• 한국의상디자인학회지
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• 제13권3호
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• pp.69-80
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• 2011

The purpose of this study was to clothing behavior according to the self-esteem, body cathexis in multicultural familie adolescents. The data was collected by using questionnaire survey based on pre-tests, and main survey conducted in Seoul, Gyeonggi province and Chungcheong province. The 236 participants came from 135 multicultural families and 101 Korean Self-esteem, body cathexis, clothing behavior were examined through 5-point likert scale. 3 factors including clothing interest, social approval and clothing conformity were used as clothing behavior. The analysis of the collected data was conducted by using SPSS 18.0. The results of this study is as follows: First, multi-cultural family adolescent showed higher self-esteem, body cathexis, than Korean family adolescent. Second, self-esteem were positively correlated, with body cathexis in both multi-cultural family and Korean family adolescent. Third, in multi-cultural family adolescent, body cathexis were positively correlated with clothing interest, social approval and clothing conformity. In Korean family adolescent, body cathexis were positively correlated with social approval and body cathexis were negatively correlated with clothing conformity.

• 한국지역지리학회지
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• 제18권4호
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• pp.433-444
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• 2012

본 연구는 백제문화제를 중심으로 관광객의 축제 참여동기가 만족도 및 행동의도(재방문 의도 및 추천의도)에 미치는 영향 관계를 규명함에 목적이 있었다. 설문조사표본 287부을 대상으로 빈도분석(frequency analysis), 신뢰도분석(reliability analysis), 요인분석(factor analysis) 및 다중회귀분석(multiple regression analysis)을 실행하였으며, 실증분석 결과는 다음과 같다. 요인분석결과 5개 요인(신경험 탈일탈성, 가족화합성, 유희 신기성, 백제문화관광성, 사교성)이 추출되었다. 축체 참여동기 요인 중 유희 신기성, 신경험 탈일탈성 및 백제문화관광성 요인이 축제 만족도에 영향을 미치며, 백제문화관광성, 유희 신기성, 가족화합성 및 신경험 탈일탈성 요인의 순위로 재방문의도에 영향을 미치며, 백제문화관광성, 사교성, 유희 신기성 및 가족화합성의 순위로 추천의도에 영향을 미치는 것으로 나타났다.

• 경영과정보연구
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• 제31권1호
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• pp.1-21
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• 2012

본 연구는 문화마케팅에 대한 관심도가 기업이미지에 어떤 영향을 미치고, 나아가 기업이미지가 소비자의 의복구매행동에 어떠한 영향을 미치는가를 실증적으로 분석하고자 '유니클로' 패션브랜드를 선정하여 연구하였다. 이에 응답자의 일반적 특성에 따른 빈도차이 검정을 위하여 카이제곱 검정(Chi-square test), 평균차이 검정을 위한 독립표본 T-test 를 실시하였다. 그리고 비율척도간의 영향을 알아보기 위한 다중회귀분석(Multiple Regression)을 실시하였고, 경로분석은 AMOS16.0을 이용해 경로 모형의 적합성을 검증하고, 각각의 경로계수를 구하였다. 분석결과, 소비자의 문화마케팅 관심도에 따라 기업신뢰, 마케팅 등의 기업이미지에 영향을 미치고, 기업이미지는 소비자의 의복구매행동과 만족도에도 영향을 미치는 것으로 나타났다. 즉, 문화마케팅을 활용하는 기업에 관심이 많거나 다양한 문화행사에 참여해 본 소비자일수록 '유니클로'가 문화적 요소를 마케팅에 적극 활용함으로써 건실한 이미지의 신뢰감 있는 기업이라 생각하는 것을 알 수 있었다. 이와 같이 긍정적으로 형성된 '유니클로'의 기업이미지는 제품구매에도 영향을 미치고, 구매 후에도 메세나 운동에 동참한 기분이 들어 만족도가 높게 나타나는 것을 알 수 있었다. 본 연구는 특정 브랜드를 선정하여 조사한 연구이기 때문에 연구결과를 일반화시키는 데는 한계가 있다. 그러나 향후 문화마케팅 시장의 개척과 활성화를 위한 실증연구에 도움이 되고, 선도적 기업의 사례를 통해 문화마케팅 활용 유, 무 기업들에게 시사점을 줄 수 있다.

