• 디지털융복합연구
• /
• 제11권2호
• /
• pp.391-396
• /
• 2013

최근 사람들과 제품사이에 관계성의 중요도가 부각되면서, 순수한 기능적인에서도 감성을 추구하는 추세이다. 소비자 본인의 감성에 맞는 상품을 찾고 구매하는 과정에 감성요인이 중요한 부분이다. 본 연구는 도자장신구의 문화산업에 다변화하는 감성디자인의 역할과 발전 가능성을 살펴보는데 목적이 있다. 문화산업시장을 파악하고 도자장신구를 감성적 디자인으로 다양하게 디자인을 유도하여, 세계적인 공정에 맞설 수 있는 공예문화상품으로 개발, 도자장신구의 역사적, 문화적, 디자인적 가치를 바탕으로 다양한 문화산업에서 활용 가능하도록 감성적 디자인 도자장신구를 제안, 도자장신구 제품디자인 발전방안에 이바지함을 목적으로 한다.

• 복식
• /
• 제62권7호
• /
• pp.133-149
• /
• 2012

Jikji, Memory of the World of UNESCO, the world's oldest extant movable metal print book, is a cultural heritage to give motivation for IT power of Korea. Although the cultural value of Jikji is understood in Korea, the value of cultural assets is not satisfactory and the commercialization is not sufficient. Furthermore, most Jikji product designs on the market are simple and limited mainly for the old generation. The purpose of this study is to design fashion-cultural products suitable for young people who will be responsible for this cultural inheritance. The methods of this study were to make the design development through literature research and a case study for Jikji products on the market. For developing the products suitable for young people, 308 university students in Chungju were surveyed. To express end products, computer graphic program, Illustrator CS5, was used. The results of this study showed that the products on the market were not targeted for use by young people. The younger generations want modern and interesting design. Among the 8 design motives that are planned for design development, the most preferred motive numbers, 3, 7, and 8, were used. Design items, such as scarf, wallet and t-shirts, were selected by the result of survey and 3 scarves, 4 wallets, 3 t-shirts, a total of 30 items were developed. The designed products in this study can inform the cultural resource of Korea and contribute to raise the cultural value if they are commercialized.

• 한국생활과학회지
• /
• 제17권4호
• /
• pp.745-758
• /
• 2008

In this paper, we examined the trend information collected by apparel industries to develop fashionable products. We also investigated the product development process of a swimwear industry, ELLE Swimwear, through in-depth interviews. The results are as follows; 1. The apparel industries were collecting information about a fashion trend, international exhibitions and fairs, world collections, and a market trend to develop fashionable products. 2. As the swimwear consumers are spreaded in all ages, the launching of more specialized swimwear brand with ages is required. 3. These days, swimwear is not only an item of sportswear but also being a fashionable product on street. Therefore, the industries should try to develop a various assortment of swimwear capable of coordinating with multi-mix instead of developing a separate item. 4. To design and produce swimwear satisfying functional, sensual and cultural performance, the development of new materials and patterns are required. 5. Nurturing of swimwear pattern specialists dealing with CAD is urgently required. 6. Turning of understanding about the importance of VMD and more attractive marketing strategies by a specialized team are also required.

• 지역과문화
• /
• 제8권1호
• /
• pp.77-93
• /
• 2021

博物馆文化商品在博物馆收益中逐渐占据重要部分, 因此, 在博物馆经营中, 文化商品营销的重要性日益增大。本研究通过对中国故宫博物院和韩国国立中央博物馆的文化商品营销战略进行比较分析, 来探索两国博物馆文化商品营销的发展方向。为此, 通过产品, 价格, 渠道, 促销等营销4P战略分析, 分析了韩国国立中央博物馆（以下称中博)和中国故宫博物馆（以下称故宫)的文化商品的差异。研究结果表明, 在产品(product)方面, 故宫重视与其他企业的合作战略, 但中博主要以"企划展文化商品"为中心, 将重点放在自身的商品开发上。价格（price)方面, 中博的文化商品比一般产品的价格定价要高。与此相反, 故宫的部分文化商品与市面上类似产品比较, 以相对低廉的价格出售。据分析, 这是因为不同的市场占有率而采取的战略。从渠道(place)方面来看, 故宫利用多种电商销售文化商品, 而中博则通过特定网站进行集中销售。另外, 故宫的线下卖场位于故宫正门出入口等位置, 但中博的线下文化商品店则设立在中博内部。在促销(promotion)方面, 故宫主要利用网络社交媒体营销战略, 而中博会每年通过公开招募活动收集人们各种各样的想法, 开发文化商品。本次研究通过中国故宫博物院和韩国国立中央博物馆的博物馆文化商品营销方式的比较, 对中国和韩国博物馆文化商品的发展具有新的启示意义。

