• Journal of the Economic Geographical Society of Korea
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• v.8 no.2
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• pp.315-330
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• 2005

The primary purpose of this study was to examine the relationships between service quality, Place attachment and destination loyalty in the local festival field. Sampling was conducted at the Flower Blossom Festival in Juju, 2004. Data were collected through on-site surveys by face-to-face interview for three days-between April 4th and April 6th. Data analyses were carried out by using structural equation model. Two hypotheses were tested to represent the relationships between exogenous and endogenous variables. The exogenous variable selected for this study is service quality Endogenous variables are place attachment and destination loyalty. The findings provided a supported structural model of the relationships between service quality, place attachment and loyalty. Festival visitors who perceive high service quality tend to have high place attachment that leads to the intention to revisit and positive word-of-mouth to others. The results of this study suggest that festival managers need to understand visitors' perception of service quality, place attachment in order to better predict their destination loyalty.

• Journal of Fashion Business
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• v.13 no.2
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• pp.100-114
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• 2009

In Honam province, the cultural prototype are largely unknown to the people, also the research on this subject are scarce, the artistic excellence, somewhat under evaluated, both in our country and internationally. It is imperative that we develop the modern design using this prototype. thereby apply it to many areas of cultural products. We should extend the dimension not only to the local festival but also to the mass production resulting in the commercial gains. The Unjusa Buddha festival for promoting the public relation would be greatly benefited by using the concept of the temple, the local prototype, by which we expect to create a ingenious textile design pattern, coinciding with the main purpose of this study. The ancient material around Unjusa come to be the subject of our textile design by way of selecting the most remarkable ones of heritage among the materials of Unjusa. In the long run, the harmonious contrast of both traditional and modern image were sought in this study. Designed patterns were edited using Adobe Photoshop CS3, a multi-purpose graphic program and were simulated in the towel for visual presentation. The design is of two kinds, the one is of the free style using combinations of reclining Buddha, stone Buddha, stone pagoda, and geometric patterns freely not to be standardized. The other one is mixing of lotus pattern, reclining Buddha, and geometric patterns. These designs were applied delicately on the towel, necktie and handkerchief, and the various colors were suggested by the 6 color ways. The brilliance of our traditional cultural property should be noted by these designs and I hope that this study would be a help to develop our cultural prototype and make a product of using the outstanding heritage.

• Korean Journal of Heritage: History & Science
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• v.42 no.1
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• pp.188-209
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• 2009

Dangsan forests had been established by local residents several hundred years ago. They were disturbed in various ways, but still remain in many villages where dangsan festivals are held every year. Although the remaining Dangsan forests represent korean rural cultural landscapes, their characteristics still remain to be uncovered. The objectives of this study were to understand the three elements, Dangsan tree (Divine tree), shrine and stone tower, and to investigate the culture at inland areas and seashore areas relation to Dangsan forests. Twenty cases of Dangsan forests at inland areas and twenty at seashore areas were investigated. There were nine shrines and six stone towers found out of twenty inland Dangsan forests. Fifteen shrines were found out of twenty seashore Dangsan forests. Stone tower was not found at seashore areas. Fifteen events of dangsan festival were investigated. Dangsan festival appeared to have played an important role to preserve Dangsan forests. Based on the findings of this study, Dangsan forests are, as landscape elements at inland and seashore areas, proved to have a potential for the improvement of cultural and natural landscapes in the country.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.210-223
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• 2014

This study aims at analyzing influential relations among satisfaction, revisit intention, and recommendation intention regarding local food restaurants, based on the motivation to visit the Gimje local festival, a representative festival in Korea. It also offers useful basic materials for related organizations. From October 2 to October 6, 2013, a survey was conducted and a statistic processing was performed with 283 copies of questionnaire for credibility analysis, factor analysis, and regression analysis. The results are as follows. First, three motives for visit were drawn as cultural experience factor, deviation factor, and friendliness factor. Second, for hypothesis 1, the motivation for visiting the festival had a positive (+) significant influence on satisfaction with the local food restaurants. Third, for hypothesis 2, satisfaction with the local food restaurants had a positive (+) significant influence on revisit intention to the local food restaurants. Fourth, for hypothesis 3, satisfaction with the local food restaurants had a positive (+) significant influence on recommendation intention to the local food restaurants. Consequently, for the purpose of activating festivals, it is necessary to offer a variety of food, to manage the programs satisfying visitors' needs, and to give services continuously.