• 한국비블리아학회지
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• 제22권2호
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• pp.161-179
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• 2011

본 연구는 동 서양의 문화적 차이에 따른 정보추구행태를 이해하기 위해 설계되었다. 이용자들이 특정 정보를 필요로 하는 상황에서 선택하는 정보원의 차이를 문화적 차원에서 설명하고자 했다. 설문 및 인터뷰 과정을 통해 관광객들의 문화적 배경뿐 아니라 성별, 나이를 기준으로 각각 비교하는 시각에서 분석하였다. 총 9개국 72인의 외국인 관광객을 대상으로 설문조사와 인터뷰를 시행하였다. 문화권, 성별, 연령에 따른 정보추구행태를 비교 분석한 본 결과, 동서양에 따라, 성별에 따라 다른 배경문화권 정보추구행태를 보임을 알 수 있었다. 통계분석은 PASW 18.0을 사용했다.

• Architectural research
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• 제24권4호
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• pp.93-103
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• 2022

In contemporary housing design, this cultural value has been ignored. Contemporary design has adapted quickly to global trends and houses have gradually lost their cultural identity (GhaffarianHoseini & Dahlan, 2012; Lim, 2001). Nevertheless, traditional housing culture persists in people's behavior and thoughts. Therefore, there is currently a pressing need to rebuild cultural identity in housing for cultural sustainability. This study aimed to analyze the traditional culture which was maintained, then transformed and disappeared in housing design through the quantitative survey and explore the cultural identity of Malaysian housing as a result. A quantitative survey was distributed to mothers of 129 married households living in a metropolitan area of Kuala Lumpur in August 2019. As a result, it was found that hosting guest was important even though the designated space (serambi) was disappeared. The LD/K layout, separating kitchen from living and dining area was philosophical and practical culture, still strong among older generation, but weakened among younger generation. To accommodate the traditional habit of diverse household work, wet kitchen, utility space for washing machine & drying, and outdoor space were needed to design carefully. When applied to future housing design, the findings will contribute to enhancing quality of life by strengthening residents' sense of place and social cohesion and by providing a culturally inherent design that eases the effects of globalization.

• 복식
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• 제66권8호
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• pp.33-45
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• 2016

This study classified respondents by degree of obesity using Body Mass Index(BMI) and investigated the differences in self-esteem, food lifestyle, social-cultural attitudes towards appearance, and diet-related attitude and behavior such as trial number of diet, exercise time and period, use of diet information, interest in weight control, diet motivation, and dietetic therapy. A survey was conducted with 258 adults between the ages of 20 and 29 who lived in Daegu and Uijeongbu from November $17^{th}$ to December $14^{th}$ 2014. Data collected from the respondents were analyzed using descriptive statistics, factor analyses, analyses of variance and chi-square tests. This study divided the respondents into three groups (the underweight, the normal weight, the overweight) according to Body Mass Index. The results showed that there were significant differences in food lifestyle (health-conscious, popularity-seeking, taste-seeking), social-cultural attitudes towards appearance, exercise time and period, use of diet information, interest in weight control, diet motivation, and dietetic therapy among groups classified by degree of obesity. However, there were no differences in self-esteem, convenience-seeking, and trial number of diet among them.

• 한국의류학회지
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• 제38권1호
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• pp.46-58
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• 2014

This study investigated the difference of clothing-behavior for the same occasions in terms of a cross-cultural context. It analyzed clothing items worn by TED speakers via video at TED.com in the US, UK, France, Japan, and South Korea from October to December 2012. An analysis on the 233 videos showed considerable differences among countries. American speakers wore casual items on the top and formal wear on the bottom. Most British speakers wore the same styles on the top and the bottom outfits such as 'formal-top & formal-bottom' or 'casual-top & casual-bottom'. French speakers chose mix and match styles. Japanese and Koreans selected the same styles on the top and the bottom outfits such as 'formal-top & formal-bottom' or 'casual-top & casual-bottom'. In particular, Japanese speakers selected various casual items more than other countries' speakers. Korean senior speakers had a preference to wear more formal clothing and young people liked more casual attachments. This study found that clothing attachments differed by cultural context and generation.

