• 품질경영학회지
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• 제45권2호
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• pp.247-260
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• 2017

Purpose: The study is aimed to identify the national cultural dimensions that are affecting the quality management (QM) maturity level and the project quality performance, and analyze their relationships. Methods: This study collected the data of QM Maturity level based on Crosby's QM maturity model and the project quality performance using the Iron Triangle (Quality, Time/Schedule and Cost) from the employees who are participating in the ITER Project across the major 8 countries (China, France, Italy, Japan, Korea, Russia, U.K. and U.S.A.). Three research hypotheses are proposed concerning the national cultural dimensions in this study and Hofstede's five cultural dimensions framework are used for the statistical test. Results: The results are two folds in the study: First, there is a significant positive correlation between the QM maturity level and the project quality performance. Second, three cultural dimensions (Collectivism, Large Power Distance and Strong Uncertainty Avoidance) and five cultural dimensions (Collectivism, Large Power Distance, Strong Uncertainty Avoidance, Feminity and Long Term Orientation) have a positive impact on the QM maturity level and the project quality performance respectively. Conclusion: From the results, the understanding and consideration of the culture difference among the countries participating International Collaboration R&D project are recommended.

• 중소기업융합학회논문지
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• 제6권2호
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• pp.1-9
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• 2016

현대기업경영에서 ERP 시스템은 기업의 전사적인 자원을 효율적으로 배치하고, 활용하는데 있어서 필수적인 도구로 자리매김하고 있다. ERP 시스템의 구현은 단순히 단위정보시스템의 도입이 아니라, BPR을 통한 전사적인 변화와 혁신이 필연적으로 이루어지게 되며, 이를 토대로 시스템 설계와 구축이 이루어지게 된다. 문화적 차이는 경영활동에서 기업 구성원의 태도와 인간관계 뿐 아니라, 조직문화와 기업의 운영원칙의 차이를 만들어낸다. 문화적 차이는 크게는 동양과 서양의 문화권에 대한 차이를 거론할 수 있으며, 작게는 같은 문화권 내의 각 국가마다의 차이를 말할 수 있다. 본 논문은 문화적 차이가 ERP 시스템의 구축과정과 시스템에 미치는 영향을 확인하였다. 이에 대해 ERP 시스템의 구축과정과 의사결정과정, 사용자 Interface에 대한 부분에서 문화적 차이가 미치는 각각의 영향을 분석했으며, 아울러 이에 따른 한국의 문화적 차이에 따른 영향도 분석하였다.

• 한국융합학회논문지
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• 제11권10호
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• pp.317-328
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• 2020

연구의 목적은 청소년의 한국전통문화인식, 한국무용이미지, 문화유산보존 그리고 한국무용체험의도의 관계를 규명하는 것이다. 연구대상은 편의표본추출법을 통해 서울과 경기도의 중·고등학생 482명에게 자기평가기입법으로 설문조사를 실시하였다. 이 중 459부의 설문지를 SPSS 25.0과 AMOS 25.0로 자료처리를 하여 다음과 같은 결과를 얻었다. 첫째, 한국전통문화인식 중 한국전통문화관심만 한국무용이미지에 유의한 영향을 미치는 것으로 나타났고, 한국전통문화교육과 한국전통문화활용능력은 한국무용이미지에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 한국무용 이미지는 한국문화유산보존에 유의한 영향을 미치는 것으로 타나났다. 셋째, 한국무용이미지는 한국무용체험의도에 유의한 영향을 미치는 것으로 타나났다. 마지막으로, 문화유산보존은 한국무용체험의도에 유의한 영향을 미치지 않는 것으로 나타났다.

• 동아시아경상학회지
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• 제8권2호
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• pp.43-56
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• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.271-285
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• 2021

The aim of this research was to look into the relationship between leadership; transformational leadership, transactional leadership, and employee innovation, as well as the mediating impact of cultural diversity between leadership and employee innovation. Structured questionnaire was used to collect the data from 633 public and private universities' employees in the United Arab Emirates (UAE) with the help of the stratified sampling technique, and hypothesis verified through structural equations modelling (AMOS-21). Findings of the study shows that leadership has positive impact on employee innovation and cultural diversity partially mediates the relationship between leadership and innovative performance of UAE universities' employees. Practical implication of the study is to understand how universities can enhance their employees' innovation which is crucial for their competitiveness and survival. Moreover, the increasing prevalence of cultural diversity, as work arrangements in universities, raises the question of how to successfully manage employees. Although few studies have looked into how transformational and transactional leadership styles affect employees' innovation performance, this study expands on the topic by concentrating on sub-dimensions of leadership that foster innovation through idea generation and execution at the United Arab Emirates universities. This study offers valuable insights for educational leaders and throws light on the main characteristics of leadership which helps the employees to perform better in terms of innovation.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.173-183
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• 2009

