• 제목/요약/키워드: Cultural Factors

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장소마케팅 전략의 문화적 개념과 방법론에 관한 고찰 (A Study on the Cultural Concept and Methodology of the Place Marketing Strategy)

  • 이무용
    • 대한지리학회지
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    • 제41권1호
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    • pp.39-57
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    • 2006
  • 장소마케팅 전략은 도시문화의 발전이냐 혹은 파괴냐를 둘러싼 다양한 의미와 담론 및 실천들이 끊임없이 생성되고, 서로 부딪히며, 교섭하는 문화정치의 장이 될 수 있다. 따라서 장소마케팅 전략이 지니는 문화적 함의에 대한 명확한 이론적 이해가 필요하다. 그런 의미에서 이 논문은 장소마케팅 전략이 도시문화발전 전략으로서 자리매김하는데 필요한 개념과 방법론을 제시하고자 한다. 먼저 공간의 문화정치학과 장소마케팅에 대한 문화정치적 관점을 살펴보았다. 다음으로 도시문화발전 전략으로서 장소마케팅의 문화적 의의를 도출하고, 장소마케팅 전략의 개념과 특성을 문화적인 관점에서 재구성하였다. 마지막으로 장소마케팅 전략 수립의 과정을 장소 전략과 마케팅 전략의 차원에서 정립하고, 마케팅믹스 요소(O_IPTCR)와 문화정치적 요소(SAUNE 요소)를 도출하여 장소마케팅 전략 수립의 방법론을 체계화하였다.

다문화가정 초등학생의 자아존중감과 건강행위 간의 관련성 (Association between Self-esteem and Health Behavior of the Children with Multi-cultural Family Background)

  • 유빛나;박경옥;최진영
    • 한국학교ㆍ지역보건교육학회지
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    • 제11권1호
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    • pp.41-55
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    • 2010
  • Objectives: This study was conducted to identify the characteristics of health behavior and self-esteem and the relationship between the two factors among elementary school students with multi-cultural family background. Participants: Survey participants were 87 multi-cultural family children who lived in Seoul and Kyoungi areas and were registered in the local elementary schools. Methods: Data collection was conducted by face-to-face interview survey. Elementary education majored undergraduate students who participated in the education support program for multi-cultural family children in the Ministry of Education and Science and primary researcher of this study interviewed the target students and finished the survey questionnaire based on the students' responses. Survey included general characteristics, multi-cultural family characteristics, self-esteem, and (physical, mental, and social) health behavior. Results: 1. The self-esteem scores of the multi-cultural families children were greater in girl than boys among the children whose parents were graduated from college or more, and whose father had his job. The participants' health behavior scores were different by mothers' educational level. 2. The better they speak in English the greater the self-esteem scores. There was no statistical difference in health behavior scores by the participants' multi-cultural family background. 3. Self-esteem had moderate level correlation with health behavior (r= .56, p= .00) including all sub-categories of physical, mental, and social health. Conclusions: Positive self-esteem level is more sensitive to explain multi-cultural family children's health behaviors, which means that self-esteem is an important factor determining multi-cultural children's health behaviors and their health status in future. Therefore, more research to identify the factors related to health behaviors should be supported and the health promotion programs utilizing self-esteem should be developed for the child and youth with multi-cultural family backgrounds.

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가정생활교육에 기반한 지속가능한 인성, 인권, 문화다양성 통합교육: 대학생을 중심으로 (Integrated Education for Sustainable Character, Human Rights, Cultural Diversity Based on Family Life Education: Focusing on University Students)

