• Journal of Distribution Science
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• v.21 no.6
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• pp.51-68
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• 2023

Purpose: This study aims to explore the impact of green products' claim skepticism on green purchase intention and further investigates the moderating role of environmental concern in the relationship. This study, by drawing the persuasion knowledge model expected that ambiguity avoidance penalizes less familiar brands than familiar brands. Further, the present study building on Hofstede's cultural dimension, specifically, uncertainty avoidance, undertook a scenario to understand any difference that exist between uncertainty avoidance cultural groups. This study also investigates gender differences in green claim skepticism and proclivity to purchase green products. Research design, data, and methodology: For analyzing the relationship relevant hypotheses were designed, and R-programming software was used. To test the hypotheses two independent sample t-test and regression analysis were carried out. Results: The results suggest that consumers' skepticism toward green claims influenced the intention to purchase eco-friendly products. The study finding also confirms the effect is moderated by environmental concern. Also, the findings of two scenarios reveal that consumers in high uncertainty avoidance culture exhibited a greater level of skepticism for green print advertising and green packaging claims when the brand in the advertising and packaging was unfamiliar than when it was familiar. Conclusions: To alter the negative effect of skepticism the consumer should believe the environmental claims are valid so that they can contribute to solving sustainability issues.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.40 no.2
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• pp.34-43
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• 2022

This study compared the characteristics of cultural heritage in China and Vietnam, which have developed in the relationship of mutual geopolitical and cultural influence in history, and the following conclusions were made. First, the definition of cultural heritage in China and Vietnam has similar meanings in both countries. In the case of cultural heritage classification, both countries introduced the legal concept of intangible cultural heritage through UNESCO, and have similarities in terms of intangible cultural heritage. Second, while China has separate laws for managing tangible and intangible cultural heritages, Vietnam integrally manages the two types of cultural heritages under a single law. Vietnam has a slower introduction of the concept of cultural heritage than China, but it shows high integration in terms of system. Third, cultural heritages in both China and Vietnam are graded, which is applied differently depending on the type of heritage. The designation method has a similarity in which the two countries have a vertical structure and pass through steps. By restoring the value of heritage and complementing integrity through such a step-by-step review, balanced development across the country is being sought through tourism to enjoy heritage and create economic effects. Fourth, it was confirmed that the cultural heritage management organization has a central government management agency in both countries, but in China, the authority of local governments is higher than that of Vietnam. In addition, unlike Vietnam, where tangible and intangible cultural heritage are managed by an integrated institution, China had a separate institution in charge of intangible cultural heritage. Fifth, China is establishing a conservation management policy focusing on sustainability that harmonizes the protection and utilization of heritage. Vietnam is making efforts to integrate the contents and spirit of the agreement into laws, programs, and projects related to cultural heritage, especially intangible heritage and economic and social as a whole. However, it is still dependent on the influence of international organizations. Sixth, China and Vietnam are now paying attention to intangible heritage recently introduced, breaking away from the cultural heritage protection policy centered on tangible heritage. In addition, they aim to unite the people through cultural heritage and achieve the nation's unified policy goals. The two countries need to use intangible heritage as an efficient means of preserving local communities or regions. A cultural heritage preservation network should be established for each subject that can integrate the components of intangible heritage into one unit to lay the foundation for the enjoyment of the people. This study has limitations as a research stage comparing the cultural heritage system and preservation management status in China and Vietnam, and the characteristic comparison of cultural heritage policies by type remains a future research task.

• Korean Journal of Heritage: History & Science
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• v.57 no.1
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• pp.180-195
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• 2024

Community beliefs of the coastal villages in Gochang are cultural activities and rituals manifesting the hopes and spiritual worlds of the locals who live off the sea and tidal mud. Along with their societal functions wishing for peace, maritime safety, and good catches, the values of the Jwajeongdam (How god came to be), Yuraedam (History of worshipping), and Yeongheomdam (Stories of miracles), as living heritage need to be reexamined according to the recent Convention for the Safeguarding of the Intangible Cultural Heritage. The community beliefs of the coastal villages in Gochang, where outstanding universal intangible and tangible values coexist, have been perpetually transmitted in interactions with tidal mud and the ecological environments of the sea. They reinforce the "Outstanding Universal Value" UNESCO mentions and sustainability that connects the past, present, and future. Furthermore, a coastal area is endowed with international accessibility over regionality. Hence the community beliefs are charged with eco-cultural values, which its preservation and promotion should also focus on to provide policies and protection activities. In short, the tidal mud and community beliefs of coastal villages in Gochang, which according to the concept of UNESCO's "mixed heritage," meet the values for natural, cultural, and intangible heritage at the same time, and so must be approached not in the scope of points or lines, but also in surfaces when arranging protection initiatives.

• Journal of the Korean Geographical Society
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• v.49 no.4
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• pp.563-584
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• 2014

This study discusses the reasonable point of views and categories that meet legalistic requisitions and reflect academic conceptions concerns. To approach these thesis, the author thought that 'Myeongseung[名勝] as a cultural landscape' is a useful standpoint, and reviewed major focuses of recent discussions on the evaluation of world heritage theoretically. As a result, three kinds of categories for the value-description of Myeongseung are proposed. First category is 'connectional values' which refer to the connectional values between tangible and intangible values. Second category is 'sustainable values' which are about the sustainability of relationships between human and nature(environment). Third category is 'enjoyable values' that concern experiential facet of Myeongseung from the landscape welfare.

