• 복식
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• 제59권7호
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• pp.17-33
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• 2009

The purpose of this study was to get some pieces of prior information to eventually develop high value-added fashion cultural products design using local cultural resources, to promote the cultural tourism festival. For this purpose, this study is carried out the investigation of cultural product stores and visitors' questionnaire survey. The subjects of this study were festivals which were selected as cultural tourism festival by the Ministry of Culture, Sports and Tourism from 2000 to 2008. Of them, six festivals were finally selected but food festival was excluded. The results of this study were as follows; First, the store survey was conduced to analyze the situation of the products of cultural tourism festival. The most frequent product was accessories. And a T-shirt was found to be sold every festival probably because it was the most popular item and basic item which people could buy without burden. While the most diverse kinds of products were found in the Andong, the Jinju and Gangjin were found not to develop various products. In the design motif used for cultural products, most products did not use festival or local image. The highest use of the festival and local image was found in Gangjin and Muju. The Andong and Chungju were found to sell very common products buying anywhere rather than products using local cultural resources or image. In the material of cultural products, most products use metal. And In the price of cultural products, 10,000-30,000 won was found highest. Second, the purchase conditions of cultural tourism festival visitors were examined. The visiting goal and companion of visitors was found to vary with the type of cultural tourism festival. The types of visitors were also found to have an effect on the choice of items in the purchase of cultural products sold in the festival. Only one third of respondents responded buying one and more cultural products. The purchase rate was found high in the festival where cultural product items were various and there were many products symbolizing festival or region. The most purchased item was a mobile phone hanger and the amount of purchasing cultural products was 10,000-30,000 won. The reason not to purchase cultural products was dissatisfaction with utility, originality, possibility of a present, symbolism, and price. The most important attribute in the purchase of cultural products was design, followed by symbolism, price, originality, and innovation. The highly preferred product group included clothing, miscellaneous goods, and accessories. Specifically, T-shirt was found highest. Based on these research results, it was found that the design strategy for the cultural products development should consider both regional and festival images. The items and designs of the cultural products should reflect visitors' characteristics and the price zone should be varied.

• 복식
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• 제60권2호
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• 한국융합학회논문지
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• 제9권10호
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• pp.339-346
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• 2018

본 연구는 문화관광축제에 대한 방문객의 인식이 축제만족과 축제효과에 어떠한 영향을 미치는지 확인함으로 문화관광축제의 운영에 대한 대안을 제시하고자 하였다. 본 연구를 위하여 문화체육관광부 선정 우수 문화관광축제인 추억의 충장축제 방문객을 대상으로 설문조사를 실시하였고, 441부를 실증분석에 이용하였다. 분석결과, 문화관광축제 인식 요인이 관광적 인식과 문화적 인식으로 구분되었고, 이들 인식은 축제만족과 축제효과에 영향을 미치는 것으로 나타났다. 이러한 결과는 축제를 운영하는 측에서는 방문객의 관광 편의를 위한 노력과 더불어 지역의 고유문화를 방문객들이 정확히 인식할 수 있도록 프로그램화 하는 것이 중요하다는 시사점을 제시하였다.

• 대한가정학회지
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• 제48권1호
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• pp.97-110
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• 2010

The purpose of this study was to identify development strategies of high value-added cultural products in order to help promote Jeonnam cultural tourism festivals. In order to achieve this purpose, we carried out a market survey of cultural products sold in cultural tourism festivals held successfully within the Jeonnam area.The subjects of this study were local festivals which were labeled as cultural tourism festivals by the Ministry of Culture, Sports and Tourism from 2000 to 2008. The results of this study were as follows: Firstly, a store survey was conducted to analyze the categories of products on offer. As a result, the most frequent product was accessories (46.2%), followed by clothing and miscellaneous goods (25.2%), ceramic products (14.8%), interior decoration products (9.1%), and stationery (4.6%). Secondly, in the design motif used for cultural products, most products did not contain festival or local images. Cultural products with festival images made up 47.2% of the range, while only 2.3% of products on offer contained local imagery. The remaining 50.3% of cultural products for sale did not use festival or local images. Finally, in terms of materials used, most products used metal (36.7%), followed by textiles (32.9%), ceramic (13.8%), wood (6.2%), plastic (6.2%), paper (3.6%), and leather (0.2%). For price range, 52.4% of product were equal to or below 10,000 won, followed by 33.1% between 10,000-30,000 won. The results of this study showed that the cultural products of Jeonnam festivals lacked symbolism of the region or festival itself. Furthermore, items and the price ranges were not diverse enough. A possible solution would be to address this short coming, but more importantly, design a marketing and commercial strategy tailored towards the promotion of cultural products which contain both regional and festival imageries.

