• Title/Summary/Keyword: Cultural Heritage and Tourism

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Digital Application of Intangible Cultural Heritage from the Perspective of Cultural Ecology

  • Jing, Xiuli;Tan, Fang;Zhang, Mu
    • Journal of Smart Tourism
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    • v.1 no.1
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    • pp.41-52
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    • 2021
  • This paper explored the digital application of intangible cultural heritage from the perspective of cultural ecology. Through field investigations, combined with cultural ecology theory, an ontology-based semantic web technology was proposed, and Nanjing "Yunjin" brocade weaving technique was selected as the research object. The specific steps were as follows: First, based on the field surveys and cultural ecology theory, the intangible cultural ecological environment was divided into natural and social environments. Next, constructing the intangible cultural heritage ontology was constructed, including the collection and collation of Nanjing Yunjin weaving technique knowledge corpus, based on user needs analysis and corpus analysis, CIDOC CRM was used to create rules to build the ontology. Finally, based on the MediaWiki platform and Semantic MediaWiki, the semantic web model of the intangible cultural heritage was designed, and its semantic retrieval function was realized, thereby achieving the practical application of intangible cultural heritage digitization. Based on the perspective of cultural ecology, a set of intangible digital application models was proposed, which expanded the digital application of the cultural ecology theory, verified the application of this model in the sustainable development of cultural tourism, and provided reference for the sustainable development of cultural tourism.

A Study on the Relationship between Service Quality (HISTOQAUL) and Experience Flow, Tourism Satisfaction and Loyalty in Cultural Heritage Tourism (문화유산 관광에서 서비스품질(HISTOQAUL)과 체험 몰입·관광 만족·충성도 간의 관계에 관한 연구)

  • Ji, Dae-Wook;Park, Jong-Woo
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.607-624
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    • 2018
  • Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.

Evaluation on the Possibility for Sustainable Tourism of Cultural Heritage - Based on the Visitors' Perception of Sin-heung-sa - (문화유산의 지속가능한 관광 가능성에 대한 평가 - 신흥사 방문자의 의식을 중심으로 -)

  • Yi, Young-Kyoung
    • Journal of Environmental Impact Assessment
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    • v.19 no.6
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    • pp.633-645
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    • 2010
  • As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

The Market Segmentation Study in Accordance with Cultural Heritage Tourists' Motivation and A Comparative study of Satisfaction toward Cultural Heritage Utilization - Focused on The Daming Palace and The Terra Cotta Warriors in China - (문화유산 관광동기에 따른 시장세분화와 문화재활용 만족도 비교연구 - 중국 대명궁과 병마용을 중심으로 -)

  • Peng, Shuai;Qiao, Man;Guo, Hhongxia;Jeong, Gang-Hoan;Kim, Juho
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.35 no.4
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    • pp.144-164
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    • 2017
  • The purpose of this study is to analyze the tourism motivation of Chinese tourists visiting Daming Palace and Terra Cotta Warriors and to study market segmentation according to the motivation. As well as to research the difference of satisfaction toward cultural heritage utilization between Daming Palace and Terra Cotta Warriors. According to the results of the analysis, it was found that cultural heritage tourists preferred cultural experience of tourist sites. Therefore, it is necessary to put effort into cultural experience of cultural heritage sightseeing spots. What's more, it was showed that the preservation and recovery state of cultural heritage, the reality, the value of tangible cultural heritage, the experience programs related to cultural heritage, interpretation service, travel guides, rest facilities, symbolism of souvenirs, admission tickets, nearby restaurants and accommodation facilities could be influence factors of satisfaction toward cultural heritage utilization. The Managers of cultural heritage sightseeing spots are expected to preserve the cultural heritage well and to enhance the facilities and staff professionalism, to make visitors more easily understand cultural heritage, to put more emphasis on interpretation service, to make visitors feel that they got educational effect from visit experience, which will increase the satisfaction of cultural heritages.

A Study on Conflicts in Restoration Projects of Modern Cultural Heritage for Sustainable Tourism Development -Focusing on Daebul Hotel, Jung-gu, Incheon- (지속가능한 관광개발을 위한 근대문화유산의 복원사업 갈등연구 -인천 중구 대불호텔을 중심으로-)

  • Hong-bo Shim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.159-169
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    • 2023
  • The purpose of this study is, first, to establish a theory about the conflict between sustainable tourism development and the restoration process of modern cultural heritage. Second, a research model is established through literature research, and the difference in perception between the local government (Incheon Jung-gu Office) and the local residents is analyzed. Third, based on the results of the analysis, we will present a conflict management strategy for sustainable tourism development in the modern hotel restoration project. If a conflict management strategy is presented based on the analysis results, first, a procedure to confirm whether the goal of development for sustainable tourism development and local residents is the same before the modern cultural heritage restoration project is necessary. Second, it is necessary to coordinate opinions on priority items among sustainable tourism development indicators during the modern cultural heritage restoration project. Third, in the modern cultural heritage restoration project, priority should be given to the change of awareness of the development subject rather than the change of awareness of the local residents. Fourth, in the modern cultural heritage restoration project, the development entity should attempt continuous dialogue and compromise in an effort to find an alternative that satisfies local residents. Fifth, in the modern cultural heritage restoration project, it would be effective to pay special attention to and focus on the part of 'adjustment of opinions' where the difference of opinion between the developer and the local residents is the largest.