  • 김우정;주영애
    • Human Ecology Research
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    • 제58권1호
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    • pp.31-41
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    • 2020
  • This study examined human rights perception, cultural diversity perception, level of character perception, and influencing factors for university students in order to prepare basic data on integrated education methods of character, human rights and cultural diversity and education program models. The research questions are as follows. 1. What are university students' perceptions of character, cultural diversity and human rights? 2. What is the status of the experience of family life education on character, cultural diversity, and human rights, and is it related to the level of perception? 3. What variables affect character perception, cultural diversity perception, and human rights perception? The survey targeted 407 students at two universities in Seoul and used IBM PASW Statistics as a tool to analyze data. The study results are as follows. First, university students' character, cultural diversity and human rights perception were above average; however, empirical education is still required because they had low scores in the area of action. Second, male university students have less experience in family life education on character, cultural diversity and human rights compared to female university students. Third, it is necessary to integrate education for character, cultural diversity and human rights because the most influential factors in character perception, cultural diversity perception and human rights perception were character education. The role of family life education should be considered important because personality education in the home showed a relatively high correlation.

문화유산산업의 발전에 대한 제언 (The proposal for improvement of cultural heritage industry)

  • 김시우
    • 문화기술의 융합
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    • 제4권3호
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    • pp.99-104
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    • 2018
  • 문화유산 산업은 한나라의 흥망성쇠에 결정적 영향을 미친다. 본 연구에서 문화유산 산업에 대한 선진국의 여러 가지 정책과 제도를 소개한다. 이를 통해 나라의 상황에 맞게 고쳐 나아가, 문화유산 산업 발전 관련 정책을 제시한다. 특히 '젊우미'라는 제도를 제안해, 청년취업과 문화유산 산업 증진의 두 가지 발전을 위한 정책을 위해 문화재 보존 인력양성, 문화재의 디지털 데이터베이스화 와 문화재 스토리 발굴을 제안한다.

Reliability and Validity of a Korean Version of the Cultural Awareness Scale (K-CAS)

  • Choi, Heeseung;Suh, Eunyoung E.;Park, Chang;Park, Jisun;Fernandez, Eric
    • 성인간호학회지
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    • 제27권4호
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    • pp.472-479
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    • 2015
  • Few instruments are available to measure nurses' perceptions of cultural competence in South Korea. Furthermore, the equivalence of factors between original and translated instruments has not been evaluated. The specific aims of this study were to identify the validity and reliability of a Korean version of the Cultural Awareness Scale (K-CAS) and to evaluate the equivalence of factors between the original CAS and the K-CAS. A total of 515 nursing students completed the 26-item K-CAS, 28-item Caffrey Cultural Competence in Healthcare Scale (CCCHS), and eight-item Openness to Diversity and Challenge Scale (ODCS). The K-CAS exhibited good reliability (${\alpha}=.83$) and construct validity by correlating with the CCCHS (r=.344, p<.001) and ODCS (r=.394, p<.001). Confirmatory factor analysis results of the K-CAS confirmed the same factor structure as the original CAS. The K-CAS could be a useful tool to assess the concept of cultural competence among nursing students and nurses.

안동 하회마을 문화관광체험이 관광만족과 행동의도에 미치는 영향 (Effect of Cultural Tour Experience Hahoe Village at Andong on Touring Satisfaction and Behavioral Intention)

  • 조태영;서태양
    • 한국콘텐츠학회논문지
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    • 제9권7호
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    • pp.361-370
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    • 2009
  • 본 연구에서는 전래의 문화유산이 잘 보존된 문화관광지인 안동 하회마을을 방문하는 방문객을 대상으로 어떠한 문화관광체험요인이 관광만족에 영향을 주는지와 관광만족의 후속태도인 행동의도 즉, 재방문의도와 추천의도와의 영향관계를 구조적으로 밝혀 안동하회마을을 운영하는 실무자에게 활용가능한 시사점을 제공하고자 하였다. 연구결과를 요약하면 첫째, 문화관광체험의 교육성과 일탈감 요인이 관광만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 문화관광체험의 4가지 요인은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 관광만족은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다.

