• The Korean Journal of Community Living Science
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• v.21 no.3
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• pp.379-393
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• 2010

The purposes of this study were to estimate the effect of related factors such as cultural values and individual characteristics to consumer attitude, and furthermore to estimate the effect of consumer attitude and related factors such as price perception and individual characteristics to consumption behavior(expenditure) of food away from home. To do this, the data was collected from college students and a 2 step approach by using LIMDEP program was applied to estimate the structural equation model. The results of this study were as follows: 1) Consumer attitude toward food away from home was found to be significantly influenced by some cultural values such as health, sensibility, socially responsible consumption and religion, and individual characteristics such as sex and pocket money. If they perceived more positively about the value of health, sensibility and religion, they would be likely to have more positive attitude, while they perceived more negatively about the value of socially responsible consumption, they would be likely to have more negative attitude. In addition, if they were females and had much more pocket money, they would be more likely to have more positive attitude. 2) Expenditure of food away from home was found to be significantly influenced by age and pocket money, while consumer attitude did not have a significant impact on expenditure of food away from home at the second stage in the structural equation model. It might imply that consumption behavior of food away from home for college students would be more constrained by individual characteristics such as sex and economic capital.

• Journal of the Korean Society of Costume
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• v.57 no.10
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• pp.74-86
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• 2007

An empirical study was conducted on fashion cultural products, targeting foreigners from diverse cultures. Its purpose was to identify foreigners' attitudes toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using questionnaires was targeted at Americans, Chinese and Japanese who visited Korea. The questionnaires were back-translated into different languages for completion by the test subjects. Out of a total of 424 surveys returned, 393 were deemed usable. As a result of data analyses using SPSS 12.0 and AMOS 5.0, we found that: First, two attitude factors, the authenticity and aesthetic elements, exerted a significant effect on the intent to purchase. However, the last attitude factor, care and carriage convenience, did not significantly influence the purchase intention. Second, there was no significant difference in the attributes regarded as important when purchasing fashion cultural product between people from the U.S. and Japan. However, people from China showed differences in the attributes compared to the U.S. and Japan. Third, we found that attitudes toward fashion cultural products were different among respondents of three countries. It was revealed that the Chinese liked Korea's fashion cultural products the most, followed by Americans and Japanese. This research is significant because investigating foreigners' attitudes toward fashion cultural products for reaching out to a broader market abroad would contribute to help building an market entry planning.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.3
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• pp.59-76
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• 2014

The purpose of this study is to investigate the effect of individual cultural disposition on the perception of contextual information and attitude toward contextual material, and to provide the effective ways of delivering information. To investigate individual cultural disposition, this study employed Triandis(1988)'s cultural scale that classified people into four categories using individualism/collectivism and vertical/horizontal dimensions. The results revealed that Korean college students had higher horizontal collectivism than other cultural dispositions, but only a few Korean college students had vertical individualism. The results using regression analysis revealed that Korean college students with vertical collectivism significantly perceived more contextual information than other groups.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.203-210
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• 2022

The purpose of this study examines to what extent the multicultural youth's dual culture acceptance attitude is significantly affected by cultural adaptation stress and national identity using the data of the MAPS(Multicultural Adolescents Panel Study) conducted by the National Youth Policy Institute. The subject of the study was the first data of the second period of the MAPS, and 2,246 multicultural youth who were enrolled in the fourth grade of elementary school as of 2019 were used as analysis data. As a result of the study, it was found that the attitude to accept dual culture was significantly affected in the order of national identity and cultural adaptation stress. This means that the higher the national identity and the lower the cultural adaptation stress, the higher the attitude toward dual culture. On the other hand, as for the type of multicultural youth, it was found that international marriage families had the lowest attitude toward accepting dual culture. In terms of the size of the area where students live, large cities have the lowest dual cultural acceptance attitude. These results suggest that cultural adaptation stress, national identity, type of multicultural family, and area of residence act as major variables in multicultural youth's dual culture acceptance attitude.

• Hwankyungkyoyuk
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• v.13 no.1
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• pp.87-95
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• 2000

Despite the perceived significance of cross-cultural studies in environmental education, only few of this kind have been conducted in Korea because of several barriers such as additional communicative, fanancial and administrative efforts. This cross-cultural study was conducted to examine if there were any significant differences in environmental awareness and attitude toward current environmental issues. The results revealed that the American subjects appeared to be more concerned with environmental issues, have higher willingness to act, and have more internalized Locus of Control than the Korean subjects. Similar observations have been reported by Horsley's(1984) study that compared environmental attitudes among students from 10 different countries. This study, however, suggested possibility of alternative interpretations of the results from the perspective of social- and cultural pscyhology.

