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http://dx.doi.org/10.12940/jfb.2019.23.2.18

Development of Fashion Cultural Product Design Based on the Iconological Analysis of Four Auspicious Animals in Korean Folk Painting  

Kim, Ji Young (Dept. of Fashion Design Information, Chungbuk National University)
Publication Information
Journal of Fashion Business / v.23, no.2, 2019 , pp. 18-33 More about this Journal
Abstract
The purpose of this study is to develop fashion cultural products that contain an example of cultural symbolism, which is based on the results of iconological analysis seen on imaginary animals. The method of research was to derive design ideas through a verbal association method, using the technique of mind map as based on the iconological analysis results. In the scarf design, four auspicious animals were used as the main motifs, and the background elements that appeared with each folk painting were used as sub-motifs for each of the four animals. In this case, the Yong was expressed with an image of clouds and flames as sub-motifs, and was strongly represented by the presence of a contrast color combination. In what follows, the Bonghwang was used with the sun and feathers in a stable structure due to its four-way arrangement, and was expressed with its soft light tone. The Shingoo was used with blue and khaki colors of dull and deep tone, and the image of aquatic plants and lotus were used. Finally, with the Kirin was represented by a symmetrical structure as characterized with a dull toned color and square border that provides a sense of stability. The clutch bags were as generally expressed using simple animal motifs, and were composed of a uniform motif and color. The design process used the Illustrator CS6 to perform motifs design. In the end, the process finally developed the actual product of eight scarves and four clutch handbags.
Keywords
folk painting; iconological analysis; four auspicious animals; fashion cultural product design;
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Times Cited By KSCI : 1  (Citation Analysis)
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