Evaluation of the Non-use Values of Taishan Mountain Cultural Heritage

  • Song, Xiu-hua;Lang, Xiao-xia;Ham, Kwang-min
    • 한국환경과학회지
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    • 제31권8호
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    • pp.727-733
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    • 2022
  • The contingent valuation method (CVM) is one of the most commonly used and effective methods to evaluate non-use value of resources. Reasonable application of CVM to value the cultural heritage is the key process of evaluation. CVM was used to evaluate the non-use value of cultural heritage of Taishan Mountain combined with questionnaire survey and field research in this study. The results indicated that the importance of the degree of the three components of non-use value was heritage value ranked highest (40.22%) > followed by existence value (38.58%) >then option value (21.20%). In addition, the rate of willingness to pay was 54.52%, the average and median values of per person were 40.17 CNY·a-1 and 20.00 CNY·a-1 and the non-use values of Taishan Mountain cultural heritage was 33 million CNY·a-1. The median value of WTP was consistent with Asian countries but was lower than European and American countries. Factors influencing WTP showed that monthly income and satisfaction with Taishan Mountain were correlated to WTP, and family location and willingness to revist were correlated remarkably with WTP. In addition, monthly income was correlated remarkably with WTP value, however other factors were not. The results showed the importance and necessity of protective development of Taishan Mountain cultural heritage, which would be used as an important reference for decision makers.

경주시 역사문화환경지구 내 상업가로경관에 영향을 미치는 요인 분석 (A Study on the Analysis of User's Satisfaction at the Commercial Street of Historic and Cultural Environmental Districts in Gyeongju)

  • 최무현
    • 한국농촌건축학회논문집
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    • 제16권3호
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    • pp.19-26
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    • 2014
  • This study aims to examine residents' satisfaction and behavioral condition at the commercial street of Historic and Cultural Environmental Districts in Gyeongju. To achieve this, the study relied on empirical study method and additionally, present condition survey was performed with a user interview. residents' satisfaction and preferences analysis was conducted to figure out present conditions and improvements. This work has completed a total analysis of the architectural characteristics and street factors among various factors which influence residents' satisfaction level including physical street equipments and street view factors which are main contents of previous studies and street improvement project. Using statistical analysis, each factor's significance was verified quantitatively. Accordingly, this study presents prior consideration points before planning the commercial street improvement project and the region development project.

ERP에 대한 사용자 저항의 영향 요인에 관한 실증적 연구 : 베트남 사용자를 중심으로 (An Empirical Study on the Factors Influencing User Resistance to ERP : Focused on the Vietnam Users)

  • 김홍근;황경태
    • Journal of Information Technology Applications and Management
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    • 제22권4호
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    • pp.127-158
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    • 2015
  • This study analyzes the factors affecting user resistance to ERP in Vietnam, including the factors related to the cultural values of the users, which is rarely dealt in the previous ERP research. A research model is developed based on Klaus and Blanton [2010] and Hofstede [2011], consisting of the independent variables ('cultural value', 'system', 'organization', and 'process' related variables), a dependent variable ('user resistance to ERP') and a moderating variable ('self efficacy'). Major results of study include (1) users with high degree of uncertainty avoidance and femininity regard ERP as potential threat to their job and are likely to resist to ERP; (2) By training the users with high level of femininity to enhance their self efficacy, the degree of resistance to ERP can be reduced; (3) For ERP to be utilized successfully, systems should be developed in such a way in which working with ERP is not regarded as complex and difficult; and (4) communication and training play an important role in reducing the resistance of users.

한국전통정원에 대한 경관선호에 관한 비교 문화적 연구 (A Cross-cultural Comparisons for Landscape Preference on Korean Traditional Garden)

  • 정성혜;심우경
    • 한국조경학회지
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    • 제23권2호
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    • pp.104-112
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    • 1995
  • The purpose of this study was to investigate cross-cultural comparison of landscape preferences among Korean, Japanese and Western groups, and to get some clues to be used in judging this cultural influence. Moreover this study suggested fundamental data for design theory of modern landscape architecture. The results were as follows ; Natural factors including vegetation, water and rock, structural factors and spatial factors could be significant variables on Korean traditional landscape. The mean preference scores for both landscape element and landscape space were significantly different(p(0.01, p(0.05) with the Korean most perferred, the Western in the middle, and Japanese least. There were both differences and similarities in landscape preference among Korean, Japanese and Western groups.

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