• Land and Housing Review
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• v.8 no.4
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• pp.275-283
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• 2017

The aim of this study was to present the direction of sustainable urban regeneration through the study of planning characteristics of urban regeneration reflected upon 'SymbioCity' concepts. This study was carried out through theoretical review and case study. In the theoretical review, the theory of 'SymbioCity', one of Sweden's representative urban development models linked to the concept of sustainable development, was reviewed and the framework was derived based on this theory. The framework of this study was finally derived from 'energy', 'ecology and environment', and 'historical and cultural resources'. The case study was conducted by selecting three urban regeneration projects($V{\ddot{a}}strahamnen$ BO01, Royal seaport and HafenCity Hamburg) in Sweden and Germany. Based on the results of case analysis, the direction of sustainable urban regeneration is as follows. First, in terms of energy, we should pay attention to synergy between energy and waste and energy production. Second, in terms of ecology and environment, plans should be made to maximize the use of existing resources in order to conserve natural resources and reduce energy consumption and economic costs. Third, in terms of historical and cultural resources, it is necessary to consider ways to preserve and recycle existing buildings with historical and cultural values. Finally, for the successful application of the planning elements, it is necessary to find the most appropriate application method through steady R&D in the country or project unit.

• Journal of Environmental Impact Assessment
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• v.32 no.6
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• pp.516-532
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• 2023

This study is the result of analyzing the distribution of 129 Saemies discovered based on field research conducted from September 2021 to June 2023 in the Sacheon alluvial fan area through ethnoscience and niche theory. The researcher viewed the Sacheon alluvial fan area as a suitable location for irrigation where both traditional and modern hydraulic facilities are used, and the cultural and ecological study of 'Saemi', a traditional irrigation facility that attracts attention for its public value for the ecological environment according to the sustainable paradigm. By revealing its competitiveness, we aimed to contribute to finding ways to sustainably conserve and utilize Saemi. As a result of the study, Saemi is confirmed to be a competitive water facility in terms of cultural and ecological quality, considering the direction of the times and the sustainable development. If environment-friendly agricultural technology is applied to traditional water treatment facilities in the context of sustainable agriculture, it is expected that synergy will be created in productivity, public interest, and sustainability.

• Journal of Smart Tourism
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• v.3 no.4
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• pp.5-15
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• 2023

With the growing trend of online global market, customers have further technological capabilities in searching for information and online shopping on the Internet. In addition, electronic word-of-mouth (eWOM) is a significant factor that influences customer purchase intention. However, the perspective of online users on hotel websites is still in its infancy, especially in various cultural contexts. The current study examined a theoretical framework of hotel websites to understand how online users perceive the importance of hotel websites with regard to influencing purchase intention, within the content of Thai online users through an online questionnaire survey. Findings show that usability positively influences online Thai users' satisfaction. Moreover, eWOM has a significant positive influence on satisfaction, but eWOM has an indirect effect on the intention to purchase. Practical implications are further discussed.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.32 no.3
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• pp.191-200
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• 2014

This study aims to analyze the current status of government-designated cultural heritage that are protected as sacred natural sites, focused on natural monuments and scenic sites, and provide basic research for these cultural heritage to be included in the protected area category. First, among natural cultural heritage that are designated and protected by Cultural heritage Protection Law, there are 40 scenic sites and 126 natural monuments that have been selected as sacred nature sites. Second, the study showed that sacred nature sites are sacred places that have been long associated with happiness and misfortune of the villagers, including Dangsan Forest, Seunghwanglim(Forest), and, as physical environment and combination of cultural value, rules, and attitude and belief system toward the land that protect the people. The unique folk beliefs of the region provide strong protection of the place. Third, although the natural monuments of old and large trees are not included in the protected area as they are recognized sparsely, but can be designated as world protected area as protected areas are set around sacred nature sites. Fourth, in order to be included in IUCN category, sacred natural sites of scenic sites will need to be managed by specific categories of each area according to the interior status of the designated areas and maintain the sustainability of the natural heritage by protecting both physical and spiritual elements.

• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.207-220
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• 2017

Today, the fashion industries, which are appearing in the world, can satisfy their economic needs, as well as provide and distribute their products in order to introduce sustainable methods and avoid becoming a bad influence on future generations. Recently, SPA brands have contributed to the sustainable development of society with different kinds of products, such as organic, recycled and environmental products. For this research, among different SPA brands, we chose H&M as the most representative one. Using Russian and Korean consumers as examples, we analyzed how sustainable activities affect a consumer's ethical consciousness, brand loyalty and purchase intention. The results of this study show that firstly, all sustainable activities have positive effects on the ethical consciousness of Russian and, in particular, Korean consumers. Secondly, ethical consciousness has a positive effect on brand loyalty, which, in turn, has a positive effect on purchase intention. Consequently, by adding to the existing sustainable and cultural activities, we can propose new perspectives for future research on sustainability. Due to the effect on a consumer's ethical consciousness, future research might consider ethical consciousness as the main factor. By focusing on H&M as a representative of SPA brands with Russian and Korean consumers as target audiences, we can advise global SPA brands on the direction of their sustainable activities and exporting of their products to foreign markets.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.3
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• pp.447-451
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• 2017

This study proposes a new model of tourism destination management based on the tourism management program using information and communication technology provided by LBS. The personalized tourist information service can enhance the satisfaction of tourists. Sustainability can be expanded through management based on the capacity of the tourism destination. Increased satisfaction leads to more diverse tourism activities. Various tourism activities increase the consumption expenditure, which satisfies the local tourism destination management purpose. The tourism destination management plan of the central and local governments is a comprehensive system in which detailed policy support plans are formulated from the perspective of the three requirements for sustainability-economic, socio-cultural, and environmental-and concerned parties are connected and resources are supported through detailed processes in which the sources of disparities in accessibility are identified and the roles are delegated at the national, community, and regional levels.