• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.171-184
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• 2012

We suggest that cultural differences among nations should have a significant impact upon the exports of Korean broadcasting contents due to the fact that production and consumption of the contents are influenced by their own cultural aspects. Based on Hofstede's cultural dimensions frequently cited in the literature, we perform empirical analysis to identify the impact of cultural dimensions upon the export amounts by investigating four-year export data of Korean broadcasting industry. In our research model, Hofstede's cultural dimensions and GDP per capita are independent variables and a genre of broadcasting contents is used as a moderating variable. We find in our analysis that three cultural dimensions such as individualism, uncertainty avoidance, masculinity significantly affect the export amount but do not find the impact of power distance.

• 한국콘텐츠학회논문지
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• 제16권1호
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• pp.415-423
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• 2016

문화영향평가는 중앙정부나 지방자치 단체가 각종 정책이나 계획 또는 사업을 수행할 때 국민의 문화환경에 영향을 미치는 부정적인 요소는 최소화 시키고 긍정적 요소는 극대화 시켜 국민의 삶의 질을 향상시키기 위한 제도로 2013년 문화기본법에 의해 도입되었다. 따라서 문화체육관광부에서는 시행착오를 줄이고 성공적인 제도로 안착시키기 위해 문화영향평가 시범사업을 추진하고 있다. 본 논문에서는 문화영향평가 제도의 성공적 안착을 위하여 선행연구, 해외 사례조사, 기타 영향평가제도 분석 등을 통해 시사점을 도출하고 도출된 시사점을 중심으로 전문가 조사를 통해 평가대상, 평가지표, 평가절차, 평가기관에 대한 개선 방안을 제시하였다. 향후 완벽한 제도로 운영되기 위해서는 평가대상의 규모, 세부 평가지표의 설정, 평가 위원회 구성 및 운영방법, 문화영향평가사 제도 도입 등에 관한 추가적인 보완 연구가 필요하다.

• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.169-180
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• 2020

Globalization has led to a dramatic increase in intercultural service encounters between services providers and customers from diverse cultural backgrounds. This paper explores the causal relationship between service employees‟ cultural intelligence and adaptive sales behavior in intercultural service encounters, and the mediating effect of cognitive and emotional empathy on this relationship. A quantitative survey methodology was utilized to collect data on 341 salespeople at duty-free shops located on Jeju Island, Korea. Data analysis was conducted using SPSS 18 and Amos 18. The results show that cultural intelligence has a significant impact on cognitive empathy, emotional empathy, and adaptive sales behavior. Cognitive empathy has a positive impact on adaptive sales behavior, whereas the relationship between emotional empathy and adaptive sales behavior is not significant. Additionally, cognitive empathy mediates the relationship of cultural intelligence and adaptive sales behavior. This study has useful managerial implications for employee selection, training, and development in service firms engaged in intercultural service encounters. This study extends prior research on intercultural service encounters by exploring the direct impact of cultural intelligence on intercultural adaptation and the mediating effect of empathy, suggesting the presence of a cognitive mechanism that plays a key role in the impact of cultural intelligence on adaptive sales behavior.

• 품질경영학회지
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• 제46권4호
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• pp.1015-1028
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• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• 유통과학연구
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• 제12권7호
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• pp.63-75
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• 2014

Purpose - This study analyzes topics discussed in the International Journal of Consumer Studies through a content analysis, to reveal the impact of cross-cultural management in consumer research. Research Design, Data, and Methodology - The International Journal of Consumer Studies has the highest impact factor among international consumer journals, and was chosen for research. This study investigated 712 articles, covering a ten-year period. Results - A total of 82 articles were found to be related to cross-cultural management, out of 712 articles. This shows a need for improvement in the area of cross-cultural management, and implies that the discipline of cross-cultural management will continue to have a significant impact on consumer studies. Conclusions - While content analyses have been conducted in the area of consumer research in the past, a comparative content analysis in the International Journal of Consumer Studies is unprecedented. This study offers insights on the comparative analysis of general articles and articles related to cross-cultural management, which will be useful reference points for future global markets and fields in distribution and consumer research.

• 한국조경학회지
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• 제21권2호
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• pp.91-106
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• 1993

The objective of this study is to prepare a proposal for desired changes in the laws and regulations system of the Environmental Impact Assessment (EIA) about cultural assets preservation. The related Korean regulatory system and literature for EIA have been surveyed and case studies have been analyzed and actual cases where cultural assets protection were of issue have been studied to deduce the problems of those areas. Based on the result of this study, proposed changes are as follows; 1. "Status of cultural Assets" is to be included as common assessment factor for all categories of object projects in "Table 2: Essential Assessment Factors for Individual Project Category" of "Ordinance for Preparation of EIA Statement, etc." 2. "Status of Underground Cultural Assets and Potential Underground Cultural Assets" is to be inserted as a survey factor in "Table 3:Format of and Instruction for Impact Statement". 3. The clause of "-- the survey should be performed on-site and the investigation report should be submitted." is to be inserted in methods of survey in "Table 3". 4. Ground survey of cultural assets should be performed prior to completion of project planning, that is, from the stage of pre-study for site selection. 5. The application of impact abatement from "Methods and Plants for Impacts Abatement" of "Report for Development of EIA Statement Technologies" should be included, with proper modification of timing, in "Ordinance for Preparation of EIA Statement, etc." 6. The expense liability clause in "Cultural Assets Preservation Act" is to be revised as "a certain ratio of expenses for excavation should be borne by the government." 7. Regulatory device for collecting appropriate opinions should be established. It may include Cultural Assets Preservation Committee's hearing to the project owner's opinion. be established. It may include Cultural Assets Preservation Committee's hearing to the project owner's opinion.