• International Area Studies Review
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• v.13 no.2
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• pp.669-686
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• 2009

This study attempted to segment food festival market based on delineated motivation and find factors and find the difference attendants' characteristics among segment market. The study also explored the influence of motivation factors on satisfaction. The results shows that The results are followings : (1) Derived factors of food festival attendance motivation were 'food', 'escape', 'familey togetherness', 'entertainment'. (2) A cluster analysis identified three segments for four motivation factors. Three segments were found to be different according to age, income, the number of company, and information source. (3) Four motivation factors had significant influence on satisfaction. food factor's influence was the highest. and 'family togetherness', 'escape', 'entertainment' are ranked accordingly.

• The Journal of the Convergence on Culture Technology
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• v.4 no.1
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• pp.253-261
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• 2018

Cheongpungho number is located in the center of South Korea Jecheon Peninsula, Chungju cheongpungho be formed by hydroelectric dam construction in 1984, now has been changed to a large man-made freshwater sites during the past 30 years. Recent Jecheon government is developing natural healing resort and entertainment performances for the future, in comparison to the feasibility study of the region using remote sensing technology and site planning was conducted in geographic research and analysis, and as a result, we have a very effective to incorporate the color maps using aerial photography and digital terrain analysis and usage analysis to prove and was in the riverside area for the future of the business and the research proposal facilities and events of the brand, to be more multi-cultural festival form apply new high-tech fusion experiments suggest new direction for future tourism.

• (The) Research of the performance art and culture
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• no.32
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• pp.107-129
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• 2016

This article is about the tradition and history of Baekjesooryukjae(Sooryukjae, one of the Buddhist ritual is called Baekjesooryukjae in Buyeo), which is conducted in Baekje Cultural Festival, the annual festival that is held in Buyeo. Buyeo was a place where various ritual books on Sooryukjae were published, and where Bumpae(Buddhist chants) were taught centering on Mooryang Temple. Based on this tradition, to comfort the lonely spirit of Baekje and pacify the three thousand court ladies, Sooryukjae started to be held 60 years ago. Baekjesooryukjae, unlike Sooryukjae of other regions, have the feature that it is held on the river. In Buyeo, where ritual books were published many times and where there was its own Buyeo education, Sooryukjae is assumed to have been handed down for a long time. Thanks to such historical tradition, Sooryukjae was held as a ritual of pacification in Baekje Cultural Festival. Baekjesooryukjae has unique characteristics. Baekjesooryukjae, which started with the proposal of the residents, shows off its status as the one and only water Sooryukjae that is currently existent, and it shows there are significant meanings depending on the changing venues of 재차 as well as the composition of 재차. It is a Sooryukjae with 60 year-long tradition and locality, history.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.309-316
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• 2022

This study aims to present an integrated development plan that independently holds festivals for ancient Mahan historical and cultural festivals in our region. It is also aimed at promoting the intensive Mahan culture through attracting and promoting tourists through Mahan's history and culture. To this end, we intend to explore future ancient historical culture through in-depth analysis and presentation of development that can help with future development plans and build mutual consensus. The purpose of the study is to re-examine the value of Mahan culture, develop integrated Mahan culture in the future through empirical analysis by local residents and experts, and present the current status and direction through research to attract tourists.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.425-438
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• 2021

The purpose of this study is to analyze local cultural festivals hosted contact-free in the corona era and to suggest the direction for sustainable festivals in the post-corona era. To this end, by analyzing the cases of well-known festivals held contact-free in 2020 and 2021, we tried to get implications for the festivals in the post-corona era from there. As a result of this study, contact-free festivals had the following characteristics. First, the on-tact method, which produces and transmits a video or allows interaction through real-time participation, was prominent. Second, in order to compensate for the shortcomings of the contact-free method, various efforts have been made to enable on-tact experience by making and delivering experience kits in the case of experiential elements of the festival in advance. Third, communication was secured through real-time comments, and fourth, products were sold through the Internet and live commerce channels, and a certain effect was obtained. In particular, in the case of online festivals, there is a problem of loss of the sense of place of the festival, but there are cases of online festivals with more participation than offline festivals. It is judged that the problem of how to achieve this will become a reference material for the future development of contact-free festival contents.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.766-768
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• 2007

Tourism content is one of the most important tourism resources in the regions and cities. also it is generally that is close with the regional identity. Currently our country case, it is true that tourism products and festival which consisted of same or similar ones are produced and held. But, we do not recognized that tourism contents applied same or similar ones are all representative tourism resources in the regions and cities. This paper thus analyzes the regional comparison between gangneung and paju using yul-gok as tourism contents and indicates their relation and a historical process of development for appling tourism contents in each region. For the aim of this study, the comparative analytic method of this study is divided four parts-tangible cultural properties, cultural events and festival, tourism policy, tourism information.