Technology Readiness as Moderator for Satisfaction and Destination Loyalty in Augmented Reality Environments

  • Taehyee Um;Jingwen Jia;Tie Xiaorui;Namho Chung
    • Asia pacific journal of information systems
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    • v.31 no.2
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    • pp.220-235
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    • 2021
  • Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers' loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers' loyalty of destination. TR is found to have moderating effects on this model.

Development of Mixed Reality based Baekje Neungsa Cultural Heritage On-Site Guide System for Smart Tourism (스마트 관광을 위한 혼합 현실 기반 백제 능사 문화유산 현장 가이드 시스템 개발)

  • Park, Kyoung Shin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.4
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    • pp.481-488
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    • 2020
  • In recent years, realistic contents technology such as virtual reality, augmented reality, and mixed reality has been spreading in travel and tourism industries, and hence there have been various smart tourism AR, VR contents developed. In the past, people mainly used books and Internet for travel, but the use of VR, AR and MR technologies will be used more for consumption of cultural leisure contents in the future. This study describes the Mixed Reality based Baekje Neungsa Cultural Heritage On-Site Guide System to accelerate smart tourism. In this study, the immersive mixed reality HMD was used to provide visitors with more intuitive and effective information about the historical, cultural and architectural values of Baekje Neungsa through virtual experiences. The cultural heritage on-site guide system module supports various Meta Data services and can be easily used for mixed reality content development by designating Meta Data scripts. This research can make contributions to the development of mixed reality based smart tourism contents.

The Impact on Attitude-Change of Experience Programmes at Cultural Heritage Sites (문화유산 관광지 프로그램의 체험성이 방문객 태도변화에 미치는 영향)

  • Yun, Ja-Yon;Youn, Seung-Ho;Um, Seo-Ho
    • Korean Journal of Heritage: History & Science
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    • v.48 no.3
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    • pp.120-137
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    • 2015
  • This study aims to understand the ways in which experience programmes affect visitors' attitude at cultural heritage sites. Through a literature review, this study constructed measurement scales that specifically measure experience at the cultural heritage sites. Afterwards, this study measured visitors' experience, satisfaction, and attitude at cultural heritage sites. This study found that visitors experience fun, authenticity, leaning, and a sense of escaping/togetherness through the experience programmes. Second, authenticity, fun and learning influence their satisfaction in terms of their visit, whereas a sense of escaping/togetherness does not link to their satisfaction. Third, visitors' satisfaction is the key determinant in changing their attitude. Fun is the key determinant that directly influence visitors' attitude change, whereas authenticity is the key determinant that indirectly influence visitors' attitude change.

A Study on the Influence on Psychological Characteristics and the Non-Access Value of Tourism Types of Jikji Cultural Assets (직지 문화재에 관한 관광 유형인 비이용가치와 심리적 특성에 관한 연구)

  • Lee, Ji-Hun
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.2
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    • pp.155-164
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    • 2020
  • This study identifies the relationship between selection value, existence value, heritage value, pride, and show on satisfaction, and suggests cultural marketing and cultural policy suggestions for Jikji cultural assets to activate Jikji as tourism cultural assets. Was intended. Therefore, the implications of this study are as follows. First, Jikji cultural property officials should develop tourism products that can mix Jikji cultural properties with the image and attractiveness of Jikji cultural properties. In addition, it is necessary to pay attention to education and public relations by city and county in providing local information, prices, and services for tourists to increase the satisfaction of tourists. Second, Jikji cultural property officials should suggest ways to create differentiating elements from tourism of other cultural properties. By emphasizing the existence, the existence value of Jikji cultural property should be increased. Third, Jikji cultural property officials should emphasize that Jikji tourism is more valuable as cultural heritage than now, and develop unique killer contents that can be boasted to others in tourism and present it to tourists. Fourth, Jikji cultural property officials should prepare a plan for local residents to recognize how excellent cultural heritage is. It should also be recognized that Jikji cultural property has high added value as a tourist factor. Lastly, Jikji cultural property officials should promote various jikji projects to local residents and tourists to increase their pride and awareness that Jikji cultural property exists in a certain area.

A Study on the Characteristic Points of the Tourism Resources on the Historical Sites -In case of Kyungju and Kyoto- (문화유적지의 관광자원화 특성에 관한 연구 -경주와 교토를 중심으로-)

  • Chun Myung-Sook
    • The Journal of the Korea Contents Association
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    • v.6 no.1
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    • pp.93-101
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    • 2006
  • The purpose of this research is to verify what are the characteristic points of the tourism resources in the historical sites and what kind of factors can roll as the tourism resources in two old cities, Kyungju and Kyoto, Those two old cities are the oldest cities in the world and they have several world cultural heritages that registered by UNESCO. In Old historic cultural sites has its own tourism resources factors and characters such as Uniqueness, Authenticity, Historical character, Regional character, Art factor, Religious factor,

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