• 가족자원경영과 정책
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• 제17권3호
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• pp.81-103
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• 2013

Under the influence of globalization, South Korea has seen a sharp rise in interracial families. South Korean society faces various difficulties since it has not prepared for the stable settlement of families. Therefore, it is necessary to initiate marital education for the settlement of multi-cultural families in a healthy and democratic way. This researcher has developed a marital education program for multi-cultural families. To reflect the special characteristics, this work required the investigation of multi-cultural families in Gyeongsangbuk-do. The purpose of this work is to improve conjugal relations among multi-cultural families in a formative period of family relations to help those families to settle down early. The program consisted of four steps and 12 sessions. It featured an increase in application flexibility to an actual site by session, and includes a worksheet applicable to an actual site to understand the absence of communication and cultural differences in multi-cultural families during a formative period of family relations. In so doing, it was designed to easily perform nonverbal education. This work is expected to contribute to an improvement in conjugal relations of multi-cultural families in a formative period of family relations and help those families to settle down in a stable way.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• 아태비즈니스연구
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• 제13권4호
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• pp.151-161
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• 2022

Purpose - The purpose of this study is to redefine imperial cultural properties and pass on and provide the elegant value of imperial cultural properties with the Allen Collection's promotion to retrieve imperial cultural properties. Design/methodology/approach - This study was approached to deal with the essential interpretation of cultural improvement through discussion in the cultural science approach Findings - As a result of examining ways to revitalize tourism resources using Allen Collection, it is necessary to cultivate international manners and knowledge levels in strengthening imperial awareness through the establishment of imperial museums, enacting laws on standards for designation of imperial cultural assets, and promoting them. In addition, policy needs such as the development plan of the imperial cultural festival, re-establishment, application, reuse, re-establishment, and reproduction according to environmental changes, and technical support and monitoring systems for investigating and preserving imperial cultural assets are needed. Research implications or Originality - The study on the device imperial cultural assets as tour resources the cultural assets mate be not only preserved and inherited to the descendant but also useful in contemporary national emotion positively. for we could obtain wide national support and co-operation in the protection work of cultural assets. What makes our cultural assets leaved indifferent before destruction like this most of all, it is form indifference of the people, we must make an effort to meet with recognizing the value of useful cultural assets by mean of utilizing cultural assets as tour resources to inhibit more damage of destruction of cultural assets.

• 가족자원경영과 정책
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• 제14권2호
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• pp.35-58
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• 2010

The purpose of this study was to find the effects and problems in the support projects in multicultural family support centers and to present suggestions for its improvement. For this purpose, 10 specialists in 3 multicultural family support centers in Daegu, who organize and operate projects for female immigrants and their families, were interviewed via focus groups and then interviewed in-depth. The major findings were as follows: 1) the effect of the support projects was an increase in participation and concern of female immigrants and their families; 2)problems of the support projects included lack of flexibility of the projects, and overlap of projects among centers. 3)The results of the study suggest improved operation by extending the support networks to other support centers and facilities within the community, increasing the individualized programs based on their specialties, and promoting integrated projects (such as combining language courses and cultural programs, family-support programs and cultural events). Further studies will be extend to find out model cases from support projects of several centers, expand them to other centers, and verify its effects on operating projects.

• 헤리티지:역사와 과학
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• 제47권3호
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• pp.160-171
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• 2014

