• Journal of Family Resource Management and Policy Review
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• v.17 no.3
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• pp.81-103
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• 2013

Under the influence of globalization, South Korea has seen a sharp rise in interracial families. South Korean society faces various difficulties since it has not prepared for the stable settlement of families. Therefore, it is necessary to initiate marital education for the settlement of multi-cultural families in a healthy and democratic way. This researcher has developed a marital education program for multi-cultural families. To reflect the special characteristics, this work required the investigation of multi-cultural families in Gyeongsangbuk-do. The purpose of this work is to improve conjugal relations among multi-cultural families in a formative period of family relations to help those families to settle down early. The program consisted of four steps and 12 sessions. It featured an increase in application flexibility to an actual site by session, and includes a worksheet applicable to an actual site to understand the absence of communication and cultural differences in multi-cultural families during a formative period of family relations. In so doing, it was designed to easily perform nonverbal education. This work is expected to contribute to an improvement in conjugal relations of multi-cultural families in a formative period of family relations and help those families to settle down in a stable way.

• The Korean Journal of Franchise Management
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• v.10 no.1
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• Asia-Pacific Journal of Business
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• v.13 no.4
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• pp.151-161
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• 2022

Purpose - The purpose of this study is to redefine imperial cultural properties and pass on and provide the elegant value of imperial cultural properties with the Allen Collection's promotion to retrieve imperial cultural properties. Design/methodology/approach - This study was approached to deal with the essential interpretation of cultural improvement through discussion in the cultural science approach Findings - As a result of examining ways to revitalize tourism resources using Allen Collection, it is necessary to cultivate international manners and knowledge levels in strengthening imperial awareness through the establishment of imperial museums, enacting laws on standards for designation of imperial cultural assets, and promoting them. In addition, policy needs such as the development plan of the imperial cultural festival, re-establishment, application, reuse, re-establishment, and reproduction according to environmental changes, and technical support and monitoring systems for investigating and preserving imperial cultural assets are needed. Research implications or Originality - The study on the device imperial cultural assets as tour resources the cultural assets mate be not only preserved and inherited to the descendant but also useful in contemporary national emotion positively. for we could obtain wide national support and co-operation in the protection work of cultural assets. What makes our cultural assets leaved indifferent before destruction like this most of all, it is form indifference of the people, we must make an effort to meet with recognizing the value of useful cultural assets by mean of utilizing cultural assets as tour resources to inhibit more damage of destruction of cultural assets.

• Journal of Family Resource Management and Policy Review
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• v.14 no.2
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• pp.35-58
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• 2010

The purpose of this study was to find the effects and problems in the support projects in multicultural family support centers and to present suggestions for its improvement. For this purpose, 10 specialists in 3 multicultural family support centers in Daegu, who organize and operate projects for female immigrants and their families, were interviewed via focus groups and then interviewed in-depth. The major findings were as follows: 1) the effect of the support projects was an increase in participation and concern of female immigrants and their families; 2)problems of the support projects included lack of flexibility of the projects, and overlap of projects among centers. 3)The results of the study suggest improved operation by extending the support networks to other support centers and facilities within the community, increasing the individualized programs based on their specialties, and promoting integrated projects (such as combining language courses and cultural programs, family-support programs and cultural events). Further studies will be extend to find out model cases from support projects of several centers, expand them to other centers, and verify its effects on operating projects.

• Korean Journal of Heritage: History & Science
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• v.47 no.3
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• pp.160-171
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• 2014

The provision of support for the art of making these items needs to be considered with the focus on the following factors: the local situation of the areas where such traditional handicrafts are still made, the craftspeople involved in their production, and their communities. So far, discussion about how to reinvigorate traditional handicrafts, including those mentioned above, has been concentrated on the measures taken to promote them as part of the handicrafts industry and the allocation of the government's budget for important intangible cultural heritages. The government runs a traditional handicrafts management system and provides financial support for the craftspeople and spaces for exhibiting their work. This form of support has led to systematic management of traditional handicrafts and heightened public interest in cultural heritage, as well as publicizing the country's traditional crafts, but has made little progress in the following areas: the fostering of young people willing to learn traditional skills, diversification of the types of skills to be maintained, or establishment of the networks of collaboration among the craftspeople. The most important aspect among the efforts mentioned above is to maintain cultural traditions that are unique to each region by encouraging local craftspeople to engage in their work with a solid sense of pride backed up by financial support. This study was carried out in connection with the need to reinvigorate the art of making tanggeon (horsehair crown), manggeon (horsehair headband), and gat (black horsehair hat), which few people wear as they are used only for ornamental purposes nowadays. This study examined the circumstances surrounding the artisans engaged in the production of horsehair handicrafts prior to their designation as a cultural heritage, and the changes that occurred in the local communities associated with their production after the designation, in order to assess the status of inheritance of this tradition.