• 한국의류학회지
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• 제41권3호
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• pp.433-445
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• 2017

This study uses a macro-viewpoint to investigate how female world leaders' clothing behaviors are different by nation and culture. This study conducted a comparative study on clothing behavior by cultural block in order to understand similarities and differences based on Hofstede's cultural dimensions theory. The findings are as follows. First, the clothing styles of female world leaders are categorized into classical suit style, national traditional style, and eclectic style. Second, classic suit style is more often found in countries characterized by high individualism, low power distance index, and low avoidance index. The style represents individual activity and rationality as well as trust towards women acting in men's roles. Third, a national traditional style is found in countries featuring high collectivism, high power distance index, and high uncertainty avoidance index. These countries share a culture that emphasizes harmony with the whole, rather than any one given part; consequently, clothing style represents a national identity (or the roles as a national member) rather than that of the individual level. Fourth, an eclectic clothing style is expressed in a mixture of classical suits and a national traditional style that depends on how much Eastern and Western cultures are reasonably compromised or Eastern tradition and Western culture coexist.

• 아동학회지
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• 제35권4호
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• pp.79-101
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• 2014

The purpose of this study was validate the Preschool and Kindergarten Behavior Scale-2(PKBS-2) and develop the Korean version PKBS-2(K-PKBS-2) through the phases of concept and statistical review. For this purpose, this study conducted PKBS-2 for teachers with 1,119 young children in Jeonbuk province. During the factor structure review, according to the results of exploratory factor analysis, 30 items and 4 factors(social interaction, social cooperation, social compliance, and social independence) in social skills scale and 40 items and 4 sub-factors of 3 factors(internalizing behavior, externalizing behavior, and interpersonal emotional behavior) in problem behavior scale were extracted. In addition, confirmatory factor analysis, the model fits of social skills and problem behavior scales were higher than the original test and very high reliability and internal consistency were produced. During external factor review, convergent validity and discriminant validity were verified. After cultural specificity and cultural universality between PKBS-2 and K-PKBS-2 were discussed, K-PKBS-2 was presented as e scale which is very useful for the screening, prevention, and intervention program plan of challenging behavior behaviors in young children in Korea.

• 유통과학연구
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• 제15권12호
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• pp.85-94
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• 2017

Purpose - Owing to economic development and rapid globalization, the number of people traveling abroad has increased dramatically in recent years. For instance, according to data from World Tourism Organization, approximately 1,724 million tourists traveled abroad in 2016. This phenomenon has resulted in a change for domestic markets, as they no longer serve only domestic customers but also serve foreign customers as well. Therefore, intercultural service encounters between services providers and customers from diverse cultural backgrounds are becoming more frequent. Especially in the field of retailing, salesperson's customer oriented selling behavior is particularly important for the successful interactions. However, it is hard to find some factors that can improve salesperson's customer oriented selling behavior in intercultural sales encounters. Research design, data, and methodology - A quantitative survey methodology was utilized to collect data on 312 salespeople at duty-free shops located on Jeju Island, Korea. As a tourism-based region, Jeju Island has attracted a large number of foreign tourists since being designated as an international free city in 2002. Owing to this phenomenon, intercultural sales encounters between salespersons and customers from different cultures have become commonplace. Compared to other salespeople, salespeople working in duty-free shops have more frequent intercultural interactions, as over 90% of their total customers are from foreign countries. Additionally, regular professional training programs for salespeople help cultivate cultural intelligence. Data analysis was conducted using SPSS 20. Results - This paper explores the role of empathy and cultural intelligence in intercultural sales encounters using a theoretical model incorporating the causal relationships between empathy(cognitive empathy and emotional empathy) and customer oriented selling behavior, as well as the moderating effects of cultural intelligence in these relationships. Conclusions - This study is almost the first to explore the influence of empathy and cultural intelligence in intercultural sales encounters. Thus, this study provides a meaningful contribution to the application of empathy and cultural intelligence in the retailing field and will draw the attention of personal distribution practicers and researchers to the importance of empathy and cultural intelligence. Additionally, this study has useful managerial implications for employee selection, training, and development in retailing firms engaged in intercultural sales encounters.