• Cross-Cultural Studies
• /
• v.41
• /
• pp.141-161
• /
• 2015

A fundamental understanding of "sustainable development" is generally related to a triptych of social justice, ecological integrity, and economic well-being. It aims at a development of human societies that would achieve the reconciliation of social justice, ecological integrity, and the well-being of all living systems an the planet. Furthermore, the quest for "sustainable development" focuses on economic, ecological, and social dimensions. interdependence of culture and sustainable development. The original syntax was not quite standard English, i.e., it was also unclear and vague. Ergo, this is a hypothetical edit. If you demur, then please rectify it. In Germany, th "Tutzinger Manifest" also includes the cultural dimension as a major dimension of sustainability, thereby arguing for the integration of culture in strategies for sustainability; and furthermore for the building of networks in order to overcome this gap. The cultural dimension of sustainability in Germany involves not only cultural policy, but also culture management.

• Korean Association of Arts Management
• /
• no.51
• /
• pp.75-102
• /
• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• 중국학논총
• /
• no.63
• /
• pp.137-159
• /
• 2019

In this paper, I tried to analyse the recent trend of Korean translation of Chinese novels. I categorized the korean translation into several types, and tried to reveal the meaning of the "Hiding of Chinese element" phenomenon that has recently emerged in the translation of Internet novels. KOCM has been translating quite a fewChinese Internet novels. One of the publisher's translations, , which has gained considerable popularity in Korea, will be a focus of the analysis. The localization strategy of is quite damaging to the original work. At the same time, however, it also makes it easier for readers to consume novels without experiencing cultural discounts. Therefore, could be considered as a experiment to overcome the cultural gap between the two countries.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.3
• /
• pp.85-97
• /
• 2024

In recent years, the Guochao style of virtual idols has proliferated, and the virtual idol market in China has witnessed gradual growth. As Guochao combines traditional Chinese culture with modern aesthetics, it shapes a distinctive visual identity for Chinese virtual idols. We address the current research gap by exploring the characteristics of Guochao style in virtual idol design through literature analysis, semiotics, and comparative studies. We examine how Guochao virtual idols represent the convergence of Chinese culture and modern technology, reflecting cultural characteristics of the era. Through our analysis of virtual idol design, we identify key design features of Guochao virtual idols, bridging a theoretical void in this area. We propose recommendations to foster a more dynamic and culturally enriched virtual idol industry in China. Our research provides new insights into integrating Guochao elements into virtual idol design as an approach to differentiate amid competition while promoting traditional Chinese culture through digital media. We demonstrate how this design approach enhances the uniqueness and cultural value of Chinese virtual idols, contributing to the field's theoretical foundation and practical applications.

• Journal of Industrial Technology
• /
• v.30 no.A
• /
• pp.119-126
• /
• 2010

The special characters of traditional architecture has been formed suitably correspond with the purpose of usage and function, which was influenced with various environmental factors such as natural, social, physical, cultural and thoughtful. There was some differences in building placement and space composition according to the regional character such as climate, customs, and a gap of convention (long-established custom) and one's social position system and custom character of family. However, the essential characteristic of traditional architecture are nicely contain the era's architectural character. But these characters are developed or extinct according to the environmental factors. This paper is looking for the elements that formed social cultural element and background architect's thought. And, with the historical background, there are looking for Occupation. A traditional architecture had been formed correspond with the purpose of usage and function, which was influenced with physical nature environment elements such as regional character, climate, customs and social cultural environment elements such as government, economy, society, culture and thoughtful elements.

• The Southeast Asian review
• /
• v.23 no.1
• /
• pp.127-167
• /
• 2013

This paper aims to analyse the inequality and poverty in Malaysia. Malaysia is considered to be a country of high inequality and high poverty according to the Asian Development Bank. To tackle the income inequality and poverty in Malaysia, especially after the incident of ethnic riot in 1969, the government pursued to implement the affirmative action for the benefit of bumiputra. Recognizing the fact that the economic factors are crucial in determining the levels of inequality and poverty, this paper analyses the historical, institutional and cultural factors and evaluates the affirmative action designed to reduce the income gap between bumiputra and non-bumiputra.