• 커뮤니케이션디자인학연구
• /
• 제66권
• /
• pp.90-101
• /
• 2019

한국은 6.25, 일제식민통치 및 남북분단, 군사독재 정치로 인해 정체성을 형성한 독자적 국가 이미지를 창출함에 큰 어려움을 겪었다. 현대에는 각종 행사와 K-POP등 한류열풍을 일으키며 한국의 정체성을 찾고 전파하고 있는 중이다. 하지만 한국의 정체성을 대표하는 이미지와 문화상품들이 여전히 부재이기에, 고유문화와 관련된 디자인 콘텐츠 개발 및 전문적인 문화상품 디자인 개발이 필요하다. 프랑스, 일본 등 디자인 강국들은 국가적 디자인 정책 사업에 자국의 전통문화의 가치를 부여할 수 있는 디자인 사업에 집중하는 내용이 국가적 핵심 디자인사업이다. 한국의 전통 콘텐츠도 전문적이고 지속적인 이미지 디자인 개발 및 연구가 필요하다. 본 연구에서는 한국의 대표적인 길상문화인 오복(五福) 중에서 옛사람과 현대인에 이르기까지 가장 관심을 가지고 염원하는 수복강녕(壽福康寧) 즉 '건강하게 오래 사는 것' 과 관련된 옛사람들의 예술품을 연구하여 이를 통해 문화상품 디자인 적용 및 디자인 콘텐츠의 활용으로 발전시켜 현대의 '100세시대' 라는 트렌드에 맞는 한국의 주체적인 디자인 상품과 이미지를 제작함에 있어 다양성과 방향성을 제시함에 고찰해보고자 한다. 한국의 전통예술품에 나타나는 길상문화 중에서 대표적인 수복강녕의 이미지를 국립민속박물관의 수복(壽福) 관련 특별전에 근거한 이미지들을 중심으로 연구하여, 주요하게 사용된 특징과 의미를 발견하고, 반복되는 패턴 및 문양콘텐츠를 연구하여, 현대적 문화상품디자인에 적용되고 있는 디자인 사례를 조사하여 분석한다. 또한 수복과 관련된 디자인 콘텐츠를 통해 한계점을 알고 활용할 수 있는 방향성을 제시하고자 하였다. 첫째, 문화상품은 디자인 상품 개발 부족, 홍보처와 판매처 부족, 전통문화에 대한 인식부족이라는 한계점을 가지고 있으며 이는 국가적 차원의 정책적 지원과 의식 개혁이 선행되어야 한다. 둘째, 시장의 요구에 맞는 가격의 합리화가 필요하다. 셋째, 실용성을 갖춘 문구류와 생활용품 위주로 전통적 디자인을 활용 및 보급시켜야 문화상품 디자인과 전통관련 콘텐츠가 더욱 쉽게 정착화 되고 보급화 될 수 있다. 넷째, 한국문화사상과 미의식 연구가 바탕이 된 다양한 한국적 이미지의 콘텐츠 개발이 필요하다. 조형적 이미지만 개발할 것이 아니라 디자이너들의 한국적 문화에 대한 연구가 선행되어야 한다. 다섯째, 전통적 제작방식과 소재도 현대에 존중받아야 하나, 전통을 소재로 현대적 제작방식의 제품들이 경제성과 내구성도 함께 갖추며 다양하게 개발되어야 한다.

• 한국의류산업학회지
• /
• 제13권4호
• /
• pp.472-477
• /
• 2011

In the tide of globalization, culture products play pivotal role in effectively introducing our tradition and culture to the world. This research is about developing culture products using our traditional lady's art craft work to attain the purpose of modern application through recreation of tradition along with modern technology. First, the types of traditional lady's art craft work include pouches, wrapping clothes and other accessories made by sewing except costumes. The materials used were cotton, silk, ramie, hemp and decorating techniques involved were embroidery, patchwork, quilting, knot. Second, the purpose of this study is developing culture products with traditional images which also satisfy modern sense. Therefore, items that could be used readily in daily life were selected. Such items include bags, mufflers, name card cases, brooches. In addition, the Korean traditional Patchwork images which have both western-style and modern sense were selected out of the many kinds of traditional lady's art craft works. Third, cultural products (bags, mufflers, name card cases, brooches) were created by DTP in silk with sacdong and free-styled division Korean traditional Patchwork images and quilting technique. The significance of this study lies in examining the possibility of developing modern culture products using traditional lady's art craft work. A way to further develop this study would be to shed new light on traditional crafts and local cultural resources and actively carry on the study of cultural product development to provide the foundation for developing cultural products with modern applications.

• 패션비즈니스
• /
• 제23권2호
• /
• pp.18-33
• /
• 2019

The purpose of this study is to develop fashion cultural products that contain an example of cultural symbolism, which is based on the results of iconological analysis seen on imaginary animals. The method of research was to derive design ideas through a verbal association method, using the technique of mind map as based on the iconological analysis results. In the scarf design, four auspicious animals were used as the main motifs, and the background elements that appeared with each folk painting were used as sub-motifs for each of the four animals. In this case, the Yong was expressed with an image of clouds and flames as sub-motifs, and was strongly represented by the presence of a contrast color combination. In what follows, the Bonghwang was used with the sun and feathers in a stable structure due to its four-way arrangement, and was expressed with its soft light tone. The Shingoo was used with blue and khaki colors of dull and deep tone, and the image of aquatic plants and lotus were used. Finally, with the Kirin was represented by a symmetrical structure as characterized with a dull toned color and square border that provides a sense of stability. The clutch bags were as generally expressed using simple animal motifs, and were composed of a uniform motif and color. The design process used the Illustrator CS6 to perform motifs design. In the end, the process finally developed the actual product of eight scarves and four clutch handbags.