• 한국콘텐츠학회논문지
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• 제22권1호
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• pp.250-260
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• 2022

본 연구의 목적은 정부 보조금과 과학 기술 혁신 투입이 중국 문화산업 기업의 경영 실적에 미치는 영향을 검증하여 문화산업 기업의 경영 실적은 높일 수 있는 대안을 제시하는 데 있다. 본 연구는 이를 위해 2015년~2020년 중국 238개 문화산업 상장기업을 대상으로 1,175개 표본을 추출하여 Stata 16 소프트웨어로 실증 분석한다. 분석 결과는 다음과 같다. 첫째, 정부 보조금은 중국 문화산업 기업의 경영 실적에 정(+)의 영향을 미쳤다. 둘째, 정부 보조금은 중국 문화산업 기업의 과학 기술 혁신 투입에 정(+)의 영향을 미쳤다. 셋째, 과학 기술 혁신 투입은 중국 문화산업 기업의 경영 실적에 정(+)의 영향을 미쳤다. 넷째, 과학 기술 혁신 투입은 정부 보조금과 중국 문화산업 기업의 경영 실적의 관계에서 매개효과가 있다는 것을 검증하였다. 과학 기술 혁신 투입은 부분 매개효과를 가지고 있다. 연구 결과를 토대로 문화산업 기업의 경영 실적 향상을 위한 대책은 다음과 같다. 첫째, 현대화된 문화산업 시장 시스템을 갖추는 것이다. 둘째, 정부는 문화산업 기업에 대한 금융,세무 지원을 확대한다.셋째, 문화산업과 과학 기술 혁신의 융합을 촉진한다.

• 한국시스템다이내믹스연구
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• 제10권2호
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• pp.81-102
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• 2009

Based on various employment and technology data in the cultural sector from the mid-1990s to the mid-2000s in Seoul, Korea, this research examines whether technology- and human resource-oriented programs exert significant impact on creative manpower, R&D technology level and tolerance. After briefly introducing Seoul's trends in the culture industry, it tries to explain major reinforcing and balancing loops. The stock-flow diagram of the culture industry in Seoul is applied to estimate relative effectiveness of technology- and human resource-oriented cultural programs cultural programs. Judging from a series of simulated experiments, technology-oriented cultural programs are essential to increase creative manpower and R&D technology level in the short term. For the first half of research period, this research finds that human resource-oriented cultural programs put forth minimal impact, if they even exist at all. The trends, however, are reversed in the long term: Both size of creative manpower and R&D technology level absolutely depend on human resource-oriented cultural programs in the second half.

• 한국경영과학회지
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• 제29권4호
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• pp.159-173
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• 2004

Instant Messenger is a communication tool which allows instant real-time connection between parties through Internet Compared to the most popular Internet communication tool. email. the messenger allows people to check network presence of other parties and to connect in real time among multiple parties. Mostly due to the convenience it provides. use of instant messengers has increased tremendously not only for personal purpose but also for business purpose. However. firms are agonizing about the real impact of instant messenger usage among employees. whether the impact is positive or negative in terms of the productivity, Applying the theory of reasoned action (TRA) and technology acceptance model (TAM). this study sets UP perceived ease of use. perceived usefulness and cultural orientation of individuals as antecedents of adoption and use of the messenger application, Also. the impacts of messenger usage are measured as task productivity and intimacy among colleagues. This study presents several findings about the instant messenger, First. perceived ease of use. and usefulness play important roles in raising the adoption level of instant messenger. Also. culture propensity also maintains strong influence towards the actual usage of the messenger. Among cultural variables. innovativeness, supportiveness and outcome orientation reveal strong positive impacts on adoption and use of the messenger. On the dependent side. use of instant messenger seems to have a strong direct impact on task productivity as well as indirect impact through intimacy. Implications are discussed.

• 한국농촌건축학회논문집
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• 제21권3호
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• pp.25-32
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• 2019

This study is to derive the types of displacement and damage that occur in wooden architecture cultural assets. Although the wooden architectural cultural assets are being repaired through continuous maintenance, secondary problems frequently occur. This is because the root cause of the problem has yet to be solved. The types of displacement and damage that occur in the wooden architecture cultural asset are classified into three parts: the foundation section, the gagu section, and the roof section. In turn, the three main factors that lead to displacement and damages are the structures' load impact, the durability deterioration, and the imbalance. Load impact is a phenomenon in which the member is subjected to a load that causes deformation or cracks. Durability decline is a natural phenomenon that reduces the performance of lumber as a result of check shake, termite damage, and decay. The imbalance is a condition in which the lumber is twisted and the force balance is lost, due to either drying shrinkage or displacement of the gagu section.