• Korean Association of Arts Management
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• no.51
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• pp.75-102
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• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.162-172
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• 2011

The purpose of this study is to examine the influences of social responsibility and culture marketing on corporate image and brand equity in the casual wear market. In addition, whether corporate image and brand equity have impact on purchase intention is investigated among high school students in a local area. Two casual brands, Polham and Tate are selected for this study. The data are collected from male and female adolescents living in a local area with convenience sampling method. A total of 402 useful data are analyzed by SPSS 14.0 program. The results of this study are as follows. First, there are significant relationships among corporate social responsibility, culture marketing, corporate image, and brand equity of two brands. Second, environmental cultural support, social contribution, and economical responsibility of CSR present positive influences on corporate image and brand equity in common between two brands. Especially environmental cultural support of fashion business is highly important to improve corporate image and brand equity. Third, cultural direction and cultural business marketing are more influential than cultural sales promotion or cultural support marketing to improve corporate image and brand equity. Fourth, corporate image does not have a direct influence on the purchase intention, but brand equity factors show significant influences on the purchase intention. In conclusion, fashion companies should commit to perform corporate social responsibility and culture marketing that are suitable to target market for the long term, since these efforts would improve corporate image and build brand equity.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.653-666
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• 2019

This study is designed to find out the protection system of intangible cultural property as the current national policy and analyze the foundational problems in order to suggest the future vision in a way of transmitting the traditional cultural heritage to the descendants, based on the policy support for the intangible cultural property under the control of Commission for Ibuk 5-do (5 Northern Provinces of Korean peninsula). The research issue is first, the aging of the holders of the important cultural properties in Ibuk 5-do and the overcoming of the incomplete transmission system. The second issue is the protective policy of the transmission from the national perspective and the justification of the government's financial support. The third issue is the development of cultural contents by using the intangible cultural properties in Ibuk 5-do and the suggestion of the creative development for the resourcing of culture. As for the research methods, reference research and analysis on interview data and data from the related entities was done were analyzed and the results were actively adopted. The research results showed the followings to be required; first, the aged holders of the cultural properties shall be treated well and at the same time, the holders recognized to hold the transmission ability shall be dually designated. Second, the training system for the younger generation to keep the traditional cultural heritage shall be established; Third, the educational program and school education shall be extended so that the importance of the transmission of the intangible traditional cultural properties in Ibuk 5-do (northern 5 provinces of Korea) shall be recognized; Fourth, the recording system shall be constructed and its application system shall be required. In the end, in order for such development methods to be implemented effectively, active government support is desperately required.

• Journal of Information Processing Systems
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• v.19 no.6
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• pp.722-729
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• 2023

Visual analytic for intangible cultural heritage has recently developed in China. Using advanced interactive visualization tools experts can observe data distribution trends and explore the implicit relationships among data within a short time. It can enhance human cognitive and analytical abilities and improve the scientific preservation of intangible cultural heritage. To support this research topic, we have reviewed recent visualization works on intangible cultural heritage in China. We divide these works into three types: text visualization, multi-dimensional visualization, and geographical visualization. Each type is illustrated by several representative works. New development trends in this area are also discussed.

• Journal of the Korean Home Economics Association
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• v.51 no.2
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• pp.195-206
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• 2013

This study was conducted in order to investigate the variables that relate and affect the internalizing and externalizing problems of multicultural children. 159 multicultural children in the $3^{rd}{\sim}6^{th}$grade were selected from elementary schools in Gwangju and the Jeollanamdo area. The data was analyzed by using the frequency, Cronbach's ${\alpha}$, t-test, ANOVA, Pearson's correlation and hierarchical regression by SPSS 12.0 program. The results were as follows: first, the internalizing problems were different according to the socio-demographic variable: (gender, subjective economic level), multicultural characteristic variable: (mother's communication ability, likability of mother's nationality, etc.), parent-child relationship variable: (relationship with mother, relationship with father) and social support variable: (peer support, teacher support). Further, the externalizing problems were different according to the socio-demographic variable: (gender), multicultural characteristic variable: (mother's nationality, mother's communication ability, etc.), parent-child relationship variable: (relationship with mother, relationship with father) and social support variable: (peer support, teacher support). Second, the influential variables regarding the internalizing problems were children's stress from cultural adaptability and the likability of the mother's nationality of the multicultural characteristic variable group, peer support of the social support variable group and the subjective economic-level of the socio-demographic variable group. Moreover, the influential variable on the externalizing problems was children's stress from the cultural adaptability of the multicultural characteristic variable group. The most influential variable of such variables was children's stress from cultural adaptability of the multicultural characteristic variable group. The results of this study will provide information for the development of educational and therapeutic intervention program for multicultural children.