• 한국조경학회지
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• 제30권5호
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• pp.55-65
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• 2002

The Purpose of this study is to suggest the necessity of linking and coordinating Cultural Tourism Festivals among local governments and to propose a plan for maximizing the effects of these festivals. The 'World Ceramic Exposition 2001 Korea' which took place from August 10th to October 28th was selected as a case study for the linkage plan of Cultural Tourism Festivals among local governments. Data were collected from a random sampling of visitors to 'World Ceramic Exposition 2001 Korea' from 24 to 28 October, 2001. 369 samples from a total 375 respondents were used for the final analysis. The contents of the questionnaire consisted of the cognition and satisfaction about the effects of the festival linkage among local governments and the preference of festival linkage types. The results of the analysis showed that not only festival staff but also visitors recognized the necessity of linking festivals among regions. Both visitors and festival staff had a positive attitude about the effects of the linked festival. In addition, they highly rated the 'World Ceramic Exposition 2001 Korea' as a successful festival. Visitors were satisfied with the festival. Furthermore, the number of visitors was more than staff expected. The organizing committee and staff considered the 'World Ceramic Exposition 2001 Korea' as a successful festival. The successful evaluation of the 'World Ceramic Exposition 2001 Korea' was related to the successful linkage of the festival. This study originated in the increased necessity of linking cultural Tourism Festivals among local governments. Since it is a transcendental study, it is not only significant but also limited. However, in the near future, more varied case studies about the linkages of Festivals will be conducted and these will generalize the results of this study and test the effectiveness of the linkage plans through positive analysis. For the effective linking of festivals among regions, it is necessary to study the definition of factors that affect visitors satisfaction, and determine which methods will improve visitors satisfaction.

• 한국경제지리학회지
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• 제9권2호
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• pp.197-210
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• 2006

본 연구는 우리나라에서 성공한 문화관광축제로 인정을 받고 있는 함평군의 나비축제를 사례로, 축제의 발굴과 뿌리내림, 그리고 전개과정에 나타난 특징을 고찰하였다. 함평나비축제는 제1회를 시작으로 지금까지 제7회의 축제가 개최되었고, 축제 개최를 통해 생태적으로 건강한 농촌이라는 함평군의 친환경적 이미지를 만들어 농촌의 쾌적성을 상품화 하는 데 성공하였다. 그리고 축제의 성공은 지역농산물의 판매 증가, 지역경제의 활성화, 지역주민의 일체감 조성 등에 커다란 기여를 하였다. 특히 제1회 축제를 개회한 이후 축제를 방문하는 관광객은 꾸준히 증가하였고, 관광객의 재방문율도 지속적으로 증가하였다. 관광객들은 축제가 매년 향상되고 있다고 인식하였고, 이런 변화는 프로그램에 대한 인지도, 참여 프로그램에 대한 선호도, 프로그램 구성 등에서 구체적으로 나타났다. 축제의 경제적 효과도 증가하고 있으며, 축제의 개최비용은 매년 증가하여 제7회에는 제1회보다 약 2.7배가 늘어났다. 축제개최의 수입도 제1회의 약 63억원에서 제7회의 105억원으로 크게 증가하였고, 지역내 고용과 소득증대에 기여하였다.

• 한국조경학회지
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• 제29권2호
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• pp.85-94
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• 2001

The study aims at assessing information on cultural festivals furnished through the internet homepage of a provincial government. The study examines 29 tourist festivals of ˝Cultural Festivals of Korea 2001˝, designated by the Ministry of Culture and Tournism. Based on the inquiring table, framed through the previous study, each festival´s information was surveyed and analyzed, by visiting the homepages of provincial governments. The results of the study show that 1) ˝The information of festival˝ is low in quality. Particularly, ˝the contents of festival˝ needs to be improved and expanded and ˝the festival periods˝ should be brought up to date. These are the important factors in making a decision to participate in the festival and the chief attraction of a homepage, well-planned and detailed information can influence more tourists who are interested in visiting a festival. 2) Seventeen festivals support ˝foreign language˝. But ˝festival information˝ is weak as it provides only an outline of festival and doesn´t even contain the date and contents of festival. Valuable information, like transportations, accommodations and restaurants when tourists visit a tourist spot, and detailed festival contents should be provided. 3) ˝Search˝ and ˝Q and A˝ are function which provide specifics for users. In addition to the homepage of a local government, these functions on the web page of cultural festivals or on an exclusive web page of tourism is required. 4) The homepage of festivals should offer ˝the information of participation˝. The convenience of information searchers should be considered by providing them information such as local prices, transportations, accommodations and restaurants which are necessary to participate in festival.

