• Culinary science and hospitality research
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• v.14 no.4
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• pp.469-483
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• 2008

The motives of festival attendance have been used as a valuable marketing tool for promotion and understanding segment characteristics. This study attempted to segment the food festival market based on delineated motives and find the difference of characteristics and satisfaction among the segments. The study also explored the influence of motivation factors on satisfaction. The results are as follows : (1) Derived factors of the motivation of food festival attendance were 'food', 'information', 'education', 'cultural events', and 'experience'. (2) A cluster analysis identified two segments for five motivation factors. Two segments named 'utilitarian motivation group' and 'hedonic motivation group' were found to be different according to age, occupation, income, company, information source. (3) Two groups show the difference on satisfaction about festival programs. Utilitarian motivation group was more satisfied with 'holiday food performance' and 'food performance', whereas hedonic motivation group presented more satisfaction with 'cocktail show'. (4) Three(cultural events, food and information) out of five motivation factors had significant influence on satisfaction.

• Journal of the Korean Society of Costume
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• v.60 no.4
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• pp.18-29
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• 2010

For the Gwangyang Ume Flower Festival, this study sought to develop competitive fashion culture goods design and to activate regional culture festival by reinterpreting ume flower image in accordance with current trends, manufacturing motive patterns, and applying them to neckties, scarves, and T-shirts. In terms of method, four basic motives were set that showed new figurative images of ume flowers using Adobe Illustrator 10. The repetitive units of each motive we combined with the ume flower motives and the geometrical patterns, such as quadrangle, triangle, and circle. The basic direction of design was set so that color and texture could have colorful, modern, and natural images using pastel tone and gradation. The set patterns were applied to the repetition, the repetition of the transformed patterns of 45 angle, and the strife patterns, making it possible to display various images in the fashion items such as neckties, scarves, handkerchiefs, or T-shirts. The development of such fashion culture goods seems to be more significant, since they can be easily accessed by general festival participants. Accordingly, the Gwangyang Ume Flower Festival seems to develop not into food-led festival, but into a cultural festival that can publicize more various programs and create profits.

• 지역과문화
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• v.6 no.1
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• pp.81-99
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• 2019

Despite the recent social interest, academic discussions about life culture festival in Korea are still not actively discussed. Therefore, on this study we intends to conduct an empirical analysis on the satisfaction, loyalty, and effects of life culture festival by using structural equation model. Before the analysis, we reviewed conceptual definitions about life culture and its previous studies for set up detailed factors to be used for. This study is based on the survey which distributed in 2016 Bucheon City life culture festival "DaRak". With collected survey, we analyzed data by using structural equation model. As a results, festival loyalty shows significant impact on festival effects(0.92). Both program factor(0.59) and operation-information factor(0.29) also shows significant result about festival effects as lower factor of festival satisfaction, but its only when they mediated by festival loyalty factor.

• Korean Journal of Oriental Medicine
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• v.15 no.1
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• pp.49-54
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• 2009

Objectives : The study aims at assessing information on cultural festivals of Korean medicine. Method : We investigated data about the National Festival collected from asking the Ministry of Culture, Sports and Tourism, Efestival of YonhapNews, Driving Korea of KBS and JOINS. Result : Since the 1990s, cultural festivals of Korean medicine are increased. The festival of the ginseng was the most. 5 cultural festivals held on The Chungcheongnam-do are the best in cultural festivals of Korean medicine. 65% of cultural festivals was held in the fall. In the budget of the cultural festivals in Korean medicine, the most were 1~5 hundred million won. Conclusions : We wish to propose a model for developing cultural semiology and visual literacy, with the Korean medicine. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.2
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• pp.99-115
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• 2011

This study focuses on the economic effect on regional development and spatial distribution of community festivals and events as a regional development strategy in South Korea. Community festivals are totally estimated to 893 cases in 2009, and most of festivals were newly established since 1995. Spatial Distribution of festivals show regional differences. Many of festivals was hold in Jeju, Gyeongnam, Ulsan, and Chungnam provinces, however, Gyeongbuk, Jeonnam, Gwangju, and Gyeonggi provinces were distributed less. The total number of cultural tourism festivals selected as best festival by central government were increased from 10 in 1997 to 57 in 2009, and the everage local economic effects of one cultural tourism festival were also increased from14.2 billion won in 1997 to 33.3 billion won in 2008. In order to estimate the relationship between community frstivals and local economic effect, Geumsan Insam Festival, Muju Firefly Festival, and Hampyeong Butterfly Festival are selected as case study. These three festivals were successful in the tourist attraction, and it were also affected positively to local economic effect.

• Journal of Korean Society of Rural Planning
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• v.20 no.2
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• pp.151-158
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• 2014

The purposes of this study is to identify a proper spot to create a symbolic place for the International Jazz Festival and to improve the connections among the place assets of Gapyeong as a place marketing strategies. To this end, the analysis and interpretation of spatial structure was conducted using space syntax. The results of the study showed that the entire structure of the space formed in the axis of a total of 200. The value of total integration was 0.833, which is relatively low, and the local integration degree was 1.588 degrees. Gahwa Street has the highest value of full integration (1.264) among the major points related with the Festival, followed by the former Gapeyong Station area (1.189). As a result, the former Gapeyong station area was identified as a recommendable place for symbolic place because it is highly accessible to the surrounding areas and spacious enough to function as a plaza. Developing a cultural street occupied by jazz cafes, concerts, shops and restaurants, and transforming the old railroad into a linear park will enhance the image of jazz city and help place marketing.

• Journal of Industrial Convergence
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• v.20 no.7
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• pp.13-20
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• 2022

This study aimed to provide basic data for the development of local cultural festivals by verifying whether regional cultural unity moderates the link between storytelling and brand assets for festival visitors. The survey was conducted with 431 visitors who participated in the S city Eupseong Festival program. Descriptive statistics, reliability analysis, correlation analysis, and moderating effect analysis were performed for the analysis of the questionnaire data. As a result of the study, first, storytelling and regional cultural unity showed the highest positive correlation, and there were positive correlations between local cultural unity and brand assets, and between storytelling and brand assets. Second, as a result of the moderating effect analysis, regional cultural unity moderated the link between storytelling and brand assets. In other words, when storytelling increases, brand assets increase, but when regional cultural unity is high, it increases more steeply than when regional cultural unity is low. This study presented a new model to improve the brand assets of local festivals.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.411-424
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• 2014

This study tries to establish the evaluation standards of the service quality of local cultural festivals in an effort to identify public awareness of those festivals. Also, based on the importance-performance importance-performance analysis on the service quality, this research is aimed at finding ways to enhance service quality and to improve operation plans in more efficient ways for the maximization of visitors' use of festivals. Ultimately, the current study seeks to make a contribution to improving the quality of local cultural festivals. The results of the correspondence t-test analysis of importance and performance revealed that significant differences were found in following items of five factors; 1) in the responsiveness factor, the presence or absence of rest space, facility guide, communication, and installation of public restroom/cleanliness 2) in the certainty factor, food prices and staff members' kindness 3) in the reliability factor, all items including festival pamphlets (to the festival venue), guidance facilities/signposts, hospitality, schedule information, and quick responses 4) in the tangibility factor as well, all items such as the awareness of local culture, benefits, and storytelling 5) in the empathy factor, diversity of events and festival contents.

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.161-174
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• 2012

The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.

• International journal of advanced smart convergence
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• v.9 no.2
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• pp.129-139
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• 2020

This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.