo zone or a unique exhibition hall atmosphere to attract many customers. In this study, we study the impact of SNS on the leisure culture of exhibition. The marketing direction in the situation where SNS marketing is becoming the mainstream is presented, and the change in the form of exhibition is described and presented as an academic approach.

• 한국식생활문화학회지
• /
• 제36권5호
• /
• pp.421-429
• /
• 2021

Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers' perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers' perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city's non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

• 아태비즈니스연구
• /
• 제1권1호
• /
• pp.23-40
• /
• 2010

본 연구는 축제의 가치를 최대지불의사액(WTP)을 통해 측정하고자 시도되었다. 연구대상이 된 하이서울페스티벌은 서울의 대표축제로 육성하고자 2003년부터 개최된 축제이다. 서울시는 이를 통해 관광객을 유치하고 문화관광지로서 서울의 이미지를 재정립하여 경제적 이익을 창출하고자 하는데 목표를 두었다. 하지만 해마다 상이한 콘셉트와 행사 개최장소의 변경으로 인해 축제의 정체성이 모호하며, 초기의 목표와는 달리 가시적인 성과를 얻고 있지 못한 실정이다. 이러한 문제점에 착안하여 축제개최 장소별 CVM을 활용한 가치추정을 통해 하이서울페스티벌의 가치를 추정하고, 향후 정책적 시사점을 도출하고자 본 연구를 수행하였다. 연구결과 축제개최장소별 비이용 가치는 상이한 것으로 나타났는데 이는 각 장소별 프로그램의 성격과 개최장소의 특징에 기인한 것으로 추측된다. 또한 하이서울페스티벌의 비이용가치 추정을 통한 경제적 가치는 422억 원으로 나타나 현재 시민들이 느끼는 편익의 가치는 큰 것으로 나타났다. 즉 향후 하이서울페스티벌의 기획에 있어서는 장소성을 가진 장소에서의 특성화된 프로그램의 개발을 통해 방문객들의 만족도를 향상시켜 축제의 가치를 높이는 방안이 검토되어야 할 것이다.

• 한국경제지리학회지
• /
• 제10권2호
• /
• pp.116-136
• /
• 2007

최근 지방자치단체들은 지역발전전략의 일환으로 영상로케이션산업을 채택하고 영상로케이션 유치를 위해 지역영상위원회를 설립하고 있다. 경북의 영상로케이션 유치는 문경의 KBS왕건세트장 건립을 시작으로 증가하기 시작하여 다수의 영화 및 드라마가 촬영되었으며, 2006년 경북영상위원회를 설립하였다. 그러나 경북의 영상로케이션은 단순히 촬영을 경북지역에서 한다는 것뿐 촬영관련 기업의 참여는 미진하다. 뿐만 아니라 경북의 영화산업은 소비위주의 구조를 지니고 있어 제작기업의 역량이 매우 부족한 실정이다. 따라서 경북의 영상로케이션산업을 육성하기 위해 경북영상위원회는 전통적인 영상위원회의 역할을 넘어서는 보다 넓은 의미의 역할을 수행할 필요가 있다. 왜냐하면. 경북의 아름답고 풍부한 자연 및 인문자원과 영상위원회의 전통적인 지원서비스만으로는 경쟁력을 갖기 어렵기 때문이다. 따라서 경북영상위원회는 경북영상로케이션산업의 핵심거점기관으로써 영상위원회의 전통적 역할인 로케이션 관련 서비스 제공, 영상로케이션에 필요한 로케이션 관련 시설 및 업체, 제작인력, 지역주민(자원봉사자, 엑스트라 등) 등에 대한 DB 구축 및 이력 축적, 그리고 이들 관련 기관간 협력네트워크 구축 이외에도 전문인력 양성 및 기업 유치, 영상친화적 제도적 기반 구축, 지역내 협력분위기 창출, 영상관광 촉진, 지역영상문화 창달 등의 역할을 수행해야 할 것이다.