• 한국경제지리학회지
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• 제6권2호
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• pp.339-353
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• 2003

본 연구는 지역축제의 개최를 통해 지역의 이미지 개선에 기여하고 있는 전남의 함평나비축제를 사례로 축제에 참가한 관광객의 관광행태를 고찰하였다. 1995년 지방자치제가 실시되면서 전국의 대부분 시$.$군에서는 지역경제의 활성화를 목적으로 지역축제의 이벤트화가 추진되었다. 전국의 지자체에서 개최되는 축제중에서 전국적인 경쟁력을 가진 생태관광축제로 등장하고 있는 축제가 1999년부터 함평군에서 개최되고 있는 나비축제이다. 나비축제가 전국적인 주목을 받으면서 함평군은 낙후된 농촌지역에서 친환경적인 생태농업지역으로 지역의 이미지가 바뀌고 있다. 1999년 제1회 이후, 축제의 관광객이 증가하고 있으며, 제4회에 참가한 외래 방문객은 약 87%로 조사되었다. 제4회 나비축제에 관광객들의 만족도는 비교적 높게 평가되었고, 경쟁력있는 생태관광축제로 인식하였다. 그러나 나비축제가 전국적으로 우수한 관광문화축제로 뿌리내리기 위해서는 관광편의시설 확충을 포함한 다양한 정책적 검토가 요구된다.

• 한국지역지리학회지
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• 제18권2호
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• pp.161-174
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• 2012

본 연구는 제57회 백제문화제 방문객의 거주특성을 지역거주, 타 지역거주, 외국인집단으로 세분하여 제57회 백제문화제에 대한 축제 부문별 만족도, 전반적 만족도, 추천의도의 차이 및 영향관계를 분석하였다. 연구목적을 달성하기 위하여 제57회 백제문화제 기간(2011.10.1.~10.9) 동안 지역거주 방문객 216부, 타 지역거주 방문객 342부, 외국인 방문객 116부로 총 674부의 유효 표본을 확보하였다. 통계분석 결과는 외국인 방문객과 내국인 방문객은 축제 부문별 만족도, 전반적 만족도, 추천의도가 차이가 있었고, 외국인 방문객의 만족도가 내국인 방문객보다 높은 것으로 나타났다. 연구의 결과는 축제프로그램의 구성전략에서 집단별 차이를 반영하여 다양한 방문객들에게 양질의 경험을 제공하고자하는 축제 운영자를 비롯하여 관련 연구자에게 도움이 될 것으로 기대한다.

• 마케팅과학연구
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• 제17권2호
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• pp.55-73
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• 2007

문화관광축제는 전국의 지역축제 가운데 광역시 도에서 추천한 축제 가운데 관광상품성이 크고, 경쟁력 있는 우수한 축제를 선정하여 지원하는 사업이다. 문화관광축제 종합평가계획(문화관광부, 2006)에 의하면 방문객의 만족도 평가, 전문위원 평가, 그리고 축제 개선실적 등을 감안하여 최우수축제, 우수축제, 유망축제, 예비축제로 선정되고 있다. 특히 예비축제를 제외한 문화관광축제는 공공부문의 사업비 지원을 받기 때문에 1,000여 개가 넘는 지역축제의 방문객 만족도 평가는 상호비교가 가능한 평가척도를 이용하여 종합평가분석이 이루어진고 있다. 이러한 견지에서 본 연구에서는 문화관광축제 공통평가속성이 방문객 만족과 사후행동의도에 미치는 영향관계를 파악하여, 향후 축제기획 시 방문객 만족도 제고와 지속가능한 문화관광축제로 선정되기 위한 시사점을 제시하였다. 본 연구에서는 이론연구를 통하여 문화관광축제 평가속성, 만족, 그리고 행위의도에 관한 변수를 도출하였으며, 2006 광주김치대축제 방문객을 대상으로 실증분석을 수행하였다. 문화관광축제 평가속성에 대한 요인분석을 통하여 홍보안내, 행사내용, 기념품 음식, 편의시설 요인을 도출하였으며, 축제방문객 만족과 행동의도와의 관계를 분석하였다. 연구모형을 통해 수립한 연구가설은 차이분석, 회귀분석, 공분산 구조분석 등을 통해 검증하였으며, 연구결과 모든 가설은 채택되었다. 향후 본 연구결과를 바탕으로 본 축제와 성격이 유사한 축제방문객 분석을 통한 비교연구를 기대한다.