• Asia Marketing Journal
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• v.25 no.3
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• pp.126-147
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• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• Journal of the Korea Convergence Society
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• v.9 no.5
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• pp.281-290
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• 2018

The purpose of this study is to investigate hospital nurses' attitude toward migrant wives, the nurses' cultural knowledge, and their cultural nursing behavior, to analyze the relations between them, and to find the factors influencing their cultural nursing behavior. A questionnaire was given to 161 nurses in two general hospital in S city from April 1 to April 30, 2017. The results were evaluated by the SPSS/SIN 21.0 program. As a result, the hospital nurses' attitude toward immigrant wives scored 2.70 out of 4 points; cultural knowledge 0.51 out of 1 points; their cultural nursing behavior 3.04 out of 5 points. Cultural nursing behavior has significantly positive correlation with their cultural knowledge. Cultural knowledge, religion, and position in hospital were found to be the factors influencing their cultural nursing behavior. These influential factors explained their cultural nursing behavior 20.9%. In order to improve hospital nurses' cultural nursing behavior, it is necessary to provide continuous multi-cultural education to improve their knowledge, and to offer various convergence programs to give them more opportunities to interact multi-cultural persons.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.439-448
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• 2016

This study analyzed the influence of cultural empathy and analysis on the cultural sensitivity and understanding of multicultural education and the relationship between the attitudes and cultural empathy and understanding of multicultural education and the multicultural sensibility and attitudes of pre-service early childhood teachers. We conducted a survey on cultural sensitivity, multicultural education and understanding attitude among Early Childhood Education College and enrolled 165 infants with pre teachers in pre-service early childhood teachers who are able to sympathize with cultural areas of the Y. The data were subjected to Pearson correlation analysis with multiple regression analysis performed using the SPSS 21.0 program. From the data analysis, first, cultural empathy and multicultural sensitivity showed a significant positive correlation with understanding and attitudes of multicultural education pre-service early childhood teachers. Second, cultural empathy of the pre-service early childhood teachers was a significant variable for predicting the susceptibility multicultural, multicultural education and understanding attitude. Since cultural empathy can change according to various factors, future investigation of these factors is needed to increase the cultural sensitivity of pre-service early childhood teachers by conducting follow-up studies that apply these findings to educational programs. Cultural empathy shouldn't be limited to multicultural education or simply a means to access the field of experiencing the arts, but should be expanded to include research in teaching and learning on how cultural empathy can be applied to the overall educational curriculum.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.565-573
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• 2013

This study focused on the cultural differences between South Korea and the U.S. in terms of male consumers' sex role attitude and its influence on grooming and apparel shopping behavior. Purposive samples of American and South Korean males aged between 20 and 40 years were surveyed. The sample sizes were 219 and 233 for American and South Korean consumers, respectively. The data were analyzed by structural equation modeling and ANOVA using SPSS 12.0 and AMOS 14.0. The results indicated that only grooming was influenced by the perceived femininity in the case of South Korean men; however, the model for American men indicated a significant positive influence of femininity on grooming and recreational apparel shopping behavior. In other words, American male consumers who perceive themselves feminine were more likely to be engaged in grooming and recreational apparel shopping behavior. On the other hand, for South Korean men, recreational apparel shopping behavior was not influenced by their sex role attitude, or whether they considered themselves feminine or masculine. This means that recreational apparel shopping behavior is a gender-specific behavior in the U.S., but not in South Korea. The findings of this study indicated that culture has influence on consumers' approach to shopping and appearance. South Korean male consumers were more likely to acknowledge themselves as being feminine, enjoy apparel shopping and grooming compared to American male consumers.

• The Journal of Korean Academy of Sensory Integration
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• v.8 no.1
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• pp.15-26
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• 2010

Objective : The purpose of the study is to investigate and compare multi-cultural families in terms of mother' s attitude on child-rearing and their children's sensory processing ability. Methods : 19 multi-cultural families and 38 ordinary families were investigated and all the targeted families had children aged 3 to 7 years. Data were collected by a questionnaire asking general characteristics of mother-child; mother's attitude on rearing; and child's sensory processing ability, the Korean-translated version of Short Sensory Profile [SSP], and the Mother nurturing attitude. Data analysis has been done by Descriptive Statistics for subject characteristics and by Mean-Whitney U test for comparison between multi-cultural family group and ordinary family group. Results : There are significant differences between the two family groups in terms of the rearing attitude, especially in sub-item 'refusing(p=.000)'and 'autonomous(p=.000)'. Result of the SSP also indicate significant differences between the two groups in total score(p=.002) and sub-items such as taste/smell sensitivity(p=.004), movement sensitivity(p=.021), underresponsive/seeks sensation(p=.010), auditory filtering(p=.016), low energy/weak(p=.003), visual/auditory sensitivity(p=.029). Conclusion : The results of this study well describe differences between multi-cultural families and ordinary families in maternal child-rearing attitude and sensory processing ability of the children. It is suggested to collect data regarding adaptation of multi-cultural families and their child development through more profound qualitative studies in further.