• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.10-16
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• 2022

This paper focuses on the aesthetic ideology and aesthetic style embodied in the work of 'Blue is the Warmest Color' to dissect it and examine the identity and construction of identity as a minority group in a postmodern context. Blue is the Warmest Color is a film that focuses on homosexual emotions in adolescent development, showing the budding love and emotional orientation of a 15-year-old girl's adolescence, and the ecstsy and torment that comes with an awakened consciousness. The evolutionary process of the characters' emotional orientations is dissected, pointing out that the central theme of the film is the concern for fluid identity and self-identity. Through the narrative and the setting of the characters' emotional patterns and the "Body Writing" of women, this paper further examine the typical variability and fragmentation of postmodern identity, and interpret in detail the content, messages and effects of the characters' dialogues in the film to illustrate the way in which the work expresses class and identity differences. The research method is based on textual analysis and theoretical research.

• The International Journal of Costume Culture
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• 제8권2호
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• pp.61-70
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• 2005

A representative British designer, Vivienne Westwood's work. world from radical punk style to aristocratic historical dress is explored in context in terms of Englishness. National identity opens up into the process of mobilization of collective sentiment in the national context, unlike nationalism, and Englishness signifies the idea or emotion of England in contrast with Britishness, the political constructor influenced by geographical aspects. There is no doubt that Vivienne Westwood is central to ideas about creativity and originality in English design on subculture. However, in evaluating a designer and her work we should consider the entire context surrounding her from a broader view, rather than arguing only her own ingenuity. In this article, through reconsidering her originality in the historical reference as well as the resistant punk style in aspect of fluid national identity, I show a case of a constituted Englishness, forged by Vivienne Westwood as a cultural creator of national identity. Vivienne Westwood's case hints the complexities of national culture, which constantly shifts, translating her understandings of history and culture into fashion in her contemporary insight and glamorous ways.

• 만화애니메이션 연구
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• 통권32호
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• pp.289-313
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• 2013

브랜드 연구자들은 브랜드 마케팅과 관련된 모든 의사결정은 특정 브랜드의 브랜드 아이덴티티(brand identity)를 기반으로 이루어져야 한다고 주장한다. 본 연구는, 연구자들의 논의에 근거하여 문화콘텐츠 OSMU는 콘텐츠가 창출하는 부가가치를 극대화시키기 위한 마케팅 활동이며, 모든 OSMU관련 의사결정은 특정 콘텐츠의 브랜드 아이덴티티를 중심으로 이루어져야 한다고 주장한 '브랜드 아이덴티티 기반 문화콘텐츠 OSMU 전략모델'의 타당성을 검증하고자 하였다. 연구목적 달성을 위해, 성공한 문화콘텐츠이자 막대한 브랜드 가치를 지닌 파워브랜드로 평가되는 <해리포터>를 조사대상으로 선정, 브랜드 아이덴티티를 반영한 캐릭터 상품과 그렇지 않은 상품에 대한 소비자 태도 및 브랜드 자산의 차이를 설문조사를 통해 측정하였다. 조사 결과, 소비자들은 <해리포터>의 브랜드 아이덴티티인 '마법, 선악대결, 용기'가 반영된 상품에 대해서 더욱 호감을 느끼며, 품질이 좋은 것으로 인식한다는 것을 확인하였다. 이는 브랜드 아이덴티티의 효과적인 전달에 초점을 맞춘 OSMU 전략이 문화콘텐츠의 부가가치 극대화에 기여한다는 브랜드 아이덴티티 기반 OSMU 전략모델의 주장과 일치하는 결과이다. 하지만, 브랜드 아이덴티티를 반영한 캐릭터 상품이 브랜드 자산에 미치는 영향을 측정한 결과, <해리포터>에 대한 소비자 인지도, 충성도, 지각된 품질은 상대적으로 높았으나, 그 차이가 통계적으로 유의미하지는 않았고, 그에 따라 브랜드 아이덴티티 기반 OSMU가 콘텐츠의 브랜드 자산에 영향을 미친다는 피드백 효과는 확인되지 않았다. 하지만, 콘텐츠의 브랜드 자산이란 지속적인 소비자들의 콘텐츠 관련 경험을 통해 장기적으로 구축되는 것이기 때문에, 다양한 OSMU를 통한 브랜드 아이덴티티의 지속적인 전달이 정기적으로는 콘텐츠의 브랜드 자산에 긍정적 영향을 미칠 것이라는 해석의 여지도 남아있는 바, 이와 관련된 지속적인 연구가 필요하다. 본 연구는 실천적 관점에서 문화콘텐츠 OSMU 전략의 타당성을 실증적으로 논의한 최초의 연구이며, 성공 프로젝트를 위한 논의에서 한발 더 나아가, <해리포터>와 같은 문화콘텐츠 파워브랜드를 구축하기 위한 방법론에 대한 관심과 논의의 필요성을 제기하였다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 디자인학연구 2001 봄 학술발표회 논문집
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• pp.88-89
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• 2001