국가에서는 수작업에 따른 높은 가격과 수요가 없어 작품판매가 부진한 중요무형문화재 종목의 전통공예품 제작 활성화와 활용정책을 펼치고 있다. 전승자들의 작품을 구입하고, 전통공예품관리 시스템 마련과 전통공예품은행 설치, 국내활용을 활성화하기 위한 상설 전시관 운영 등 전통공예품 활용과 관리체계 구축 등이 그것이다. 전통공예품 지원책은 전통공예품의 체계적 관리, 무형문화재에 관심제고, 해외에 한국의 전통적 아름다움을 전파하는 기대효과를 가져온 반면, '전승단절 위기에 처한 무형문화재에 대한 관심확대를 통하여 이수자 확보, 보유자 지원, 종목 활성화 등 협력적 관계망 구성'이라는 성과에는 별다른 영향을 주지 못하고 있는 현실이다. 이것은 지역사회와 전승자가 자부심을 가지고 지역자원으로서 문화적 전통을 확보하는 것이 중요무형문화재의 전승을 활성화할 수 있는 근본적인 토대임에도 불구하고, 전통공예가 처한 지역적 상황에 대한 고려와 전승현장, 그리고 전승자를 포함한 전승집단과 공동체에서 찾지 않았기 때문이다. 이 글에서는 생활과 유리되어 사회적 수요부족 등으로 인해 제작기술의 단절이 우려되는 중요무형문화재 전승취약 종목인 '갓일', '탕건장', '망건장' 등 말총공예분야의 전통의 지속과 변화를 국가의 보호정책을 통해 살폈다. 아울러 무형문화유산으로서 말총공예의 전승활성화를 위해서는 말총공예 제작기술의 전수, 원재료 수급과 수요창출은 물론, 지역사회와 전승자가 자부심을 가지고 자원을 활용하여 지역의 문화적 전통을 확보하고 이를 창조적으로 계승하는 것을 방안으로 제시하였다.

• 예술경영연구
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• 제51호
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• pp.75-102
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• 2019

본 연구는 언어 네트워크 분석 기법을 이용하여 현대자동차의 문화마케팅 유형과 변화를 분석하고 국내 문화마케팅의 발전 양상을 제시하고자 하였다. 기존 연구는 기업 문화마케팅의 개념 규정과 유형화, 문화마케팅의 영향 및 성과 등을 살펴보았지만, 시간의 흐름에 따른 기업 문화마케팅의 변화는 주목하지 않았다. 이에, 본고는 다양한 형태의 문화마케팅을 시행해온 현대자동차를 대상으로, 현대자동차의 문화마케팅이 보도된 2001년부터 2018년까지를 시간적 범주로 설정하고 국내 일간지 기사 2,315건을 분석하였다. 18년의 시간을 4개 시기로 분류하고, 시기마다 빈출단어를 추출하여 한국어 언어 분석 프로그램 텍스톰(Textom)과 언어 네트워크 분석 프로그램 유씨넷(UCINET)으로 분석하였다. 연구 결과, 현대자동차는 문화마케팅을 판매와 영업 성과를 향상하기 위한 수단으로 활용함과 동시에 기업과 브랜드 정체성을 차별화하기 위한 전략으로 발전시키고 있었다. 2000년대 초반에는 '고객', '위대한 회화의 시대: 렘브란트와 17세기 네덜란드 회화전', '공연'이 빈도수가 높은 단어로 추출되었다. 현대자동차가 공연 중심의 문화 행사를 고객 대상으로 개최하여, 특정 소비자 그룹에 혜택을 제공하는 방식으로 시작하였다. 2000년대 후반에 상위 노출된 단어는 '예술의 전당', '서울시립교향악단'으로, 인지도 높은 문화예술기관의 주요 문화 행사에 후원하였다. 2010년대 초반에는 기존고객 중심에서 잠재 고객으로 대상을 넓히고, 문화마케팅을 아우르는 브랜드와 공간('브릴리언트'와 '현대아트홀')을 선보였다. 2010년대 중후반에는 노출 빈도가 높은 '브랜드'와 '글로벌'에서 보여주듯, 문화마케팅의 초점이 고객에서 브랜드 구축으로, 국내에서 글로벌로 확장되고 있다.

• 한국의류산업학회지
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• 제13권2호
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• pp.162-172
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• 2011

The purpose of this study is to examine the influences of social responsibility and culture marketing on corporate image and brand equity in the casual wear market. In addition, whether corporate image and brand equity have impact on purchase intention is investigated among high school students in a local area. Two casual brands, Polham and Tate are selected for this study. The data are collected from male and female adolescents living in a local area with convenience sampling method. A total of 402 useful data are analyzed by SPSS 14.0 program. The results of this study are as follows. First, there are significant relationships among corporate social responsibility, culture marketing, corporate image, and brand equity of two brands. Second, environmental cultural support, social contribution, and economical responsibility of CSR present positive influences on corporate image and brand equity in common between two brands. Especially environmental cultural support of fashion business is highly important to improve corporate image and brand equity. Third, cultural direction and cultural business marketing are more influential than cultural sales promotion or cultural support marketing to improve corporate image and brand equity. Fourth, corporate image does not have a direct influence on the purchase intention, but brand equity factors show significant influences on the purchase intention. In conclusion, fashion companies should commit to perform corporate social responsibility and culture marketing that are suitable to target market for the long term, since these efforts would improve corporate image and build brand equity.