• Journal of Korean Society of Rural Planning
• /
• v.20 no.3
• /
• pp.33-43
• /
• 2014

The Purpose of this study is to analyze of Specialization and Diversity of Rural Amenity Resources Planning. It will be performed analysis of the degree of specialization and diversity in each city and district of Chungcheongnam-do Province. Specialization and diversity indices were calculated by separately category of rural amenity resources into natural, cultural, and societal resources. The results of calculating the specialization degree of rural amenity resources based on a location index showed that eleven regions (Asan City, Buyeo District, Gyeryong City, Gongju City, Nonsan City, Boryeong City, Seocheon District, Seosan City, Seajong District, Cheongyang District and Yesan City) specialized in natural resources; four regions (Geumsan District and Hongseong Distriect) specialized in cultural resources; and six regions (Dangjin District, Cheonan City) specialized in societal resources. Examining resource specialization degrees by regions, there was a high number of regions specialized in natural and societal resources while those specialized in cultural resources were the rarest. Examining the calculation results for the tendency of resource specialization degree by areas showed that, with natural and cultural resources specialized regions, the average specialization degree showed a clear distinction with a 2.19 natural resource specialization degree and a 2.05 societal resource degree; However, in contrast, areas specialized in cultural resources-with an average degree of 1.52-were judged as not being especially more specialized than the average degree of Chungcheongnam-do Province. Also, there was seen a great gap between regions with high diversity and regions with low diversity of rural amenities, and measures to solve this difference is required.

• The Korean Journal of Franchise Management
• /
• v.11 no.1
• /
• pp.31-44
• /
• 2020

Purpose: The baby boomers and the millennials, who make up the largest share of the market, are showing the gap in their differentiated cultural styles. The purpose of this study is to study the consumption propensity and purchasing determinants of the baby boomers generation and the millennials generation, which have become a very important key pillar in shaping the market based on the cultural dimension model theory of h(=>H)opstead, and to identify the difference Research design, data, and methodology: In order to verify the research hypotheses, The data was collected from the baby boomers and the millennials using online questionnaires. The pre-test was conducted from October 10 to 12, 2019, and the main survey was conducted from October 15 to 25. A total of 230 copies were recalled, and the final 219 copies were used for the final analysis. Results: The consumption propensity between the baby boomers and the millennials differed in resource saving purchase propensity and impulse buying propensity. The baby boomers showed higher resource saving purchase propensity than the millennials, while the millennials showed higher impulse buying propensity. There was a difference in the determinants to purchasing only in the evaluation factor. Results of gender differences by generation, baby boomers differed in their planned purchase propensity, and women were higher. The millennials generation differed in resource saving purchase propensity and awareness propensity for others, all higher in men. In determinants to purchasing, the baby boomers did not differ in gender, and the millennials did differ in product factors. A canonical correlations analysis of the relationship between the baby boomers and the millennials showed a significant relationship between consumption propensity and determinants to purchasing. Also, the baby boomer generation has the biggest link between impulse buying propensity and evaluation factor. The millennials generation showed the biggest link between resource saving purchase and product factors. Conclusions: This study compared consumption propensity and determinants to purchasing of baby boomers and millennials on the basis of Hopstead's cultural dimension model theory to identify differences between generations, presenting practical and theoretical implications for establishing a correct understanding and specific marketing strategy among generation.

• Journal of Conservation Science
• /
• v.27 no.3
• /
• pp.323-332
• /
• 2011

Microtexture and components of 7 glass bead fragments excavated from Andong tumulus in Gildu-ri, Goheung have been analyzed to determine the characteristics of their weathered condition as well as chemical compositions. Firstly, status of microtexture shows that there is a large quantity of pollutants which were presumably transferred from the buried environment into the surface and the gap of the cracks. The examination has displayed that there are less amount of alkali metal components such as sodium (Na) and potasium (K) in the gap of the cracks than on the surface. The chemical compositions analysis has confirmed that two samples belongs to potash glass group ($K_2O-SiO_2$), four to soda glass group ($Na_2O-SiO_2$), and one to the mixed alkali glass group. Chromophoric elements of the glass varies by different colours: blue and navy are cobalt (Co); greenish blue is copper (Cu) and iron (Fe); and light brown is Fe respectively. Such kind of scientific analysis of the excavated glass beads will contribute to the understanding of interchange between various local cultures and arts within the southwest region of Korean Peninsula during the 4th and the 5th centuries.

• The Journal of the Korea Contents Association
• /
• v.11 no.7
• /
• pp.335-344
• /
• 2011

There have been many leading researches on the North Korean Refugees who were settling in Korea which were mostly focused on raising the Defector issues and seeking how to improve those. It is not so easy to get over social and cultural gap and differences between the South and the North prolonged for more than half a century especially when the possibility of bulk of the North Korean Refugees rushing into the South by any contingency case is very high or South and North should expand social integration on the basis of mutual exchange and cooperation. Local government should grope for any policy switch which can help them have positive postures rather than simple support policy for settlement, as well.