Knowledge management (KM) is one of the useful management tools in today's project management (PM) practice, such as construction projects. Nobody can deny the importance of "useful knowledge" always helps organizations and project managers shaping a decision. Due to the trend of globalization, it is now very common that an organization may comprise employees from different countries of distinct national-cultures working together. It is also not uncommon that different projects, within an organization, may have their own organizational-cultures which influence its knowledge repository, transfer process and knowledge strategy. Therefore, it is extremely difficult to align all these cultures and consolidate them to benefit the KM process and PM practice. Organizations and project managers understand that different national-cultural and organizational-cultural factors will create impact on the philosophy of KM process which will subsequently affect PM practice. Those factors may affect interpersonal relations and exchange of knowledge between projects and amongst staff. Systematic KM process can utilize the goodness of different employees from distinct cultures which can eventually drive the organization and projects to success. The purpose of this paper, based upon a case study of a Hong Kong construction company, is to discuss how those cultural factors are linked to KM and what organization and project managers can do to improve the KM process and PM practice.

• 보존과학회지
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• 제32권3호
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• pp.395-402
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• 2016

수변에 위치한 신륵사를 대상으로 대규모 치수 사업이 주변 환경(온 습도, 강수량, 풍속, 시정현천)에 미치는 영향을 모니터링 하였고, 문화재의 손상을 유발할 수 있는 환경 인자로 안개일수를 도출하였다. 보 건설 이후 여주 이천지역의 월별 상대습도가 최대 9.6% 감소하였는데 이는 해당 연도의 강우일수 및 강수량의 감소에 의한 것이다. 남한강에 인접한 신륵사는 100 m 이내의 수변과의 거리, 평균 풍속 0.5 m/s의 안개발생 요인들로 안개가 발생하고 유지되기 좋은 입지 환경을 갖고 있다. 신륵사의 안개 발생일수를 보 설치기간에 따라 비교한 결과, 설치 직후 발생일이 53일 감소하였다. 안개 발생시 공간에 따른 상대습도는 외부, 조사당 외부, 조사당 내부 순으로 높았고, 조사당 외부와 내부의 차이는 평균 5.4%로 확인되었다. 계절별, 공간별 모두 안개가 발생하는 날의 상대습도가 맑은 날 대비 평균 6.3% 높았다. 남한강의 강폭 면적이 보 건설 전 대비 건설 후 1.45배 증가하여 향후 증발량 증가에 따른 안개발생일수 변화가 예측됨에 따라 안개 발생과 상대습도에 대한 장기적인 모니터링이 요구된다.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.85-94
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• 2018

The cultural industry is treated as the sunrise industry in modern society. It has taken an increasing role in promoting the economic growth. Due to this, this paper attempts to explore the dynamic relationship between cultural industry and the economic growth. On the grounds of Cobb-Douglas production function, the cultural industry is regarded as a determinant such as the labor input and the capital input to impact the economic growth. Meanwhile, the quarterly datum form 2000-Q1 to 2017-Q4 are employed to perform an empirical analysis via the vector error correction model. The GDP is treated as an independent variable. The input of capital, the input of labor and the total input of cultural industry are treated as dependent variables. Furthermore, a menu of statistical approaches such as the co-integration test and the impulse response function will be used to testify the dynamic relationship between cultural industry and economic growth. Via the Johansen co-integration test, the results report that the cultural industry has a obviously positive effect on economic growth. Through the vector error correction estimation, the results also report that the cultural industry also has a significantly positive effect on economic growth, but less than that of the Johansen co-integration test. This paper provides a view that the cultural industry is a kind of a determinant to promote the economic growth. Therefore, the China's government should pay much attention to the cultural industry construction.

• The International Journal of Costume Culture
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• 제8권1호
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• pp.1-10
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• 2005

The Korean and the American consumers's attitude toward globalization were compared in the context of cultural values. This study exclusively investigated the effect of traditional versus non-traditional values and the mediating role of fashion involvement. The study sample consists of American and Korean female college students. It was affirmed that long supported categorization of individualism for Western culture and collectivism for Asian or Eastern culture does not seem to characterize the postmodern generation. No major differences between Korea and the U. S. were found in the empirical study except that Americans showed higher levels of cultural values and Koreans associate fashion involvement with global-mindedness more strongly. The impact of cultural values was similar across cultures but the mediating role of fashion involvement was dissimilar depending on the cultural backgrounds of respondents.

• 유통과학연구
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• 제18권6호
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• pp.15-24
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• 2020

Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.