• 한국콘텐츠학회논문지
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• 제19권8호
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• pp.653-666
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• 2019

본 연구는 현행 국가정책으로서의 무형문화재 보호제도를 살펴보고 이북5도위원회 소속 무형문화재의 정책적 지원현황을 토대로 전승지속 차원에서 근본적인 문제점을 분석하여 미래비전을 제안하고자 하였다. 연구문제는 첫째, 이북5도무형문화재 예능보유자자의 고령화와 불완전한 전승체계의 극복 둘째, 국가적 차원에서의 전승 보호정책 및 재정지원의 당위성 셋째, 이북5도무형문화재를 활용한 문화콘텐츠의 개발과 문화자원화를 위한 창의적인 발전방안 제시이다. 연구방법은 문헌연구와 인터뷰자료 그리고 해당 기관의 자료 등을 분석하고 이를 적극 활용하였다. 연구결과 첫째, 고령화된 예능보유자의 예우와 동시에 전승능력이 인정되는 보유자의 복수지정제도 적용 둘째, 전승의 지속성을 위한 전승자들의 육성체계 확립 셋째, 교육프로그램과 학교교육 현장의 확장으로 이북5도무형문화재 전승의 중요성 인지 넷째, 기록화를 위한 시스템 구축과 응용체계에 이르는 영역연구가 필요한 것으로 나타났다. 결국 이러한 발전방안이 효율적으로 실행되기 위해서는 정부의 적극적인 지원정책이 절실히 요구된다.

• Journal of Information Processing Systems
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• 제19권6호
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• pp.722-729
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• 2023

Visual analytic for intangible cultural heritage has recently developed in China. Using advanced interactive visualization tools experts can observe data distribution trends and explore the implicit relationships among data within a short time. It can enhance human cognitive and analytical abilities and improve the scientific preservation of intangible cultural heritage. To support this research topic, we have reviewed recent visualization works on intangible cultural heritage in China. We divide these works into three types: text visualization, multi-dimensional visualization, and geographical visualization. Each type is illustrated by several representative works. New development trends in this area are also discussed.

• 대한가정학회지
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• 제51권2호
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• pp.195-206
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• 2013

This study was conducted in order to investigate the variables that relate and affect the internalizing and externalizing problems of multicultural children. 159 multicultural children in the $3^{rd}{\sim}6^{th}$grade were selected from elementary schools in Gwangju and the Jeollanamdo area. The data was analyzed by using the frequency, Cronbach's ${\alpha}$, t-test, ANOVA, Pearson's correlation and hierarchical regression by SPSS 12.0 program. The results were as follows: first, the internalizing problems were different according to the socio-demographic variable: (gender, subjective economic level), multicultural characteristic variable: (mother's communication ability, likability of mother's nationality, etc.), parent-child relationship variable: (relationship with mother, relationship with father) and social support variable: (peer support, teacher support). Further, the externalizing problems were different according to the socio-demographic variable: (gender), multicultural characteristic variable: (mother's nationality, mother's communication ability, etc.), parent-child relationship variable: (relationship with mother, relationship with father) and social support variable: (peer support, teacher support). Second, the influential variables regarding the internalizing problems were children's stress from cultural adaptability and the likability of the mother's nationality of the multicultural characteristic variable group, peer support of the social support variable group and the subjective economic-level of the socio-demographic variable group. Moreover, the influential variable on the externalizing problems was children's stress from the cultural adaptability of the multicultural characteristic variable group. The most influential variable of such variables was children's stress from cultural adaptability of the multicultural characteristic variable group. The results of this study will provide information for the development of educational and therapeutic intervention program for multicultural children.