• 한국지역지리학회지
• /
• 제12권2호
• /
• pp.229-244
• /
• 2006

지리적 표시제란 농산물 등 상품 및 그 가공품의 명성 품질 기타 특징이 본질적으로 특정 지역의 지리적 특성에 기인하는 경우 당해 상품 및 그 가공품이 그 특정지역에서 생산된 특산물임을 표시하는 제도를 의미한다. 우리나라에서는 1999년에 제정된 농산물품질관리법을 통해 지리적 표시제가 본격적으로 시행되고 있다. 본 연구에서는 우리나라에서 지리적 표시제가 공식적으로 도입된 이후 최초로 인증을 얻은 보성녹차의 사례를 중심으로 지리적 표시제가 지역 문화산업 진흥에 미치는 영향 및 시사점을 분석한다. 연구결과 지리적 표시제 도입 이후 지리적 표시품인 보성녹차의 제품이미지 상승과 품질향상이 이루어짐으로써 지역 특산품인 보성녹차의 재배와 생산이 증가하였을 뿐만 아니라 녹차연계 관광산업의 개발 등을 통해 지리적 표시제가 지역 문화산업의 진흥에 전반적으로 긍정적인 기여를 하고 있는 것으로 나타났다. 이러한 연구결과는 지리적 표시제의 도입이 지역 특산의 국산 명품 브랜드를 육성함으로써 향후 수입자유화에 대비한 우리니라 통상정책 측면에서 유효한 대응책이 될 수 있음을 시사한다. 또한, 지리적 표시제가 지역문화 정체성 제고와 장소마케팅을 위한 효과적인 수단을 제공할 수 있음을 시사한다.

• 한국식생활문화학회지
• /
• 제29권3호
• /
• pp.250-258
• /
• 2014

This research investigated the relationship among Korean Wave Cultural Contents consumption of Korean food, Korean products, and Learning of the Korean language. The survey targeted non-Koreans who were either interested in or experienced Korean Wave Cultural Contents. Exactly 61.3% of subjects had traveled to Korea. The most common method of experiencing the Korean Wave was via the Internet (57.7%), followed by TV (21.1%) and Mobile (7.7%). The most popular Korean Wave Contents were K-pop (35.2%) and TV Dramas (31.0%). Movies were preferred in the Americas ($3.63{\pm}0.83$) and Asia ($3.63{\pm}1.09$), whereas K-pop was preferred in Asia ($3.68{\pm}1.12$) and games preferred in Europe ($2.50{\pm}1.56$). Regarding Korean food, most participants had tasted Kimchi (81.7%), followed by Bulgogi (74.6%), Bibimbap (66.9%), and Galbi (66.2%). According to the country-by-country survey, in the case of Galbi (p<0.05), Bibimbap (p<0.05), and Bulgogi (p<0.05), Asians had more experiences with Korean food compared to those from other regions. Meanwhile, in the case of satisfaction of Korean food, Bulgogi ($4.22{\pm}1.05$) was ranked highest, whereas Kimchi ($3.85{\pm}1.15$) was ranked lowest. According to the region-by-region survey, those from Oceania and other regions preferred Kimchi ($4.25{\pm}0.71$) and Bulgogi ($4.50{\pm}4.50$) while the Americas preferred Galbi ($4.82{\pm}0.39$) and Bibimbap ($4.54{\pm}0.81$). Bulgogi ($2.76{\pm}0.06$) was highly ranked as a representative Korean Food while Kimchi ($2.44{\pm}0.71$) was ranked the lowest. This research explained that among Korean Wave Cultural Contents, movies and music positively influenced on the 'Image of Korea', movies and K-pop effected 'Purchasing intention of Korean products', and TV Dramas, movies, and K-pop effected 'Purchasing intention of Korean Food'.

• 한국가구학회지
• /
• 제27권1호
• /
• pp.26-34
• /
• 2016

Lacquer has a high value as a coating of typical arts and crafts in East Asia including Korea, Japan, and China and traditional representative of the gorgeous satin that is fit to the cultural conditions of each region. Lacquer is harmless to the human body and its robustness, preservatives, moth proofness, and strong heat resistance can maintain a long life. It seems that it will be able to make a significant contribution to create a variety of products if we continually study and raise the productivity and quality of the goodness of these lacquer. In this context, we reviewed the Pitae lacquer wares, which is one of the lacquer of traditional techniques that can be applied to the development of daily necessities and cultural product. Joining the goodness of harmless and environment-friendly lacquer and the characteristics of the leather that can produce a variety of physical beauty can develop household goods of tradition and modernity in harmony. It is worthwhile re-interpreting the tradition in the aspect that we can develop our culture from a modern, plastic, and artistic point of view.