• International Journal of Advanced Culture Technology
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• 제5권2호
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• pp.44-53
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• 2017

The purpose of this study was to investigate the relationship between self-identity and smart phone addiction among University students. This study used descriptive cross sectional study to analyze the relationship between self-identity and smart phone addiction. Study participants included 357 University students located in C province who selected through volunteered, but 10 missing data were excluded and finally 347 participants completed the study. The study data were collected using self-identity tool made by Park A chung in 1996 which was composed of Independence, Proprioception, Future conviction, Goal orientation, Initiate, and Intimacy and Smart phone addiction tool made by National information society agency. The self-identity's Cronbach's alpha was .937 and Smart phone was .670. All data analyses were performed using SPSS 18.0. Results showed that most students were not addicted(97.1%) in Smart phone using and middle level(73.2%) of self identity. Also, there was a difference in self - identity level according to gender and grade(the ratio of smart phone general users, not at all addicted, was 90.79% for males and 98.53% for females), and there was difference in Smart phone addiction level according to gender and residence type(the ratio of Smart phone general users, not at all addicted, is 99.32% for commute, 97.04% for dormitory, and 89.66% for self governing). Also there were strongly related with self-identity and Smart phone addiction(p < .001). This results reveled that self-identity affect to Smart phone addiction, therefore it is important to raise self-identity to prevent Smart phone addiction for University students.

• 한국실내디자인학회논문집
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• 제16권2호
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• pp.331-338
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• 2007

In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image: in order to acquire city identity based on the cultural and historical understanding for the Positive city image. The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy. The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning.

• Architectural research
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• 제24권4호
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• pp.93-103
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• 2022

In contemporary housing design, this cultural value has been ignored. Contemporary design has adapted quickly to global trends and houses have gradually lost their cultural identity (GhaffarianHoseini & Dahlan, 2012; Lim, 2001). Nevertheless, traditional housing culture persists in people's behavior and thoughts. Therefore, there is currently a pressing need to rebuild cultural identity in housing for cultural sustainability. This study aimed to analyze the traditional culture which was maintained, then transformed and disappeared in housing design through the quantitative survey and explore the cultural identity of Malaysian housing as a result. A quantitative survey was distributed to mothers of 129 married households living in a metropolitan area of Kuala Lumpur in August 2019. As a result, it was found that hosting guest was important even though the designated space (serambi) was disappeared. The LD/K layout, separating kitchen from living and dining area was philosophical and practical culture, still strong among older generation, but weakened among younger generation. To accommodate the traditional habit of diverse household work, wet kitchen, utility space for washing machine & drying, and outdoor space were needed to design carefully. When applied to future housing design, the findings will contribute to enhancing quality of life by strengthening residents' sense of place and social cohesion and by providing a culturally inherent design that eases the effects of globalization.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2002년도 추계학술대회 논문집(I)
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• pp.326-334
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• 2002

This study suggests a new paradigm to build the identity of railway culture design, since it plays a critical role in enhancing competitiveness of culture and design. It is considered to be a valuable factor to improve users' satisfaction and to have a new effect on the railway industry. This study is focused on systematic study on the culture and design, conditions and competitiveness for railway culture design, that emphasizing on making necessary strategic scenarios accordingly. Consequently, it is going to make higher added values to secure a footing and advanced images of railway industry.

• 아동학회지
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• 제32권4호
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• pp.147-166
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• 2011

The purpose of this study was to explore the relationship between cultural identity and the psychosocial adjustment levels of children in international marriage families by focusing on the effects that different types of cultural identity have on children's overall psychosocial adjustment. The data for this study came from a survey conducted on 122 third to sixth grades children with foreign mothers living in Seoul and Gyeonggi-Do. As a result, it was found that children's identification with Korean culture was on average higher than their identification with their mother's culture. Secondly, in terms of identity type, assimilation and separation types appeared to be the most dominant, followed by the integration and marginalization types. Finally, it was found that cultural identities had significant effects on children's psychosocial adjustment in international marriage families. In particular, the level of self-esteem was the highest for children in the integrated group, while it was the lowest for those in the marginalized group. These results indicate that identification with the mother's culture is just as important as one's Korean identity when it comes to determining the degree of psychosocial adjustment of children in international marriage families.

• International Journal of Advanced Culture Technology
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• 제5권1호
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• pp.17-25
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• 2017

The purpose of this study was to investigate the effects of self-identity on body shape management for college students. This study used descriptive research to analyze the effects of self-identity, which has contained factors of Subjectivity, Self-acceptance, Future Confidence, Goal Orientation, Scrupulous. The subjects were 404 college students located in C province who were voluntarily agreed. Multiple regression analysis was conducted to verify the effects on self - identity and body shape management. As a result, self - acceptance of self - identity' subcomponents had no effect on body shape management, but future confirmation, goal orientation, Scrupulous, intimacy affects body shape management(P < 0.001). Based on these results, in order to manage the body shape of college students, it is considered effective to present the visible goals and apply the programs that students can do themselves. In addition, it can be seen that it is effective to start body shape management during college group life to enhance intimacy.